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Home Trust Financial

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uuid000pvh7

Namestring
Home Trust Financial
Legal namestring
Adcom Group Inc
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Home Trust Financial is a privately held residential mortgage lender operating as a DBA of Adcom Group Inc (NMLS# 1761573), headquartered in Kirkland, Washington. The company originates home purchase and refinance mortgages for individual consumers and families, offering a full product suite that spans fixed-rate loans (10/15/20/25/30-year terms), adjustable-rate mortgages (3/1, 5/1, 7/1), FHA loans (3.5% minimum down, 620+ credit), and VA loans (up to 100% financing, no PMI). It is licensed in 10 U.S. states (AL, AZ, CA, CO, FL, ID, MI, OR, TX, WA) and operates branch offices in Kirkland (HQ), Lynnwood, WA, and Boise, ID. The company's central commercial proposition is multi-lender aggregation: rather than acting as a single-product lender, it shops rates and programs across multiple wholesale lenders on behalf of each borrower.

The technology stack is a conventional mortgage origination platform — a website with online rate calculators (monthly payment, bi-weekly, affordability, amortization, refinance), a multi-lender rate comparison and live rate-quoting engine, and a three-tier application suite (3-step short application, full Form 1003 application hosted on adcomgroup.my1003app.com, and a downloadable PDF application). Distribution is hybrid and sales-led: inside sales via a 1-800 number, field-based loan officers in branches, and self-service digital application, supplemented by SEO-optimized educational content and loan-officer-driven referrals. Revenue is generated entirely on a transaction basis through three streams: loan origination fees (frequently 0% per disclosed closing-cost sheets), discount points ranging from -0.875% to +2.875% of loan amount, and the interest-rate spread between wholesale and retail rates. The company has no disclosed subscription or recurring revenue component.

The firm is led by President and Sr. Loan Originator Richard Scott Hunt (15 years in the industry), supported by an experienced bench of senior originators and branch managers (Paul Arrington, 24 years; Randy Szabo, 22+ years; Curtis Ferguson, 20+ years). It has earned regional recognition including Seattle Magazine "Best Of Seattle" for seven consecutive years and Scotsman Guide VA loan volume rankings (#1 in Washington and #10 nationally in 2020; #2 in Washington and #25 nationally in 2019). Customer acquisition leans on content marketing, organic search, customer testimonials, and a referral motion driven by individual loan officer relationships and real estate agent partnerships.

Short descriptiontext

Home Trust Financial is a Kirkland, Washington-based residential mortgage lender (DBA of Adcom Group Inc, NMLS# 1761573) that originates home purchase and refinance loans for individual borrowers across 10 U.S. states, using a multi-lender aggregation model with both field loan officers and a digital application platform.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersKirkland, United States
HQ citystring
Kirkland
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
residential mortgage lending, home purchase loans, mortgage refinance services, VA loan lending, FHA loan lending
Industry3 codes
1Residential Mortgage Brokerage (Purchase & Refinance)
CodeFSAEAEAAPrimaryYes
2Government Mortgage Insurance & Guarantees (FHA/VA/USDA and equivalents)
CodeFSALAJACPrimaryNo
3Home Equity Loan & HELOC Intermediation
CodeFSAEAEADPrimaryNo
NAICS code1 code
  • Mortgage and Nonmortgage Loan Brokers522310
SIC code1 code
  • Loan Brokers6163
Product category
Residential Mortgage Lending
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Mortgage Origination Fees
TypeTransaction Fee
Description

Revenue generated from loan origination fees charged at closing. Origination fees are typically 0% based on detailed closing cost sheets shown.

hometrustloans.com
2Loan Discount Points
TypeTransaction Fee
Description

One-time payments at closing where borrowers pay upfront points (percentage of loan amount) to obtain lower interest rates. Points ranged from -0.875% to 2.875% in sample rates shown.

hometrustloans.com
3Interest Rate Spread
TypeTransaction Fee
Description

Margin between wholesale rates obtained from lenders and rates offered to borrowers on mortgage loans.

hometrustloans.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing details1 tier
1Rate/Points Tiers
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Rates range from 5.000% to 7.000% depending on credit score (620-850+), loan type, and points selected. Higher credit scores qualify for lower rates. Borrowers can pay points upfront to lower rate or receive lender credits by accepting higher rates. Closing costs range $0-$6,229 for $200K loan on $300K property.

