Elbenwald
- Company typePrivate
- Founded2001
- HeadquartersCottbus, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Elbenwald does
Elbenwald GmbH is a privately held German specialty retailer founded in 2001 (operating since 2000 per some filings) and headquartered in Cottbus, Germany. The company sells officially licensed fan merchandise across pop-culture franchises spanning film, television, anime, gaming, fantasy, and medieval themes. Its catalog covers 15,000+ products organized into categories including clothing and jewelry, kitchen and home goods, trading card games and board games, collectible figures, movie and TV merchandise, anime products, gaming merchandise, medieval reenactment gear, gift cards, pre-orders, and discounted offers, drawing on licenses from over 400 properties such as Harry Potter, Star Wars, Lord of the Rings, Marvel, Pokémon, Dragon Ball, One Piece, and Zelda. Elbenwald describes itself as the leading European retailer for licensed fan merchandise.
Elbenwald operates an omnichannel distribution model: over 30 company-owned retail stores across Germany, Austria, and the Netherlands, paired with a direct-to-consumer e-commerce site (elbenwald.de) available in eight languages, offering home delivery, free in-store shipping, free returns (Germany), and click-and-collect. The technology stack is a conventional e-commerce platform integrated with Google Maps for store location, DHL for fulfillment, reCAPTCHA for bot protection, WhatsApp for customer chat, and a broad payment mix including PayPal, Klarna (installments), Apple Pay, Amazon Pay, and major card networks. No proprietary AI/ML capabilities are disclosed.
Revenue is generated through one-time retail merchandise transactions with no subscription component; pricing varies widely by category and brand, from approximately €4 to over €100, with active promotional mechanics such as 25% off a second figure. The customer base consists of pop-culture fans and collectors (cosplayers, convention attendees, franchise enthusiasts). The company also hosts an annual owned event, the Elbenwald Festival (next edition August 7-9, 2026 in Cottbus), and maintains a loyalty/bonus-points program. Elbenwald is founder/management-owned with no disclosed institutional investors, parent company, or funding rounds.
Elbenwald firmographics
Firmographics- Name
- Elbenwald
- Legal name
- Elbenwald GmbH
- Website
- https://elbenwald.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Elbenwald industry classification
Industry- Product category
- Licensed Fan Merchandise Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)
- akta.pro secondary industry
- Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)
Keywords
Where Elbenwald is headquartered
LocationHeadquarters
- HQ city
- Cottbus
- HQ country
- Germany
- HQ region
- Europe
Offices30 records
Markets served
Elbenwald business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail merchandise sales: Elbenwald generates revenue through the sale of licensed fan merchandise including clothing, accessories, collectibles, figures, gaming items, anime products, medieval clothing, and home goods. Products are sold through physical retail stores and an e-commerce website. Revenue is generated through one-time product transactions with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Elbenwald product offering
Product offeringCore offering
Elbenwald is a German specialty retailer that sells officially licensed fan merchandise — clothing, jewelry, home and kitchen goods, trading card games and board games, collectible figures and replicas, and themed products from movies, series, anime, gaming, and medieval franchises. The company sells to individual consumers through more than 30 physical stores in Germany, Austria, and the Netherlands plus an e-commerce storefront that ships orders and supports click-and-collect.
Product overview
Elbenwald is a European fan merchandise retailer operating both e-commerce and physical retail stores across Germany, Austria, and the Netherlands. The company offers licensed fan merchandise across multiple product categories: Bekleidung & Schmuck (licensed clothing and jewelry with T-shirts, hoodies, costumes, rings, and watches), Küche & Wohnen (home goods including mugs, blankets, lamps, and decorations), TCG & Spiele (trading card games like Pokemon and Magic: The Gathering, plus board games and puzzles), Figuren & Sammeln (collectible figures, Funko Pops, wands, and replicas), Filme & Serien (movie and TV merchandise from franchises like Harry Potter, Star Wars, and Marvel), Anime (merchandise from Dragon Ball, One Piece, Naruto, and Studio Ghibli), Gaming (video game merchandise from Zelda, Pokemon, and Blizzard titles), and Mittelalter (medieval-themed clothing and accessories). Additional offerings include gift cards, pre-orders for upcoming items, and special offers. The company also hosts the annual Elbenwald Festival fan convention.
Differentiator
Problem solved
Functional benefit
Products and services
- Bekleidung & Schmuck (Clothing & Jewelry) Fan-themed clothing and jewelry line including T-shirts, hoodies, dresses, costumes, accessories, necklaces, rings, watches, and medieval-inspired fashion items, featuring licensed merchandise from franchises such as Harry Potter, Star Wars, Lord of the Rings, and anime series, targeted at individual pop-culture fans.
