What RLF does

RLF (Rogers, Lovelock & Fritz, Inc.) is a privately held architecture, engineering, and interior design firm headquartered in Orlando, Florida, founded in 1934 and operating for 90 years as of 2024. The firm employs 101–250 staff organized across four integrated service lines: Architecture, Engineering, Interior Design, and Branded Environments, where disciplines collaborate from project inception rather than operating in silos. RLF serves four primary vertical markets — Healthcare (more than 80% of current portfolio), Education, Cultural, and Federal — with federal work concentrated in the Department of Defense and Department of Veterans Affairs across the U.S. and worldwide.

The firm generates revenue through project-based professional services engagements, with project sizes ranging from 5,000 square feet to over 1 million square feet and including complex renovations in active and critical facilities. RLF's differentiators include deep healthcare design expertise (including infection-control knowledge), in-house specification writing rather than subcontracting, and four decades of continuous federal procurement experience. Named clients include AdventHealth, the General Leonard Wood Army Community Hospital, Naval Air Station Sigonella, Bishop Moore Center for Excellence, Meridian Development, and the Leonard and Marjorie Williams Family YMCA.

RLF's go-to-market is direct enterprise and government client engagement, with marketing primarily conducted through its website, project portfolio, and an insights/blog section. The firm operates from a single Orlando headquarters serving the Southeast U.S. plus select federal installations globally. Steven Hingtgen serves as President. There is no public financial disclosure, no disclosed external investment, and no evidence of recent M&A, funding activity, or material leadership changes.

Name

RLF

Legal name

Rogers, Lovelock & Fritz, Inc.

Website

https://rlfarchitects.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

RLF (Rogers, Lovelock & Fritz) is a 90-year-old, Orlando-based architecture, engineering, and interior design firm serving healthcare (80%+ of portfolio), education, cultural, and federal clients with integrated multidisciplinary design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture, Engineering & Interior Design Services: RLF generates revenue through project-based professional services engagements for architecture, engineering, and interior design. Projects range from small 5,000 square foot facilities to large-scale facilities exceeding 1 million square feet, as well as complex renovations in active and critical facilities. Revenue is derived from design fees, engineering fees, and related consulting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RLF is a fully integrated architecture, engineering, and interior design firm that delivers building design services across four service lines: Architecture, Engineering, Interior Design, and Branded Environments. The firm primarily designs healthcare facilities (over 80% of its current portfolio), educational institutions, cultural spaces, and federal facilities for the Department of Defense and Department of Veterans Affairs. Project sizes range from 5,000 square feet to more than 1 million square feet, including complex renovations in active and critical facilities.

Product overview

RLF (Rogers, Lovelock & Fritz) is an integrated architecture, engineering, and interior design firm offering four core service lines: Architecture Services, Engineering Services, Interior Design Services, and Branded Environments. These services work collaboratively in an integrated design environment where all disciplines share values and work together to deliver comprehensive building design solutions. The firm specializes primarily in healthcare facilities (comprising more than 80% of their current portfolio), as well as education, cultural, and federal government projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Comprehensive architectural design services for enterprise and government clients, focused on listening to client vision, understanding client culture and values, and creating spaces that reflect those attributes with maximum value across the building life cycle.
• Engineering Services Mechanical, electrical, and related engineering design services that prioritize well-designed mechanical spaces as essential elements of smart design, providing unexpected value for general contractors, facility operators, and owners throughout the building life cycle.
• Interior Design Services In-depth interior design services covering finishes, signage, furniture specifications, and healthcare design expertise with focus on material performance, longevity, and infection control, delivered through in-house specification writing rather than subcontracted tasks.
• Branded Environments Integrated design service that combines architecture, interior design, graphic design, technology, and engineering to create branded spaces that create strong first impressions, shape user experiences, and foster meaningful connections as a reflection of brand identity.

Quantifiable outcome

• Healthcare facilities from 5,000 to over 1 million square feet successfully designed

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• EwingCole: EwingCole is a Philadelphia-based integrated architecture, engineering, and interior design firm with a strong healthcare design specialty, comparable to RLF's integrated design model and similar mid-Atlantic/Southeast client base.
• SmithGroup: SmithGroup is a large integrated design firm with deep healthcare, federal, and education practices; comparable to RLF on integrated service delivery and similar sector mix.
• Page: Page (formerly Page Southerland Page) is a Texas-based architecture and engineering firm with healthcare and federal practices, directly comparable to RLF in integrated delivery and client mix.
• CannonDesign: CannonDesign is an integrated design firm whose healthcare practice (formerly Cannon) competes directly with RLF on hospital and medical center commissions across the US.
• HKS: HKS is a Dallas-based architecture firm with one of the largest healthcare practices in the US, directly competing with RLF on hospital design and complex renovations in active facilities.
• Perkins&Will: Perkins&Will is a global architecture practice with a leading healthcare studio, competing with RLF for major hospital and academic medical center projects.

Broad incumbents

• HOK: HOK is a large global architecture practice with established healthcare and federal studios; competes with RLF for major hospital and federal commissions as a broader incumbent.
• Stantec: Stantec is a global engineering, architecture, and consulting firm with strong healthcare and federal practices; overlaps with RLF as a much larger diversified A&E competitor.
• HDR: HDR is a much larger employee-owned A&E firm with substantial healthcare and federal government practices, competing with RLF for VA/DoD and large health system work but at greater scale.

Regional players

• TLC Engineering Solutions: TLC Engineering Solutions is an Orlando-based MEP engineering firm; a regional peer that competes with RLF's engineering practice in the same Florida geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rlfaei

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RLF