Home Trust Financial
Home Trust Financial is a Kirkland, Washington-based residential mortgage lender (DBA of Adcom Group Inc, NMLS# 1761573) that originates home purchase and refinance loans for individual borrowers across 10 U.S. states, using a multi-lender aggregation model with both field loan officers and a digital application platform.
- Company typePrivate
- Founded2019
- HeadquartersKirkland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Home Trust Financial does
Home Trust Financial is a privately held residential mortgage lender operating as a DBA of Adcom Group Inc (NMLS# 1761573), headquartered in Kirkland, Washington. The company originates home purchase and refinance mortgages for individual consumers and families, offering a full product suite that spans fixed-rate loans (10/15/20/25/30-year terms), adjustable-rate mortgages (3/1, 5/1, 7/1), FHA loans (3.5% minimum down, 620+ credit), and VA loans (up to 100% financing, no PMI). It is licensed in 10 U.S. states (AL, AZ, CA, CO, FL, ID, MI, OR, TX, WA) and operates branch offices in Kirkland (HQ), Lynnwood, WA, and Boise, ID. The company's central commercial proposition is multi-lender aggregation: rather than acting as a single-product lender, it shops rates and programs across multiple wholesale lenders on behalf of each borrower.
The technology stack is a conventional mortgage origination platform — a website with online rate calculators (monthly payment, bi-weekly, affordability, amortization, refinance), a multi-lender rate comparison and live rate-quoting engine, and a three-tier application suite (3-step short application, full Form 1003 application hosted on adcomgroup.my1003app.com, and a downloadable PDF application). Distribution is hybrid and sales-led: inside sales via a 1-800 number, field-based loan officers in branches, and self-service digital application, supplemented by SEO-optimized educational content and loan-officer-driven referrals. Revenue is generated entirely on a transaction basis through three streams: loan origination fees (frequently 0% per disclosed closing-cost sheets), discount points ranging from -0.875% to +2.875% of loan amount, and the interest-rate spread between wholesale and retail rates. The company has no disclosed subscription or recurring revenue component.
The firm is led by President and Sr. Loan Originator Richard Scott Hunt (15 years in the industry), supported by an experienced bench of senior originators and branch managers (Paul Arrington, 24 years; Randy Szabo, 22+ years; Curtis Ferguson, 20+ years). It has earned regional recognition including Seattle Magazine "Best Of Seattle" for seven consecutive years and Scotsman Guide VA loan volume rankings (#1 in Washington and #10 nationally in 2020; #2 in Washington and #25 nationally in 2019). Customer acquisition leans on content marketing, organic search, customer testimonials, and a referral motion driven by individual loan officer relationships and real estate agent partnerships.
Home Trust Financial firmographics
Firmographics- Name
- Home Trust Financial
- Legal name
- Adcom Group Inc
- Website
- https://hometrustloans.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Home Trust Financial is a Kirkland, Washington-based residential mortgage lender (DBA of Adcom Group Inc, NMLS# 1761573) that originates home purchase and refinance loans for individual borrowers across 10 U.S. states, using a multi-lender aggregation model with both field loan officers and a digital application platform.
- Ownership category
- akta.pro rank
Home Trust Financial industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
- akta.pro secondary industries
- Government Mortgage Insurance & Guarantees (FHA/VA/USDA and equivalents) (FSALAJAC), Home Equity Loan & HELOC Intermediation (FSAEAEAD)
Keywords
Where Home Trust Financial is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Home Trust Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Mortgage Origination Fees: Revenue generated from loan origination fees charged at closing. Origination fees are typically 0% based on detailed closing cost sheets shown.
- Loan Discount Points: One-time payments at closing where borrowers pay upfront points (percentage of loan amount) to obtain lower interest rates. Points ranged from -0.875% to 2.875% in sample rates shown.
- Interest Rate Spread: Margin between wholesale rates obtained from lenders and rates offered to borrowers on mortgage loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Rate/Points Tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Home Trust Financial product offering
Product offeringCore offering
Home Trust Financial is a residential mortgage lender that originates fixed-rate, adjustable-rate, FHA, and VA home purchase and refinance loans for individual consumers. Operating as a DBA of Adcom Group Inc, the company works with multiple wholesale lenders to source competitive rates and program options for borrowers, and supports the full lifecycle from application and pre-approval through underwriting and closing with dedicated loan consultants and digital self-service tools.
