Asiana Magazine

What Asiana Magazine does

Asiana Magazine (legally Asiana Ltd) is a UK-based, founder-owned media and events business focused on the South Asian wedding market, founded around 2000 and headquartered in London. The company operates a vertically integrated platform spanning editorial publishing (bi-annual Asiana Wedding Magazine in print and digital via Yumpu), e-commerce (Shop.Asiana, a Shopify-powered multi-brand marketplace for bridalwear, womenswear, menswear, and jewellery), supplier discovery (Asiana Wedding Directory), and live events including the Asiana Bridal Show in Birmingham and London, Asiana Bridal Luxe, the Asiana Fashion Pavilion at Manchester's Old Trafford Stadium, and the Asiana Lifestyle Show. Additional offerings include fee-based Asiana Catwalk Training and Asiana Pageants competitions. Content verticals cover bridal fashion, beauty, wellness, catering, venues, photography, DJs, honeymoon planning, and lifestyle, distributed through asiana.tv with claimed reach of 1M+ monthly across Instagram, Facebook, TikTok, YouTube, and X.

The technology stack is conventional rather than proprietary: WordPress-based content site (asiana.tv), Shopify e-commerce for Shop.Asiana, Yumpu for digital magazine distribution, and standard martech tooling (Google Analytics, AdWords, Facebook Audience Network, AdRoll, Facebook Messenger Customer Chat). The company's competitive position rests on a 25-year operating history, an archive of bridal fashion content, and integrated audience access across print, digital, social, and live events.

Revenue mechanics are diversified across multiple small-ticket B2B and B2C streams: print magazine sales at £4.50–£5.00 per issue; print and digital advertising packages at £3,000–£7,000+VAT for 12-month multi-edition campaigns; social media campaigns at £3,000–£5,000+VAT; Shop.Asiana brand listing subscriptions at £3,000+VAT annually with a 20% marketplace commission on transactions; exhibition stand sales at Asiana events; and ancillary revenue from catwalk training and pageants. Primary customer segments are South Asian brides and couples, UK-based Asian fashion brands and designers (e.g., Sache Boutique, Frontier Raas, Kora by NM, Sonas Haute Couture, Kyles Collection), and wedding service suppliers (caterers such as Madhu's and Johal Catering, venues such as Park Hall Resort & Spa).

Name

Asiana Magazine

Legal name

Asiana Ltd

Website

https://asiana.tv

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Asiana Magazine is a UK-based, founder-owned media and events company serving the South Asian wedding market through a bi-annual print and digital magazine, the Shopify-powered Shop.Asiana e-commerce marketplace, a wedding supplier directory, and recurring bridal shows in Birmingham, London, and Manchester.

Ownership category

akta.pro rank

Product category

Wedding Media & Events

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Wedding & Bridal Shows (MPAGAFAK)

akta.pro secondary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding magazine publishing
• Bridal fashion media
• Wedding supplier directory
• Bridal exhibition events
• Asian bridal marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Magazine Sales: Physical and digital magazine sales including current issues (Issue 60 at £5.00, Issue 59 at £4.50) and archived editions available for free online viewing
2. E-commerce Marketplace Commissions: 20% sales commission on online purchases via Shop.Asiana payment gateway. No commission for lead generation and direct customer orders
3. Brand Listing Fees: £3000 + VAT for 12-month brand listing on Shop.Asiana including up to 100 products and quarterly home page promotions
4. Magazine Advertising: Print and digital advertising packages: £3000 + VAT for 2-page advert, £5000 + VAT for 4-page, £7000 + VAT for 6-page advert in two editions (Spring/Summer + Autumn/Winter)
5. Social Media Campaigns: Standard package at £3000 + VAT (12 monthly posts) or Premium at £5000 + VAT (26 fortnightly posts) across Instagram, Facebook, and TikTok
6. Event Exhibition Stands: Revenue from selling exhibition stands at Asiana Bridal Shows, Asiana Fashion Pavilion, and other wedding events across UK venues

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Asiana Magazine is a UK-based South Asian wedding media company that publishes a print and digital wedding magazine, operates a multi-brand e-commerce marketplace (Shop.Asiana) for bridalwear and jewellery, runs an online wedding supplier directory, and organises major bridal fashion exhibitions and catwalk events in London, Birmingham, and Manchester. The company monetises primarily through advertising packages, brand listing fees, marketplace commissions, magazine sales, and exhibition stand sales.

Product overview

Asiana Magazine operates as a media and events company serving the South Asian wedding industry in the UK, offering a portfolio of products and services spanning print/digital publishing, e-commerce, events, and advertising. The core offering is the Asiana Wedding Magazine (print and digital editions), which provides fashion, beauty, and wedding planning content. This is complemented by Shop.Asiana, a multi-brand fashion e-commerce portal where customers can browse and purchase bridalwear, jewellery, and accessories from various Asian wedding brands. The company also operates the Asiana Wedding Directory for supplier discovery, and runs a portfolio of live events including the Asiana Bridal Show (London and Birmingham), Asiana Fashion Pavilion + Catwalk, Asiana Bridal Luxe, and Asiana Lifestyle Show. Additional services include catwalk training programs, beauty pageants (Asiana Pageants), and advertising solutions for brands wanting to reach the company's audience through magazine placements, social media campaigns, and the Shop.Asiana platform.

