Living

What Living does

Living is a Brazilian residential property development company and brand operating under Cyrela Brazil Realty S.A. Empreendimentos e Participações, one of Brazil's largest real estate developers with over 50 years of market experience. Founded in 2007 and headquartered in São Paulo, Living develops premium mid- to upper-middle-class residential housing across multiple São Paulo neighborhoods (Brooklin, Pinheiros, Vila Olímpia, Barra Funda, Mooca, Ipiranga, Saúde, among others), as well as Rio de Janeiro, Campinas, Santo André, and São Bernardo do Campo. Its customer base consists of individual buyers and families seeking primary residences or investment properties in strategic urban locations, with unit sizes spanning studios of 17 m² to family apartments up to 149 m².

Living's core technology is its Smart Home Living 2.0 infrastructure, which pre-installs USB outlets and home-automation wiring in apartments and common areas to enable future smart-home integration. The company layers differentiated amenities onto this base, including energy-efficient A+ rated designs, intelligent floor plans with laminated flooring and bedroom air-conditioning infrastructure, on-site Living Minimarket convenience stores, subscription car-sharing services within condominii, and wellness facilities (pools, fitness centers, coworking spaces, rooftop leisure, pet areas). The product portfolio is structured into multiple sub-brands (Living Full, Living Unique, Living Grand, Living One, Home Boutique, Living Privilège, Wellness, Mediterranée, among others) that differentiate projects by concept and price point, often with inspiration drawn from international hotel brands (One & Only, 1 Hotel, Armani Hotel, Bulgari Hotel).

Living's revenue model is one-time unit sales to end buyers, facilitated through a sales-led go-to-market motion via a network of corretores (real estate agents) engaging customers through WhatsApp, chat, email, and phone. Pricing is quote-based and not publicly disclosed, with unit prices varying by development, location, size, and configuration. Financing is supported through partner financial institutions. Distribution combines direct agent sales, self-service digital channels (company website and Meu Living mobile app), and physical sales offices at development locations. Marketing investments include social media presence, blog content, neighborhood guides, and email newsletters. Operating geographies are explicitly domestic (Brazil), with no claims of international footprint. Living's CNPJ registration (73.178.600/0001-18) and CRECI registrations (J-17.592 and RJ-005572/O) anchor its legal entity structure as a Brazilian corporation subsidiary of Cyrela.

Name

Living

Legal name

Living (Cyrela)

Website

https://meuliving.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Living is a Brazilian residential property developer and brand under Cyrela Brazil Realty, designing premium apartments and studios in São Paulo and Rio de Janeiro metropolitan areas. It serves middle to upper-middle-class buyers and investors with smart-home infrastructure, wellness amenities, and energy-efficient design across multiple sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Residential Property Sales: One-time sales of residential units including apartments and studios across various developments in São Paulo and Rio de Janeiro. Revenue generated through direct property sales to end buyers with financing support through partner financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Living is a Brazilian property development and construction company that develops and sells premium residential units (apartments and studios) across the São Paulo and Rio de Janeiro metropolitan areas. As a brand under Cyrela Brazil Realty S.A., Living focuses on intelligent floor plans, Smart Home Living 2.0 home-automation infrastructure, A+ energy efficiency, wellness amenities (pools, fitness centers, rooftop spaces, coworking areas), and resident services including the Living Minimarket and Car Sharing programs within condominium complexes.

Product overview

Living is a Brazilian real estate developer and brand under Cyrela Brazil Realty S.A., offering a comprehensive portfolio of residential products across São Paulo and Rio de Janeiro. The portfolio includes multiple product lines differentiated by concept and target segment: Living Full (studio-to-apartment developments with smart home, coworking, and rooftop amenities), Living Unique (premium boutique-hotel-inspired projects with nature-connected design), Living Grand (large-scale exclusive projects), Living One (luxury hotel-inspired living), Home Boutique (boutique-style), and various neighborhood-specific branded products (Duett Mooca, Palazzo Mooca, ARQ Mooca, Wish Mooca, United Living Ipiranga). Common amenities across developments include Smart Home 2.0 infrastructure, Living Minimarket, and Car Sharing services. The company operates primarily in São Paulo neighborhoods (Brooklin, Pinheiros, Barra Funda, Vila Olímpia, Vila Nova Conceição, Mooca, Saúde, Ipiranga, Freguesia do Ó, Chácara Santo Antônio) and Rio de Janeiro, with developments ranging from compact studios (17m²) to large family apartments (up to 149m²).

