What SAMOA Industrial does

SAMOA Industrial is a privately held, third-generation Spanish family business headquartered in Gijón, Spain, that since 1958 has designed, developed, manufactured, and distributed pumps, systems, and accessories for complex fluid handling. The company is organized into three product divisions: Lubrication Equipment (pneumatic piston and diaphragm pumps, hand-held grease guns, electric pumps such as FLOWSTAR, SOLURA, POLUX, and POLARIS, reels, dispensing valves, mobile units, the NEX·U· electronic fluid management system, and waste fluid management), Process Pumps (PIVOT and Directflo Series AODD pumps and pneumatic piston pumps for tank loading/unloading, batching, coating, filling, sumping, dewatering, and general transfer), and the newer Applied Industrial Fluid Solutions division (industrial finishing, protective coatings, high-viscosity fluid dispensing, line stripers, and decorative painting equipment drawn largely from the 2019 LARIUS acquisition).

Underlying technology centers on pneumatic reciprocating pumps, with proprietary differentiators including the frictionless pivot-shaft air distribution system in the PIVOT Series, the Directflo AODD platform with reduced air consumption, the PUMPMASTER pneumatic piston range (PM2–PM80) for oil and grease, and ATEX-certified variants for hazardous-location duty. Manufacturing is integrated in-house, supported by ISO 9001, ISO 14001, and ISO 45001 certifications, and the company retains software control over its NEX·U· fluid management stack.

Revenue is generated primarily through B2B hardware sales of pumps, packages, electronic fluid management systems, software, and spare parts via a 'Request a quote' model. Distribution is hybrid: five wholly-owned branded subsidiaries in Spain, the USA, Germany, France, the UK, and Italy provide direct sales and technical support, while a network of specialized distributors extends reach to more than 100 countries; an active 'Become a distributor' program on the website indicates continued channel build-out. End customers span automotive dealerships and fleet workshops, industrial manufacturers in chemicals, paints, coatings, printing, packaging, mining, ceramics, and pharmaceuticals, plus oil & gas, mining and construction, and marine and offshore operators.

Name

SAMOA Industrial

Legal name

SAMOA Industrial

Website

https://samoaindustrial.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SAMOA Industrial, founded in 1958 in Gijón, Spain, designs, manufactures, and distributes pumps, systems, and accessories for complex fluid handling. It serves automotive, industrial manufacturing, coatings, oil and gas, mining, and marine operators through five subsidiaries and distributors in 100+ countries.

Ownership category

akta.pro rank

Product category

Industrial Fluid Handling Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industries

Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB), Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH)

Keywords

• Industrial fluid handling
• Pneumatic piston pumps
• Diaphragm pumps
• Lubrication equipment
• Fluid management systems

Headquarters

HQ city

Gijón

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lubrication Equipment: Full range of lubrication equipment including pneumatic piston pumps, pneumatic diaphragm pumps, hand-held equipment, electric pumps, reels, dispensing valves, mobile units, electronic fluid management systems, waste fluid management systems, accessories, and spare parts for vehicle lubrication and maintenance applications.
2. Process Pumps: Industrial process pumps including pneumatic diaphragm pumps and pneumatic piston pumps for fluid transfer in manufacturing processes including tank loading/unloading, batching and mixing, coating, filling, sumping, dewatering, and general transfer.
3. Applied Industrial Fluid Solutions: Specialized equipment for industrial finishing, protective coatings, high viscosity fluid dispensing, decorative painting, and pavement marking applications.
4. Electronic Fluid Management Systems and Software: Software for fluid stock management and transaction tracking, providing real-time information about fluid transactions and inventory control for vehicle and fleet service shops.
5. Spare Parts: Genuine SAMOA spare parts for maintaining and restoring equipment performance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SAMOA Industrial designs, develops, manufactures, and distributes pumps, systems, and accessories for complex fluid handling. Its offering spans three product divisions: Lubrication Equipment (pneumatic piston and diaphragm pumps, hand-held grease guns, electric pumps, reels, dispensing valves, electronic fluid management, and waste fluid management); Process Pumps (AODD and pneumatic piston pumps for tank loading, batching, coating, filling, and general industrial transfer); and Applied Industrial Fluid Solutions (industrial finishing, protective coatings, high viscosity fluid dispensing, line stripers, and decorative painting equipment). Products are sold under the SAMOA brand together with acquired brands LARIUS, Hydrair, and Betz.

Product overview

SAMOA Industrial is a third-generation family business founded in 1958 that designs, develops, manufactures, and distributes pumps, systems, and solutions for complex fluid handling. The company offers three main product divisions: (1) Lubrication Equipment for vehicles, machinery and infrastructure lubrication including pneumatic piston pumps, pneumatic diaphragm pumps, hand-held equipment, electric pumps, reels, dispensing valves, mobile units, electronic fluid management systems (NEX·U·®), and waste fluid management; (2) Process Pumps for industrial applications including pneumatic diaphragm pumps (AODD) and pneumatic piston pumps in Pivot Series and Directflo Series for tank loading, batching, coating, and general transfer; and (3) Applied Industrial Fluid Solutions for industrial finishing, protective coatings, high viscosity fluids, line stripers, and decorative painting equipment. SAMOA also acquired LARIUS (2019), Hydrair (2008), and Betz (2016) brands which have been integrated under the SAMOA brand.

Differentiator

Problem solved

Functional benefit

Brands

• PIVOT Series: Air operated double diaphragm pumps featuring innovative Air Distribution System with frictionless pivot-shaft technology
• Directflo
• PUMPMASTER
• FLOWSTAR
• SOLURA
• POLUX
• POLARIS
• NEX·U·
• EVACUMASTER
• PA40 Series
• FV50 Series

Products and services

• Pneumatic Piston Pumps (Lubrication) Air operated piston pumps for transferring and dispensing oil, grease, coolants, windshield wash fluid and waste oil in lubrication and vehicle service applications. PUMPMASTER series spans pressure ratios from 1:1 to 80:1 for vehicle, machinery, and industrial lubrication.
• Pneumatic Diaphragm Pumps (AODD) for Lubrication Air operated double diaphragm (AODD) pumps used in lubrication contexts for fluid transfer in harsh environments. Features innovative Air Distribution System for maximum air efficiency, minimal wear, reduced vibrations and fluid pulsations.
• Pneumatic Piston Pumps (Process) Industrial pneumatic piston pumps for fluid transfer within manufacturing processes including tank loading/unloading, batching, coating, filling, and re-circulation. Designed for harsh environments and demanding applications, including ultra-high pressure variants for Oil & Gas.
• Pneumatic Diaphragm Pumps (AODD) for Process Industrial AODD pumps for chemicals, paints, coatings, printing, mining, ceramics, semi-conductors, pharmaceuticals and other process applications. PIVOT Series features frictionless pivot-shaft technology with maximum air efficiency, minimal wear, reduced vibrations and pulsations, and flow rates up to 1000 l/min.
• Hand-held Lubrication Equipment Range of hand-held lubrication equipment including battery, pneumatic, lever action and pistol-style grease guns, hand-operated pumps, filler pumps, and dispensers for industrial lubrication applications.
• Electric Pumps Electric pumps for dispensing oil, DEF (AdBlue), and diesel in vehicle service applications. AC and DC versions including FLOWSTAR for oil, SOLURA for AdBlue/DEF, and POLUX and POLARIS for diesel, with flow rates from 5 to 95 l/min.
• Reels Heavy-duty hose and cord reels for wall, floor, or ceiling mounting. Available for high, medium, and low-pressure applications with multiple hose capacities; handle oil, grease, hydraulic fluid, coolant, DEF, waste oil, water and diesel.
• Dispensing Valves Dispensing valves, nozzles and control valves for dispensing oil, grease and other vehicle service fluids. Includes pre-set and standard electronic and mechanical meters in PA40 and FV50 series.
• Mobile Units and Packages Pre-configured pump packages and mobile units combining pumps, hoses, nozzles, meters and accessories for specific fluid handling applications. Available in portable, stationary, and mobile configurations.
• NEX·U·® Electronic Fluid Management Systems Electronic systems and software for fluid stock management and electronic control of sensorized pumps and equipment, providing real-time tracking of fluid transactions, inventory control, and reconciliation of fluid sales with usage for vehicle and fleet service shops.
• Waste Fluid Management Equipment Used oil and coolant evacuation units using gravity and/or suction technology for fluid recovery. Includes drainers, collection units, suction units (EVACUMASTER) and discharge systems with capacities from 20 to 100 liters.
• Industrial Finishing Equipment Equipment for industrial finishing applications in metal, furniture, appliances, and construction industries. Part of the Applied Industrial Fluid Solutions division.
• Protective Coatings Equipment Equipment for applying anti-corrosion treatments and protective coatings in manufacturing processes. Part of the Applied Industrial Fluid Solutions division.
• High Viscosity Fluids Equipment Specialized equipment for dispensing high viscosity fluids in manufacturing processes. Part of the Applied Industrial Fluid Solutions division.
• Line Stripers
• Decorative Painting Equipment Equipment for decorative surface finishes in manufacturing processes, including paint spraying systems. Part of the Applied Industrial Fluid Solutions division.

