What K-Link does

K-Link Nusantara (PT K-Link Nusantara) is an Indonesian Digital Network Marketing company founded in 2002 and headquartered in Jakarta. It operates the first Sharia-compliant direct selling (MLM) business in Indonesia, recruiting independent distributor partners (mitra) who sell health, beauty, and household products through online and offline channels. The company's product portfolio includes flagship items such as K-Liquid Chlorophyll, K-Link Honey 5 in 1, Propolis Platinum, K-Sauda VCO, K-OmegaSqua Plus, K-Trecious Botanical Beverage (spirulina-based), and the 2024-launched K-Ayurveda Series, supplemented by insurance products (Salam Anugerah Keluarga, Brilliance Hasanah Sejahtera) and a Ladies Beauty Club ecosystem.

The company's digital infrastructure centers on the K-Net Digital Store (k-net.co.id) e-commerce platform and the DNM Mobile/K-Mart mobile application, available on Google Play and Apple App Store, which integrates K-Wallet and OVO digital payment processing. Distribution combines tens of physical stockists across Indonesian cities with the mobile app, referral code generation, and checkout link sharing for viral distributor-led sales. The company also operates community programs including Ladies Beauty Club, the Ladies/Syariah/Online (LSO) empowerment initiative, the K-Link Care Foundation (CSR), and tiered recognition events for Crown Ambassadors, Warriors, Elite, and Master leaders.

K-Link generates revenue through product sales to its distributor network at wholesale/distributor markups, with bonuses and commissions paid based on personal sales and network business volume (BV). The company claims thousands of active distributor partners across Indonesia, Malaysia, and China, and has maintained continuous operations and monthly bonus payments for over 23 years, including recovery from a 2023 fire incident at K-Link Tower. It is a privately held Indonesian corporation with no disclosed external funding, led by President Director Dato' DR. H. Md. Radzi Saleh.

Name

K-Link

Legal name

PT. K-Link Nusantara

Website

https://k-link.co.id

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

K-Link Nusantara is an Indonesian Digital Network Marketing company founded in 2002 that operates the first Sharia-compliant MLM business in Indonesia, selling health, beauty, and household products through thousands of independent distributors across Indonesia, Malaysia, and China via physical stockists and digital platforms.

Ownership category

akta.pro rank

Product category

Direct Selling - Health, Beauty & Household Products

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)

akta.pro secondary industry

OTC & Consumer Health Distributors (HLAIAJAC)

Keywords

• Direct selling
• Network marketing
• Health supplements
• Wellness products
• Personal care

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Supply Chain, Operations, Technology or R&D

Revenue model

1. Direct Selling - Product Sales through Distributors: K-Link operates as a Digital Network Marketing (Direct Selling) company. Independent distributor partners (mitra) purchase products at wholesale/distributor prices and resell to end customers. The company earns revenue through product sales to its distributor network, with bonuses and commissions paid to distributors based on personal sales and network sales volume (BV). Revenue is generated from the mark-up between wholesale and retail pricing across product categories including health, beauty, and household products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

K-Link Nusantara operates as a Sharia-compliant Digital Network Marketing (MLM/DNM) company that recruits independent distributor partners (mitra) to sell its branded health supplements, beauty products, personal care items, household goods, and Sharia-compliant insurance and investment products across Indonesia. The company monetizes through product sales to its distributor network at wholesale prices and through subscription-based insurance premiums, supporting the business with proprietary digital commerce infrastructure including the DNM Mobile app and K-Net Digital Store.

