X-CEL TOOLING
X-CEL TOOLING is a metal stamping tool and die manufacturer in Iron Ridge, Wisconsin, serving OEMs in automotive, appliance, lawn and garden, and off-road vehicle industries. The firm designs and builds progressive, transfer, and line dies using CATIA V5, with in-house die tryout capability up to 1,250 tons.
- Company typePrivate
- Founded1974
- HeadquartersIron Ridge, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What X-CEL TOOLING does
X-CEL TOOLING, INC. is a metal stamping tool and die manufacturer headquartered in a 62,000-square-foot facility in Iron Ridge, Wisconsin, founded in 1974 and operated as a private, employee-owned company (ESOP). The firm designs and builds metal stamping dies, including progressive, auto/hand transfer, line, deep draw, and forging dies, with die costs ranging from $50,000 to $500,000; metal stamping dies represent approximately 95% of product sales. The company employs 54 people, including 8 full-time design engineers and 24 tool makers, machinists, and machine operators working two shifts, supporting customer programs from rapid prototype through full production parts.
Tool and die engineering is conducted in-house using CATIA V5 integrated CAD/CAM software, with part analysis and forming simulation used to refine die geometry before physical build. Manufacturing capability spans CNC machining, Wire EDM, Mitsubishi VZ Series 3D laser-cutting systems with 3-axis cross flow resonators, and a press lineup from 150 tons to 1,250 tons (including a 1950-vintage Clearing four-point press and a refurbished 1970-vintage 1,000-ton Danly press) that enables in-house tryout in a production-like environment with coil feed lines and Wintriss SmartPac2 press controls. A quality assurance lab provides CMM programming, complete inspections, and SPC reporting under ISO 9001:2015 certification.
The firm sells directly to OEMs in automotive, appliance, computer/electrical, lawn and garden, off-road vehicles, and recreational vehicle industries; automotive and appliance customers represent approximately 75% of business. Named customers include Ford, General Motors, Nissan, Honda, BMW, Daimler Trucks North America, John Deere, Toro, Briggs & Stratton, Caterpillar, Harley-Davidson, Bombardier, Whirlpool, Alliance Laundry Systems, and Allen. Pricing is quote-based with multi-year contract billing, supplemented by contract sheet metal, tooling services, and 5-Axis Laser Services. The company has been a Ford Q1 Quality Award recipient and operates with a single U.S. headquarters (plus activity in Canada).
X-CEL TOOLING firmographics
Firmographics- Name
- X-CEL TOOLING
- Legal name
- X-CEL TOOLING, INC.
- Website
- https://x-celtooling.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- X-CEL TOOLING is a metal stamping tool and die manufacturer in Iron Ridge, Wisconsin, serving OEMs in automotive, appliance, lawn and garden, and off-road vehicle industries. The firm designs and builds progressive, transfer, and line dies using CATIA V5, with in-house die tryout capability up to 1,250 tons.
- Ownership category
- akta.pro rank
X-CEL TOOLING industry classification
Industry- Product category
- Metal Stamping Tool and Die Manufacturing
- NAICS
- Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514)
- SIC
- Metalworkg Machinery & Equipment (3540), Sheet Metal Work (3444), Metal Forgings & Stampings (3460)
- akta.pro primary industry
- Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)
- akta.pro secondary industry
- Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)
Keywords
Where X-CEL TOOLING is headquartered
LocationHeadquarters
- HQ city
- Iron Ridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
X-CEL TOOLING business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Technology or R&D
Revenue model
- Metal Stamping Die Manufacturing: CAD/CAM design and build of metal stamping dies including progressive, auto/hand transfer, and line dies. Die costs range from $50,000 to $500,000. Product group sales is 95% metal stamping dies. Also provides contract sheet metal services, tooling services, and die tryout capabilities.
- Contract Sheet Metal Services: Production services including overflow and emergency production press time, 5-axis laser services, waterjet capabilities, and certified welding services for prototype parts, preproduction sample parts, and fully tooled production parts.
- Tooling Services: Additional services including CNC machining, heat treating, tool welding, coordinate measuring machine inspection, traveling wire EDM, water jet cutting, weld fixtures, die repair and refurbishing, and tool tryout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom tooling quotes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
X-CEL TOOLING product offering
Product offeringCore offering
X-CEL TOOLING designs and manufactures metal stamping dies (progressive, auto/hand transfer, and line dies) and fixtures for original equipment manufacturers, primarily in the automotive and appliance industries. The company provides in-house tool and die engineering using CATIA V5 CAD/CAM and forming simulation, die construction, die tryout in presses up to 1,250 tons, and ancillary tooling services (CNC machining, EDM, heat treating, CMM inspection). It also offers contract sheet metal production and Mitsubishi VZ 5-axis laser cutting for prototype and production parts.
