French Toast
French Toast is a U.S. direct-to-consumer e-commerce retailer of school uniforms for children and young adults, founded in 1985 and operating under LT Apparel. It sells a full uniform wardrobe through FrenchToast.com and the Shop By School program, with proprietary Power Knees™ and Wrinkle No More™ fabric technologies and an adaptive clothing line.
- Company typePrivate
- Founded1985
- HeadquartersDayton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What French Toast does
French Toast School Uniforms is a U.S. direct-to-consumer e-commerce retailer specializing in school uniforms for children and young adults, founded in 1985 and operating as a privately held affiliate of LT Apparel. The company sells apparel spanning toddler through adult sizes, including polos, shirts, blouses, pants, shorts, skirts, skorts, jumpers, dresses, sweaters, hoodies, outerwear, blazers, and activewear, with fit variants covering slim, regular, husky, plus, and adaptive. Proprietary branded technologies include Power Knees™ reinforced construction, Wrinkle No More™ wrinkle-resistant fabric, Aqua FX™ moisture-wicking, and Freshcare™ anti-microbial treatment. A sizing tool called Find Your Fit recommends sizes based on age, height, weight, and shoe size, and the site offers embroidery and heat transfer decoration services for school logos.
The revenue model is straightforward DTC apparel: one-time per-unit purchases at price points typically ranging from under $10 for clearance items to roughly $79 for blazers, with multipacks offering 30-40% discounts and full-year bundles priced in the $95-$150 range. Free standard shipping kicks in at $99, and the site runs frequent 30% sitewide promotions plus clearance markdowns up to 80%. The business extends beyond consumer e-commerce through the Shop By School program, which provisions school-specific webstores with custom dress codes, logo decoration, and a Uniform Voucher eCard system that lets schools distribute purchasing balances to families. A notable institutional customer is Success Academy, which has dedicated support infrastructure including a dedicated phone line and email channel. The company also sells an adaptive clothing line developed in partnership with Runway of Dreams.
Geographic reach is strictly domestic, with shipping limited to the contiguous United States and explicitly excluding Puerto Rico, Guam, U.S. Virgin Islands, and APO/FPO/DPO addresses. Marketing is conducted through email list building, content marketing via The Village blog, customer testimonials, seasonal back-to-school campaigns, and the school partnership referral channel. The company has no disclosed funding rounds, no M&A activity, no app presence, and no API or public technical integrations. Customer feedback collected on the site emphasizes durability, accurate sizing, and responsive customer service as primary purchase drivers.
French Toast firmographics
Firmographics- Name
- French Toast
- Legal name
- French Toast School Uniforms
- Website
- https://frenchtoast.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- French Toast is a U.S. direct-to-consumer e-commerce retailer of school uniforms for children and young adults, founded in 1985 and operating under LT Apparel. It sells a full uniform wardrobe through FrenchToast.com and the Shop By School program, with proprietary Power Knees™ and Wrinkle No More™ fabric technologies and an adaptive clothing line.
- Ownership category
- akta.pro rank
French Toast industry classification
Industry- Product category
- Children's School Uniforms
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- School Uniforms (Children) (CRAAAHAE)
- akta.pro secondary industries
- Kids Apparel (5–12) (CRAAAHAC), Team & School Athletic Uniforms Retail (CRAMACAJ)
Keywords
Where French Toast is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
French Toast business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Direct Product Sales: French Toast generates revenue through direct e-commerce sales of school uniforms and related apparel. Customers purchase individual items, multipacks, or bundles at varying price points. The company offers decoration services (embroidery, heat transfer) for school logos at additional cost. No subscription model is evident; transactions are one-time purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual items at standard retail pricing |
| Unit Pricing | Pay-as-you-go | Multipacks offering 30-40% discount |
| Unit Pricing | Pay-as-you-go | Bundle and Save options |
| Transaction based/ take rate | Pay-as-you-go | Decoration services (embroidery/heat transfer) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
French Toast product offering
Product offeringCore offering
French Toast is a direct-to-consumer retailer of school uniforms for children, operating primarily through its e-commerce website FrenchToast.com. It sells uniforms (polos, pants, shorts, skirts, jumpers, blazers, sweaters, activewear, accessories) for girls, boys, and young adults, with sizing from toddler through adult. The company also runs the Shop By School program that lets schools set up custom-branded webstores with embroidery/heat transfer decoration and Uniform Voucher eCards, and offers adaptive clothing for children with disabilities.
