APD
APD is a family-owned German nursing services group founded in 1993, providing ambulatory home care, dementia shared living, day care, service living, and emergency call services to more than 1,000 elderly and disabled clients across Gelsenkirchen, Meinerzhagen, and Bottrop via roughly 450 employees.
- Company typePrivate
- Founded1993
- HeadquartersGelsenkirchen, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What APD does
APD Ambulante Pflegedienste Gelsenkirchen GmbH is a privately held, family-owned nursing services company headquartered in Gelsenkirchen, Germany, founded in 1993 by Claudius Hasenau and Anja Hasenau, who continue to serve as managing directors. The company operates a multi-line care platform built around ambulatory home nursing (Ambulante Pflege), day care (Tagespflege), dementia shared living communities (Wohngemeinschaften), service living (Servicewohnen), short-term care (Kurzzeitpflege), a 24-hour emergency call service (Hausnotruf), household help, and care-allowance consultation visits (Beratungseinsätze). Underlying infrastructure includes a Care Coordination Platform for cross-location service scheduling, an emergency response monitoring system, and a fleet of approximately 92 vehicles (partially transitioning to electric) used for in-home visits.
APD serves more than 1,000 care recipients across seven shared-living sites and six service-living sites in Gelsenkirchen, Meinerzhagen, and Bottrop, with the most recent 'Leben in Bottrop' center opening in April 2026. The group is structured around five wholly-owned German entities — APD Ambulante Pflegedienste Gelsenkirchen GmbH (parent), Meinerzhagen GmbH, Bottrop GmbH, APD Service Gelsenkirchen GmbH, and APD Beratungs- und Betreuungsgesellschaft Gelsenkirchen mbH — and reports approximately 450 employees, including roughly 50 apprentices and staff from 13+ nationalities recruited in part through APD's own Belgrade office. Revenue is generated through German statutory health and long-term care insurance reimbursements plus private co-payments and rental income from service apartments; pricing is regulated by Pflegegrade care-level rates rather than publicly disclosed.
APD firmographics
Firmographics- Name
- APD
- Legal name
- APD Ambulante Pflegedienste Gelsenkirchen GmbH
- Website
- https://apd.de
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- APD is a family-owned German nursing services group founded in 1993, providing ambulatory home care, dementia shared living, day care, service living, and emergency call services to more than 1,000 elderly and disabled clients across Gelsenkirchen, Meinerzhagen, and Bottrop via roughly 450 employees.
- Ownership category
- akta.pro rank
Where APD is headquartered
LocationHeadquarters
- HQ city
- Gelsenkirchen
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
APD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Ambulante Pflege (Ambulatory Care): In-home nursing and care services billed through German health insurance (gesetzliche Krankenversicherung) and long-term care insurance (Pflegeversicherung). Services include medical care, medication management, wound treatment, and daily living assistance.
- Tagespflege (Day Care): Professional daytime care and nursing services at dedicated facilities. Revenue generated through care insurance benefits and private co-payments.
- Wohngemeinschaften (Shared Living Communities): Supported living communities for people with dementia. Residents pay rent and care service fees. Revenue includes rental income and ongoing care service contracts.
- Servicewohnen (Service Living): Barrier-free apartments with on-call support services. Revenue from monthly service fees in addition to rent.
- Kurzzeitpflege (Short-term Care): Temporary care services, often after hospital stays or for caregiver relief. Billed through care insurance for limited periods.
- Hausnotruf (Emergency Call): Emergency response subscription service with monthly fees for device rental and monitoring.
- Beratungseinsätze (Consultation Visits): Advisory services for care allowance recipients who do not use a nursing service. Billed through care insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social housing rate at 'Leben in Rotthausen' |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
APD product offering
Product offeringCore offering
APD provides a comprehensive portfolio of home-based and facility-based nursing and care services for elderly and care-dependent individuals in Germany. Core services include Ambulante Pflege (in-home nursing), Tagespflege (day care), Wohngemeinschaften (shared living communities for people with dementia), Servicewohnen (assisted living apartments), Kurzzeitpflege (short-term care), Hauswirtschaftliche Hilfe (household assistance), Beratungseinsätze (consultation visits), and Hausnotruf (24-hour emergency call service). Revenue is generated primarily through German statutory health and long-term care insurance reimbursements plus private co-payments.
Product overview
APD (Ambulante Pflegedienste Gelsenkirchen GmbH) is a family-owned healthcare company founded in 1993 offering a comprehensive portfolio of care services for elderly and care-dependent individuals. The core offering consists of ambulatory/home care (Ambulante Pflege), day care (Tagespflege), shared living communities for dementia patients (Wohngemeinschaften), and assisted living (Servicewohnen). Supporting services include household assistance, consultation visits, emergency call systems, and short-term care. The company operates the APD-Akademie for internal staff training and development. APD manages approximately 450 employees serving over 1,000 patients across locations in Gelsenkirchen, Meinerzhagen, and Bottrop, Germany.
