ParentMap
ParentMap is an independently owned Greater Seattle parenting media brand that publishes a monthly print magazine distributed across the Puget Sound, regional weekly eNewsletters reaching 70,000+ subscribers, annual resource guides, the Seattle-Area Family Calendar, and the ParentMap Talks webinar series, monetizing primarily through advertising, sponsorships, event partnerships, and a low-priced magazine home-delivery subscription.
- Company typePrivate
- Founded-
- HeadquartersMercer Island, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ParentMap does
ParentMap is an independently owned parenting media company headquartered in Mercer Island, Washington, that publishes a monthly print magazine distributed free at hundreds of locations across the Puget Sound region (libraries, pediatrician offices, community centers, and retail stores), supplemented by five annual resource guides covering summer camps, family adventure, learning, insiders' picks, and gifting. The company, legally operating as Gracie Enterprises, LLC, extends its reach digitally through a WordPress-based website attracting 2.7 million annual readers, region-segmented weekly eNewsletters with 70,000+ subscribers (Seattle Area, Eastside, South Sound, North Sound, and National editions), the Seattle-Area Family Calendar spanning Olympia to Everett with organizer-side submission tools and virtual-event integrations via Zoom, YouTube Live, Facebook Live, Google Calendar, Microsoft, and Webex, and ParentMap Talks, a monthly webinar series on parenting and child development topics. Its customers are Greater Seattle/Pacific Northwest families, while its real paying customers are regional advertisers, sponsors, and event partners, with a thin consumer revenue stream from a $12/year magazine home-delivery subscription.
ParentMap firmographics
Firmographics- Name
- ParentMap
- Legal name
- Gracie Enterprises, LLC
- Website
- https://parentmap.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ParentMap is an independently owned Greater Seattle parenting media brand that publishes a monthly print magazine distributed across the Puget Sound, regional weekly eNewsletters reaching 70,000+ subscribers, annual resource guides, the Seattle-Area Family Calendar, and the ParentMap Talks webinar series, monetizing primarily through advertising, sponsorships, event partnerships, and a low-priced magazine home-delivery subscription.
- Ownership category
- akta.pro rank
ParentMap industry classification
Industry- Product category
- Regional Parenting Media
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industry
- Parent Support Groups & Peer Networks (EDACALAG)
Keywords
Where ParentMap is headquartered
LocationHeadquarters
- HQ city
- Mercer Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ParentMap business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Annual magazine home delivery subscription generating recurring revenue. Subscribers receive 12 monthly issues plus five annual guides including Summer Camps + Activities, Summer Family Adventure, Winter Family Adventure, Insiders' Guide and Learning.
- Advertising: Third-party advertisers place ads on the website. The platform collects aggregate information about user base and usage patterns to provide advertisers with targeted advertising opportunities.
- Sponsorships and Partner Content: Partner/sponsored content appears on the platform, including sponsored articles and content from community partners and event sponsors.
- Event Sponsorships: ParentMap collects information about present or past sponsors of ParentMap events. Events include ParentEd Talks and ParentMap Talks webinars.
- Giveaways and Contests: The company runs giveaways and contests, sharing winner information with carefully selected business partners that provide prizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Magazine Subscription with Home Delivery |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
ParentMap product offering
Product offeringCore offering
ParentMap publishes a monthly parenting magazine, annual resource guides, email newsletters, and a Seattle-area family events calendar for Greater Seattle families. It also produces ParentMap Talks, a webinar series featuring experts and community figures. Content is delivered across digital, print, and live/virtual event channels.
Product overview
ParentMap is a locally-owned parenting media brand serving Greater Seattle and the Pacific Northwest. The core offering consists of a monthly ParentMap Magazine distributed at hundreds of locations across the Puget Sound region, complemented by five annual resource guides (Family Adventure Guide, Summer Camps + Activities Guide, Learning Guide, Insiders Guide, and Gift Guide). Digital offerings include free regional eNewsletters with over 70,000 subscribers and ParentMap Talks, a monthly webinar series featuring expert parenting content. The Seattle-Area Family Calendar provides event discovery functionality with virtual event support through integrations with major video platforms. Magazine home delivery is available as a premium subscription add-on.