hometrustloans.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Home Trust Financial is a residential mortgage lender that originates fixed-rate, adjustable-rate, FHA, and VA home purchase and refinance loans for individual consumers. Operating as a DBA of Adcom Group Inc, the company works with multiple wholesale lenders to source competitive rates and program options for borrowers, and supports the full lifecycle from application and pre-approval through underwriting and closing with dedicated loan consultants and digital self-service tools.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Ranked #1 in Washington and #10 nationally for VA loan volume in 2020
+2 more records
Product overview1 text field

Home Trust Financial operates as a mortgage lending platform offering a comprehensive suite of residential mortgage products. The core offerings include Fixed Rate Loans (10, 15, 20, 25, and 30-year terms) and Adjustable Rate Mortgages (3/1, 5/1, 7/1 configurations), supplemented by government-backed products including FHA Loans and VA Loans. The platform provides digital tools including mortgage calculators (monthly payment, bi-weekly, affordability, amortization, and refinance) and online application options (short form, full 1003 application, and downloadable forms). Additional services include refinancing options (rate/term and cash-out), and pre-approval letters. The company works with multiple wholesale lenders to provide competitive pricing and custom loan scenarios for borrowers.

Product and service10 records
1Fixed Rate Loans
CategoryFixed Rate Mortgage
Description

Fixed rate mortgage products with 10, 15, 20, 25, and 30-year terms that lock in a low interest rate for the life of the loan with constant monthly payments, targeted at individual residential borrowers.

2Adjustable Rate Loans (ARM)
CategoryAdjustable Rate Mortgage
Description

Adjustable rate mortgages with 3/1, 5/1, and 7/1 configurations where the rate is fixed for the initial period (3, 5, or 7 years) and adjusts annually thereafter; suited to borrowers planning short-term stays or expecting income increases.

3FHA Loans
CategoryGovernment-Backed Mortgage
Description

Federal Housing Administration insured loans allowing purchases with as little as 3.5% down payment, requiring a minimum credit score of 620, and permitting gift funds toward closing costs.

4VA Loans
CategoryGovernment-Backed Mortgage
Description

Veterans Affairs backed loans offering up to 100% financing with no down payment required, competitive interest rates, no PMI, and streamlined refinancing options for qualified military borrowers.

5Mortgage Refinance
CategoryRefinance Mortgage
Description

Refinancing services including rate/term refinances and cash-out refinances, helping borrowers lower monthly payments, access home equity, consolidate debt, or pay off mortgages faster.

6Short Application
CategoryMortgage Application Tool
Description

Online short-form loan application allowing borrowers to provide basic information and receive a detailed rate and terms information sheet with no obligation.

7Full 1003 Application
CategoryMortgage Application Tool
Description

Complete mortgage application (Form 1003) requiring user registration with username and password, typically used when instructed by a loan consultant.

8Download Application
CategoryMortgage Application Tool
Description

Printable full mortgage application form that can be downloaded and mailed or faxed to the company.

9Pre-Approval Letter
CategoryMortgage Pre-Approval Service
Description

Pre-approval letters provided to borrowers who are approved, enabling them to submit offers on homes with verified financing capability.

10FlexClose Certification
CategoryClosing Services
Description

Flexible closing solution program offered in partnership with First Funding USA that provides flexible closing options for borrowers.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1First Funding USA
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Home Trust Financial offers FlexClose certification through First Funding USA, a lending program that provides flexible closing solutions for borrowers.

hometrustloans.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers2 records
TypeBroad incumbent
Description

Largest US mortgage lender by volume and a publicly-traded parent (Rocket Companies). Operates a fully integrated direct-to-consumer and partner-channel model. A broad incumbent offering the same residential mortgage products (FHA, VA, conventional, refi) but at vastly greater scale.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses2 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Home Trust Financial

Residential Mortgage Lendinghometrustloans.com

Home Trust Financial is a Kirkland, Washington-based residential mortgage lender (DBA of Adcom Group Inc, NMLS# 1761573) that originates home purchase and refinance loans for individual borrowers across 10 U.S. states, using a multi-lender aggregation model with both field loan officers and a digital application platform.