Differentiator
Problem solved
Functional benefit
Brands
- APD-Akademie: Internal training and continuing education academy founded in 2018 to develop training programs and anchor professional development within the company.
Products and services
- Ambulante Pflege (Ambulatory / Home-Based Nursing) Home-based nursing and care services enabling patients to live independently in their own homes with professional support including medical treatment, medication management, wound care, and daily living assistance. Billed primarily through German health and long-term care insurance.
- Tagespflege (Day Care) Professional daytime care and nursing services at dedicated facilities. Patients receive care during the day and return home in the evening. Revenue generated through care insurance benefits and private co-payments.
- Wohngemeinschaften (Shared Living Communities for Dementia) Supported living communities for people with dementia providing a family-like environment that combines security with self-determination. Operated across 7 locations (Rheinelbepark, Schaffrath, Rotthausen, Sutum, Graf Bismarck, Meinerzhagen, Bottrop) with 24-hour supervision and meaningful daily activities integrated into regular neighborhoods.
- Servicewohnen (Assisted Living / Service Living) Barrier-free apartments with on-call support services allowing seniors to maintain independent living while accessing help in emergencies and daily needs. Revenue from monthly service fees in addition to rent.
- Kurzzeitpflege (Short-term Care) Temporary care services supporting care-dependent individuals after hospital stays, sudden health deterioration, or when caregivers are on vacation. Billed through care insurance for limited periods.
- Hausnotruf (Emergency Call System) Emergency call system providing reassurance that help is available quickly in emergency situations, available 24 hours a day for clients at home. Monthly fees cover device rental and monitoring.
- Hauswirtschaftliche Hilfe (Household Assistance) Household assistance services helping clients maintain their household while living at home according to their personal preferences and routines.
- Beratungseinsätze (Consultation Visits) Advisory services for recipients of care allowances (Pflegegeld) who do not use a nursing service, billed through German care insurance.
Quantifiable outcome
- MDK quality rating of 1.0 (very good) achieved repeatedly
- +2 more outcomes
Companies that use APD
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
APD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
APD partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Agentur für Arbeit Gelsenkirchen (Employment Agency)corePartnership for international nursing staff recruitment from Serbia. The Employment Agency supported APD's initiative to recruit qualified nursing professionals from third countries to address Germany's nursing shortage. APD-Geschäftsführer Claudius Hasenau noted that the labor market was 'leergefegt' (completely emptied) and the agency helped facilitate the recruitment process.
- Gesundheitsamt Gelsenkirchen (Health Office)coreCollaboration on recognition of international nursing qualifications. The Health Office of the City of Gelsenkirchen reviews language skills and personal prerequisites within the professional license procedure for nurses trained abroad.
- Wirtschaftsförderung Gelsenkirchen (Economic Development)coreEconomic development agency partnered with APD on international nursing staff recruitment initiative, supporting the company's efforts to address workforce shortages in healthcare.
- Institut Arbeit und Technik (IAT)minorResearch partnership on e-mobility in nursing care. IAT worked with APD on testing electric vehicles for home care visits, with results to be incorporated into a research project on sustainable healthcare logistics.
- GKV-Spitzenverband (National Association of Statutory Health Insurance Funds)coreGKV funded approximately 250,000 EUR for scientific monitoring of the 'Dement im Quartier' (Dementia in the Quarter) project through the model program 'Wohnen, Leben, Teilhaben'. This represents the highest funding in APD's 21-year history.
- Kompetenzzentrum Frau und Beruf der WiN Emscher-LippecoreAwarded APD the FemIntegration Award for outstanding commitment to diversity, equal opportunities, and integration of migrants in the workplace.
- Fachverband WIG – Wohnen in Gemeinschaft NRWcoreAPD-Geschäftsführer Claudius Hasenau serves as 1st Chairman of this industry association for shared living in NRW. The association advocates for alternative housing forms for elderly and people with special care needs.
- Landesbüro Altengerechte QuartiereminorState office for age-appropriate quarters partnered with APD on exemplary project collection and public dissemination of successful models for elderly living.
- Rotthauser NetzwerkcoreLocal neighborhood network in Rotthausen that supported APD's 'Leben in Rotthausen' project from the beginning, opening many doors and facilitating community integration.
- Generationennetz GelsenkirchencoreIntergenerational network that cooperates closely with APD's shared living communities, supporting quarter development and community activities.
- Evangelische Kirchengemeinde Beckhausen (Church)minorChurch community that conducts monthly church services in APD's 'Leben in Schaffrath' facility and provides pastoral care and grief counseling for residents and families.
- Nachbarschaftsstifter GelsenkirchenminorNeighborhood initiative that collaborates with APD on quarter development and intergenerational activities.
- Maximal Hausverwaltung GmbH (Dortmund)minorHousing management company in Dortmund responsible for managing rental apartments in the Meinerzhagen 'Quartier der Generationen' project.