Product overview
X-CEL TOOLING is a metal stamping tool and die manufacturer offering a comprehensive suite of services across the tooling lifecycle. The core offerings include Tool and Die Engineering (using Catia-V5 software for design and simulation), Die and Fixture Construction (progressive, transfer, line, deep draw, and forging dies), Tooling Services (CNC machining, EDM, heat treating, CMM inspection), Contract Sheet Metal Services (production presses from 150 to 1,250 tons, laser and waterjet), Laser Services (Mitsubishi VZ series 3D laser-cutting), and Quality Assurance (ISO 9001:2015 certified). The company specializes in metal stamping dies (95% of sales), which includes progressive, auto/hand transfer, and line dies. Additional capabilities include die tryout, die repair and refurbishing, and overflow production services.
Differentiator
Problem solved
Functional benefit
Companies that use X-CEL TOOLING
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
X-CEL TOOLING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
X-CEL TOOLING partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Crane Production Systems Corp.coreLocal machinery dealer in Waukesha, WI that supplied X-Cel's 1000-ton Danly press refurbishment including the 72-inch Cooper-Weymouth, Peterson high-capacity feed line and Wintriss SmartPac2 press control system with frequency inverter for variable speed operation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
X-CEL TOOLING competitors and assessment
Company assessmentBroad incumbents
- Gestamp: Global tier-one automotive metal component and stamping die supplier; overlaps in automotive stamping tooling but operates as a large multinational vehicle-parts manufacturer.
- Tower International (Autokiniton): Large automotive metal stamping and assembly manufacturer serving OEMs; shares X-Cel's stamping/tooling domain but focused on high-volume part production rather than die building.
- Interplex: Large global precision metal stamping and tooling supplier to automotive and electronics markets, offering overlapping stamping/tooling capabilities at far greater scale than X-Cel.
Direct peers
- Talan Products: Metal stamping and tool-and-die manufacturer producing progressive dies and stamped components for OEM customers, comparable in offering and end markets to X-Cel.
- Ultra Tool & Manufacturing: Wisconsin-based custom tool, die and stamping manufacturer serving automotive and industrial OEMs, overlapping closely with X-Cel's core progressive/transfer die business and geography.
- Anchor Danly: Manufacturer of die sets, tooling components and steel plate for the metal stamping and tool-and-die industry, directly serving the same die-making and OEM stamping customers as X-Cel.
- Die-Tech and Engineering: Builder of complex metal stamping dies and provider of die tryout and engineering services for automotive OEMs, mirroring X-Cel's design-through-tryout model.
- Clips & Clamps Industries: Metal stamping and tooling company serving automotive OEMs with progressive dies and stamped parts, overlapping with X-Cel's core automotive tooling niche.
Others
- Dayton Progress: Maker of standardized die components (punches, buttons, retainers) used by tool-and-die shops, an ecosystem supplier to firms like X-Cel rather than a direct die-build competitor.
Regional players
- Pro-Tech Machine (Riverside): Regional Midwest tool, die and machining shop serving industrial OEMs, comparable in size and service mix to X-Cel but competing in an adjacent territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
X-CEL TOOLING social profiles
Digital presenceX-CEL TOOLING compliance and trust
Trust signalCompliance1 record
X-CEL TOOLING financial estimates
Financial estimateRevenue estimate
Valuation estimate
X-CEL TOOLING leadership team
Management profileNumber of profiles
Profiles1 record
X-CEL TOOLING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X-CEL TOOLING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X-CEL TOOLING
What does X-CEL TOOLING do?
X-CEL TOOLING designs and manufactures metal stamping dies (progressive, auto/hand transfer, and line dies) and fixtures for original equipment manufacturers, primarily in the automotive and appliance industries. The company provides in-house tool and die engineering using CATIA V5 CAD/CAM and forming simulation, die construction, die tryout in presses up to 1,250 tons, and ancillary tooling services (CNC machining, EDM, heat treating, CMM inspection). It also offers contract sheet metal production and Mitsubishi VZ 5-axis laser cutting for prototype and production parts.
Is X-CEL TOOLING a public or private company?
X-CEL TOOLING is a private company. It is classified as management employee owned and is currently operating.
When was X-CEL TOOLING founded?
X-CEL TOOLING was founded in 1974. It employs 51 to 100 people.
Where is X-CEL TOOLING based?
X-CEL TOOLING is headquartered in Iron Ridge, United States, in the North America region.
How does X-CEL TOOLING make money?
Three revenue lines are on record. Metal Stamping Die Manufacturing is the primary driver. The others are contract Sheet Metal Services and tooling Services.
Who are X-CEL TOOLING's main competitors?
Broad incumbents on record are Gestamp, Tower International (Autokiniton) and Interplex. Direct peers are Talan Products, Ultra Tool & Manufacturing, Anchor Danly, Die-Tech and Engineering and Clips & Clamps Industries. Dayton Progress is listed as an others. Pro-Tech Machine (Riverside) is listed as a regional player.
Does X-CEL TOOLING have an API?
No public API is recorded for X-CEL TOOLING.
What industry is X-CEL TOOLING in?
X-CEL TOOLING's product category is Metal Stamping Tool and Die Manufacturing. Its primary akta.pro industry code is IMAHADAB, Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures), with a secondary code of IMAHADAC, Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping). Its NAICS code is 333514 and its SIC code is 3540.