Product overview

K-Link Nusantara is a Digital Network Marketing (DNM) company based on Sharia principles, operating primarily in Indonesia with products in health, beauty, and household categories. The company offers a portfolio of supplements and wellness products including K-Liquid Chlorophyll (flagship product), K-Link Honey 5 in 1, K-C Susu Skim Bubuk, Propolis Platinum, K-Sauda VCO (Virgin Coconut Oil with Habbatus Sauda), K-Kids Omega, K-Kinotakara, K-OmegaSqua Plus, K-Trecious Botanical Beverage Mix (spirulina-based), and K-All White toothpaste. Their digital commerce ecosystem consists of DNM Mobile/K-Mart app (available on Google Play and App Store), K-Net Digital Store (e-commerce platform), K-Wallet with OVO payment integration, and K-Net Web Audio Store. The company also offers Ladies Beauty Club (L.B.C.) with House of Beauty services, insurance products (Salam Anugerah Keluarga, Brilliance Hasanah Sejahtera), and Sharia-compliant business programs. Core platforms: DNM Mobile mobile app and K-Net Digital Store e-commerce website.

Differentiator

Problem solved

Functional benefit

Brands

• DNM Mobile: Digital Network Marketing mobile application for ordering products and managing member accounts
• K-Net Digital Store
• K-Link Syariah
• Ladies Beauty Club (L.B.C)
• K-Link Care
• Smartplan DNM

Products and services

• K-Link Honey 5 in 1 Multi-benefit honey health supplement promoted as a recommended product on the K-Link homepage for general health.
• K-Liquid Chlorophyll K-Link's signature liquid chlorophyll health supplement, featured prominently in anniversary celebrations.
• K-C Susu Skim Bubuk Skim milk powder supplement product.
• Propolis Platinum Propolis-based health supplement product.
• K-Sauda VCO Combination supplement of Virgin Coconut Oil with Habbatus Sauda Oil and Vitamin E, containing 58% essential fatty acids including Omega 3 and 6. 30 soft capsules per bottle. POM TR. 052 348 441.
• K-Kids Omega Children's health supplement product targeting the Youth product category.
• K-Kinotakara Health supplement containing Habbatussauda (black seed/nigella sativa) with thymoquinone and antioxidants for immune support and metabolism.
• K-Liquid Organic Spirulina Organic spirulina liquid supplement for health maintenance.
• K-OmegaSqua Plus Omega-3 supplement combining Norwegian salmon omega-3, shark liver squalene, vitamin E, and vitamin D3 for cholesterol management and immune support.
• K-Ayulite Health supplement product referenced in liver health articles for supporting liver function.
• K-Ayurveda Series Ayurvedic-inspired health supplements using natural herbal formulas following India's Ayurveda health system.
• K-Trecious Botanical Beverage Mix Blackcurrant Spirulina-based supplement drink containing 12 vitamins, 11 minerals, 18 amino acids, and 14 fatty acids, with blackcurrant and strawberry flavor. BPOM RI ML: 870309003432. 7 sachets per box, 20g each.
• K-Liquid Minuman Rasa Leci dengan Kolagen Lychee-flavored liquid drink with collagen for anti-aging and preventing premature aging benefits.
• K-All White Blue Cool Mint Toothpaste Toothpaste with 38% Micro Particle Precarb Calcium for enamel protection, filling cavities, and antibacterial protection. Does not contain detergent.
• K-Man Men's underwear with microfiber, thermal material, titanium negative ions, germanium, magnets, and tourmaline technology for men's health and vitality support. Features 3D design for comfort and scrotal temperature regulation.
• K-WristBand Health bracelet containing nano ion technology for a healthier lifestyle.
• NEXLife Health and beauty product line referenced in anniversary articles.
• NCell Health and beauty product referenced in anniversary articles.
• Kacamata K-Ion Nano Series Eyewear product line with K-Ion Nano technology referenced in anniversary articles.
• Series Parfum LUXEIR Luxury fragrance/parfum product line referenced in anniversary articles.
• Salam Anugerah Keluarga Sharia-compliant life and health insurance package with Basic (IDR 750,000/month, IDR 920M total claim), Silver (IDR 2,000,000/month, over IDR 1 billion total claim), and Gold (IDR 4,100,000/month, over IDR 2 billion total claim) tiers, with 10-year commitment, life insurance up to age 88, and Plan S health facility (Indonesia-Malaysia) for Silver and Gold tiers.
• Brilliance Hasanah Sejahtera Sharia-compliant life insurance and investment product with periodic payments designed to help families achieve future financial needs.
• Smartplan DNM Business program enabling digital network marketing business opportunities, announced at The Greater K-Link event as a structured business package for prospective and existing distributors.
• DNM Mobile (K-Mart App) Mobile commerce application (K-Mart) available on Google Play and Apple App Store enabling members and non-members to shop products, generate referral codes, share checkout links, and pay via integrated K-Wallet and OVO.
• K-Net Digital Store Official online e-commerce platform at k-net.co.id where customers can purchase K-Link products, access their accounts, and manage orders.

