Bullet Blocker

What Bullet Blocker does

Bullet Blocker, operated by MJ Safety Solutions LLC, is a privately-held US manufacturer and direct-to-consumer retailer of NIJ Level IIIA ballistic protection products, founded in 2007 and headquartered at 70 Wilbur St., Lowell, Massachusetts. The company designs and assembles bullet-resistant products using DuPont™ Kevlar® ballistic fiber technologies, independently tested by H.P. White's Laboratory to NIJ Standard 0101.06, with a stated 5-year ballistic shelf life and bidirectional coverage. Its product portfolio spans discrete ballistic panel inserts ($125–$199), bulletproof backpacks and clear backpacks for school settings ($199–$495), professional briefcases and messenger bags ($200–$1,150), body armor vests under the Gabriel BBL Collection, a portable Presidential Drop-Down Shield for executive protection, a K9 Shadow Vest for working police dogs, and accessories such as the $14.99 self-defense keychain.

The business operates on a one-time-purchase hardware model with pricing ranging from $14.99 to $1,150, supplemented by $50–$1,000 gift cards. Go-to-market combines direct e-commerce through bulletblocker.com, a formalized US dealer program (MAP pricing, dropship pricing, coupon-based ordering for 10+ item resellers), and an international dealer network spanning 25+ countries. Customer segments are diversified across law enforcement, military, K9 units, civilian families, parents seeking school safety products, educators (10% discount), and high-profile individuals, with discount tiers of 15% for verified military/LE and 10% for teachers. Manufacturing is made-to-order at the single Lowell facility, with free contiguous-US shipping and fixed international shipping fees, and a K9 charitable donation program run with partners including OLEKA, PLEA Foundation, POKO, and PAC-K9 that reinforces brand goodwill within law enforcement.

Name

Bullet Blocker

Legal name

MJ Safety Solutions LLC

Website

https://bulletblocker.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Bullet Blocker (MJ Safety Solutions LLC) is a privately-held Lowell, MA manufacturer of NIJ IIIA Kevlar ballistic protection products — vests, backpacks, inserts, bags, K9 vests, and shields — sold direct-to-consumer and through a 50-state, 25-country dealer network.

Ownership category

akta.pro rank

Product category

Body Armor and Ballistic Protection Products

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)

Keywords

• Ballistic protection products
• Bulletproof body armor
• NIJ Level IIIA panels
• Ballistic panel inserts
• Personal protective equipment

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for bulletproof vests, backpacks, inserts, clothing, and accessories. Products are made to order in Massachusetts with varying lead times (1-3 days for standalone items, 3-8 weeks for clothing/custom projects).
2. Dealer/Distributor Sales: Wholesale pricing available for dealers purchasing 10+ items. Dealers receive access to SmartSheet product catalogs with MSRP, MAP pricing, and dropship pricing through a coupon-based ordering system.
3. Gift Certificates: $50 gift cards sold online with no expiration date or fees, redeemable for any Bullet Blocker product purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bullet Blocker manufactures and retails NIJ IIIA-rated ballistic protection products using DuPont Kevlar technologies. The portfolio spans bulletproof vests, backpacks, panel inserts, clothing, briefcases, bags, and specialized items including K9 vests for working canine officers and portable drop-down shields. All products are assembled in the USA at the Lowell, Massachusetts facility and independently tested to NIJ Standard 0101.06 by H.P. White's Laboratory.

Product overview

Bullet Blocker (MJ Safety Solutions LLC) is a manufacturer and retailer of NIJ IIIA-rated ballistic protection products headquartered in Lowell, MA. The product portfolio centers on bullet-resistant backpacks, inserts/panels, clothing, and bags designed for civilians, law enforcement, and K9 units. Core offerings include: (1) Bulletproof Backpacks and Inserts — youth-oriented Sprout Pack and Clear Backpack, plus standalone small and large ballistic panel inserts for any bag; (2) Bulletproof Clothing — Gabriel BBL Collection vests, youth nylon jackets, and professional attire; (3) Bulletproof Bags — leather flap briefcases, executive briefcases, utility duffels, messenger bags, and clipboard inserts; (4) K9 Protection — Shadow Vest for working canine officers; (5) Child Protection — specialized small inserts, survival packs, and 3-ring binder panels for students; (6) Presidential Drop-Down Shield — portable full-body ballistic shield for high-profile individuals; (7) Accessories — self-defense keychains and tactical gear. Products utilize DuPont Kevlar technologies and are independently tested by H.P. White's Laboratory to NIJ 0101.06 standards. All ballistics are manufactured in the USA with a 5-year shelf life.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulletproof Panel Insert - Small (NIJ IIIA)