Differentiator

Problem solved

Functional benefit

Products and services

• Living Full Full-scale residential product line featuring studios and apartments with smart-home infrastructure, coworking spaces, fitness areas, rooftop leisure amenities, and car-sharing services. Located in Brooklin, Pinheiros, Vila Olímpia, Vila Nova Conceição, and other São Paulo neighborhoods.
• Living Unique Premium residential line inspired by boutique-hotel concepts (1 Hotel network) featuring nature-connected design, sophisticated common areas, swimming pools, and wellness amenities. Located in Saúde, Chácara Santo Antônio, and Freguesia do Ó neighborhoods.
• Living Grand Grand-scale residential developments offering larger apartments (up to 149 m²) with multiple suites, positioned as exclusive lifestyle projects in select São Paulo neighborhoods.
• Living One Inspired by One & Only The Palm Dubai hotel, this residential project offers hotel-style living with spa, fitness, swimming pool with 25 m lane, sports courts, and gourmet spaces in Barra Funda.
• Home Boutique Boutique-style residential product offering hotel essence with home comfort, positioned in Campo Belo and Ipiranga neighborhoods.
• Living Privilège Privileged lifestyle residential project in Barra Funda with comprehensive leisure amenities.
• Living Duett Mooca Design-inspired residential project in Mooca drawing inspiration from Armani Hotel Milano and Bulgari Hotel Milano aesthetics.
• Palazzo Mooca Premium residential project in Mooca reflecting Italian-inspired architectural design.
• Living Wish Mooca Wish-themed residential offering in Mooca neighborhood.
• ARQ Mooca Architecture-focused residential project in Mooca.
• United Living Ipiranga United-themed residential project in Ipiranga neighborhood.
• The Grand Residence Flagship grand-scale residential project occupying an entire city block dedicated to well-being, located in the Brooklin area.
• Wellness Wellness-focused residential line with Mediterranean-inspired amenities and lifestyle-centered design in Chácara Santo Antônio.
• The New Residence Brooklin New residential experience in Brooklin offering contemporary living design.
• Mediterrannée By Living Mediterranean-inspired wellness residential project located in São Paulo.
• Living Minimarket Convenience store service located within residential condominii, providing daily essentials within walking distance for residents.
• Car Sharing Subscription car service available within residential condominii for exclusive resident use, offering access to vehicle ownership alternatives.

Quantifiable outcome

• A+ energy rating on residential developments meeting government sustainability standards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• CyrelaflagshipOthersLiving is a brand under Cyrela Brazil Realty S.A. Empreendimentos e Participações, one of Brazil's largest real estate developers with over 50 years of market experience. Cyrela provides corporate governance, capital resources, and operational infrastructure to Living operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eztec Empreendimentos: São Paulo-based premium residential developer with multi-decade track record in high-end SP neighborhoods (Brooklin, Vila Olímpia, Panamby). Directly comparable to Living in target buyer (middle to upper-middle class), product positioning, and SP-centric geographic focus.
• Even Construtora: Premium Brazilian residential and commercial developer focused on São Paulo and Rio de Janeiro with branded product lines targeting similar middle to upper-middle class buyers. Comparable premium amenity offerings (leisure, fitness, coworking) and SP-focused geographic mix.
• JHSF Participações: High-end Brazilian real estate developer focused on luxury residential developments in premium São Paulo neighborhoods (Faria Lima, Cidade Jardim). Comparable in ultra-premium positioning, branded-residence concept, and SP-centric footprint to Living's Living One/Living Grand product lines.
• Tecnisa: São Paulo-based residential developer known for premium vertical projects with extensive amenity packages in desirable neighborhoods. Comparable in amenity-rich product philosophy, premium buyer targeting, and SP-focused land strategy to Living.
• Trisul: São Paulo-based residential developer with mid to upper-mid segment focus across SP metro and selected other cities. Comparable segment overlap (middle to upper-middle class) and product mix to Living's mid-tier product lines.
• Vitacon: São Paulo-based developer specializing in compact, well-located residential units with amenity-rich buildings (small studios to family apartments in dense SP neighborhoods). Highly comparable to Living Full and Living Mini product lines on unit-size mix and SP urban infill strategy.
• You, Inc. (Youppin): Premium SP residential developer targeting urban professionals with branded product lines and amenity-driven design in high-demand SP neighborhoods. Directly comparable in target buyer and design-forward positioning to Living's Living Full/Living Unique lines.

Broad incumbents

• Gafisa: Large, established Brazilian residential developer with multi-region presence including São Paulo. Operates at broader scale across multiple price tiers; overlaps with Living in upper-mid SP product but targets wider socioeconomic range.
• MRV Engenharia: Largest Brazilian residential developer by unit volume, operating across all major Brazilian metros including São Paulo and Rio de Janeiro. Overlaps with Living only at the upper-mid end of MRV's range, but competes for the same urban land and buyer attention in SP.
• Cyrela Brazil Realty: Living's parent company and one of Brazil's largest real estate developers, with over 50 years of experience and multiple sub-brands (Vivaz, CashMe, Living). Operates a much broader portfolio across price tiers and product types but applies shared corporate infrastructure (governance, capital, sales network) that underpins Living's distribution advantage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LivingConstrutora
• Facebookfacebook.com/MeuLiving
• Instagraminstagram.com/livingempreendimentos
• TikToktiktok.com/@livingempreendimentos
• Xx.com/meuliving
• LinkedInlinkedin.com/company/living

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living