Wellmate

What Wellmate does

Wellmate (legal entity WELLMATE LTD) is a mobile-first consumer health platform founded in 2024 and headquartered in London, UK, with U.S. operational presence in Lewes, Delaware. The company's core product is the Wellmate: AI Nutritionist app (iOS and Android), which combines a pill/supplement tracker with a GPT-powered AI chat assistant built on Amazon Bedrock with Anthropic models. Users create a personal health profile (age, weight, goals, allergies) and the AI recommends supplements, dosages, and timing, supported by features including a color-coded supplement calendar, push notification reminders, barcode scanning, Smart Catalog Search, Plan Analyzer, and a curated article feed. In October 2025, the company launched AI Engine 2.0, expanding the model's underlying supplement database and adding personalized content recommendations.

Wellmate monetizes through a freemium mobile subscription model with multiple tiers: a $69.99/year annual plan, $12.99/month monthly, a $49.99 one-time lifetime option, and an AI add-on ranging from $4.99/week to $39.99/three months. The company has extended beyond direct-to-consumer into a two-sided ecosystem: a Specialist Partner Program (inviting nutritionists and dietitians to offer paid advisory subscriptions to their own clients through Wellmate, with the company retaining a combined ~30% commission), and a Blogger Ambassador Program paying 15-30% dynamic affiliate commissions to social media influencers on Instagram and TikTok. Distribution is exclusively digital via the Apple App Store, Google Play, and a 118+ page SEO-focused blog covering supplements and nutrition topics.

Operationally, Wellmate is founder-led (CEO Alexander Kartashov), bootstrapped with no disclosed institutional funding, and operates with a team of 1-10. The company has shipped 14+ app updates since its February 2024 launch, with active iteration including redesigned onboarding, subscription analytics, and AI-driven personalization features introduced through early 2026. The business is currently at early-traction scale (1K+ Google Play downloads, 38 iOS reviews) and has not disclosed revenue or ARR.

Name

Wellmate

Legal name

WELLMATE LTD

Website

https://wellmate.health

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wellness & Nutrition Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Wellness Personalization (HDAAAGAI)

akta.pro secondary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Supplement tracking app
• AI nutrition coaching
• Personalized wellness platform
• Vitamin intake tracker
• Health monitoring app

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium App Subscription: Subscription-based model with tiered pricing (annual, monthly, weekly options) providing access to AI nutritionist chat and premium features. Freemium approach with free trial period.
2. AI Subscription Add-on: Separate AI subscription tiers for enhanced AI features including plan analyzer, catalog search, and article recommender.
3. Specialist Commission: Wellmate takes commission (15% from Google/Apple plus 15% from company) from nutrition specialist subscriptions for platform access and client management tools.
4. Blogger Affiliate Revenue: Commission (15-30% dynamic based on volume) paid to blogger ambassadors for each user who subscribes to Wellmate from their unique referral link.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wellmate provides a mobile application (iOS and Android) that combines AI-powered supplement tracking with personalized nutrition guidance delivered through a GPT-powered AI nutritionist chatbot, smart catalog search, barcode scanning, and an evidence-based article feed. Users log vitamin and supplement intake and receive personalized dosage and timing recommendations based on a personal health profile. The platform also extends through a specialist partner program for nutritionists and a blogger ambassador affiliate network for additional monetization channels.

Product overview

Wellmate is a mobile-first wellness platform centered on its AI-powered supplement tracking app available on iOS and Android. The core Wellmate: AI Nutritionist app combines pill tracking, GPT-powered AI chat for personalized supplement advice, smart catalog search, and an evidence-based article feed. The platform extends through a Premium Subscription with multiple tier options (weekly to annual), a Specialist Partner Program where nutritionists can manage client subscriptions, and a Blogger Partner Program for social media ambassadors. An educational Blog provides supplementary content on supplements and nutrition. All components connect through a unified user profile system that personalizes AI recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellmate: AI Nutritionist mobile app Cross-platform (iOS and Android) mobile app that combines supplement intake tracking with a GPT-powered AI nutritionist chat, smart catalog search, barcode scanning, and an evidence-based article feed, designed for individual consumers managing a daily vitamin/mineral regimen.
• Wellmate AI Engine 2.0 Major AI capability upgrade shipped within the Wellmate app, delivering an enhanced AI recommendation engine (faster responses, expanded supplement database), an upgraded Plan Analyzer for missed-dose insights, Smart Catalog Search for goal-driven product picks, and an Article Recommender that personalizes content to user profile and chat history.
• Wellmate Specialist Partner Program Paid B2B platform for licensed nutritionists and dietitians to create specialist accounts, set subscription pricing, chat with clients, access client appointment plans, and customize supplement plans, monetized at $100/month or $270 for three months.

