Barrett Design
- Company typePrivate
- Founded2005
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Barrett Design firmographics
Firmographics- Name
- Barrett Design
- Legal name
- Barrett Design
- Website
- https://barrettdesign.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Barrett Design industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Residential Remodelers (236118), Residential Building Construction (23611)
- SIC
- Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)
Keywords
Where Barrett Design is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barrett Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Residential condominium sales: One-time revenue from the design, development, and sale of residential condominium units across Brooklyn neighborhoods including Carroll Gardens, Fort Greene, Boerum Hill, Clinton Hill, Park Slope, Gowanus, and Red Hook. Each project combines new construction, rehabilitation, or conversion of historic buildings into multi-unit for-sale residential product.
- Architectural and real estate development services: Embedded in-house architectural design and real estate development services supporting the firm's own condo pipeline; the firm describes itself as 'an interdisciplinary firm where architecture meets real estate development.'
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Barrett Design product offering
Product offeringCore offering
Barrett Design was an interdisciplinary architecture and real estate development firm that designed, developed, and sold residential condominium units in Brooklyn. Projects combined ground-up construction, rehabilitation, conversion of historic buildings (row houses, tenements), and adaptive reuse of urban infill sites into for-sale multi-unit residential product. The firm acted as both designer and developer, eliminating the traditional handoff between architect and developer.
Product overview
Barrett Design is a single unified practice rather than a platform-plus-modules product offering. Founded in 2005 by Alex Barrett as an interdisciplinary firm in Brooklyn where architecture meets real estate development, the firm's portfolio consists of individual residential condominium development projects across Brooklyn neighborhoods, including 3 East 3rd Street, 8 Saint Marks Place, 762 Park Place, 98 DeGrew Street, 4 & 8 Downing Street, 440 Atlantic Avenue, 123 Fort Greene Place, 25 Carroll Street, 348 Sackett Street, 202 President Street, 185 Huntington Street, 321 Union Street, and 240 Carroll Street. These projects — a mix of ground-up construction, conversions, rehabilitations, and combinations of adjacent row houses — collectively represent the firm's offering of distinctive, high-quality residential condominiums. The firm closed its doors in 2021 after 15 years of operation.
Differentiator
Problem solved
Functional benefit
Products and services
- 3 East 3rd Street Barrett Design condominium project located at 3 East 3rd Street in Brooklyn.
- 8 Saint Marks Place Barrett Design condominium project located at 8 Saint Marks Place in Brooklyn.
- 762 Park Place Barrett Design condominium project located at 762 Park Place in Brooklyn.
- 98 DeGrew Street Barrett Design condominium project located at 98 DeGrew Street in Brooklyn.
- 4 & 8 Downing Street A turn-of-the-century tenement combined with a newly constructed four-story row house to create ten unique condominium units in Carroll Gardens, Brooklyn, with a focus on eclectic materials and patterns.
- 440 Atlantic Avenue Built from the ground up along a bustling commercial corridor in Boerum Hill, Brooklyn; a six-story building containing eight residential condominium units plus a retail space, distinguished by its bold and modern aesthetic.
- 123 Fort Greene Place Two adjacent brick row houses in a Fort Greene historic district were combined and reconfigured to produce six diverse condominium units.
- 25 Carroll Street A turn-of-the-century loft building in Carroll Gardens, Brooklyn, was converted to 16 condominium units while highlighting the existing structure and aesthetic.
- 348 Sackett Street Built from the ground up in Carroll Gardens, Brooklyn; a five-story building providing private outdoor space for each of its six condominium units.
- 202 President Street Two adjacent row houses in Carroll Gardens, Brooklyn, were combined and reconfigured to create five grand, family-size condominiums.
- 185 Huntington Street An existing row house in Brooklyn was enlarged both vertically and horizontally to create five efficient condominium units.
- 321 Union Street Rehabilitation of a four-story row house combined with new construction on an adjacent parcel in Carroll Gardens, Brooklyn, to create seven new condominiums.
- 240 Carroll Street Substantial rehabilitation of a five-story row house facing Carroll Park in Carroll Gardens, Brooklyn, to create four condominium units.
