Kalunga
Kalunga is Brazil's largest omnichannel retailer of stationery, office supplies, school materials, and IT products, operating 220+ physical stores alongside an e-commerce platform and mobile apps to serve both individual consumers and corporate clients nationwide.
- Company typePrivate
- Founded1972
- HeadquartersSão Paulo, Brazil
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Kalunga does
Kalunga is a Brazilian omnichannel retailer specializing in office supplies, stationery, school materials, IT equipment, electronics, and office furniture, operating under the legal entity Kalunga SA. Founded in 1972 and headquartered in São Paulo, the company runs 220+ physical stores across Brazil supported by a proprietary e-commerce platform (kalunga.com.br), native iOS and Android applications, and fulfillment services including 2-hour Click & Retire in-store pickup and 3-hour Entrega Super Expressa delivery. The product catalog spans tens of thousands of SKUs across paper, writing supplies, printers (Epson EcoTank line), notebooks (ASUS Vivobook), projectors, whiteboards, shredders, software subscriptions (Microsoft 365 with Copilot, Kaspersky), and adjacent categories such as gaming, smart home, coffee break, and personal care. The company serves two primary customer segments: individual Brazilian consumers (B2C) purchasing through retail and digital channels, and corporate/business clients (B2B) via a dedicated sales program with volume pricing and invoiced billing (Pagamento Faturado). Recurring revenue is generated through Minhas Assinaturas subscription service, software license resales (12-month Microsoft 365 subscriptions), and consumable auto-replenishment. Marketing leverages a multi-channel digital presence (Instagram, Facebook, TikTok, YouTube, LinkedIn, WhatsApp, blog, email) plus sports sponsorships including FIFA Copa do Mundo 2026 and CBF licensing. Kalunga was recognized as the 2025 Reclame Aqui champion in the School and Office Materials – Retail category based on 75,509 customer evaluations, supporting its position as a category-defining brand in Brazil.
Kalunga firmographics
Firmographics- Name
- Kalunga
- Legal name
- Kalunga SA
- Website
- https://kalunga.com.br
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Kalunga is Brazil's largest omnichannel retailer of stationery, office supplies, school materials, and IT products, operating 220+ physical stores alongside an e-commerce platform and mobile apps to serve both individual consumers and corporate clients nationwide.
- Ownership category
- akta.pro rank
Kalunga industry classification
Industry- Product category
- Office and School Supplies Retail
- NAICS
- Office Supplies and Stationery Retailers (45941), Electronics and Appliance Retailers (44921), Office Equipment Merchant Wholesalers (42342)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Office, School & Business Supplies Online Retailers (CRAFADAL)
- akta.pro secondary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where Kalunga is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Kalunga business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- B2C Retail Sales: Core revenue from selling stationery, office supplies, IT products, electronics, and related items to individual consumers through physical stores and e-commerce platform. Products include paper, writing supplies, printers, computers, accessories, and software licenses.
- B2B Corporate Sales: Dedicated corporate sales program offering volume pricing, corporate contracts, invoiced billing (Pagamento Faturado), and dedicated business account services for companies and organizations.
- Software Subscriptions: Sale of software licenses and subscriptions including Microsoft 365, antivirus programs, and digital products with 12-month subscription periods.
- Recurring Subscriptions: Subscription service for consumable and recurring products with customizable delivery frequencies (weekly, bi-weekly, monthly, etc.) for office and personal supplies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer pricing with standard retail rates |
| Transaction based/ take rate | Multi-year contract | Corporate B2B pricing with volume discounts and invoiced billing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Kalunga product offering
Product offeringCore offering
Kalunga is Brazil's largest omnichannel retailer of stationery, school supplies, office materials, IT equipment (notebooks, printers, projectors), software subscriptions, and office furniture. The company sells these products through 220+ physical stores, its e-commerce platform (kalunga.com.br), and mobile apps, supported by services such as Click & Retire in-store pickup within 2 hours, Super Express delivery within 3 hours, recurring product subscriptions, and a dedicated B2B corporate sales program with invoiced billing.