What Home Trust Financial does

Home Trust Financial is a privately held residential mortgage lender operating as a DBA of Adcom Group Inc (NMLS# 1761573), headquartered in Kirkland, Washington. The company originates home purchase and refinance mortgages for individual consumers and families, offering a full product suite that spans fixed-rate loans (10/15/20/25/30-year terms), adjustable-rate mortgages (3/1, 5/1, 7/1), FHA loans (3.5% minimum down, 620+ credit), and VA loans (up to 100% financing, no PMI). It is licensed in 10 U.S. states (AL, AZ, CA, CO, FL, ID, MI, OR, TX, WA) and operates branch offices in Kirkland (HQ), Lynnwood, WA, and Boise, ID. The company's central commercial proposition is multi-lender aggregation: rather than acting as a single-product lender, it shops rates and programs across multiple wholesale lenders on behalf of each borrower.

The technology stack is a conventional mortgage origination platform — a website with online rate calculators (monthly payment, bi-weekly, affordability, amortization, refinance), a multi-lender rate comparison and live rate-quoting engine, and a three-tier application suite (3-step short application, full Form 1003 application hosted on adcomgroup.my1003app.com, and a downloadable PDF application). Distribution is hybrid and sales-led: inside sales via a 1-800 number, field-based loan officers in branches, and self-service digital application, supplemented by SEO-optimized educational content and loan-officer-driven referrals. Revenue is generated entirely on a transaction basis through three streams: loan origination fees (frequently 0% per disclosed closing-cost sheets), discount points ranging from -0.875% to +2.875% of loan amount, and the interest-rate spread between wholesale and retail rates. The company has no disclosed subscription or recurring revenue component.

The firm is led by President and Sr. Loan Originator Richard Scott Hunt (15 years in the industry), supported by an experienced bench of senior originators and branch managers (Paul Arrington, 24 years; Randy Szabo, 22+ years; Curtis Ferguson, 20+ years). It has earned regional recognition including Seattle Magazine "Best Of Seattle" for seven consecutive years and Scotsman Guide VA loan volume rankings (#1 in Washington and #10 nationally in 2020; #2 in Washington and #25 nationally in 2019). Customer acquisition leans on content marketing, organic search, customer testimonials, and a referral motion driven by individual loan officer relationships and real estate agent partnerships.

Home Trust Financial firmographics

Firmographics
Name
Home Trust Financial
Legal name
Adcom Group Inc
Website
https://hometrustloans.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Short description
Home Trust Financial is a Kirkland, Washington-based residential mortgage lender (DBA of Adcom Group Inc, NMLS# 1761573) that originates home purchase and refinance loans for individual borrowers across 10 U.S. states, using a multi-lender aggregation model with both field loan officers and a digital application platform.
Ownership category
akta.pro rank

Home Trust Financial industry classification

Industry
Product category
Residential Mortgage Lending
NAICS
Mortgage and Nonmortgage Loan Brokers (522310)
SIC
Loan Brokers (6163)
akta.pro primary industry
Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
akta.pro secondary industries
Government Mortgage Insurance & Guarantees (FHA/VA/USDA and equivalents) (FSALAJAC), Home Equity Loan & HELOC Intermediation (FSAEAEAD)

Keywords

  • Residential mortgage lending
  • Home purchase loans
  • Mortgage refinance services
  • VA loan lending
  • FHA loan lending

Where Home Trust Financial is headquartered

Location

Headquarters

HQ city
Kirkland
HQ country
United States
HQ region
North America

Offices3 records

Markets served

Home Trust Financial business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Mortgage Origination Fees: Revenue generated from loan origination fees charged at closing. Origination fees are typically 0% based on detailed closing cost sheets shown.
  2. Loan Discount Points: One-time payments at closing where borrowers pay upfront points (percentage of loan amount) to obtain lower interest rates. Points ranged from -0.875% to 2.875% in sample rates shown.
  3. Interest Rate Spread: Margin between wholesale rates obtained from lenders and rates offered to borrowers on mortgage loans.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goRate/Points Tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Home Trust Financial product offering

Product offering

Core offering

Home Trust Financial is a residential mortgage lender that originates fixed-rate, adjustable-rate, FHA, and VA home purchase and refinance loans for individual consumers. Operating as a DBA of Adcom Group Inc, the company works with multiple wholesale lenders to source competitive rates and program options for borrowers, and supports the full lifecycle from application and pre-approval through underwriting and closing with dedicated loan consultants and digital self-service tools.