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Larius SRLcoreStrategic or Co-development Partner · 1 January 2019Acquired in 2019, Larius is an Italian manufacturer of pumps and systems for paint spraying and viscous fluid application in manufacturing processes. This acquisition allowed SAMOA to expand into Italy and new industrial sectors including paint spraying and sealant & adhesives extrusion, leading to the creation of the Applied Industrial Fluid Solutions division.
• BetzcoreStrategic or Co-development Partner · 1 January 2016Acquired in 2016, Betz is a pumps and systems manufacturer located in Germany. Together with Hydrair, Betz was acquired to strengthen SAMOA's position in the offset inks printing industry.
• HydraircoreStrategic or Co-development Partner · 1 January 2008Acquired in 2008, Hydrair is a leading pumps and systems manufacturer located in England. The acquisition was part of SAMOA's strategy to penetrate the printing industry for offset inks.
• PUSKAminorOthers · 1 January 1996Acquired in 1996, PUSKA was a compressor manufacturer. SAMOA acquired it seeking synergies with its existing global distribution network but sold it in 2003 to focus solely on fluid management.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• ARO (Ingersoll Rand): Manufacturer of pneumatic diaphragm and piston pumps under Ingersoll Rand's Precision Fluidics segment. ARO is a direct competitor to SAMOA in AODD and pneumatic piston pumps for lubrication and process applications.
• Verder Group: European-headquartered manufacturer of industrial pumps including diaphragm, peristaltic, and centrifugal pumps. Verder is a comparable mid-market competitor to SAMOA in process and fluid handling applications.
• Graco Inc. US-listed global leader in fluid handling equipment for lubrication, paint spraying, and process applications. Graco is SAMOA's most direct competitor in lubrication pumps, AODD pumps, and applied fluid solutions, with significantly larger scale and a public balance sheet.
• Yamada America Inc. Manufacturer of air-operated double diaphragm pumps competing directly with SAMOA's PIVOT and Directflo product families across chemical, paint, and industrial fluid handling markets.
• Warren Rupp (IDEX/PSG): Sandpiper-brand AODD pump manufacturer, part of IDEX/PSG. Competes directly with SAMOA's pneumatic diaphragm pump offerings in mining, construction, and general industrial transfer.
• Tapflo Group: European manufacturer of diaphragm pumps and industrial fluid handling equipment. Tapflo directly competes with SAMOA's process pump division across chemical, paint, and hygienic applications.
• Wilden Pump & Engineering: AODD pump specialist now part of PSG (IDEX Corporation). Wilden competes head-to-head with SAMOA's PIVOT and Directflo AODD pump lines in chemical, paint, and industrial process applications globally.
• Flux (Ingersoll Rand): German-origin pump manufacturer specializing in drum and container pumps for industrial lubrication and chemical transfer. Flux competes directly with SAMOA's lubrication and process pump lines, particularly in European markets.

Emerging players

• BVA Pumps: European supplier of industrial pumps and fluid handling equipment, including pneumatic diaphragm pumps for industrial transfer. A smaller regional competitor with overlap to SAMOA's process pump portfolio.

Broad incumbents

• IDEX Corporation (PSG): Diversified US-listed industrial conglomerate whose Pump & Specialty Flow Solutions (PSG) segment includes Wilden, Warren Rupp, and other AODD/process pump brands. IDEX is a broader incumbent competing with SAMOA across multiple fluid handling categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMOA Industrial