Heart of Haute

What Heart of Haute does

Heart of Haute is a privately held, woman-owned vintage-inspired women's apparel manufacturer founded in 2005 by a mother-daughter design team and operating from San Dimas, California. The company designs, manufactures, and sells dresses, tops, skirts, pants, and accessories inspired by 1940s-1960s aesthetics, including signature silhouettes such as the Hilda, Marie, and Serena dresses, alongside seasonal collections (Sundress Season, 60's Haute Mod, Mad About Plaid, Tropical Tiki Party). Production is local and small-batch, with extended sizing (XS-3X), 100% cotton fabrics, and a Custom Haute made-to-order service for non-stock sizes and fabric requests.

The business operates a multi-channel go-to-market: a global direct-to-consumer Shopify storefront with worldwide shipping, a physical retail/manufacturing location at 449 W Allen Ave, San Dimas for pickup, and a wholesale arm serving small boutiques both directly and through the Shopify Collective inventory-sync platform. Pricing is unit-based, with dresses at $120-$175, tops at $40-$80, skirts at $60-$120, and accessories at $7-$46, supplemented by gift cards from $50-$1,000. Heart of Haute also curates third-party accessories from partner brands (Fox & Fable, Hot Chocolate Design, SheCurve, NicCoCo, Witchwood, Downeast) within its accessory categories.

The company has operated continuously for 21 years without disclosed external funding, with 11-50 employees and a catalog of 293+ SKUs. Marketing is primarily organic social (Instagram, Pinterest, TikTok, YouTube), email newsletters, and the Haute Honey Hideaway private Facebook community, with 217 Judge.me reviews anchoring bottom-of-funnel trust. No proprietary technology, AI/ML systems, or public APIs are disclosed; the technology stack is a standard Shopify storefront. Revenue is not publicly reported, and ownership is concentrated with founder/owner Teresa.

Name

Heart of Haute

Legal name

Heart of Haute

Website

https://heartofhaute.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart of Haute is a woman-owned, California-based manufacturer of vintage-inspired women's apparel (dresses, tops, skirts, accessories) founded in 2005, selling directly to consumers worldwide via Shopify, through a San Dimas retail storefront, and to small boutiques via wholesale.

Ownership category

akta.pro rank

Product category

Vintage-inspired Women's Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

akta.pro secondary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Vintage-inspired apparel
• Women's clothing
• Retro fashion garments
• Made-to-order dresses
• Boutique wholesale fashion

Headquarters

HQ city

La Verne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through their Shopify e-commerce website selling vintage-inspired dresses, tops, skirts, and accessories directly to consumers worldwide. Products are sold at one-time purchase prices with no subscription component.
2. Wholesale/B2B: Wholesale distribution to boutiques through Shopify Collective and direct wholesale relationships. They provide inventory sync for Shopify stores and offer exclusive designs for retail partners.
3. Custom Made-to-Order: Custom garment orders where customers request specific sizes, fabrics, or modifications. Additional fees may apply for custom cuts and special requests.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Heart of Haute designs and manufactures vintage-inspired women's apparel and accessories (dresses, tops, skirts, pants, belts, hats, shoes, hair accessories, and shapewear) at its California facility, selling directly to consumers worldwide through a Shopify-powered e-commerce website and a retail storefront in San Dimas, while also distributing through wholesale to boutiques via Shopify Collective and direct relationships. The Custom Haute program offers made-to-order garments with custom sizes, fabrics, and minor modifications.

