The Olde Mecklenburg Brewery
- Company typePrivate
- Founded2009
- HeadquartersCharlotte, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
The Olde Mecklenburg Brewery firmographics
Firmographics- Name
- The Olde Mecklenburg Brewery
- Legal name
- The Olde Mecklenburg Brewery
- Website
- https://oldemeckbrew.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
The Olde Mecklenburg Brewery industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (72241), Beer and Ale Merchant Wholesalers (42481)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where The Olde Mecklenburg Brewery is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Olde Mecklenburg Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- On-site Beer Sales: Direct sales of freshly brewed German-style beer for on-site consumption at the biergarten. Revenue generated through pints, flights, and other on-site purchases at the Charlotte location.
- Beer To-Go: Online ordering platform for takeout beer sales, allowing customers to order beer directly for pickup.
- Retail Distribution: Distribution of canned/bottled beer to retail locations throughout the Carolinas.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Olde Mecklenburg Brewery product offering
Product offeringCore offering
The Olde Mecklenburg Brewery is a craft brewery that produces and sells handcrafted German-style beers brewed in Charlotte, NC according to the Reinheitsgebot (German Beer Purity Law) tradition using only water, malt, hops, and yeast. The brewery operates a one-acre biergarten — the largest in the Southeast — for on-site consumption, offers beer-to-go ordering via an online platform, hosts private events, and distributes canned and bottled beer to retail locations throughout the Carolinas.
Product overview
The Olde Mecklenburg Brewery operates as a traditional craft brewery with a unified product offering centered on German-style beers brewed in Charlotte, NC since 2009. The brewery's core products include their handcrafted German-style beers (brewed under Reinheitsgebot tradition), their signature Biergarten (the largest in the Southeast), private event hosting services, and beer to-go sales. As Charlotte's oldest standing independent brewery, the company operates multiple locations (LoSo and Ballantyne) and serves the Carolinas market, with products available for on-premise consumption at the biergarten, private events, and off-premise ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- German-Style Beers Handcrafted German-style beers brewed according to the Reinheitsgebot (German Beer Purity Law) tradition using only water, malt, hops, and yeast. Award-winning beers served fresh at the brewery and available to-go, targeted at adult craft beer consumers in the Carolinas.
- Biergarten The largest Biergarten in the Southeast, set on one acre surrounded by 100-year-old oak, mature pecan, and hickory trees. A premier destination for enjoying handcrafted beers in a traditional German outdoor setting that is family- and pet-friendly.
- Private Event Hosting Venue rental services for private events at the brewery locations, allowing groups to host celebrations and gatherings at The Olde Mecklenburg Brewery's Charlotte locations.
- Beer To-Go Fresh beer available for takeout orders via the Toasttab online ordering platform, enabling customers to purchase handcrafted beers directly from the brewery for off-premise consumption.
Companies that use The Olde Mecklenburg Brewery
Customer profileSegments1 record
Ideal customer profiles1 record
The Olde Mecklenburg Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Olde Mecklenburg Brewery partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Olde Mecklenburg Brewery competitors and assessment
Company assessmentBroad incumbents
- New Belgium Brewing Company: Large U.S. craft brewer with taprooms in multiple states and broad distribution. Overlaps with OMB in the craft-lager adjacency and on-premise tap placement, while being substantially larger.
- Sierra Nevada Brewing Co. Large U.S. craft brewer with taprooms and broad distribution. Operates in the same craft category as OMB and overlaps at wholesale and on-premise accounts, though at materially larger scale.
- Stone Brewing: Large independent craft brewer with taproom venues and broad distribution. Comparable as a craft brewer with strong taproom-experience positioning competing at on-premise and retail accounts.
- Boston Beer Company (Samuel Adams): Public broad-line craft-adjacent brewer with a craft lager portfolio (Sam Adams) and on-premise taproom presence. Competes with OMB on lager occasions and at wholesale/on-premise accounts nationwide.
Direct peers
- Sugar Creek Brewing: Charlotte-area craft brewery producing a range of beers with taproom and limited distribution. Comparable to OMB in market, format (brewery + taproom), and regional distribution model.
- Devils Backbone Brewing Company: Virginia craft brewery known for German-style and lager brewing with multiple taproom/outpost locations. Closely comparable to OMB's German-Reinheitsgebot brewing tradition and biergarten-style venue model.
- NoDa Brewing Company: Charlotte-based craft brewery operating a taproom and rotating beer portfolio. Direct local competitor to OMB in the same metro, fighting for the same on-premise and retail shelf customers.
Regional players
- SweetWater Brewing Company: Atlanta-based craft brewer with taproom and broad Southeast distribution. Comparable regional craft peer competing with OMB for Carolinas/Southeast on-premise and retail placement.
- Highland Brewing Company: Asheville, NC-based craft brewery and one of the Southeast's largest independent craft producers with a flagship taproom. Comparable as a Carolinas craft peer emphasizing local roots and taproom experience, though larger geographic reach than OMB.
- Tröegs Independent Brewing: Independent regional craft brewery with a flagship taproom and distribution on the U.S. East Coast. Similar craft-taproom-plus-distribution playbook to OMB, with a broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Olde Mecklenburg Brewery social profiles
Digital presenceThe Olde Mecklenburg Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Olde Mecklenburg Brewery leadership team
Management profileNumber of profiles
The Olde Mecklenburg Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Olde Mecklenburg Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Olde Mecklenburg Brewery
What does The Olde Mecklenburg Brewery do?
The Olde Mecklenburg Brewery is a craft brewery that produces and sells handcrafted German-style beers brewed in Charlotte, NC according to the Reinheitsgebot (German Beer Purity Law) tradition using only water, malt, hops, and yeast. The brewery operates a one-acre biergarten — the largest in the Southeast — for on-site consumption, offers beer-to-go ordering via an online platform, hosts private events, and distributes canned and bottled beer to retail locations throughout the Carolinas.
Is The Olde Mecklenburg Brewery a public or private company?
The Olde Mecklenburg Brewery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Olde Mecklenburg Brewery founded?
The Olde Mecklenburg Brewery was founded in 2009. It employs 101 to 250 people.
Where is The Olde Mecklenburg Brewery based?
The Olde Mecklenburg Brewery is headquartered in Charlotte, United States, in the North America region.
How does The Olde Mecklenburg Brewery make money?
Three revenue lines are on record. On-site Beer Sales are the primary driver. The others are beer To-Go and retail Distribution.
Who are The Olde Mecklenburg Brewery's main competitors?
Broad incumbents on record are New Belgium Brewing Company, Sierra Nevada Brewing Co., Stone Brewing and Boston Beer Company (Samuel Adams). Direct peers are Sugar Creek Brewing, Devils Backbone Brewing Company and NoDa Brewing Company. Regional players are SweetWater Brewing Company, Highland Brewing Company and Tröegs Independent Brewing.
Does The Olde Mecklenburg Brewery have an API?
No public API is recorded for The Olde Mecklenburg Brewery.
What industry is The Olde Mecklenburg Brewery in?
The Olde Mecklenburg Brewery's product category is Craft Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.