Supermarket Art Fair

Name

Supermarket Art Fair

Legal name

Supermarket Art Fair

Website

https://supermarketartfair.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Supermarket Art Fair is a Stockholm-based, artist-run nonprofit operating an annual international art fair since 2007, showcasing roughly 60–70 artist-run galleries and initiatives from over 60 countries alongside talks, performances, and networking programmes for art professionals and the public.

Ownership category

akta.pro rank

Product category

Art Fair Events

NAICS

Art Dealers (45992), All Other Miscellaneous Retailers (45999)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Artist-run art fair
• International art exhibition
• Contemporary art showcase
• Art networking events
• Independent art initiatives

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Exhibitor participation fees: Artist-run galleries and initiatives pay to exhibit at the fair. Three booth sizes available at different price points (Large SEK 7200+VAT, Small SEK 5500+VAT, Presentation SEK 4400+VAT). Fee covers exhibition space, service personnel, advertising, PR, Forum seminar, exhibitor party, and catalogue publication.
2. Professional Preview tickets: Professional Preview on Wednesday evening (22 April) - VIP invitation free, regular admission SEK 150, second entry at 21:00 costs SEK 120
3. Meetings Expanded program: Participation fee for artists and art professionals: SEK 2000 + VAT per person covering admission, talks programme, professional preview, forum, meetings, site visit programme, and exhibitor party
4. Sponsorship: Corporate sponsors including Zoégas coffee, Obolon (Ukrainian beer), Budvar (Czech beer), Richard Juhlin champagne club
5. Institutional funding: Main funding from City of Stockholm, Swedish Arts Council, Stockholm Regional Council, and commercial partner Castellum

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Supermarket Art Fair is an annual international art fair for artist-run galleries, project spaces, collectives, and independent initiatives, held in Stockholm. It provides exhibition booth space in three sizes (Large, Small, Presentation) alongside supplementary programmes including Talks & Performance, Meetings, Meetings Expanded, Forum, an internationally distributed Art Magazine/Catalogue, and Schools educational tours. The fair operates as a non-commercial, artist-initiated showcase with public and professional preview admission.

Product overview

Supermarket Art Fair operates as an annual international art fair for artist-run initiatives in Stockholm, first held in 2007. The core product is the annual four-day exhibition showcasing approximately 50-70 artist-run galleries from around the world. The fair is complemented by a portfolio of supplementary programmes including Talks & Performance (artist talks and performances), Supermarket Meetings (peer discussions), Meetings Expanded (immersive networking), Supermarket Forum (professional gatherings), Super-TV (video content), and an annually published Art Magazine/Catalogue. Educational offerings include guided school tours and workshops through the Schools Programme. The event is non-commercial, focusing on exhibition and networking rather than sales.

Differentiator

Problem solved

Functional benefit

Brands

• SUPER TV: Broadcast platform for Supermarket events, including talk shows and interviews with exhibitors and audience.
• SUPERLOCAL
• Supermarket Art Magazine
• Supermarket Talks & Performance
• Supermarket Meetings
• Supermarket Forum
• Meetings Expanded

Quantifiable outcome

• Exhibitors from more than 60 countries have participated since inception
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor.

• Romanian Cultural InstituteminorStrategic or Co-development PartnerSupporting Romanian artist-run initiatives participating in the fair.
• Polish InstituteminorStrategic or Co-development PartnerSupporting Polish artist-run initiatives at the fair.
• Adam Mickiewicz InstituteminorStrategic or Co-development PartnerPolish cultural institute supporting artists' participation at international art events.
• Embassy of Spain in SwedenminorStrategic or Co-development PartnerSupporting Spanish artists and initiatives at the fair.
• Arts Council LuxembourgminorStrategic or Co-development PartnerSupporting Luxembourgish artists' participation at international art fairs.
• Embassy of Brazil in StockholmminorStrategic or Co-development PartnerSupporting Brazilian artists' participation in the fair.
• Czech Centre StockholmminorStrategic or Co-development PartnerCzech cultural institute supporting artists at the fair.
• Embassy of the Czech Republic in StockholmminorStrategic or Co-development PartnerSupporting Czech artistic presence at the fair.
• Ukrainian Institute in SwedenminorStrategic or Co-development PartnerSupporting Ukrainian artist-run initiatives, given current geopolitical situation.
• Stroom Den HaagminorStrategic or Co-development PartnerDutch visual arts organization supporting artists' international participation.
• Zoégas coffeeminorOthersSwedish coffee brand sponsoring the fair with coffee供应.
• Moderna MuseetminorStrategic or Co-development PartnerMajor Stockholm modern art museum supporting volunteers.
• Bonniers KonsthallminorStrategic or Co-development PartnerStockholm art hall supporting volunteer programme.
• Artguide SwedenminorGTM or Marketing PartnerMedia partner providing coverage and promotion of the fair.
• KonstpoolminorGTM or Marketing PartnerSwedish art media partner.
• texturminorGTM or Marketing PartnerArts publication as media partner.
• Swedish Exhibition Agency (Riksutställningar)minorStrategic or Co-development PartnerGovernment agency that in 2014 collaborated on Super-TV production, making interviews with exhibitors and audience.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Independent (formerly Independent Art Fair): New York-based art fair dedicated to international contemporary and modern art with a curatorial focus; closely mirrors Supermarket's emphasis on independent/emerging exhibitors rather than commercial mega-galleries.
• UNTITLED Art Fair: Curatorial contemporary art fair held in Miami Beach with a focus on emerging and experimental practices; comparable to Supermarket in its artist-run / curatorial orientation and international exhibitor base.
• Market Art Fair: Stockholm-based contemporary art fair held during Stockholm Art Week alongside Supermarket; the commercial counterpart that originally catalyzed Supermarket's founding in 2007, sharing the same exhibitor/collector audience but with a commercial sales focus.
• Artissima: Turin-based contemporary art fair with a strong focus on experimental and emerging practices, including a dedicated section for artist-run spaces — directly comparable in mission and exhibitor mix.
• Liste Art Fair Basel: Basel-based art fair focused exclusively on young, emerging galleries and experimental practices; comparable to Supermarket in scale, target exhibitor profile (artist-run / emerging), and curatorial positioning.
• NADA (New Art Dealers Alliance): Non-profit arts organization running art fairs in Miami and New York focused on new and emerging art; shares Supermarket's artist-run ethos and curatorial-led approach.

Broad incumbents

• Art Basel: Global leader in commercial art fairs (Basel, Miami Beach, Hong Kong); the dominant gravitational force in the international art fair calendar that anchors exhibitor and collector scheduling around which independent fairs like Supermarket must program.
• Frieze London: One of the world's leading commercial contemporary art fairs with a dedicated Frieze Focus section for younger galleries; a much larger incumbent that competes for international exhibitors and press attention with independent fairs like Supermarket.

Others

• Moderna Museet: Stockholm's major modern art museum and a named partner of Supermarket; relevant as an institutional adjacency that both supports the fair (volunteers, audiences) and competes for contemporary art programming in the same city.

Emerging players

• OFFSCREEN Barcelona: Independent art fair in Barcelona focused on experimental and artist-run practices; smaller-scale European peer that competes for similar international artist-run initiatives and visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/supermarketart
• YouTubeyoutube.com/results?search_query=supermarket+art+fair
• Facebookfacebook.com/supermarketartfair
• LinkedInlinkedin.com/company/supermarket
• Instagraminstagram.com/supermarketart

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermarket Art Fair