French Toast

What French Toast does

French Toast School Uniforms is a U.S. direct-to-consumer e-commerce retailer specializing in school uniforms for children and young adults, founded in 1985 and operating as a privately held affiliate of LT Apparel. The company sells apparel spanning toddler through adult sizes, including polos, shirts, blouses, pants, shorts, skirts, skorts, jumpers, dresses, sweaters, hoodies, outerwear, blazers, and activewear, with fit variants covering slim, regular, husky, plus, and adaptive. Proprietary branded technologies include Power Knees™ reinforced construction, Wrinkle No More™ wrinkle-resistant fabric, Aqua FX™ moisture-wicking, and Freshcare™ anti-microbial treatment. A sizing tool called Find Your Fit recommends sizes based on age, height, weight, and shoe size, and the site offers embroidery and heat transfer decoration services for school logos.

The revenue model is straightforward DTC apparel: one-time per-unit purchases at price points typically ranging from under $10 for clearance items to roughly $79 for blazers, with multipacks offering 30-40% discounts and full-year bundles priced in the $95-$150 range. Free standard shipping kicks in at $99, and the site runs frequent 30% sitewide promotions plus clearance markdowns up to 80%. The business extends beyond consumer e-commerce through the Shop By School program, which provisions school-specific webstores with custom dress codes, logo decoration, and a Uniform Voucher eCard system that lets schools distribute purchasing balances to families. A notable institutional customer is Success Academy, which has dedicated support infrastructure including a dedicated phone line and email channel. The company also sells an adaptive clothing line developed in partnership with Runway of Dreams.

Geographic reach is strictly domestic, with shipping limited to the contiguous United States and explicitly excluding Puerto Rico, Guam, U.S. Virgin Islands, and APO/FPO/DPO addresses. Marketing is conducted through email list building, content marketing via The Village blog, customer testimonials, seasonal back-to-school campaigns, and the school partnership referral channel. The company has no disclosed funding rounds, no M&A activity, no app presence, and no API or public technical integrations. Customer feedback collected on the site emphasizes durability, accurate sizing, and responsive customer service as primary purchase drivers.

Name

French Toast

Legal name

French Toast School Uniforms

Website

https://frenchtoast.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

French Toast is a U.S. direct-to-consumer e-commerce retailer of school uniforms for children and young adults, founded in 1985 and operating under LT Apparel. It sells a full uniform wardrobe through FrenchToast.com and the Shop By School program, with proprietary Power Knees™ and Wrinkle No More™ fabric technologies and an adaptive clothing line.

Ownership category

akta.pro rank

Product category

Children's School Uniforms

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

School Uniforms (Children) (CRAAAHAE)

akta.pro secondary industries

Kids Apparel (5–12) (CRAAAHAC), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Kids school uniforms
• School apparel ecommerce
• Children's uniform retailer
• Adaptive school clothing
• School uniform program

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Direct Product Sales: French Toast generates revenue through direct e-commerce sales of school uniforms and related apparel. Customers purchase individual items, multipacks, or bundles at varying price points. The company offers decoration services (embroidery, heat transfer) for school logos at additional cost. No subscription model is evident; transactions are one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

French Toast is a direct-to-consumer retailer of school uniforms for children, operating primarily through its e-commerce website FrenchToast.com. It sells uniforms (polos, pants, shorts, skirts, jumpers, blazers, sweaters, activewear, accessories) for girls, boys, and young adults, with sizing from toddler through adult. The company also runs the Shop By School program that lets schools set up custom-branded webstores with embroidery/heat transfer decoration and Uniform Voucher eCards, and offers adaptive clothing for children with disabilities.

Product overview

French Toast is a kids school uniform retailer offering a broad portfolio of uniform apparel and programs. The core product portfolio comprises Girls Uniforms (polos, blouses, pants, shorts, skirts, skorts, jumpers, dresses, sweaters, hoodies, fleece, outerwear, blazers, activewear, adaptive clothing) and Boys Uniforms (polos, shirts, pants, shorts, sweaters, hoodies, fleece, outerwear, blazers, activewear, adaptive clothing), supplemented by a Young Adult line for older students. The School Uniform Program acts as a platform enabling schools to offer a branded webstore with dress-code-specific items, while Uniform Voucher eCards facilitate school-funded purchases. Multipacks and clearance sections provide bundled value and discounted inventory. Find Your Fit Technology supports size discovery, and embroidery/heat transfer decoration enables school logo personalization. The product range spans toddler through adult sizes, with regular, slim, husky, plus, and adaptive fits.

Differentiator

Problem solved

Functional benefit

Products and services

• Girls Uniforms School uniform apparel line for girls spanning toddler through adult sizes, including polos, blouses, pants, shorts, skirts, skorts, jumpers, dresses, sweaters, hoodies, fleece, outerwear, blazers, activewear, multipacks, ties, belts, and adaptive clothing. Targeted at families with school-age girls needing dress-code-compliant apparel.
• Boys Uniforms School uniform apparel line for boys spanning toddler through adult sizes, including polos, shirts, pants, shorts, sweaters, hoodies, fleece, outerwear, blazers, activewear, multipacks, ties, belts, and adaptive clothing. Targeted at families with school-age boys needing dress-code-compliant apparel in slim, regular, husky, and plus fits.
• Young Adult Uniforms School uniform apparel for teens and young adults in sizes 8-20, including Young Men and Young Women lines, designed for older students in private, prep, and high schools needing more formal or mature uniform styles beyond standard youth sizing.
• School Uniform Program A partnership program that lets K-12 schools, charter schools, and private institutions set up a dedicated school-specific webstore on FrenchToast.com, with custom dress-code items, school-logo embroidery/heat transfer options, and Uniform Voucher eCards. Includes fundraising capability and dedicated customer service for partner schools such as Success Academy.
• Adaptive Clothing Collection Adaptive versions of bestselling uniform styles for girls and boys, developed in partnership with Runway of Dreams, featuring accessibility modifications such as flat seams, tag-free labels, EZ-closure hook-and-loop fasteners, expandable collars, lift loops, high-rise waists, stretch fabrics, and wheelchair-friendly cuts. A percentage of adaptive clothing purchases supports the Runway of Dreams foundation.

Quantifiable outcome

• Clearance items already reduced up to 80% off
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Success AcademycoreChannel Partner/ Reseller/ DistributorSuccess Academy charter schools partner with French Toast for exclusive uniform programs. Dedicated customer service representatives (1-800-411-5844) and email support ([email protected]). Special shipping terms (free shipping on orders $35+). Sitewide discounts and promotions cannot be applied to Success Academy orders. Spanish agent coverage available.
• Runway of DreamsminorStrategic or Co-development PartnerPartnership supporting the development and sale of adaptive clothing for children with disabilities. A percentage of adaptive clothing purchases supports the Runway of Dreams foundation. Products feature modified designs including flat seams, tag-free labels, expandable closures, and lift loops.
• LT ApparelcoreOthersParent company and affiliate. French Toast School Uniforms operates under LT Apparel and affiliates, which processes electronic payment information and manages the business.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FrenchToastcom
• Facebookfacebook.com/frenchtoast

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French Toast