Product overview
French Toast is a kids school uniform retailer offering a broad portfolio of uniform apparel and programs. The core product portfolio comprises Girls Uniforms (polos, blouses, pants, shorts, skirts, skorts, jumpers, dresses, sweaters, hoodies, fleece, outerwear, blazers, activewear, adaptive clothing) and Boys Uniforms (polos, shirts, pants, shorts, sweaters, hoodies, fleece, outerwear, blazers, activewear, adaptive clothing), supplemented by a Young Adult line for older students. The School Uniform Program acts as a platform enabling schools to offer a branded webstore with dress-code-specific items, while Uniform Voucher eCards facilitate school-funded purchases. Multipacks and clearance sections provide bundled value and discounted inventory. Find Your Fit Technology supports size discovery, and embroidery/heat transfer decoration enables school logo personalization. The product range spans toddler through adult sizes, with regular, slim, husky, plus, and adaptive fits.
Differentiator
Problem solved
Functional benefit
Products and services
- Girls Uniforms School uniform apparel line for girls spanning toddler through adult sizes, including polos, blouses, pants, shorts, skirts, skorts, jumpers, dresses, sweaters, hoodies, fleece, outerwear, blazers, activewear, multipacks, ties, belts, and adaptive clothing. Targeted at families with school-age girls needing dress-code-compliant apparel.
- Boys Uniforms School uniform apparel line for boys spanning toddler through adult sizes, including polos, shirts, pants, shorts, sweaters, hoodies, fleece, outerwear, blazers, activewear, multipacks, ties, belts, and adaptive clothing. Targeted at families with school-age boys needing dress-code-compliant apparel in slim, regular, husky, and plus fits.
- Young Adult Uniforms School uniform apparel for teens and young adults in sizes 8-20, including Young Men and Young Women lines, designed for older students in private, prep, and high schools needing more formal or mature uniform styles beyond standard youth sizing.
- School Uniform Program A partnership program that lets K-12 schools, charter schools, and private institutions set up a dedicated school-specific webstore on FrenchToast.com, with custom dress-code items, school-logo embroidery/heat transfer options, and Uniform Voucher eCards. Includes fundraising capability and dedicated customer service for partner schools such as Success Academy.
- Adaptive Clothing Collection Adaptive versions of bestselling uniform styles for girls and boys, developed in partnership with Runway of Dreams, featuring accessibility modifications such as flat seams, tag-free labels, EZ-closure hook-and-loop fasteners, expandable collars, lift loops, high-rise waists, stretch fabrics, and wheelchair-friendly cuts. A percentage of adaptive clothing purchases supports the Runway of Dreams foundation.
Quantifiable outcome
- Clearance items already reduced up to 80% off
- +2 more outcomes
Companies that use French Toast
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
French Toast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
French Toast partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Success AcademycoreSuccess Academy charter schools partner with French Toast for exclusive uniform programs. Dedicated customer service representatives (1-800-411-5844) and email support ([email protected]). Special shipping terms (free shipping on orders $35+). Sitewide discounts and promotions cannot be applied to Success Academy orders. Spanish agent coverage available.
- Runway of DreamsminorPartnership supporting the development and sale of adaptive clothing for children with disabilities. A percentage of adaptive clothing purchases supports the Runway of Dreams foundation. Products feature modified designs including flat seams, tag-free labels, expandable closures, and lift loops.
- LT ApparelcoreParent company and affiliate. French Toast School Uniforms operates under LT Apparel and affiliates, which processes electronic payment information and manages the business.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
French Toast competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
French Toast social profiles
Digital presenceFrench Toast financial estimates
Financial estimateRevenue estimate
Valuation estimate
French Toast leadership team
Management profileNumber of profiles
French Toast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
French Toast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about French Toast
What does French Toast do?
French Toast is a direct-to-consumer retailer of school uniforms for children, operating primarily through its e-commerce website FrenchToast.com. It sells uniforms (polos, pants, shorts, skirts, jumpers, blazers, sweaters, activewear, accessories) for girls, boys, and young adults, with sizing from toddler through adult. The company also runs the Shop By School program that lets schools set up custom-branded webstores with embroidery/heat transfer decoration and Uniform Voucher eCards, and offers adaptive clothing for children with disabilities.
Is French Toast a public or private company?
French Toast is a private company. It is classified as corporate owned and is currently operating.
When was French Toast founded?
French Toast was founded in 1985. It employs 11 to 50 people.
Where is French Toast based?
French Toast is headquartered in Dayton, United States, in the North America region.
How does French Toast make money?
One revenue line is on record: direct Product Sales.
Does French Toast have an API?
No public API is recorded for French Toast.
What industry is French Toast in?
French Toast's product category is Children's School Uniforms. Its primary akta.pro industry code is CRAAAHAE, School Uniforms (Children), with a secondary code of CRAAAHAC, Kids Apparel (5–12). Its SIC code is 2300.