Differentiator
Problem solved
Functional benefit
Brands
- ParentMap Talks: Monthly series of parent education webinars designed to support families with expert guidance on challenges including youth mental health, technology, parent-child relationships, and understanding ADHD and other invisible disabilities.
Products and services
- ParentMap Monthly Magazine
Companies that use ParentMap
Customer profileSegments2 records
Ideal customer profiles2 records
ParentMap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
ParentMap partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
ParentMap competitors and assessment
Company assessmentRegional players
- LA Parent: Long-running Los Angeles regional parenting magazine and family-events resource. Mirrors ParentMap's hybrid print + digital + events model in a different U.S. geography, providing a useful benchmark for regional parenting-media economics.
- Bay Area Parent: San Francisco Bay Area regional parenting magazine and events platform with the same 'local parenting magazine + digital + community events' business model as ParentMap, but serving a different metro. Comparable as a regional parenting-media playbook.
- Chicago Parent: Regional parenting magazine and family-events platform serving Chicago and surrounding suburbs. Closely comparable business model and audience to ParentMap, operating in a different metro — useful benchmark for unit economics of regional parenting media.
Emerging players
- Romper: Digital-first parenting site operated by a major media network, covering pregnancy through teens. Overlaps with ParentMap's audience in SEO and digital advertising inventory but lacks the local/regional layering.
- Scary Mommy: Digital-first parenting and motherhood content brand with strong community and social-media following. Competes for Seattle-area audience attention and digital ad spend with a younger, digital-native model.
Direct peers
- Macaroni KID: National network of hyper-local family-events newsletters and websites, including a Seattle/Puget Sound edition. Competes directly with ParentMap's community calendar and newsletter products on local family-event discovery, though distributed across many markets rather than a single regional brand.
- Seattle's Child: Seattle's longest-running regional parenting magazine and website, serving the same Greater Seattle/Puget Sound families with locally-tailored editorial, events, and family-resources content. The closest direct competitor to ParentMap in the same geography and product category.
Broad incumbents
- Parents.com (Parents Magazine): National flagship parenting media brand (print magazine + website + email) with significantly larger scale. Competes with ParentMap for Seattle-area SEO traffic and national advertiser budgets that ParentMap also sells against.
- The Bump: Pregnancy and early-parenthood content network from a large media company. Adjacent rather than direct competitor, but competes for the same parent audience and ad budget pool — particularly relevant for the early-parenting segments of ParentMap's newsletter list.
- Today.com — Parents: NBC's broad consumer lifestyle portal with a major parenting vertical. Aggregates massive national reach and competes for the same family advertiser dollars as ParentMap at national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ParentMap social profiles
Digital presenceParentMap financial estimates
Financial estimateRevenue estimate
Valuation estimate
ParentMap leadership team
Management profileNumber of profiles
Profiles3 records
ParentMap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ParentMap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ParentMap
What does ParentMap do?
ParentMap publishes a monthly parenting magazine, annual resource guides, email newsletters, and a Seattle-area family events calendar for Greater Seattle families. It also produces ParentMap Talks, a webinar series featuring experts and community figures. Content is delivered across digital, print, and live/virtual event channels.
Is ParentMap a public or private company?
ParentMap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ParentMap founded?
ParentMap was founded in -1. It employs 11 to 50 people.
Where is ParentMap based?
ParentMap is headquartered in Mercer Island, United States, in the North America region.
How does ParentMap make money?
Five revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising, sponsorships and Partner Content, event Sponsorships and giveaways and Contests.
Who are ParentMap's main competitors?
Regional players on record are LA Parent, Bay Area Parent and Chicago Parent. Emerging players are Romper and Scary Mommy. Direct peers are Macaroni KID and Seattle's Child. Broad incumbents are Parents.com (Parents Magazine), The Bump and Today.com — Parents.
Does ParentMap have an API?
No public API is recorded for ParentMap.
What industry is ParentMap in?
ParentMap's product category is Regional Parenting Media. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of EDACALAG, Parent Support Groups & Peer Networks. Its NAICS code is 624190 and its SIC code is 2721.