Graceland Wedding Chapel

What Graceland Wedding Chapel does

Graceland Wedding Chapel is a Las Vegas-based wedding venue operating from 619 Las Vegas Blvd S on the downtown Las Vegas Strip. Established in 1939 as McKees Wedding Chapel and renamed Graceland in 1977 to commemorate Elvis Presley (who had visited in 1967), it is the oldest continuously operating wedding chapel in Las Vegas and performed the world's first Elvis-themed ceremony in 1977. The chapel offers a tiered ceremony portfolio spanning Elvis-themed packages ($249-$799), traditional weddings, group ceremonies (up to 4 couples), vow renewals, and non-legal commitment ceremonies, plus a sister venue, Storybook Wedding Chapel, for intimate traditional events.

Revenue is generated primarily through one-time ceremony packages with significant attach economics: professional photography and digital images ($20-$499), floral arrangements ($15-$225), limousine service, Las Vegas wedding photo tours ($449-$599), expedited marriage certificate processing ($80), apostille services for international couples ($210-$350), and a gift shop selling branded merchandise. Customers are distributed consumer couples booking directly through the chapel's website, by phone, WhatsApp, or as walk-ins. Booking infrastructure runs on FareHarbor with Stripe payments; photo delivery uses Zenfolio and Facebook Live enables remote ceremony streaming.

The business is privately held by co-owners Brendan Paul (an Elvis impersonator and officiant) and Dee Dee Duffy, who acquired it in 2003. In 2022 the chapel became the world's first venue fully licensed by Elvis Presley Enterprises, LLC to conduct Elvis-themed ceremonies, reinforcing a brand moat built on 80+ years of heritage, over 300,000 ceremonies, and celebrity associations including Jon Bon Jovi, Johnny Depp, and David Guetta. The company has no disclosed institutional investment and operates without proprietary technology beyond standard SaaS tooling.

Name

Graceland Wedding Chapel

Legal name

Graceland Wedding Chapel

Website

https://gracelandchapel.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Graceland Wedding Chapel, established in 1939 on the Las Vegas Strip, is the world's first Elvis-themed wedding venue and the oldest continuously operating chapel in Las Vegas, offering Elvis, traditional, and group ceremonies plus vow renewals to destination couples worldwide.

Ownership category

akta.pro rank

Product category

Wedding Chapel Services

NAICS

Musical Groups and Artists (71113), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Wedding Planning (HSACABAD)

akta.pro secondary industries

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Wedding chapel services
• Elvis themed weddings
• Las Vegas destination weddings
• Vow renewal ceremonies
• Wedding ceremony packages

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wedding Ceremony Packages: Primary revenue stream from selling wedding ceremony packages (Elvis-themed, Traditional, Group ceremonies). Packages range from $249 to $799+ and include various services such as officiant, photography, limo service, flowers, and video.
2. Photography and Digital Images: Additional revenue from selling individual digital photos ($20 each) and digital image packages (10 for $180, 20 for $320, 30 for $399, all images for $499). Photo credits included in some packages can be applied toward purchases.
3. Expedited Services: Expedited certified marriage certificate service ($80) and expedited apostille services ($210-$350) for couples needing faster document processing.
4. Photo Tours: Las Vegas wedding photo tours offering professional photography at iconic Las Vegas locations. 1-hour tour at $449 (40 images, 1 location), 2-hour tour at $599 (80 images, 2 locations).
5. Floral Arrangements: A la carte floral options including bouquets ($25-$225), boutonnieres ($15), leis ($25-$60), corsages, and flower baskets ($25).
6. Gift Shop: Sale of branded merchandise including certificate holders ($15), Elvis scarves ($20), Elvis sunglasses ($15-$20), champagne flutes ($25), t-shirts ($20+), and wedding garters ($10).
7. Gift Services: Pre-purchased gifts (long stem rose $25, dozen roses $125, champagne & cider toast $50) delivered to couples during their ceremony.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Graceland Wedding Chapel sells themed and traditional wedding ceremony packages at its iconic downtown Las Vegas Strip location. Core products are Elvis-themed ceremonies (impersonator escorting the bride, singing songs, officiating), traditional wedding ceremonies, vow renewals, non-legal commitment ceremonies, and group ceremonies, with add-on services including photography, video, limousine transportation, floral arrangements, photo tours, expedited marriage certificates, and apostille processing for international couples.

Product overview

Graceland Wedding Chapel operates as a full-service wedding venue offering a diverse portfolio of ceremony packages centered around its iconic Las Vegas Strip location. The core offerings include Elvis-themed wedding packages (Viva Las Vegas, Loving You, Can't Help Falling in Love, Blue Hawaii, Concert with The King, Famous Dueling Elvis), traditional wedding packages (Let's Get Hitched, Las Vegas Spectacular, Las Vegas Storybook, Las Vegas VIP), and corresponding vow renewal and non-legal commitment ceremony packages in both styles. The company also offers group ceremony options for multiple couples, a sister venue (Storybook Wedding Chapel) for intimate traditional ceremonies, and add-on services including limousine transportation, photo tours, live web broadcasting, expedited marriage certificate processing, apostille services for international couples, floral arrangements, and a gift shop. All bookings are processed through FareHarbor with payment processing via Stripe.