Quantifiable outcome

• Shelf-life of 5 years from date of manufacture for all ballistic materials
• +4 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OLEKA (Ohio Law Enforcement K9 Association)coreStrategic or Co-development PartnerPrimary K9 charity partner working to donate ballistic vests to working police canines. OLEKA facilitates connections between Bullet Blocker and law enforcement K9 units needing protection. K9 'Buck' and K9 'Zee' vests donated through this partnership. Candace Jacks and Lorna volunteer with OLEKA to provide ballistic vests to working dogs.
• PLEA FoundationcoreStrategic or Co-development PartnerTroy, Michigan-based foundation that receives donated ballistic vests for police K9 units. The 'Chase' stuffed canine demonstration model travels with PLEA Foundation to showcase adjustable vest features at events and presentations.
• 4HminorStrategic or Co-development PartnerYouth development organization partner providing K9 ballistic vest donations through local 4H chapters. Rockelle Mirande coordinates Glenn, California 4H K9 vest donations.
• Klein's Detailing LLCminorStrategic or Co-development PartnerLocal business partner that works with OLEKA to facilitate K9 ballistic vest donations. K9 'Buck' vest donated through collaboration with Klein's Detailing and OLEKA.
• Protecting America's Children and K9's (PAC-K9)minorStrategic or Co-development PartnerSpringfield, Missouri-based nonprofit organization working to protect children and K9 officers. Partners with Bullet Blocker for ballistic vest donations to police canine units.
• Ready At Your Service LLCminorStrategic or Co-development PartnerValdosta, Georgia-based K9 charity partner coordinating ballistic vest donations for police working dogs in the region.
• Protect The PuppyminorStrategic or Co-development PartnerWest Warwick, Rhode Island-based K9 charity focused on providing ballistic protection to working police canines through vest donations.
• Protecting Ohio K9 Officers (POKO)minorStrategic or Co-development PartnerCleveland, Ohio-based organization dedicated to providing ballistic vests for police K9 officers.
• Little Blessings Inc.minorStrategic or Co-development PartnerChillicothe, Ohio-based K9 charity that has received multiple ballistic vest donations for police canine units. Customer testimonial confirms ongoing partnership relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hardwire LLC: US manufacturer of advanced body armor and ballistic protection equipment, including Level III/IV hard armor plates and soft armor systems. Overlaps in the body armor category with more focus on hard armor and military/LE buyers.
• 221B Tactical: Specialty manufacturer of concealable body armor and tactical gear with a niche focus on discreet everyday-carry protection for civilians. Emerging player with a narrower product range that overlaps with Bullet Blocker's civilian ECC segment.
• ShotStop Ballistics: Body armor company specializing in proprietary composite plates and Level III/IV rifle-rated protection with a niche focus on lightweight technology. Overlaps with Bullet Blocker's core armor category but at higher threat levels.

Direct peers

• Premier Body Armor: Manufacturer of NIJ-rated body armor and ballistic panels for law enforcement, security, and civilian markets with a comparable focus on concealable soft armor and panel inserts.
• Velocity Systems: Manufacturer of body armor, plate carriers, and tactical equipment for military and law enforcement with comparable NIJ-rated soft and hard armor offerings. Mid-sized peer in the same product category.
• BulletSafe: Direct-to-consumer body armor manufacturer selling NIJ IIIA vests, backpack inserts, and panels online. Similar small-batch American manufacturing and price-point positioning to Bullet Blocker.
• Safe Life Defense: Direct-to-consumer body armor and ballistic protection company offering NIJ-certified vests, plates, and backpack inserts for civilians and law enforcement. Closely comparable product line, certification level, and e-commerce-led GTM motion.

Broad incumbents

• Point Blank Enterprises: One of the largest US body armor manufacturers serving military, federal, and law enforcement with a full portfolio of NIJ-certified ballistic protection products. Broad incumbent in the same category but at significantly greater scale and institutional focus.
• Safariland: Large diversified tactical equipment and body armor manufacturer supplying law enforcement and military with ballistic vests, plates, and protective gear. Operates well beyond Bullet Blocker's scope but is a clear category incumbent.
• Armor Express: Established US body armor manufacturer producing concealable, tactical, and corrections-grade NIJ-certified vests primarily for law enforcement. Larger peer in the same core category with deeper institutional customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bulletblocker
• LinkedInlinkedin.com/company/bullet-blocker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullet Blocker