Product overview
Kalunga is a Brazilian omnichannel retailer specializing in office supplies, school materials, IT equipment, and office furniture. The product portfolio includes printers (Epson EcoTank multifunctionals), notebooks (ASUS Vivobook), paper products (Chamex sulfite paper), presentation equipment (Epson projectors, App-Tech projection screens, Easy Office whiteboards), computer accessories (Ergo notebook stands), and office supplies (Spiral notebooks, App-Tech shredders). The company operates over 220 physical stores alongside its e-commerce platform and mobile app, offering services such as Click & Retire, same-day delivery (Entrega Super Expressa), extended warranties, and subscription plans. Kalunga also sells digital products including Microsoft 365 subscriptions and software downloads. The company was recognized as the 2025 Reclame Aqui Award winner in the Office and School Supplies Retail category.
Differentiator
Problem solved
Functional benefit
Brands
- Kalunga Copy&Print: Printing and copy services offered by Kalunga
Products and services
- Epson EcoTank L4360 Multifunction Printer Multifunctional color ink tank printer with automatic duplex, Wi-Fi, and USB connectivity. Features Epson PrecisionCore technology with up to 8,500 page yield. Sold to individual consumers and businesses.
- ASUS Vivobook Go 15 Notebook (E510KA-BR833WS) Notebook with Intel Celeron N4500 dual-core processor, 4GB RAM, 128GB eMMC storage, Windows 11 Home, 15.6-inch display. Fanless compact design bundled with 12-month Microsoft 365 Personal. Sold to individual consumers and businesses.
- Chamex A4 Sulfite Paper 75g (Box of 10 Reams / 5,000 sheets) A4 copy paper, 75g/m², packaged in 10 reams totaling 5,000 sheets. Cerflor certified and compatible with inkjet and laser printers. Sold to consumers, schools, and corporate customers.
- Epson Powerlite E24 Multimedia Projector Multimedia projector with 3,600 lumens, Epson 3LCD technology, XGA resolution (1024x768), HDMI port, and 5W built-in speaker. Lamp life up to 12,000 hours in Eco mode. Sold to consumers, schools, and corporate customers.
- App-Tech 1.80 x 1.80m Projection Screen with Tripod White projection screen with black-out backing and black borders, 1.80 x 1.80m dimensions. Iron and PVC frame with height adjustment and tripod for easy assembly.
- Easy Office 90cm x 60cm Magnetic Glass Whiteboard Tempered magnetic glass whiteboard, 90cm x 60cm, with installation kit included. Usable in vertical or horizontal orientation.
- Ergo LC200 Aluminum Ergonomic Notebook Stand with Cooler Ergonomic aluminum notebook stand with integrated cooler, rotating base, 2 USB ports, and 1,200 RPM fan speed. Compatible with notebooks and tablets up to 17 inches.
- App-Tech 2.10 x 1.50m Projection Screen with Tripod White projection screen with blackout backing, 2.10 x 1.50m dimensions, with storage case. Tripod-based frame for easy assembly.
- Spiral 1/4 Hard Cover Notebook, 80 Sheets, Black Out 1/4 format notebook with hard cover in 820g/m² coated cardboard with varnish, 80 sheets of 56g/m² offset paper. FSC certified with 120g/m² coated paper cover.
- App-Tech C800 Paper Shredder Shredder processing up to 8 sheets simultaneously into particles, also shreds CDs and DVDs. 220V with bin included.
- Microsoft 365 Family Software Subscription Annual software subscription with Microsoft Copilot for up to 6 users, 12-month license. Includes Kaspersky Antivirus Premium for 5 devices. Available as digital download.
- Minhas Assinaturas - Recurring Product Subscription Service Recurring purchase program enabling customers to schedule regular deliveries of consumable office and school products with customizable delivery frequency (weekly, bi-weekly, monthly, etc.). For individual consumers and businesses.
- Click & Retire In-Store Pickup Service Online order pickup service allowing customers to collect e-commerce orders at any of 220+ physical stores within 2 hours of purchase confirmation. For individual consumers and business customers.
- Super Express Delivery Service Home delivery service fulfilling online orders within 3 hours in major Brazilian cities. For individual consumers and businesses needing urgent fulfillment.
- Kalunga Copy&Print Printing and Copy Services Printing and copy services offered at Kalunga physical store locations under the Kalunga Copy&Print sub-brand. For individual consumers and walk-in business customers needing document printing.
- Kalunga Corporate Sales Program (Vendas para Empresas) Dedicated B2B sales program for companies and organizations offering volume pricing, corporate contracts, invoiced billing (Pagamento Faturado/Boleto Faturado), and dedicated account management for procurement of office supplies, IT equipment, and consumables.