Differentiator

Problem solved

Functional benefit

Products and services

• Elvis Wedding Packages
• Elvis Vow Renewal Packages
• Elvis Non-Legal Commitment Ceremony Packages
• Traditional Wedding Packages
• Traditional Vow Renewal Packages
• Traditional Non-Legal Commitment Ceremony Packages
• Elvis Group Ceremonies
• Traditional Group Ceremonies
• Storybook Wedding Chapel
• Las Vegas Wedding Photo Tours
• Floral Gallery
• Gift Shop
• Send A Gift
• Expedited Certified Marriage Certificate Service
• Apostille Processing Service
• Live Web Broadcast

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered preferred and core.

• Renta-Dress and Tux ShoppreferredOthersFormal wear partner located 2 blocks from Graceland Chapel. Offers designer gowns, dresses, tuxedos and accessories for weddings. Contact: 731 S 7th St. Las Vegas, NV 89101, 702-796-6444.
• Smooth BridespreferredOthersHair and makeup partner providing bridal services in the comfort of the couple's hotel room. Offers hair, makeup, and airbrush services by trained professionals. Contact: Kelly Moore, 702-469-3558.
• Executive Las VegaspreferredOthersTransportation partner with fleet of limousines, vans and buses for large wedding parties requiring alternative transportation. Contact: 702-646-4661.
• The Golden SteerpreferredOthersLegendary steakhouse established in 1958, known for old-school charm and classic steakhouse experience. Former favorite of Elvis Presley, Frank Sinatra and Muhammad Ali. Contact: 702-384-4470.
• Piero's Italian CuisinepreferredOthersItalian cuisine institution established in 1982, featured in movie 'Casino.' Popular with celebrities, entertainers and politicians. Contact: 702-369-2305.
• Eiffel Tower RestaurantpreferredOthersFine dining at Paris Las Vegas, 11 stories above the Strip with views of the Fountains of Bellagio. Contact: 702-948-6937.
• Fogo de ChaopreferredOthersBrazilian steakhouse/churrascaria offering all-you-can-eat fire-roasted meats. Good option for small or large wedding parties. Contact: 702-431-4500.
• FareHarborcoreTechnology or IntegrationOnline booking and reservation platform used for ceremony bookings. Collects customer information including name, contact and billing details, credit card and transaction information. All booking data stored on FareHarbor servers.
• StripecoreTechnology or IntegrationPayment processor integrated with FareHarbor for handling online payments. Payment information stored on Stripe, not on the chapel's website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Always Elegant Weddings Chapel: Las Vegas-based wedding chapel operator offering traditional and themed ceremonies plus add-on services (flowers, photography, limo). Comparable in scale, customer base, and bundling strategy to Graceland's Traditional side of the business.
• Cupid's Wedding Chapel: Long-standing downtown Las Vegas wedding chapel offering themed, traditional, and Elvis-inspired ceremonies to walk-in and destination couples. Closely comparable in target market, Vegas Strip location, and package-based pricing structure.
• A Little White Wedding Chapel: Iconic Las Vegas Strip wedding chapel founded in 1951, famous for its drive-through Tunnel of Love and celebrity weddings (Michael Jackson/Lisa Marie Presley). Operates multiple locations on the Strip and offers Elvis-themed, traditional, and themed ceremony packages targeting the same destination-wedding and walk-in segments as Graceland.
• Viva Las Vegas Wedding Chapel: Las Vegas wedding chapel and ceremonies provider offering themed and traditional packages, including Elvis options, to destination and walk-in customers. Comparable in both product offering and DTC booking model.
• Chapel of the Flowers: Established Las Vegas Strip wedding chapel offering multiple ceremony venues (Magnolia, Victorian, La Capella, Glass Gardens) with traditional and themed packages. Direct competitor for destination wedding couples and a well-known local alternative to Graceland.

Others

• The Knot Worldwide: Largest US wedding planning media and vendor marketplace (The Knot + WeddingWire + Bodas). Comparable as an ecosystem participant that drives wedding vendor discovery and lead flow for chapel-style vendors like Graceland, rather than a direct booking competitor.

Broad incumbents

• Sandals/Beaches Resorts Weddings: Caribbean all-inclusive resort operator with destination wedding packages as a major ancillary revenue line. Comparable as a scaled destination-wedding incumbent that competes for the international all-inclusive wedding customer overlapping Graceland's apostille-segment customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GracelandChapel
• YouTubeyoutube.com/gracelandweddingchapel
• Facebookfacebook.com/GracelandChapel
• Instagraminstagram.com/gracelandweddingchapel
• LinkedInlinkedin.com/company/graceland-wedding-chapel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graceland Wedding Chapel