- Küche & Wohnen (Kitchen & Living) Home and kitchen merchandise line including mugs, glasses, plates, kitchen utensils, blankets, bedding, lamps, decorations, bookends, candles, cushions, posters, wall art, mousepads, clocks, and cosmetics themed after popular franchises, sold to individual fans for personal use.
- TCG & Spiele (Trading Card Games & Board Games) Trading card games category including Pokémon, Yu-Gi-Oh!, and Magic: The Gathering boosters and products, plus board games, puzzles, chess sets, role-playing games, LARP equipment, novels, manga, and hobby books, targeted at gamers and tabletop hobbyists.
- Figuren & Sammeln (Figures & Collectibles) Collectible figures and memorabilia including Funko Pop figures, action figures, wands, replicas, decorative swords, letter openers, collector coins, piggy banks, keychains, and Nendoroid figures from anime, gaming, and movie franchises, aimed at collectors and gift purchasers.
- Filme & Serien (Movies & Series) Licensed merchandise line covering movies and TV series franchises including Harry Potter, Star Wars, Lord of the Rings, Marvel, Star Trek, Game of Thrones, Stranger Things, Doctor Who, Friends, The Big Bang Theory, The Witcher, and Avatar, sold to individual fans.
- Anime Anime and manga-themed merchandise line including products from Dragon Ball, One Piece, Naruto, Demon Slayer, Attack on Titan, My Hero Academia, Studio Ghibli films, Death Note, Tokyo Ghoul, Hunter x Hunter, Sailor Moon, and Pokémon, sold to anime fans.
- Gaming Video game merchandise line covering franchises such as Zelda, Super Mario, Pokémon, World of Warcraft, Diablo, Overwatch, The Last of Us, Assassin's Creed, Fallout, Minecraft, League of Legends, Destiny, and Monster Hunter, sold to gamers.
- Mittelalter (Medieval) Medieval-themed clothing and accessories line including tunics, dresses, blouses, pants, boots, coats, capes, hoods, belts, drinking horns, decorative weapons, and historically-inspired garments for re-enactment, LARP, and market events, sold to medieval re-enactors and cosplayers.
- Gutscheine (Gift Cards) Gift cards available in physical card format (EUR 10, EUR 20, EUR 50) for postal delivery or digital format (EUR 5, EUR 10, EUR 20, EUR 50, EUR 100) for immediate email delivery, redeemable online at elbenwald.de and in all Elbenwald retail stores.
- Elbenwald Festival Annual fan festival event featuring entertainment, merchandise, community activities, and meetups for fans of fantasy, gaming, anime, and pop culture, with the next edition scheduled for August 7-9, 2026 in Cottbus, Germany.
- Elbenwald Retail Stores Physical retail store network with more than 30 locations across Germany, Austria, and the Netherlands, offering in-store shopping, click-and-collect, free delivery to stores, and expert customer service from knowledgeable staff for individual pop-culture fans.
Companies that use Elbenwald
Customer profileSegments1 record
Ideal customer profiles1 record
Elbenwald technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Elbenwald partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights5 records
Elbenwald competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Elbenwald social profiles
Digital presenceElbenwald financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elbenwald leadership team
Management profileNumber of profiles
Elbenwald funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elbenwald M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elbenwald
What does Elbenwald do?
Elbenwald is a German specialty retailer that sells officially licensed fan merchandise — clothing, jewelry, home and kitchen goods, trading card games and board games, collectible figures and replicas, and themed products from movies, series, anime, gaming, and medieval franchises. The company sells to individual consumers through more than 30 physical stores in Germany, Austria, and the Netherlands plus an e-commerce storefront that ships orders and supports click-and-collect.
Is Elbenwald a public or private company?
Elbenwald is a private company. It is classified as management employee owned and is currently operating.
When was Elbenwald founded?
Elbenwald was founded in 2001. It employs 251 to 500 people.
Where is Elbenwald based?
Elbenwald is headquartered in Cottbus, Germany, in the Europe region.
How does Elbenwald make money?
One revenue line is on record: retail merchandise sales.
Does Elbenwald have an API?
No public API is recorded for Elbenwald.
What industry is Elbenwald in?
Elbenwald's product category is Licensed Fan Merchandise Retail. Its primary akta.pro industry code is CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail, with a secondary code of CRALAGAJ, Entertainment Memorabilia Retail (Film/TV/Music). Its NAICS code is 45912 and its SIC code is 5945.