Product overview
Home Trust Financial operates as a mortgage lending platform offering a comprehensive suite of residential mortgage products. The core offerings include Fixed Rate Loans (10, 15, 20, 25, and 30-year terms) and Adjustable Rate Mortgages (3/1, 5/1, 7/1 configurations), supplemented by government-backed products including FHA Loans and VA Loans. The platform provides digital tools including mortgage calculators (monthly payment, bi-weekly, affordability, amortization, and refinance) and online application options (short form, full 1003 application, and downloadable forms). Additional services include refinancing options (rate/term and cash-out), and pre-approval letters. The company works with multiple wholesale lenders to provide competitive pricing and custom loan scenarios for borrowers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixed Rate Loans Fixed rate mortgage products with 10, 15, 20, 25, and 30-year terms that lock in a low interest rate for the life of the loan with constant monthly payments, targeted at individual residential borrowers.
- Adjustable Rate Loans (ARM) Adjustable rate mortgages with 3/1, 5/1, and 7/1 configurations where the rate is fixed for the initial period (3, 5, or 7 years) and adjusts annually thereafter; suited to borrowers planning short-term stays or expecting income increases.
- FHA Loans Federal Housing Administration insured loans allowing purchases with as little as 3.5% down payment, requiring a minimum credit score of 620, and permitting gift funds toward closing costs.
- VA Loans Veterans Affairs backed loans offering up to 100% financing with no down payment required, competitive interest rates, no PMI, and streamlined refinancing options for qualified military borrowers.
- Mortgage Refinance Refinancing services including rate/term refinances and cash-out refinances, helping borrowers lower monthly payments, access home equity, consolidate debt, or pay off mortgages faster.
- Short Application Online short-form loan application allowing borrowers to provide basic information and receive a detailed rate and terms information sheet with no obligation.
- Full 1003 Application Complete mortgage application (Form 1003) requiring user registration with username and password, typically used when instructed by a loan consultant.
- Download Application Printable full mortgage application form that can be downloaded and mailed or faxed to the company.
- Pre-Approval Letter Pre-approval letters provided to borrowers who are approved, enabling them to submit offers on homes with verified financing capability.
- FlexClose Certification Flexible closing solution program offered in partnership with First Funding USA that provides flexible closing options for borrowers.
Quantifiable outcome
- Ranked #1 in Washington and #10 nationally for VA loan volume in 2020
- +2 more outcomes
Companies that use Home Trust Financial
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Home Trust Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Home Trust Financial partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- First Funding USAminorHome Trust Financial offers FlexClose certification through First Funding USA, a lending program that provides flexible closing solutions for borrowers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Home Trust Financial competitors and assessment
Company assessmentBroad incumbents
- United Wholesale Mortgage (UWM):
- Rocket Mortgage: Largest US mortgage lender by volume and a publicly-traded parent (Rocket Companies). Operates a fully integrated direct-to-consumer and partner-channel model. A broad incumbent offering the same residential mortgage products (FHA, VA, conventional, refi) but at vastly greater scale.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Home Trust Financial social profiles
Digital presenceHome Trust Financial compliance and trust
Trust signalCompliance2 records
Home Trust Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Trust Financial leadership team
Management profileNumber of profiles
Profiles11 records
Home Trust Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Trust Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Trust Financial
What does Home Trust Financial do?
Home Trust Financial is a residential mortgage lender that originates fixed-rate, adjustable-rate, FHA, and VA home purchase and refinance loans for individual consumers. Operating as a DBA of Adcom Group Inc, the company works with multiple wholesale lenders to source competitive rates and program options for borrowers, and supports the full lifecycle from application and pre-approval through underwriting and closing with dedicated loan consultants and digital self-service tools.
Is Home Trust Financial a public or private company?
Home Trust Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Home Trust Financial founded?
Home Trust Financial was founded in 2019. It employs 11 to 50 people.
Where is Home Trust Financial based?
Home Trust Financial is headquartered in Kirkland, United States, in the North America region.
How does Home Trust Financial make money?
Three revenue lines are on record. Mortgage Origination Fees are the primary driver. The others are loan Discount Points and interest Rate Spread.
Who are Home Trust Financial's main competitors?
Broad incumbents on record are United Wholesale Mortgage (UWM) and Rocket Mortgage.
Does Home Trust Financial have an API?
No public API is recorded for Home Trust Financial.
What industry is Home Trust Financial in?
Home Trust Financial's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance), with a secondary code of FSALAJAC, Government Mortgage Insurance & Guarantees (FHA/VA/USDA and equivalents). Its NAICS code is 522310 and its SIC code is 6163.