Quantifiable outcome

• Over 23 years of continuous operation with consistent monthly bonus payments to distributors
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Salam Anugerah KeluargacoreChannel Partner/ Reseller/ Distributor · 1 January 2021Salam Anugerah Keluarga is an insurance product offered through K-Link Nusantara, providing Sharia-compliant life and health insurance packages to K-Link distributors and their families. The partnership offers three tiers: Basic (IDR 750K/month), Silver (IDR 2M/month), and Gold (IDR 4.1M/month), with coverage including life insurance up to age 88 and health facilities in Indonesia and Malaysia. This aligns with K-Link's Sharia-compliant business model and extends the product portfolio into financial services.
• K-Link Care FoundationminorOthers
• K-Link GolfminorOthers

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PT Sunrider Indonesia: US-based herbal nutrition and personal care MLM with Indonesian presence. Comparable to K-Link through the herbal supplement product range, direct-selling channel, and overlapping health-conscious consumer base.
• PT Nu Skin Enterprises Indonesia: Global direct-selling company with significant Indonesian presence focused on personal care and nutritional supplements. Directly comparable in MLM distribution model and overlapping product categories (anti-aging supplements, skincare) served to similar consumer segments.
• PT Melilea International Indonesia: Asia-Pacific MLM company with Indonesian operations distributing health supplements, personal care, and wellness products. Direct comparable to K-Link in business model, product mix, and target audience of health-conscious Asian consumers.
• PT HNI (Herbalife Nutrition Indonesia's Indonesian competitor) / PT Mandala Pratama: Indonesian direct-selling company distributing health and household products through network marketing. Directly comparable to K-Link in domestic market positioning, product categories (supplements, household goods), and distributor-led GTM motion.
• PT Jeunesse Indonesia: US-based anti-aging and wellness MLM with Indonesian operations. Comparable through the network marketing model and product overlap in health/beauty supplements targeting similar demographic of wellness-oriented distributors and consumers.
• PT Oriflame Indonesia: Swedish-origin direct-selling beauty and wellness company active in Indonesia. Comparable via the catalog and distributor-led sales model with overlapping beauty/personal care product categories and similar female-skewed distributor demographic.
• PT Tupperware Brands Indonesia: Iconic direct-selling household products company with Indonesian operations. Compares to K-Link on the direct-selling/distributor channel model and household goods category, though Tupperware focuses more on containers versus K-Link's supplements-heavy mix.
• PT Herbalife Nutrition Indonesia: Global nutrition and weight-management MLM company with major Indonesian operations. Directly competes with K-Link in the health supplement and wellness direct-selling category, sharing the distributor-led business model and target consumer base.
• PT Amway Indonesia: One of the world's largest MLM companies operating in Indonesia with a broad portfolio of health, beauty, and home products. Closely comparable to K-Link in business model (distributor network), product categories (health, beauty, household), and Indonesian direct-selling market positioning.

Regional players

• DXN Holdings Berhad: Malaysia-headquartered MLM company distributing ganoderma-based health products, coffee, and personal care across Southeast Asia. Comparable to K-Link as a regional MLM peer with similar health supplement focus and Southeast Asian operational footprint, though primarily serving different national markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3hyuvYyBKX8R4VH36Vv10g
• Facebookfacebook.com/KLink.MultiverseMarketing
• Xx.com/official_klink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K-Link