Quantifiable outcome

• 3-day free trial on Android; 14-day free trial on iOS
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Amazon Bedrock (Anthropic Models)coreTechnology or IntegrationAmazon Bedrock with Anthropic models powers the AI nutritionist chatbot feature. User profile information, supplement data, and chat inputs are transmitted (without direct identifying information) to Amazon Bedrock for generating AI responses and personalized recommendations.
• Nutritionists and DietitianscoreChannel Partner/ Reseller/ DistributorNutrition specialists join the platform to offer subscription services to their clients. They manage client supplement plans, provide chat consultations, and earn revenue from subscriptions. Wellmate provides the technology platform and takes commission (15% from app stores + 15% from company).
• Health & Wellness Bloggers/InfluencersminorChannel Partner/ Reseller/ DistributorSocial media ambassadors promote the Wellmate app to their followers and earn 15-30% commission (dynamic based on volume) on users who subscribe from their unique referral link. Payment transferred monthly.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Care/of: Personalized vitamin and supplement brand that uses a quiz-driven recommendation engine to ship custom packs. Directly comparable to Wellmate on the "personalized supplement" value proposition, though Care/of is DTC commerce-first while Wellmate is app/subscription-first.
• Cronometer: Nutrition tracking app focused on micronutrient and supplement intake logging with detailed nutrient breakdowns. Highly comparable to Wellmate's pill-tracker and supplement database features, with a more analytics-heavy user base.
• Hum Nutrition: Personalized beauty-from-within supplement brand using quizzes and nutritionist consultations. Comparable to Wellmate on the personalized-supplement-plus-specialist model, with overlap in target consumer (women, wellness-focused).
• Persona: Personalized vitamin subscription service using a health questionnaire to recommend custom supplement packs. Comparable to Wellmate on the personalization model and supplement focus, but sells physical product rather than software.
• Ritual: DTC multivitamin and supplement brand with a science-forward, ingredient-transparent positioning. Comparable to Wellmate on the supplement/consumer wellness overlap, though Ritual is product-first and Wellmate is software-first.

Emerging players

• Eat This Much: AI-driven meal planning app that generates personalized nutrition plans. Comparable to Wellmate on the AI-personalization angle and direct-to-consumer subscription model, though Eat This Much focuses on food planning rather than supplement tracking.
• Elm & Rye: Supplement brand offering curated nootropic, wellness, and general health products with educational content. Comparable to Wellmate in the content-driven supplement marketing overlap and target audience, though primarily a DTC retailer.
• PlateJoy: AI-powered personalized meal planning service with dietitian-built programs. Comparable to Wellmate on the AI-plus-human-nutritionist subscription model and personalized wellness positioning, though focused on food rather than supplements.

Broad incumbents

• Noom: Subscription wellness app combining AI coaching with human coaching for nutrition and weight management. Comparable to Wellmate in the AI-plus-human-specialist positioning, though Noom targets weight loss at scale with a much larger coaching workforce.
• MyFitnessPal: Mass-market nutrition and calorie tracking app with hundreds of millions of users. Comparable to Wellmate as a daily-use consumer wellness tracker, though far broader in scope (food logging, calories, exercise) and not focused on AI-driven supplement recommendations.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCoXnyRhzp-APPpKzrHBm-wQ
• Facebookfacebook.com/wellmateapp
• LinkedInlinkedin.com/company/wellmate-inc
• Instagraminstagram.com/wellmate.app
• TikToktiktok.com/@wellmateapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellmate