ADI Media

What ADI Media does

ADI Media is a B2B media house founded in 1986 and headquartered in Noida, Uttar Pradesh, India. The company targets enterprise purchase decision-makers across four specialized verticals: consumer electronics and home appliances, carriers and enterprise network (telecom/IT), medical technology/IVD and life sciences, and broadcast/cable/satellite. Its core products are four B2B monthly or quarterly trade magazines — Communications Today, Medical Buyer, Broadcast and CableSat, and TV Veopar Journal — each of which has run for between 28 and 35+ years and serves as a vertical-specific referral source for equipment buyers.

The platform architecture pairs each print title with a dedicated web portal (communicationstoday.co.in, medicalbuyer.co.in, broadcastandcablesat.co.in, tvj.co.in) that publishes daily news, archives legacy content, and attracts millions of page views annually. Adjacent digital offerings include Electronic Direct Mail (EDM) campaigns targeted at 15,000-50,000 procurement decision makers per vertical, e-newsletters, and custom publishing and marketing solutions. Subscription pricing is disclosed only for Medical Buyer (annual ₹1,200 by post up to ₹5,400 by courier for a three-year sub), with other titles requiring direct contact. Go-to-market is sales-led, combining print subscriptions, display advertising across print and digital properties, EDM/email marketing services, and partnerships with industry events and exhibitions.

Revenue mechanics span five streams: print subscriptions (recurring), advertising (print and web), EDM/email campaigns, custom publishing services, and web portal lead-generation services. The company has disclosed no external funding, no revenue, and no valuation. It is privately held under the ADI Group umbrella, with listed group sibling MPS Limited (a global publishing-solutions provider with market cap above ₹1,000 crore) operating as a separate entity. Leadership comprises Managing Director Anju Arora and Director Neha Arora Rathor, with no additional senior hires, M&A, or leadership transitions documented in the source data.

Name

ADI Media

Legal name

Adi Media Private Limited

Website

https://adi-media.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ADI Media is an India-based B2B media house founded in 1986 publishing four trade magazines — Communications Today, Medical Buyer, Broadcast and CableSat, and TV Veopar Journal — alongside vertical-specific web portals and EDM campaigns serving decision-makers in telecom, medical, broadcast, and consumer electronics.

Ownership category

akta.pro rank

Product category

B2B Trade Media & Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

akta.pro secondary industry

Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• B2B trade publishing
• Vertical media platforms
• Industry advertising solutions
• Print magazine publishing
• Content marketing services

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Revenue model

1. Print Magazine Subscriptions: Monthly and quarterly magazine subscriptions delivered by post or courier to industry professionals
2. Advertising: Corporate advertising platforms across print magazines and web portals to build corporate image and influence purchase decisions
3. EDM/Email Marketing: Electronic direct mail campaigns targeted at decision makers, priced per campaign or blast
4. Custom Publishing and Marketing Solutions: Custom publishing and customized marketing solutions including e-newsletters and e-mail blasts leveraging large databases and content assets
5. Web Portal Services: Brand image building, live business information, and customer lead generation through industry-specific web portals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ADI Media is a B2B media house that publishes vertical-specific trade magazines and operates corresponding web portals for the consumer electronics/home appliances, telecom/enterprise network, medical equipment, and broadcast/cable/satellite industries. The company monetizes its audience of decision-makers through print subscriptions, online advertising, EDM/e-newsletter campaigns, and custom publishing/marketing solutions.

Product overview

ADI Media is a B2B media house that operates a platform-plus-publications architecture consisting of four core print magazines (Communications Today, Medical Buyer, Broadcast and CableSat, and TV Veopar Journal), four corresponding web portals (communicationstoday.co.in, medicalbuyer.co.in, broadcastandcablesat.co.in, and tvj.co.in), and supplementary digital services including EDM (Electronic Direct Mail), newsletters, and custom publishing solutions. The publications serve four industry verticals: consumer electronics and home appliances; carriers and enterprise network; medical technology, IVD and life sciences; and broadcast, cable, and satellite.

Differentiator

Problem solved

Functional benefit

Brands

• Communications Today: B2B monthly magazine providing a platform to build corporate image and influence purchase decisions for telecom and enterprise network decision makers. Also available as a web portal at www.communicationstoday.co.in.
• Medical Buyer
• Broadcast and CableSat
• TV Veopar Journal

Products and services

• Communications Today
• Medical Buyer
• Broadcast and CableSat
• TV Veopar Journal
• CommunicationsToday.in (Web Portal)
• MedicalBuyer.in (Web Portal)
• BroadcastAndCableSat.com (Web Portal)
• TVVeoparJournal.com (Web Portal)
• Print + Digital Subscription Packs
• EDM / E-Newsletter Campaigns
• Custom Publishing & Marketing Solutions

Quantifiable outcome

• Millions of page views annually across web portals
• +1 more outcomes

Named customers4 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MPS LimitedcoreOthersMPS (ADI group company) is a global leader of high-quality publishing solutions covering every stage of the author-to-reader publishing process. Established as an Indian subsidiary of Macmillan (Holdings) Limited in 1970, MPS became a global partner to world's leading enterprises, learning companies, publishers, libraries, and content aggregators. Listed on major stock exchanges in India with market capitalization upward of ₹1000 crore. More than 2500 professionals power MPS across seven delivery centers in India and seven client-servicing offices in the US.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Network18 Media: Network18 is one of India's largest media conglomerates operating television news, digital platforms, and B2B-adjacent business media. It competes with ADI Media for large advertisers' B2B marketing budgets but at a much broader scale and portfolio width, with overlapping access to India-based enterprise audiences.

Direct peers

• 9.9 Media (9dot9): 9.9 Media is an India-based multi-vertical B2B publisher operating a portfolio of vertical trade magazines and digital platforms (including Outlook Business, CXO Today, and security/IT titles). It competes head-to-head with ADI Media for the same B2B advertising, subscription, and event dollars across adjacent India verticals.
• Electronics For You (EFY Group): EFY Group publishes Electronics For You and related electronics-focused B2B and hobbyist media in India, directly comparable to ADI Media's TV Veopar Journal for the consumer electronics and home appliances vertical - targeting manufacturers, dealers, distributors, and retail counters for advertising and technical content.
• Express Healthcare (Indian Express Group): Express Healthcare is an India B2B healthcare publication covering medical technology, devices, and hospital procurement - directly comparable to ADI Media's Medical Buyer, with the same buyer-seller decision-maker audience and similar advertiser base.
• TelevisionPost / IndianTelevision.com: TelevisionPost (indiantelevision.com) is an India-focused B2B media platform serving the broadcast, cable, satellite, and OTT industry, very directly comparable to ADI Media's Broadcast and CableSat magazine/portal - both target advertisers in content production and distribution equipment for the same India broadcast community.
• ITP Media Group (India): ITP Media Group operates a portfolio of B2B trade titles and event/portal assets across multiple verticals, closely comparable to ADI Media's magazine-plus-portal-plus-events-plus-EDM architecture, with overlapping advertiser segments in India and the Middle East.
• Voice & Data (CyberMedia): CyberMedia's Voice & Data is one of India's longest-running telecom and networking trade publications with a companion web portal, directly comparable to ADI Media's Communications Today in terms of buyer-seller audience, advertising platform, and vertical positioning.
• Worldwide Media (India Today Group): Worldwide Media operates B2B and consumer magazines plus digital verticals under the India Today Group, comparable to ADI Media's integrated print + portal + custom-publish architecture for India advertiser relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADI Media