The Godfrey Group
- Company typePrivate
- Founded1970
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
The Godfrey Group firmographics
Firmographics- Name
- The Godfrey Group
- Legal name
- Godfrey Group
- Website
- https://godfreygroup.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Godfrey Group industry classification
Industry- Product category
- Trade Show Displays
- akta.pro primary industry
- Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)
- akta.pro secondary industries
- Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL), Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM)
Keywords
Where The Godfrey Group is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Markets served
The Godfrey Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Trade Show Display Sales: One-time product sales of trade show booths and displays ranging from compact banner stands to large custom island setups. Products include portable kits, modular systems, backlit displays, fabric displays, shelving units, and accessories.
- Rental Trade Show Displays: Rental options for occasional exhibitors including 10'x20', 20'x20', and larger-than-20'x20' units. Allows customers to trial fresh looks without storage commitment.
- Refurbished/Used Displays: Refurbished and used trade show display units available at lower price points for budget-conscious exhibitors.
- General Exposition Services: Additional services including graphics production, show management, storage, and logistics for complete trade show support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level portable displays starting at $895 with custom printing, aluminum frame, and carrying case |
| Unit Pricing | Pay-as-you-go | Mid-range backlit and fabric displays ($1,500-$6,000) |
| Unit Pricing | Pay-as-you-go | Premium 20x20 custom exhibits and large configurations ($7,000-$42,000+) |
| Other | Multi-year contract | Custom quote-based pricing for special requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Godfrey Group product offering
Product offeringCore offering
The Godfrey Group designs, manufactures, sells, and rents physical trade show display booths and exhibits ranging from compact table top and 10'x10' portable displays to premium 20'x20' custom island configurations. Core products include tension fabric displays, backlit LED displays, pop-up systems, modular booths, shelving, banner stands, hanging signs, video kiosks, light boxes, and flooring. The company provides bundled services covering 3D design renderings, graphics production, freight, on-site installation, and dismantling for trade show exhibitors.
Product overview
The Godfrey Group is a full-service trade show display company offering a comprehensive portfolio of physical display products. Their core offerings span booth sizes from compact 8'x10' table top displays to premium 20'x20' island configurations, with custom and rental options available. The product lineup centers on tension fabric displays, backlit LED displays, pop-up accordion-frame exhibits, and modular/merchandising systems. Supporting products include banner stands, hanging signs, video kiosks, light boxes, counters, flooring, shipping cases, and outdoor displays. The company provides end-to-end services including custom design consultation, 3D renderings, production, graphics, freight, and on-site setup. No software, API, or AI capabilities are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- 8' x 10' Trade Show Booths & Displays Compact trade show displays for 8'x10' booth spaces, offering tension fabric, backlit, pop-up, and shelf/merchandising display options for exhibitors at small-format events.
- 10' x 10' Trade Show Booths & Displays Standard-sized trade show booths starting at $895, featuring portable displays, pop-up exhibits, backlit options, and modular systems with custom printing for first-time and recurring exhibitors.
- 10' x 20' Trade Show Booths & Displays Double-width trade show displays offering twice the impact of standard exhibits, with tension fabric, backlit, and modular hybrid options for product showcases and engagement.
- 20' x 20' Trade Show Booths & Displays Premium island exhibit space with four times the visibility of standard booths, featuring backlit displays, storage closets, canopy options, and meeting space configurations priced between $7,830 and $42,360.
- Custom Trade Show Booths Fully customized trade show exhibits engineered to specific dimensions, brand requirements, and booth goals, available in 10'x10', 10'x20', 20'x20', and larger configurations priced via custom quote.
- Rental Trade Show Booths & Displays Rental options for 10'x20', 20'x20', and larger booth spaces, providing cost-effective solutions without storage or ownership requirements for occasional exhibitors.
- Backlit Trade Show Displays LED-illuminated displays featuring high-resolution dye sublimation printed fabric graphics that create vibrant, attention-grabbing visuals for trade show environments.