- Extended Warranty (Garantia Estendida) Extended warranty add-on service for products purchased through Kalunga, providing additional coverage beyond the standard manufacturer warranty. For individual consumers and businesses.
Quantifiable outcome
- Customer recognition by 75,509 evaluators in Premio Reclame Aqui 2025
- +1 more outcomes
Companies that use Kalunga
Customer profileSegments3 records
Ideal customer profiles3 records
Kalunga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kalunga partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Kalunga competitors and assessment
Company assessmentBroad incumbents
- Americanas: Major Brazilian omnichannel retailer with broad general merchandise including office supplies, IT, and electronics. Operates both marketplace and inventory-led models, competing for the same B2C and SMB procurement spend as Kalunga.
- Magazine Luiza (Magalu): One of Brazil's largest omnichannel retailers, operating a marketplace plus physical store network with significant office supplies, IT, and electronics categories. Competes with Kalunga for the same consumer wallet share across stationery, printers, and computer products.
- Casas Bahia (Via): Large Brazilian omnichannel retailer with a national store footprint selling furniture, electronics, and small appliances. Overlaps with Kalunga in office furniture (Móveis), printers, and consumer electronics categories.
Direct peers
- Mercado Livre: Latin America's largest e-commerce marketplace, with deep penetration in office supplies, IT equipment, and electronics sold by third-party sellers. Directly competes for online office procurement share and pressures pricing on commoditized SKUs.
- Lyreco: European B2B office supplies and workplace solutions specialist with growing Latin American presence. Comparable as a B2B-focused office procurement competitor with catalog-driven ordering and contracted supply.
- Office Depot (The ODP Corporation): US-headquartered office supplies retailer and B2B services provider with comparable omnichannel store-plus-online operations. Directly comparable in product mix (stationery, IT, furniture) and customer segmentation (B2C plus B2B contracts).
- AliExpress: Cross-border marketplace selling low-cost stationery, peripherals, and IT accessories directly to Brazilian consumers. Competes on price in commoditized product categories where Kalunga's gross margin is most exposed.
- Amazon Brasil: Global e-commerce leader with a major Brazilian storefront covering office supplies, computers, and software. Competes head-on in the same product categories with aggressive pricing and Prime fulfillment.
- Shopee Brasil: Rapidly growing cross-border and local marketplace with significant office supplies, stationery, and electronics categories. Increasingly competing for the same price-sensitive SMB and consumer procurement spend in Brazil.
- Staples: Global office supplies specialist operating retail and B2B delivery in multiple markets. Closest international pure-play peer for office supplies category management, B2B contracts, and omnichannel model that mirrors Kalunga's structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kalunga social profiles
Digital presenceKalunga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kalunga leadership team
Management profileNumber of profiles
Kalunga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kalunga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kalunga
What does Kalunga do?
Kalunga is Brazil's largest omnichannel retailer of stationery, school supplies, office materials, IT equipment (notebooks, printers, projectors), software subscriptions, and office furniture. The company sells these products through 220+ physical stores, its e-commerce platform (kalunga.com.br), and mobile apps, supported by services such as Click & Retire in-store pickup within 2 hours, Super Express delivery within 3 hours, recurring product subscriptions, and a dedicated B2B corporate sales program with invoiced billing.
Is Kalunga a public or private company?
Kalunga is a private company. It is classified as unknown and is currently operating.
When was Kalunga founded?
Kalunga was founded in 1972. It employs 5,001 to 10,000 people.
Where is Kalunga based?
Kalunga is headquartered in São Paulo, Brazil, in the Latin America region.
How does Kalunga make money?
Four revenue lines are on record. B2C Retail Sales are the primary driver. The others are B2B Corporate Sales, software Subscriptions and recurring Subscriptions.
Who are Kalunga's main competitors?
Broad incumbents on record are Americanas, Magazine Luiza (Magalu) and Casas Bahia (Via). Direct peers are Mercado Livre, Lyreco, Office Depot (The ODP Corporation), AliExpress, Amazon Brasil, Shopee Brasil and Staples.
Does Kalunga have an API?
No public API is recorded for Kalunga.
What industry is Kalunga in?
Kalunga's product category is Office and School Supplies Retail. Its primary akta.pro industry code is CRAFADAL, Office, School & Business Supplies Online Retailers, with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 45941 and its SIC code is 5734.