Pacific Bay Recovery

What Pacific Bay Recovery does

Pacific Bay Recovery is a private, for-profit substance use disorder (SUD) treatment facility headquartered on a single campus at 13510 Jamul Dr, Jamul, in San Diego County, California. Founded in 2014 by Michael Duffy (Medical Director, Founder & CEO), the facility operates a full continuum of care ranging from 24/7 medically supervised detoxification (covering alcohol, opioids including fentanyl and heroin, benzodiazepines, cocaine, methamphetamine, marijuana, and polysubstance dependence) through 30-90 day residential treatment, Partial Hospitalization (PHP), Intensive Outpatient (IOP), Medication-Assisted Treatment (MAT), sober living, and aftercare extending up to 21 months. The clinical offering is supplemented by evidence-based therapies (CBT, DBT, ACT, mindfulness, narrative therapy) and holistic modalities (yoga, acupuncture, cupping, guided meditation). Six demographic-specific tracks target Young Adults (18-25), Women's, Men's, LGBTQ+, Executive, and Family populations, plus dual-diagnosis and non-opioid chronic pain management for opioid-dependent patients.

The facility is licensed by the California Department of Health Care Services (Licenses 370136CP and 370136AP), accredited by The Joint Commission, audited by SAMHSA, certified by LegitScript, and holds a BBB A+ rating. The underlying 'technology' is clinical rather than digital: treatment is delivered by multidisciplinary clinical staff using standard medical protocols, with no proprietary software platform, no API, no mobile application, and no AI/ML capabilities described. Patient acquisition is supported by an extensive SEO footprint across 20+ Southern California sub-markets, a substance-specific content blog, a YouTube testimonial channel, and a 24/7 phone-first admissions model with free insurance verification.

Pacific Bay Recovery generates revenue by billing medical and clinical services to commercial insurance carriers, holding in-network status with six major PPO plans (Aetna, Anthem, Blue Cross, Blue Shield, Cigna, TriWest, UMR) and accepting most PPO/EPO/HMO plans, while explicitly excluding IEHP, Medi-Cal, and Medicare. Pricing is not publicly disclosed and is determined post-insurance-verification on an individual basis, with self-pay arrangements available. The go-to-market is sales-led: a 24/7 admissions team handles intake, benefits verification, and placement across levels of care, with the facility drawing clients from across the United States through insurance carrier referrals, organic search, and direct outreach.

Name

Pacific Bay Recovery

Legal name

Pacific Bay Recovery

Website

https://pacificbayrecovery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Bay Recovery is a Joint Commission-accredited, privately held addiction treatment facility in San Diego, California, offering medical detox, residential, PHP, IOP, and MAT services to individuals with substance use and co-occurring mental health disorders across Southern California and beyond.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Addiction treatment services
• Substance use disorder care
• Medical detoxification programs
• Residential rehabilitation services
• Behavioral health treatment

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Substance Use Disorder Treatment Services: Pacific Bay Recovery generates revenue by providing billed medical and clinical services — medical detox, residential treatment, PHP, IOP, MAT, and therapy — where payment flows primarily through commercial and government insurance plans. They accept most major PPO, EPO, and HMO insurance plans (Aetna, Anthem, Blue Cross, Blue Shield, Cigna, TriWest, UMR). The revenue model is insurance-reimbursed healthcare services, with the patient responsible for co-pays/deductibles as determined by their plan. Self-pay arrangements are also available. Treatment records are protected under HIPAA and 42 CFR Part 2, ensuring billing confidentiality.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pacific Bay Recovery is a Joint Commission accredited, private addiction treatment facility in San Diego, California that delivers a full continuum of care for substance use disorders. The offering spans medically supervised detox, residential treatment, partial hospitalization, intensive outpatient, medication-assisted treatment, sober living, and aftercare, alongside dual diagnosis, holistic, and demographic-specific programs (women, men, young adults, LGBTQ+, executives, families). Payment flows primarily through commercial insurance plans, with self-pay arrangements available.

Product overview

Pacific Bay Recovery operates a comprehensive substance abuse and addiction treatment platform offering a full continuum of care. The core offering consists of medical detoxification services for alcohol, opioids (including fentanyl, heroin, and prescription pain medications), benzodiazepines, cocaine, methamphetamine, and marijuana, followed by residential treatment (30-90 days), Partial Hospitalization (PHP), Intensive Outpatient (IOP), and Medication-Assisted Treatment (MAT). The company provides specialized tracks for dual diagnosis, pain treatment, executive professionals, family, women's, men's, young adult (18-25), and LGBTQ+ populations. Therapeutic services include Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and holistic therapies (yoga, acupuncture, cupping). Aftercare includes sober living homes and ongoing outpatient support. The facility is accredited by The Joint Commission and licensed by the California Department of Health Care Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox
• Residential Treatment
• Partial Hospitalization Program (PHP)
• Intensive Outpatient Program (IOP)
• Medication-Assisted Treatment (MAT)
• Sober Living
• Aftercare Programs
• Holistic Rehab
• Intervention Services
• Dual Diagnosis Treatment
• Pain Treatment
• Executive Rehab
• Family Rehab
• Women's Rehab
• Men's Rehab
• Young Adult Rehab
• LGBTQ+ Affirming Rehab

Quantifiable outcome

• 15,000+ individuals have reportedly transformed their lives through Pacific Bay Recovery's programs
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Monarch Shores Recovery: Southern California-based luxury addiction treatment operator offering residential, PHP, IOP, and MAT with similar PPO insurance relationships. Directly comparable private-pay-plus-insurance model and SoCal geography.
• New Method Wellness: San Juan Capistrano, CA dual-diagnosis treatment center offering residential, outpatient, and holistic therapies with comparable continuum-of-care positioning and insurance mix.
• Cornerstone Recovery Center: Private residential treatment facility offering individualized SUD and dual-diagnosis programs in a high-amenity setting. Closely comparable operating model to Pacific Bay's luxury clinical positioning.
• Asana Recovery: Costa Mesa, CA addiction treatment center providing detox, residential, PHP, IOP, and MAT with similar insurance-reimbursed revenue model. Competes directly for Southern California PPO referrals.
• Resurgence Behavioral Health: California-based addiction treatment provider offering residential and outpatient care with comparable insurance partnerships and dual-diagnosis capability.
• Alta Mira Recovery: Bay Area luxury residential treatment program serving high-acuity and executive clientele. Comparable premium positioning, private-setting model, and integrated clinical-plus-holistic approach.
• Akua Mind & Body: California-based integrated mental health and addiction treatment provider offering residential and outpatient care with holistic and dual-diagnosis programming. Comparable continuum, payer mix, and patient segmentation.

Broad incumbents

• Promises Treatment Centers: Established national luxury addiction treatment brand with multiple locations and broader service portfolio. Larger and more diversified than Pacific Bay but overlaps on premium residential and dual-diagnosis offerings.
• Hazelden Betty Ford Foundation: National nonprofit addiction treatment operator with extensive continuum of care, research, and education programs. Overlaps on integrated clinical model and accreditations, but vastly larger scale and geographic footprint.
• Discovery Behavioral Health: Multi-state operator of residential, PHP, and IOP SUD treatment programs. Comparable clinical model and insurance-reimbursed revenue, with significantly broader geographic and program footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzBcH3bG8r6xF5Kq1vC5k1w

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Bay Recovery