Differentiator

Problem solved

Functional benefit

Brands

• Asiana Bridal Show: Annual bridal exhibition events held in London and Birmingham featuring fashion catwalks, vendor exhibitions, and wedding planning resources.
• Asiana Bridal Luxe
• Asiana Fashion Pavilion
• Asiana Wedding Directory
• Asiana Events
• Shop.Asiana

Products and services

• Asiana Wedding Magazine Flagship bi-annual print and digital publication covering South Asian bridal fashion, beauty trends, wedding planning, real weddings, and celebrity interviews, with a readership of 100,000+ couples in the UK.
• Shop.Asiana Multi-brand online fashion marketplace where customers browse and purchase bridalwear, womenswear, menswear, jewellery, and accessories from various South Asian wedding brands, with search by category, style, and colour.
• Asiana Wedding Directory Online searchable directory connecting couples with hundreds of UK wedding suppliers including photographers, makeup artists, caterers, DJs, decorators, and venues.
• Asiana Bridal Show Annual bridal exhibition events held in London and Birmingham featuring live fashion catwalks, designer collections, supplier exhibitions, and meet-and-greet opportunities with top Asian wedding brands.
• Asiana Fashion Pavilion + Catwalk Fashion exhibition and runway event held at Old Trafford Stadium Manchester featuring Asian designer brands, live catwalk shows, and exhibition pavilions.
• Asiana Bridal Luxe Prestigious London-based showcase celebrating South Asian bridal fashion, luxury weddings, and lifestyle trends, featuring exhibitions and fashion runway shows.
• Asiana Lifestyle Show Exhibition event held in Birmingham featuring lifestyle products, bridal fashion, and wedding-related vendors.
• Asiana Advertising Solutions Advertising and marketing solutions for fashion brands and wedding suppliers including brand listings on Shop.Asiana, print and digital magazine advertisements, social media campaigns across Instagram, Facebook, and TikTok, photoshoot/video production, and website design services.
• Asiana Catwalk Training Intensive 4-hour catwalk training course conducted by Asiana's Creative Director for aspiring professional runway models, covering posture, walking techniques, audience interaction, and camera work.
• Asiana Pageants Modeling and beauty pageant competitions including Miss Asiana North and similar titles, offering contestants opportunities to enter the fashion industry.

Quantifiable outcome

• 100k+ couples helped plan their wedding
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider powering Shop.Asiana online store. Enables online product sales, payment processing through Shopify Payments, and analytics. Store operations depend on Shopify's infrastructure for order management, shipping, and customer experience.
• Facebook (Meta)majorGTM or Marketing PartnerFacebook Audience Network provides advertising service for targeted ads based on user interests and device identifiers. Also includes Facebook Messenger Customer Chat for live customer support and Facebook Ads conversion tracking for analytics.
• Google LLCmajorGTM or Marketing PartnerGoogle Analytics for web traffic analysis, Google Tag Manager for tag management, Google AdWords for search and display advertising, and Google Interest-based advertising for remarketing campaigns.
• AdRoll (Semantic Sugar, Inc.)minorGTM or Marketing PartnerAdvertising service for remarketing and behavioural targeting, helping reach users who have previously visited the website.
• Ahmed Concepts LimitedcoreOthersLegal trading entity for Asiana Events. Ahmed Concepts Limited operates Asiana-branded exhibitions and events including Asiana Bridal Shows and Asiana Fashion Pavilion.
• Various Wedding Suppliers (Caterers, Photographers, MUAs, DJs, Decorators)majorChannel Partner/ Reseller/ DistributorExhibitors at Asiana Bridal Shows and Wedding Fairs representing caterers, photographers, makeup artists, DJs, entertainers, décor companies, cake suppliers, bridalwear designers, and limousine services. Suppliers pay for exhibition stands and gain direct access to engaged couples.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maharani Weddings: US-based magazine and digital platform covering South Asian weddings with editorial content, vendor directory, and planning resources. Directly comparable to Asiana as a category-specific South Asian wedding media brand serving a diaspora market.
• WeddingSutra: India-based wedding media brand offering editorial content, vendor listings, and bridal shows. Highly comparable business model to Asiana's integrated magazine-directory-events platform targeting South Asian weddings.
• WedMeGood: India's largest wedding planning platform with vendor directory, real weddings content, and planning tools. Comparable to Asiana's Wedding Directory and editorial layer, with a stronger tech-platform orientation.
• Hitched: UK's leading general wedding planning platform and magazine-style media brand with venue directory, real weddings, and planning content. Closest UK-based comparable to Asiana's directory and editorial model, though serving a broader (non-ethnic) audience.
• Bridebook: UK wedding planning platform with vendor directory, planning tools, and mobile app. Comparable to Asiana's Wedding Directory and discovery layer, with a more tech-product-led approach and venture backing.
• Brides Today: India wedding magazine published by the Times Group covering bridal fashion, beauty, and planning. Comparable to Asiana's print and digital magazine product, with similar editorial categories and target audience.
• Rock My Wedding: UK-based wedding blog and media brand covering real weddings, styling, and planning inspiration. Comparable editorial/advertising business model to Asiana Magazine, though focused on the broader UK wedding market rather than South Asian niche.
• Love My Dress: UK wedding blog and editorial site featuring luxury real weddings and supplier features. Comparable to Asiana's digital editorial layer, with a similar influencer/supplier-marketing monetization approach.

Broad incumbents

• The Knot Worldwide: Global wedding media and planning giant with magazine, directory, registry, and app. Relevant as the broad incumbent whose general-wedding-platform model Asiana replicates at a niche South Asian scale.

Emerging players

• Over The Moon: US-based luxury wedding digital brand and marketplace with editorial content and curated vendor directory. Comparable to Asiana's premium editorial and curated commerce positioning, with overlapping luxury bridal fashion content.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/asianatv
• YouTubeyoutube.com/@ASIANATVCHANNEL
• Facebookfacebook.com/asianatv
• Instagraminstagram.com/asianatv
• TikToktiktok.com/@asianatv
• LinkedInlinkedin.com/company/asiana-magazine

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asiana Magazine