Quantifiable outcome
- Completed ten condominium projects throughout Brooklyn over 15 years of operation (2005–2021)
- +1 more outcomes
Companies that use Barrett Design
Customer profileSegments2 records
Ideal customer profiles1 record
Barrett Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barrett Design partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Barrett Design competitors and assessment
Company assessmentDirect peers
- DDG (DDG Partners): DDG is a New York-based architect-developer that integrates architecture, development, construction, and sales in-house — closely paralleling Barrett Design's interdisciplinary model, though at materially larger scale and primarily in Manhattan. Directly comparable as an integrated architecture + development practice producing design-forward residential product.
- ODA Architecture: ODA is a Brooklyn-headquartered architecture practice that has increasingly pursued development of its own residential and mixed-use projects, mirroring Barrett Design's architect-developer trajectory. Comparable as a Brooklyn-rooted firm moving fluidly between architecture and real estate development.
- The Brooklyn Home Company: Brooklyn Home Company is a Brooklyn-focused residential developer specializing in townhouse and small multifamily condo projects with a strong design and contextual-fit orientation. Directly comparable as a Brooklyn-rooted residential condo developer competing for similar adaptive-reuse and infill sites.
- JDS Development Group: JDS is a New York architect-developer combining in-house architecture and real estate development on design-forward residential and mixed-use projects. Comparable as an integrated architecture + development firm serving a similar design-driven buyer profile.
- Naftali Group: Naftali Group is a New York residential developer with a strong design orientation and a pipeline that includes condominium projects across Manhattan and Brooklyn. Comparable as a design-forward residential condo developer with significant New York City presence.
- Charney Construction & Development: Charney is a New York-based firm combining construction and development of residential condominium and townhouse projects, often on architecturally distinctive sites. Comparable as a New York integrated design-and-build residential developer pursuing similar small-to-mid-scale condo product.
- INC Architecture & Design: INC is a New York architecture and design firm that has participated in development of residential and hospitality projects, echoing Barrett Design's interdisciplinary positioning. Comparable as a New York firm bridging architecture practice and real estate development.
Regional players
- Avery Hall Investments: Avery Hall is a Brooklyn-based real estate investment and development firm focused on residential and mixed-use projects in Brooklyn and the surrounding boroughs. Comparable as a Brooklyn-focused residential developer, though operating at a larger and more institutionally capitalized scale than Barrett Design.
- Magnum Real Estate Group: Magnum is a New York-based real estate developer with a portfolio that includes residential condominium and multifamily projects, including in Brooklyn. Comparable as a New York residential developer active in similar Brooklyn submarkets, though at broader geographic and product scope.
Broad incumbents
- Beyer Blinder Belle: Beyer Blinder Belle is the historic-preservation and adaptive-reuse architecture firm where Alex Barrett practiced before founding Barrett Design, and represents the talent lineage of the subject firm. Comparable as an established New York architecture practice whose practice areas (preservation, adaptive reuse, complex urban infill) align with Barrett Design's core competency.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Barrett Design social profiles
Digital presenceBarrett Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barrett Design leadership team
Management profileNumber of profiles
Barrett Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barrett Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barrett Design
What does Barrett Design do?
Barrett Design was an interdisciplinary architecture and real estate development firm that designed, developed, and sold residential condominium units in Brooklyn. Projects combined ground-up construction, rehabilitation, conversion of historic buildings (row houses, tenements), and adaptive reuse of urban infill sites into for-sale multi-unit residential product. The firm acted as both designer and developer, eliminating the traditional handoff between architect and developer.
Is Barrett Design a public or private company?
Barrett Design is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Barrett Design founded?
Barrett Design was founded in 2005. It employs 1 to 10 people.
Where is Barrett Design based?
Barrett Design is headquartered in Brooklyn, United States, in the North America region.
How does Barrett Design make money?
Two revenue lines are on record. Residential condominium sales are the primary driver. The others are architectural and real estate development services.
Who are Barrett Design's main competitors?
Direct peers on record are DDG (DDG Partners), ODA Architecture, The Brooklyn Home Company, JDS Development Group, Naftali Group, Charney Construction & Development and INC Architecture & Design. Regional players are Avery Hall Investments and Magnum Real Estate Group. Beyer Blinder Belle is listed as a broad incumbent.
Does Barrett Design have an API?
No public API is recorded for Barrett Design.
What industry is Barrett Design in?
Barrett Design's product category is Residential Real Estate Development. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236118 and its SIC code is 1531.