- Tension Fabric Displays Lightweight, portable fabric displays featuring seamless wrinkle-free graphics attached via Velcro, combining lightweight engineering with exhibition-grade durability.
- Pop Up Displays Accordion-style collapsible frames with dye sub printed fabric graphics or laminated mural panels, offering tool-free or minimal assembly for portable trade show exhibits.
- Shelf/Merchandising Displays Product display solutions including OutRigger shelving systems supporting up to 75 pounds per shelf, slatwall displays, and integrated merchandising with optional monitor mounts.
- Table Top Trade Show Displays Compact 6' and 8' table top displays and table throws for small-scale events, conferences, and tabletop presentations.
- Banner Stands Retractable, indoor, and outdoor banner stands with sign stands for flexible signage solutions at trade shows and events, ranging from $259 to $696.
- Hanging Signs and Display Towers Three-dimensional overhead hanging signs including round, square, cube, tapered, L-shaped, triangle, S-curve, football, and pinwheel headers visible from all angles.
- Video Kiosks Touch screen and standard video kiosks ranging from 32" to 55" monitors with LED lighting bases, portrait orientation options, and branded header panel configurations.
- Light Boxes Backlit display counters and freestanding light box modules with rounded corner options for illuminated brand messaging.
- Trade Show Flooring Complete flooring options including standard trade show carpet in 12 colors and 3 weight options, printed carpet, printed vinyl, and interlocking tiles in faux woodgrain, foam, carpet, and patterned plastic.
- Trade Show Accessories Complete accessory lineup including counters/pedestals, light boxes, video kiosks with LED lighting, shipping cases, literature displays, exhibit flooring, lighting, seating, and table throws.
- Quick Ship Displays Expedited shipping options for displays needed on short notice, with air shipping available for time-sensitive opportunities.
- Outdoor Displays/Tents Weather-resistant outdoor displays and tents for outdoor events, festivals, and outdoor marketing campaigns.
- Used Trade Show Displays Refurbished and pre-owned trade show displays including modular slatwall configurations at reduced pricing for budget-conscious exhibitors.
- Custom Design and 3D Rendering Services Professional design and 3D rendering services producing custom booth visualizations before production begins, including installation and dismantling support for setup and teardown.
Quantifiable outcome
- Displays delivered on time, on target, and on budget consistently across five decades
Companies that use The Godfrey Group
Customer profileSegments5 records
Ideal customer profiles3 records
The Godfrey Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Godfrey Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Godfrey Group competitors and assessment
Company assessmentMarket position
Strengths3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Godfrey Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Godfrey Group leadership team
Management profileNumber of profiles
The Godfrey Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Godfrey Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Godfrey Group
What does The Godfrey Group do?
The Godfrey Group designs, manufactures, sells, and rents physical trade show display booths and exhibits ranging from compact table top and 10'x10' portable displays to premium 20'x20' custom island configurations. Core products include tension fabric displays, backlit LED displays, pop-up systems, modular booths, shelving, banner stands, hanging signs, video kiosks, light boxes, and flooring. The company provides bundled services covering 3D design renderings, graphics production, freight, on-site installation, and dismantling for trade show exhibitors.
Is The Godfrey Group a public or private company?
The Godfrey Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Godfrey Group founded?
The Godfrey Group was founded in 1970. It employs 11 to 50 people.
Where is The Godfrey Group based?
The Godfrey Group is headquartered in Burlington, United States, in the North America region.
How does The Godfrey Group make money?
Four revenue lines are on record. Trade Show Display Sales are the primary driver. The others are rental Trade Show Displays, refurbished/Used Displays and general Exposition Services.
Does The Godfrey Group have an API?
No public API is recorded for The Godfrey Group.
What industry is The Godfrey Group in?
The Godfrey Group's product category is Trade Show Displays. Its primary akta.pro industry code is THAHAHAA, Custom Booth & Stand Design (Concept, 3D, Branding), with a secondary code of THAHAHAC, Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits).