What Mediatech Inc. does

Mediatech Inc. is a Manassas, Virginia-based provider of cell culture and molecular biology products, founded in 1990 and operating with 51-100 employees. The firm operates under the cellgro.com web identity and its product portfolio — as represented in the available data — corresponds to the media, sera, and reagents offering within Corning Incorporated's Life Sciences division, suggesting Mediatech functions as a sub-entity or acquired brand within that larger organization. Its product line spans classical and serum-free media formulations (including proprietary offerings such as Corning MSCulture Max Media and core formulations such as DMEM), fetal bovine serum (FBS) across research-to-production grades, supplements and reagents (including the 3D Clear Tissue Clearing Reagent for 3D cell culture), and high-quality water for molecular biology workflows. The company uses a domain-specialization competitive approach, differentiating on formulation consistency, performance across start-up to scale-up stages, and validated reproducibility for cell viability and growth.

Mediatech sells through a multi-channel GTM: a self-serve B2C e-commerce catalog (ecatalog.corning.com) with guest checkout at list price for individual and small lab buyers; a global authorized distributor network for U.S. and international markets serving enterprise and non-direct-account customers; inside sales via customer service for phone/fax/email ordering; and OEM services supplying custom-formulated media and white-label solutions to manufacturers. Pricing is not publicly disclosed; account pricing is available for registered customers, while guest catalog buyers transact at list price. The customer base is horizontally segmented across academic institutions, research laboratories, pharmaceutical companies, and biotechnology firms, with use cases spanning cell culture research, bioprocess development, cancer research, cell therapy, disease modeling, drug discovery, and stem cell applications. Revenue is generated primarily through one-time catalog and custom-supply purchases of consumables, with the recurring-revenue character of cell culture workflows providing baseline volume. Mediatech markets through content channels (blog "Nucleus", webinars, ebooks/guides, resource library), organic social (Facebook, Instagram, YouTube, Twitter/X, LinkedIn), email/newsletter, and distributor-led demand capture.

Name

Mediatech Inc.

Legal name

Corning Incorporated

Website

https://cellgro.com

Company type

Public

Founded year

1851

Operating status

Operating

Headcount range

51–100 employees

Short description

Mediatech Inc. is a Manassas, Virginia-based supplier of cell culture media, sera, reagents, and molecular biology consumables, serving academic, pharmaceutical, and biotechnology research and bioprocess customers through distributor, e-commerce, direct, and OEM channels.

Ownership category

akta.pro rank

Product category

Life Sciences Research Consumables

NAICS

Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Biological Products, (No Disgnostic Substances) (2836), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Bioprocess Consumables & Reagents (resins, membranes, media components, buffers) (HLAAAJAI)

akta.pro secondary industries

Reagents, Chemicals & Assay Kits (Buffers, Antibodies, ELISA, Enzymes) (HLAGAIAI), Raw Materials & Critical Reagents Supply Services (media, resins, single-use) (HLAAAKAI), Raw Materials & Critical Reagents Supply (Media/Resins/Cytokines) (HLAGAGAI)

Keywords

• Cell culture media
• Fetal bovine serum
• Laboratory reagents
• Molecular biology products
• Bioprocess solutions

Headquarters

HQ city

Manassas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Life Sciences Product Sales: Revenue generated from selling cell culture media, sera, reagents, and related laboratory consumables to research institutions, pharmaceutical companies, and biotech firms through direct sales, distributors, and OEM partnerships

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mediatech Inc. manufactures and distributes cell culture media, sera, reagents, and high-purity water used in life science research and bioprocess applications. Its portfolio spans classical media (e.g., DMEM), powdered media, custom formulations, serum-free and specialty media, fetal bovine serum (FBS), supplements, buffers, and specialized reagents such as the 3D Clear Tissue Clearing Reagent. Products are sold directly through an online catalog, via authorized distributors in the U.S. and internationally, and through OEM custom formulation services.

Differentiator

Problem solved

Functional benefit

Brands

• Corning Life Sciences: Life Sciences division of Corning Incorporated offering cell culture products, bioprocess solutions, diagnostics, equipment, filtration, genomics, liquid handling, microplates, and related laboratory products.

Products and services

• Cell Culture Media (classical, powdered, custom, serum-free, and specialty formulations including DMEM) Complete portfolio of cell culture media including Dulbecco's Modified Eagle's Medium (DMEM), classical media, powdered media, custom media, serum-free media, and specialty media, designed to support cell growth and viability from research start-up to commercial scale-up for academic, biotech, and pharmaceutical laboratories.
• Sera (including Fetal Bovine Serum — FBS) Fetal Bovine Serum (FBS) and additional sera used as a universal cell culture supplement to satisfy specific metabolic requirements, available in multiple grades for research-through-production cell culture applications.
• High-Quality Water (cell culture grade) High-purity water products meeting small- and large-volume laboratory demands for cell culture and molecular biology applications.
• Supplements and Reagents (including 3D Clear Tissue Clearing Reagent and Corning MSCulture Max Media) Specialty reagents and supplements for cell culture and molecular biology applications, including the 3D Clear Tissue Clearing Reagent that clears 3D models with minimal morphology change and Corning MSCulture Max Media for proprietary cell culture applications.
• OEM Custom Media and Services Custom OEM media formulations and bespoke solutions provided to manufacturers requiring tailored cell culture media or embedded products for their own commercial offerings.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Authorized Distributors (U.S. and International)coreChannel Partner/ Reseller/ DistributorCorning maintains a network of authorized distributors for their Life Sciences products. These distributors provide local sales, distribution, and customer support across the United States and all international markets. Customers without direct accounts with Corning should contact authorized distributors for product purchases.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Thermo Fisher Scientific (Gibco): Gibco is the dominant global brand for cell culture media, sera, and reagents, directly competing with Mediatech/Corning across research and bioproduction applications. Closest like-for-like competitor in catalog media and sera.
• Merck KGaA (Sigma-Aldrich / MilliporeSigma): Sigma-Aldrich/MilliporeSigma offers an extensive portfolio of classical and specialty cell culture media, sera, buffers, and reagents directly overlapping with Mediatech's catalog. Major direct competitor across academic and biopharma customers.
• Lonza Group: Lonza is a leading manufacturer of cell culture media and sera for both research and commercial bioproduction, including custom media development. Direct competitor in bioprocess media and custom OEM formulations.
• Cytiva (Danaher): Cytiva provides cell culture media, sera, and bioprocess solutions to biopharma manufacturers. Direct competitor in upstream bioprocess media and production-scale applications.
• FUJIFILM Irvine Scientific: FUJIFILM Irvine Scientific specializes in cell culture media, sera, and reagents for cell therapy, assisted reproductive technologies, and bioproduction. Direct competitor with strong presence in cell therapy media where Mediatech also competes.
• Bio-Techne: Bio-Techne (R&D Systems, Tocris, ProteinSimple) provides reagents, media supplements, and specialty cell culture products. Overlaps with Mediatech's reagents and specialty media offering for research customers.

Broad incumbents

• Sartorius AG: Sartorius offers bioprocess solutions including cell culture media alongside bioreactors, filtration, and fluid management. Wider portfolio than Mediatech but overlapping in bioprocess media for production-scale customers.
• Avantor: Avantor supplies bioprocessing materials, single-use solutions, and laboratory consumables to life sciences customers. Broad incumbent with overlapping bioprocess and cell culture media offerings.

Emerging players

• STEMCELL Technologies: STEMCELL Technologies specializes in cell culture media, reagents, and tools for stem cell and immunology research. Direct competitor in stem cell media with a more research-focused portfolio.
• PromoCell: PromoCell offers specialized cell culture media, primary cells, and reagents for research applications. Niche direct competitor with focused portfolio in primary cell culture media.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/corning
• YouTubeyoutube.com/user/CorningIncorporated
• Facebookfacebook.com/virtualtabletop
• LinkedInlinkedin.com/company/mediatech
• Instagraminstagram.com/corning_incorporated

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediatech Inc.