Product overview

Home Trust Financial operates as a mortgage lending platform offering a comprehensive suite of residential mortgage products. The core offerings include Fixed Rate Loans (10, 15, 20, 25, and 30-year terms) and Adjustable Rate Mortgages (3/1, 5/1, 7/1 configurations), supplemented by government-backed products including FHA Loans and VA Loans. The platform provides digital tools including mortgage calculators (monthly payment, bi-weekly, affordability, amortization, and refinance) and online application options (short form, full 1003 application, and downloadable forms). Additional services include refinancing options (rate/term and cash-out), and pre-approval letters. The company works with multiple wholesale lenders to provide competitive pricing and custom loan scenarios for borrowers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Fixed Rate Loans Fixed rate mortgage products with 10, 15, 20, 25, and 30-year terms that lock in a low interest rate for the life of the loan with constant monthly payments, targeted at individual residential borrowers.
  • Adjustable Rate Loans (ARM) Adjustable rate mortgages with 3/1, 5/1, and 7/1 configurations where the rate is fixed for the initial period (3, 5, or 7 years) and adjusts annually thereafter; suited to borrowers planning short-term stays or expecting income increases.
  • FHA Loans Federal Housing Administration insured loans allowing purchases with as little as 3.5% down payment, requiring a minimum credit score of 620, and permitting gift funds toward closing costs.
  • VA Loans Veterans Affairs backed loans offering up to 100% financing with no down payment required, competitive interest rates, no PMI, and streamlined refinancing options for qualified military borrowers.
  • Mortgage Refinance Refinancing services including rate/term refinances and cash-out refinances, helping borrowers lower monthly payments, access home equity, consolidate debt, or pay off mortgages faster.
  • Short Application Online short-form loan application allowing borrowers to provide basic information and receive a detailed rate and terms information sheet with no obligation.
  • Full 1003 Application Complete mortgage application (Form 1003) requiring user registration with username and password, typically used when instructed by a loan consultant.
  • Download Application Printable full mortgage application form that can be downloaded and mailed or faxed to the company.
  • Pre-Approval Letter Pre-approval letters provided to borrowers who are approved, enabling them to submit offers on homes with verified financing capability.
  • FlexClose Certification Flexible closing solution program offered in partnership with First Funding USA that provides flexible closing options for borrowers.

Quantifiable outcome

  • Ranked #1 in Washington and #10 nationally for VA loan volume in 2020
  • +2 more outcomes

Companies that use Home Trust Financial

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Home Trust Financial technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Home Trust Financial partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • First Funding USAminorStrategic or Co-development PartnerHome Trust Financial offers FlexClose certification through First Funding USA, a lending program that provides flexible closing solutions for borrowers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Home Trust Financial competitors and assessment

Company assessment

Broad incumbents

  • United Wholesale Mortgage (UWM):
  • Rocket Mortgage: Largest US mortgage lender by volume and a publicly-traded parent (Rocket Companies). Operates a fully integrated direct-to-consumer and partner-channel model. A broad incumbent offering the same residential mortgage products (FHA, VA, conventional, refi) but at vastly greater scale.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Home Trust Financial social profiles

Digital presence

Home Trust Financial compliance and trust

Trust signal

Compliance2 records

Home Trust Financial financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Home Trust Financial leadership team

Management profile

Number of profiles

Profiles11 records

Home Trust Financial funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Home Trust Financial M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Trust Financial

What does Home Trust Financial do?

Home Trust Financial is a residential mortgage lender that originates fixed-rate, adjustable-rate, FHA, and VA home purchase and refinance loans for individual consumers. Operating as a DBA of Adcom Group Inc, the company works with multiple wholesale lenders to source competitive rates and program options for borrowers, and supports the full lifecycle from application and pre-approval through underwriting and closing with dedicated loan consultants and digital self-service tools.

Is Home Trust Financial a public or private company?

Home Trust Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Home Trust Financial founded?

Home Trust Financial was founded in 2019. It employs 11 to 50 people.

Where is Home Trust Financial based?

Home Trust Financial is headquartered in Kirkland, United States, in the North America region.

How does Home Trust Financial make money?

Three revenue lines are on record. Mortgage Origination Fees are the primary driver. The others are loan Discount Points and interest Rate Spread.

Who are Home Trust Financial's main competitors?

Broad incumbents on record are United Wholesale Mortgage (UWM) and Rocket Mortgage.

Does Home Trust Financial have an API?

No public API is recorded for Home Trust Financial.

What industry is Home Trust Financial in?

Home Trust Financial's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance), with a secondary code of FSALAJAC, Government Mortgage Insurance & Guarantees (FHA/VA/USDA and equivalents). Its NAICS code is 522310 and its SIC code is 6163.

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