Very Good Tour

What Very Good Tour does

Very Good Tour (참좋은여행) is a South Korean online travel agency headquartered in Seoul, founded in 2007 and listed on the KOSDAQ stock exchange. The company sells package tours, air-plus-hotel bundles, and specialized travel products (golf tours, cruises, honeymoons, theme packages, and a premium "Largo" co-planning series) to Korean consumers traveling to over 40 countries across Europe, Southeast Asia, Japan, the Americas, Oceania, the Middle East, and Africa. Package pricing spans approximately ₩499,000 for short budget trips to ₩29,990,000 for premium luxury packages, with early bird discounts, seasonal promotions, and a no-shopping/no-option premium tier.

The company operates a direct-to-consumer model with no disclosed third-party resellers. Distribution occurs through the verygoodtour.com website, a mobile application for iOS/Android, and 20+ specialized regional phone lines covering Seoul, Busan, and Daegu. Marketing is driven by social media presence across KakaoTalk, Facebook, Instagram, Naver Blog, YouTube, and Pinterest, supported by a loyalty program (참좋은멤버스) and destination content. Underlying technology is a standard OTA booking and reservation platform with no disclosed proprietary AI/ML features, APIs, or integrations.

Revenue is generated through package tour sales on a unit-pricing transaction-fee model. The customer base is highly fragmented, targeting individual leisure travelers, honeymoon couples, golf enthusiasts, and corporate/group travelers with no named enterprise customers or anchor contracts. The company employs 251-500 staff, maintains in-house tour guides, and reports no subsidiaries, parent company, or recent M&A activity. Ownership is publicly traded on KOSDAQ with no specific institutional investor information disclosed.

Name

Very Good Tour

Legal name

참좋은여행(주)

Website

https://verygoodtour.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Very Good Tour (참좋은여행) is a KOSDAQ-listed South Korean online travel agency founded in 2007 that sells package tours, air-plus-hotel bundles, golf, cruise, and honeymoon packages to Korean consumers traveling to 40+ countries across all continents.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (56151)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industry

Cruise + Guided Land Tour Packages (THAEAHAJ)

Keywords

• Package tours
• International travel
• Golf tours
• Cruise vacations
• Honeymoon packages

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Package Tour Sales: The company acts as a travel agency selling package tours to various destinations worldwide. Tours include airfare, accommodation, guided tours, and optional activities. The company earns revenue through tour package sales with pricing ranging from approximately ₩499,000 to ₩29,990,000 per person.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Very Good Tour (참좋은여행) is a South Korean online travel agency that sells package tours to global destinations including Europe, Japan, Southeast Asia, China, the Americas, Oceania, the Middle East, and Africa. Its portfolio spans escorted package tours, air+hotel bundles, golf tours, theme packages, cruises, honeymoons, premium multi-country European tours under the Largo brand, and domestic Korea travel. Pricing ranges from approximately ₩499,000 for short budget trips to ₩29,990,000 for premium packages, with regional departures from Seoul, Busan, and Daegu.

Product overview

Very Good Tour operates as a comprehensive online travel agency offering a multi-product portfolio. The core offering includes traditional package tours (패키지), self-service air+hotel bundles (에어텔), and specialized vertical segments including golf travel (골프), theme packages (테마패키지), cruises (크루즈), and honeymoon packages (허니문). The company also features 라르고 (Largo), a co-planning premium multi-country European tour series, alongside domestic Korean travel options. All products are distributed through the verygoodtour.com e-commerce platform with regional-specific landing pages covering Europe, Japan, Southeast Asia, China/Mongolia, Oceania, Americas, and Middle East/Africa.