Product overview

Heart of Haute is a vintage-inspired fashion brand offering dresses, tops, skirts, pants, and accessories designed for real women. The core product line centers on cotton dresses in signature silhouettes including the Hilda swing dress, Marie 6-panel dress, and Serena swing dress, alongside knit tops (Denise, Dee Dee), blouses (Estelle), and bottoms (pencil skirts, circle skirts, cigarette pants). The brand operates on a made-to-order model, allowing custom sizing requests through their Custom Haute service. Products span seasonal collections (Sundress Season, 60's Haute Mod, Mad About Plaid, Tropical Tiki Party) plus accessories including hats, belts, shoes, and hair accessories. The company is 100% woman-owned and operated, manufacturing locally in California since 2005, with wholesale options available for boutique retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Vintage-inspired Dresses Vintage-inspired dresses in swing, sheath, fit-and-flare, and maxi silhouettes (Hilda, Marie, Serena Swing, Jane, Milan) made from 100% cotton with hidden pockets, 6-panel skirts, gathered waists, and princess seams, designed for women seeking 1940s–1960s retro aesthetics across sizes XS–3X.
• Tops Knit tops, blouses, sweaters, and jackets including Denise and Dee Dee knit tops, Estelle blouses with attached neck ties, Betsy and Dolly blouses, Diva Jacket, Sweet Sweater, Dreamy Duster, and vests, made from cotton blends, ponte knits, and pointelle knits for vintage-inspired everyday and occasion wear.
• Skirts Skirts in pencil (Princess, Basic), twirl, circle (Haute Circle), and specialty (Diva) silhouettes, featuring pockets and accommodation for petticoats to support vintage-inspired styling.
• Cigarette Pants High-waisted skinny cigarette pant with back zipper and wide waistband, made from a Poly/Rayon/Spandex blend, available in black with 5-pocket styling for vintage-inspired everyday wear.
• Belts Faux-leather grommet belts in vegan leather (Camel, Red) and bow belts in White, Toffee, Red, and Black, designed to complement vintage-inspired silhouettes.
• Hats Vintage-style hats including berets in multiple colors, Witchwood Floppy Sun Hats in various prints, and Fox & Fable vegan felt wide brim hats in assorted styles and colors, sold as part of the accessories catalog.
• Shoes (Hot Chocolate Design) Partner-brand footwear including Hot Chocolate Design Chocolaticas Mary Jane flats and sneakers, Saddle Casual Sneakers, and mid-heel pumps, sold through the Shoes category.
• Bangles & Bracelets Palm Springs Bangle Collection including Sunburst Cuff, Starburst Cuff, and Saucer Spacers, sold as part of the accessories catalog.
• Hair Accessories Floral hair pieces by NicCoCo Creations including Orange Flower with Small White Flowers, Sunflower, and Dahlia Hair Flower, sold under the Hair Accessories category.
• Underthings Body shapers and shapewear including SheCurve Comfy Cami Body Shaper, High Waist Compression Shorts, and Seamless Tank Top Bodysuit, sold under the Underthings category to support vintage-inspired silhouettes.
• Custom Haute (Made-to-Order Service) Made-to-order custom sizing service allowing customers to request specific sizes not in stock, custom measurements, print/color choices, and minor style modifications; additional fees may apply for custom cuts and special requests, and custom garments are non-returnable.
• Digital Gift Cards Digital gift cards available in $50, $75, $150, $250, $500, $750, and $1,000 denominations, delivered immediately via email for use across heartofhaute.com.
• Wholesale Program Wholesale program for boutique retailers accessible through Shopify Collective inventory sync (allowing boutiques to test products without placing orders) and direct wholesale relationships with virtual sales appointments, exclusive designs for retail partners, and 6–8 week production times for orders.

Quantifiable outcome

• 21 years in business since 2005, demonstrating long-term sustainability as a woman-owned small business
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shopify CollectivecoreChannel Partner/ Reseller/ Distributor · 4 June 2026Heart of Haute participates in Shopify Collective, a wholesale platform that allows compatible Shopify stores to seamlessly sync inventory. This enables boutiques to test products without placing orders and provides Heart of Haute with additional retail distribution channels.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ModCloth: Large multi-brand vintage and indie-inspired marketplace offering dresses and accessories across many labels. Comparable on vintage/retro customer overlap but operates as a broader multi-brand retailer rather than a single-label manufacturer like Heart of Haute.
• Leota: Contemporary women's apparel brand offering dresses and separates with custom sizing, ethically made positioning, and DTC focus. Comparable on premium contemporary positioning, custom-fit options, and Made-in-USA manufacturing ethos.

Direct peers

• Pinup Girl Clothing: Vintage and pinup-inspired apparel brand with a strong rockabilly community focus, offering dresses, separates, and accessories. Closely comparable on aesthetic, target subculture, and DTC-plus-boutique wholesale distribution.
• Lindy Bop: UK-based vintage-inspired dress brand offering 1940s-1950s silhouettes with global shipping and wholesale. Comparable on aesthetic, vintage dress specialization, and DTC-led model.
• Unique Vintage: Direct-to-consumer vintage-inspired apparel brand offering dresses, skirts, and accessories in extended sizing. Comparable on aesthetic positioning, DTC e-commerce model, and target customer base of women seeking 1940s-1960s retro styles.
• Stop Staring! Clothing: Los Angeles-based vintage-inspired dress brand specializing in wiggle, swing, and rockabilly silhouettes. Comparable on geographic positioning (California), aesthetic focus, and DTC-plus-wholesale distribution.
• Collectif Clothing: British vintage-inspired apparel brand producing 1940s and 1950s-style dresses and separates with global DTC and wholesale distribution. Comparable on aesthetic, product range, and use of seasonal collections.
• Bernie Dexter Dresses: Boutique vintage-inspired dress brand with a strong rockabilly and pinup following, offering signature silhouettes similar to Heart of Haute. Comparable on aesthetic, niche audience, and limited-edition drop cadence.
• Bettie Page Clothing: Pinup and retro-inspired apparel brand inspired by the Bettie Page aesthetic, offering dresses and separates globally. Comparable on subculture positioning, vintage silhouettes, and the lifestyle brand-led marketing approach.
• Voodoo Vixen: UK vintage-inspired apparel brand offering 1940s-1950s dresses and separates with international shipping and boutique wholesale. Comparable on aesthetic, range of silhouettes, and DTC-plus-wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/heartofhaute
• Facebookfacebook.com/heartofhauteofficial
• Instagraminstagram.com/heartofhaute
• Pinterestpinterest.com/heartofhaute
• TikToktiktok.com/@heartofhaute
• Xx.com/heartofhaute
• LinkedInlinkedin.com/company/heartbreaker-fashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of Haute