- Architekt Ulrich DomnikminorGelsenkirchen architect responsible for planning the 'Leben auf Graf Bismarck' integrated living project.
- ibc ingenieure (Dortmund)minorEngineering firm specializing in renovation projects, responsible for planning and construction management of the Meinerzhagen 'Quartier der Generationen' project.
Scale indicators16 records
Recent moves13 records
Expansion highlights6 records
APD competitors and assessment
Company assessmentDirect peers
- Clariane Germany (formerly Korian Deutschland): Clariane (rebranded from Korian) is Europe's largest nursing care operator with extensive ambulatory and residential operations across Germany. Comparable in service breadth to APD, but operating at much greater scale and with institutional capital backing.
- Alloheim Senioren-Residenzen: Alloheim operates one of Germany's largest networks of residential care facilities, including dementia care offerings. Closely comparable to APD's Wohngemeinschaften and Servicewohnen products, though with a stronger weighting toward inpatient residential care.
- advita Pflegedienst GmbH: advita is a private German home care provider offering ambulatory care, intensive care, and shared living communities. Closely comparable to APD in service portfolio mix and private-ownership positioning, and similarly focused on dementia-capable care.
- Home Instead Deutschland: Home Instead is the international home care franchise operating in Germany, focused exclusively on ambulatory senior care. Directly comparable to APD's Ambulante Pflege offering, but organized as a franchise network rather than as an integrated operator.
- Kursana Care GmbH: Kursana operates residential care facilities for the elderly across Germany, including dementia care offerings. Comparable to APD's residential care products and dementia-focused Wohngemeinschaften, though primarily focused on inpatient residential rather than ambulatory models.
- Bayada Home Health Care: Bayada is a large US-based private home health care company with similar mission-driven, family-style positioning. Serves as an international comparison point for APD's ambulatory care scale, special needs services, and employee-training infrastructure.
Broad incumbents
- AWO (Arbeiterwohlfahrt): AWO is Germany's largest nonprofit social services organization offering ambulatory and residential elder care across multiple federal states. APD's Wohngemeinschaften and Ambulante Pflege directly compete with AWO offerings, though AWO operates at far greater national scale on a nonprofit basis.
- Diakonie Deutschland: Diakonie is the Protestant social welfare organization providing elder care, ambulatory services, and residential facilities nationwide. Overlaps directly with APD's ambulatory and dementia care service lines, with substantially greater geographic and resource reach.
- Caritas Germany: Caritas is Germany's Catholic social services organization operating one of the largest networks of ambulatory and residential elder care in the country. Directly comparable service portfolio to APD's ambulatory, dementia, and short-term care offerings.
- Johanniter Germany: Johanniter is a major German aid and elder care provider with regional ambulatory care services, residential facilities, and emergency response offerings. Overlaps with APD's service portfolio particularly in ambulatory and Hausnotruf (emergency response) services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
APD social profiles
Digital presenceAPD compliance and trust
Trust signalCompliance1 record
APD financial estimates
Financial estimateRevenue estimate
Valuation estimate
APD leadership team
Management profileNumber of profiles
Profiles5 records
APD subsidiaries and ownership
Company hierarchySubsidiaries4 records
APD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APD
What does APD do?
APD provides a comprehensive portfolio of home-based and facility-based nursing and care services for elderly and care-dependent individuals in Germany. Core services include Ambulante Pflege (in-home nursing), Tagespflege (day care), Wohngemeinschaften (shared living communities for people with dementia), Servicewohnen (assisted living apartments), Kurzzeitpflege (short-term care), Hauswirtschaftliche Hilfe (household assistance), Beratungseinsätze (consultation visits), and Hausnotruf (24-hour emergency call service). Revenue is generated primarily through German statutory health and long-term care insurance reimbursements plus private co-payments.
Is APD a public or private company?
APD is a private company. It is classified as family owned and is currently operating.
When was APD founded?
APD was founded in 1993. It employs 101 to 250 people.
Where is APD based?
APD is headquartered in Gelsenkirchen, Germany, in the Europe region.
How does APD make money?
Seven revenue lines are on record. Ambulante Pflege (Ambulatory Care) is the primary driver. The others are tagespflege (Day Care), wohngemeinschaften (Shared Living Communities), servicewohnen (Service Living), kurzzeitpflege (Short-term Care), hausnotruf (Emergency Call) and beratungseinsätze (Consultation Visits).
Who are APD's main competitors?
Direct peers on record are Clariane Germany (formerly Korian Deutschland), Alloheim Senioren-Residenzen, advita Pflegedienst GmbH, Home Instead Deutschland, Kursana Care GmbH and Bayada Home Health Care. Broad incumbents are AWO (Arbeiterwohlfahrt), Diakonie Deutschland, Caritas Germany and Johanniter Germany.
Does APD have an API?
No public API is recorded for APD.