Differentiator

Problem solved

Functional benefit

Brands

• 라르고 (Largo): Premium tour packages category featuring curated travel experiences
• 프리미엄

Products and services

• Package Tours (패키지여행) Traditional escorted package tours covering destinations worldwide including Europe, Japan, Southeast Asia, Americas, and more, with guided itineraries, accommodations, and transportation bundled together. Targeted at Korean individual and group travelers seeking all-inclusive international travel.
• Air + Hotel (에어텔) Self-service travel packages combining flights and hotel accommodations, allowing travelers flexibility while bundling the two main travel components at discounted rates. Targeted at independent Korean travelers.
• Golf Tours (골프) Specialized golf travel packages to destinations including China, Japan, Thailand, Vietnam, Philippines, Malaysia, Guam, Saipan, Australia, and Hawaii, featuring golf courses and resort accommodations. Targeted at Korean golf enthusiasts seeking golf-centric vacations.
• Theme Packages (테마패키지) Specialized themed travel including Japan rail tours, Santiago pilgrimage walking tours, European small-town experiences, Southeast Asian single-country tours, cycling world tours, winter aurora viewing, and sports event travel. Targeted at Korean travelers with specific interest-based itineraries.
• Cruises (크루즈) Cruise vacation packages covering Mediterranean, Alaska, Americas, Japan/Asia routes, exotic cruises, South America/Antarctica expeditions, and cruise-only options. Targeted at Korean cruise travelers.
• Honeymoon Packages (허니문) Romantic honeymoon packages to destinations including Hawaii, Guam, Saipan, and Cancun, featuring luxury accommodations and couple-focused experiences. Targeted at newlyweds and couples seeking romantic vacation packages.
• Largo (라르고) Premium European Tours Co-planning premium tour series offering curated multi-country European tour combinations including Western Europe, Eastern Europe/Balkans, Spain/Nordic, and Mediterranean routes with premium inclusions. Targeted at Korean travelers seeking high-end European itineraries.
• Domestic Korea / Jeju Travel (제주/국내여행) Domestic travel packages within South Korea including Jeju Island tours, regional departures from Busan, Daegu, and other cities. Targeted at Korean domestic travelers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Club Med: Club Med is a global premium all-inclusive resort and package tour brand operating in many of the same destinations (Europe, Asia, Americas) targeted by Very Good Tour's premium and Largo verticals.
• Trip.com: Trip.com (formerly Ctrip) is a major global OTA with full Korean-language support, offering flights, hotels, and packaged tours that overlap significantly with Very Good Tour's air+hotel and package tour offerings.
• Booking.com: Booking.com is a global accommodation and travel platform increasingly competing in the package tour and air+hotel space, including in Korea where it pressures traditional tour operators on accommodation-led bookings.
• Expedia: Expedia is a global OTA offering flights, hotels, packages, cruises, and activities, with Korean-language site presence competing for the same Korean outbound traveler segments as Very Good Tour.
• TUI Group: TUI is one of the world's largest integrated tour operators with chartered flights, hotels, cruise lines, and packaged tours, serving as a global benchmark for what scaled tour operators can achieve with vertical integration.

Direct peers

• Hana Tour: Hana Tour is the largest South Korean outbound tour operator and Very Good Tour's most direct competitor, offering package tours, air+hotel, cruises, golf, and honeymoons across similar global destinations to Korean travelers.
• Mode Tour: Mode Tour is another leading Korean outbound tour operator with comparable package tour, themed travel, and premium product offerings, competing head-to-head with Very Good Tour for Korean outbound travel market share.
• Interpark Tour: Interpark Tour combines online travel marketplace dynamics with packaged tour offerings, competing with Very Good Tour in Korean outbound package tours, air+hotel, and themed travel categories.

Emerging players

• Klook: Klook is a fast-growing Asian travel activities and package platform with strong presence in Korea, competing for the same Korean consumer travel wallet particularly in destinations, attractions, and short-haul packages.

Others

• Royal Caribbean / Cruise Lines International: Major cruise operators sell through Korean travel agencies like Very Good Tour but also increasingly direct-to-consumer in Korea, representing both a supplier relationship and a partial competitive threat in the cruise vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/verygoodtourofficial
• Facebookfacebook.com/verygoodtour
• Instagraminstagram.com/verygoodtour_official
• LinkedInlinkedin.com/company/very-good-tour

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Very Good Tour