Select Breeders Services

Equine Reproductive Servicesselectbreeders.com

Select Breeders Services provides equine reproductive services specializing in frozen semen cryopreservation, storage, and global distribution. The company operates a 25-laboratory affiliate network across North America, Europe, and Australia serving mare owners, stallion owners, and reproductive veterinarians.

Company typePrivate
Founded2000
HeadquartersChesapeake City, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Select Breeders Services does

Select Breeders Services (SBS) is a privately held Maryland corporation, founded in 1987, that provides specialized equine reproductive services centered on frozen semen technology. The company operates two parent facilities in Chesapeake City, Maryland (headquarters) and Aubrey, Texas, alongside a 25-affiliate laboratory network spanning North America, Europe, and Australia. SBS's core service lines are Stallion Services (collection, processing, freezing, and cooled semen handling), Mare Services (breeding management, foaling, embryo transfer, and assisted reproduction), and Storage & Distribution (cryogenic storage and global shipment of frozen semen). The technology stack relies on programmable cell freezers with 0.1°C/min cooling accuracy, proprietary extender formulations produced in controlled batches, and computer-assisted sperm analysis (CASA) using Hamilton-Thorne CEROS analyzers, all standardized through a uniform 8 x 0.5mL straw protocol yielding 800M-1B sperm per dose.

SBS serves three primary customer segments: mare owners (SMB), stallion owners and agents (SMB), and equine reproductive veterinarians (enterprise practice segment). Revenue is generated through professional services (semen freezing and long-term cryogenic storage, with parent facilities storing 30,000+ doses each), breeding service contracts (often with live-foal guarantees, with stud fees set individually by stallion owners and ranging from $0 to $2,000+), and a frozen semen distribution program that ships domestically and internationally using nitrogen vapor 'dry' shippers. Export channels extend to the EU, Australia, New Zealand, Mexico, and Brazil under USDA health certification frameworks. Distribution is direct-to-veterinarian and direct-to-mare-owner, supplemented by affiliate laboratory fulfillment.

The company is led by Founder and CEO Paul Loomis. It employs 11-50 people, accepts CareCredit financing and major credit cards, and operates the SBS Stallion Guide as a free online marketing platform for stallion owners. Marketing is heavily education-driven via an FAQ library, YouTube video series, e-newsletter, social media, and the annual SBS Foal Photo Contest. The company is privately held with no disclosed parent, institutional investors, or funding rounds.

Select Breeders Services firmographics

Firmographics

Name: Select Breeders Services
Legal name: Select Breeders Service, Inc.
Website: https://selectbreeders.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 11–50 employees
Short description: Select Breeders Services provides equine reproductive services specializing in frozen semen cryopreservation, storage, and global distribution. The company operates a 25-laboratory affiliate network across North America, Europe, and Australia serving mare owners, stallion owners, and reproductive veterinarians.
Ownership category
akta.pro rank

Select Breeders Services industry classification

Industry

Product category: Equine Reproductive Services
NAICS: Horses and Other Equine Production (112920), Veterinary Services (541940)
SIC: Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
akta.pro primary industry: Stallion Services & Semen Collection/Distribution (AFAEAGAB)
akta.pro secondary industries: Equine Reproduction Services (Embryo Transfer, AI, Fertility Clinics) (AFAEAGAK), Stud Services & Managed Mating Programs (AFAEAJAG), Reproduction, Breeding & Theriogenology (Large Animal/Equine) (HLAMABAG), Equine Veterinary Services (AFAEANAC)

Keywords

Equine semen cryopreservation
Frozen semen storage
Equine reproductive services
Horse breeding technology
Stallion fertility services

Where Select Breeders Services is headquartered

Location

Headquarters

HQ city: Chesapeake City
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Select Breeders Services business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

Breeding Service Contracts: SBS facilitates breeding service contracts between stallion owners and mare owners. Contracts may include live-foal guarantees. Frozen semen can be sold by the dose (typically without guarantee) or as part of a breeding contract with a live-foal guarantee, similar to cooled semen contracts.
Semen Freezing and Storage Services: SBS provides semen freezing services for stallion owners, including test freeze procedures, depletion collections, and ongoing freezing. The company also offers long-term cryogenic storage of frozen semen at its facilities. Texas and Maryland facilities store more than 30,000 doses each.
Frozen Semen Distribution Program: SBS ships frozen semen domestically and internationally. They maintain inventory of nitrogen vapor 'dry' shippers for transport. The distribution program handles ordering, authorization verification, shipping logistics, and container return management.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Stallion breeding contracts / stud fees — variable per stallion
Unit Pricing	Pay-as-you-go	Frozen semen by dose (traditional model, no live-foal guarantee)
Other	Pay-as-you-go	Credit card payment for services — PCI DSS compliant

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Select Breeders Services product offering

Product offering

Core offering

Select Breeders Services provides equine semen cryopreservation, long-term frozen semen storage, and distribution services through a network of approximately 25 affiliate laboratories globally. The company serves stallion owners, mare owners, and equine veterinarians by processing, freezing, and shipping frozen semen for use in artificial insemination programs in the horse breeding industry.

Product overview

Select Breeders Services (SBS) operates as an integrated equine reproduction service provider offering a comprehensive portfolio centered on frozen semen technology. The core offerings consist of three interconnected service lines: Stallion Services (collection, processing, and freezing of semen), Mare Services (breeding management, foaling, and embryo transfer), and Storage & Distribution (cryogenic storage and global shipment of frozen semen). These services are supported by an Affiliate Network of 25 laboratories maintaining standardized quality control protocols. The company also provides complementary tools including the SBS Stallion Guide (an online marketing platform for stallion owners), vaccination calculators for pregnant mares and foals, thawing instructions for frozen semen, and the annual SBS Foal Photo Contest as a customer engagement initiative.

Differentiator

Problem solved

Functional benefit

Products and services

Equine Semen Cryopreservation Services

Quantifiable outcome

50-55% pregnancy rate after one cycle, 70-80% after the breeding season with commercially acceptable frozen semen
+2 more outcomes

Companies that use Select Breeders Services

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Select Breeders Services technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Select Breeders Services partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

SBS Affiliate Laboratory NetworkcoreChannel Partner/ Reseller/ DistributorSBS maintains a network of 25 affiliated laboratories across North America, Europe, and Australia. Each affiliate lab follows standardized freezing protocols using SBS proprietary extenders, programmable cell freezers, and CASA-based quality analysis. Affiliates store frozen semen and fulfill local distribution orders under the SBS quality control framework. All affiliate labs use the same methods for analysis and post-thaw quality determination, enabling consistent results across any lab in the network.
CareCreditminorOthersSBS accepts CareCredit as a financing option for clients, allowing mare and stallion owners to pay for breeding services over time. CareCredit is a health and wellness credit card accepted at select veterinary and reproductive service providers.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Select Breeders Services competitors and assessment

Company assessment

Others

Weatherbys: UK-based bloodstock and equine industry services provider including pedigree, registration, and equine data services. Adjacent to SBS's industry ecosystem, serving similar equine breeding market participants with complementary (not competing) services.
Coolmore Stud: World's largest thoroughbred breeding operation. Comparable as a major consumer of equine frozen semen and reproductive services, representing the type of high-value stallion owner SBS serves, but not a direct competitor as Coolmore is a customer/breeder rather than service provider.
ST Genetics (Sexing Technologies): Major livestock genetics company with sexed semen technology primarily for cattle. Comparable to SBS in animal genetics preservation and distribution infrastructure but operates in a different primary species (dairy/beef cattle) with some equine overlap.

Broad incumbents

Hagyard Equine Medical Institute: Large US equine veterinary practice with reproductive services among many other specialty equine services. Overlaps with SBS's veterinary and mare services but operates as a broader equine healthcare provider rather than a frozen semen specialist.
Rood & Riddle Equine Hospital: Major US equine veterinary hospital group offering comprehensive equine care including reproduction services. Comparable to SBS in offering mare reproductive services, but as part of a much broader equine medical practice portfolio.

Regional players

Goulburn Valley Equine Hospital: Australia-based equine veterinary hospital offering reproduction services. Comparable to SBS in providing equine reproductive care but serving a different geographic market (Australia) and operating as a regional veterinary practice rather than a global frozen semen network.

Direct peers

Stallion AI Services: UK-based equine frozen semen collection, storage, and distribution specialist. Directly comparable to SBS as a leading equine AI services provider serving international stallion owners with similar quality-controlled cryopreservation protocols.
Cryogenetics: Norway-based animal semen cryopreservation specialist with operations across multiple species including equine. Comparable to SBS in core cryopreservation technology, programmable freezing protocols, and global distribution of frozen semen.
EquiBreed NZ: New Zealand equine reproduction specialist offering AI, embryo transfer, and frozen semen services. Comparable to SBS as a regional equine reproduction specialist with similar technical capabilities and customer base of mare and stallion owners.

Emerging players

Equine Reproduction Laboratory (Colorado State University): Academic equine reproduction laboratory offering advanced reproductive technologies including semen freezing and embryo transfer. Comparable to SBS in core technology but as a university-affiliated research lab rather than commercial service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Select Breeders Services financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Select Breeders Services leadership team

Management profile

Number of profiles

Profiles1 record

Select Breeders Services subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Select Breeders Services funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Select Breeders Services M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Breeders Services

What does Select Breeders Services do?

Is Select Breeders Services a public or private company?

Select Breeders Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Select Breeders Services founded?

Select Breeders Services was founded in 2000. It employs 11 to 50 people.

Where is Select Breeders Services based?

Select Breeders Services is headquartered in Chesapeake City, United States, in the North America region.

How does Select Breeders Services make money?

Three revenue lines are on record. Breeding Service Contracts are the primary driver. The others are semen Freezing and Storage Services and frozen Semen Distribution Program.

Who are Select Breeders Services's main competitors?

Others on record are Weatherbys, Coolmore Stud and ST Genetics (Sexing Technologies). Broad incumbents are Hagyard Equine Medical Institute and Rood & Riddle Equine Hospital. Goulburn Valley Equine Hospital is listed as a regional player. Direct peers are Stallion AI Services, Cryogenetics and EquiBreed NZ. Equine Reproduction Laboratory (Colorado State University) is listed as an emerging player.

Does Select Breeders Services have an API?

No public API is recorded for Select Breeders Services.

What industry is Select Breeders Services in?

Select Breeders Services's product category is Equine Reproductive Services. Its primary akta.pro industry code is AFAEAGAB, Stallion Services & Semen Collection/Distribution, with a secondary code of AFAEAGAK, Equine Reproduction Services (Embryo Transfer, AI, Fertility Clinics). Its NAICS code is 112920 and its SIC code is 200.