The Children's Museum of Atlanta

What The Children's Museum of Atlanta does

The Children's Museum of Atlanta is a 501(c)(3) nonprofit organization founded in 1988 and operating a single physical location at 275 Centennial Olympic Park Dr NW in downtown Atlanta since 2003. The museum delivers hands-on, play-based learning experiences for children ages 0-8 through six permanent interactive exhibits (Fundamentally Food, Gateway to the World, Let Your Creativity Flow, Step Up to Science, Tools for Solutions, and Leaping into Learning) plus a rotating slate of traveling exhibits, most recently Wild Kratts: Ocean Adventure! and Doc McStuffins: The Exhibit. It supplements the on-site experience with outreach programs (Museum On-the-Go) that travel to schools and community spaces, field trip packages aligned with Georgia Performance Standards, scout workshops, sensory-friendly playtime sessions, and birthday party rentals.

The business model blends earned and contributed revenue. Earned streams include general admission (Kids $19.95, Adults $21.95, Seniors $18.95), three membership tiers ($125-$250 annually), outreach workshops ($250-$300 per session), field trips, scout workshops, party packages, and a retail museum store. Contributed revenue includes corporate sponsorships (PNC Bank, Coca-Cola, Georgia Power, Kaiser Permanente, Chick-fil-A, Arthur M. Blank Family Foundation), individual donations through the Dream Builders Giving Circle ($1,000+ tier), and special events such as Imagination Ball and Tournament for Play. The museum states that admissions and memberships cover approximately 50% of operating costs, with donations covering the remainder. Its underlying technology is primarily physical exhibit design and a digital infrastructure built on Blackbaud for ticketing/memberships/donations, with no disclosed AI/ML capabilities, no mobile app, and no public APIs. Strategic reach is regional (Southeast USA), with reciprocal access through the 200+ museum Association of Children's Museums network.

Name

The Children's Museum of Atlanta

Legal name

Children's Museum of Atlanta

Website

https://childrensmuseumatlanta.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

The Children's Museum of Atlanta is a 501(c)(3) nonprofit operating a single downtown Atlanta museum that delivers hands-on, play-based learning experiences to 180,000+ children ages 0-8 annually, with a pipeline of licensed traveling exhibits and a regional outreach program serving schools and underserved communities.

Ownership category

akta.pro rank

Product category

Children's Museum / Interactive Educational Experiences

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Children’s Museums (THAJADAE)

akta.pro secondary industries

Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Children's museum experiences
• Hands-on learning exhibits
• STEAM education programs
• Interactive play environments
• Early childhood education

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. General Admission Tickets: Visitors pay per-entry fees for museum access. Pricing varies by age: Kids (1-100 years) $19.95, Adults $21.95, Seniors $18.95. Children under 1 and members enter free. Advance online purchase encouraged with timed entry system.
2. Membership Subscriptions: Annual memberships providing unlimited general admission: Two of Us ($125, 1 adult + 1 child), Family ($175, 2 adults + up to 4 children), Family Plus ($250, 3 adults + up to 6 children). Includes member benefits like 10% store discount, guest discounts, and Members-Only Hour access.
3. Birthday Parties: Private party room rentals with museum admission for up to 30 guests. Includes 1 hour in party room for cake and celebration. Additional guests can be added for discounted rates. Recommended for children ages 2-8.
4. Field Trip Programs: Guided and self-guided field trips for school groups (PreK-3rd grade). Includes orientation, museum exploration, and science show. Lunch room rentals available. Maximum 250 people per field trip with 1:5 adult-to-student ratio.
5. Museum On-the-Go Outreach: Mobile educational programs delivered at schools and community spaces. Pricing: $250 for ages 2-4, $275 for PreK-3rd grade, $300 for 4th-5th grade. Covers up to 25 children with supply boxes included.
6. Scout Workshops: Weekend workshops for Girl Scouts (Daisy and Brownie) to earn STEM badges. $250 plus tax per workshop including 2 hours playtime for up to 12 scouts and 3 adults, educator-led workshop, and museum patch.
7. Imagination Ball: Annual fundraising gala for adults. Raised over $430,000 in 2026. Includes sponsorships at various levels (Emerald, Diamond, Platinum, Gold, Silver, Bronze). Features Power of Play Award recognition.
8. Tournament for Play: Annual golf tournament fundraiser at Peachtree Golf Club. Limited to 30 foursomes at various sponsorship levels. Includes breakfast, golf, and awards ceremony. Major sponsors include PNC Bank.
9. Museum Store: Retail gift shop offering educational toys, games, books, and apparel. 10% discount for members. No museum admission required to shop.
10. Donations and Grants: 501(c)(3) nonprofit relying on donations to supplement operating costs. Admissions and memberships cover approximately half of expenses. Various giving programs including Dream Builders ($1,000+ donors), Young Professionals, corporate sponsorships, and individual giving.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels12 records

Core offering

The Children's Museum of Atlanta operates a single physical museum in downtown Atlanta providing hands-on, play-based learning experiences for children ages 0-8 through six permanent interactive exhibits, rotating traveling exhibits, paid educational programs (field trips, Museum On-the-Go outreach, scout workshops, birthday parties), tiered annual memberships, and a retail museum store. As a 501(c)(3) nonprofit, approximately 50% of operating costs are funded by admissions and memberships, with the remainder covered by donations, corporate sponsorships, grants, and fundraising events.

Product overview

The Children's Museum of Atlanta is a nonprofit children's museum offering hands-on play-based learning experiences. Its core product is general admission access to six permanent interactive exhibits: Fundamentally Food (farm-to-table role play), Gateway to the World (global geography), Let Your Creativity Flow (art and color science with augmented reality sand table), Step Up to Science (light, sound, and engineering), Tools for Solutions (simple machines and construction), and Leaping into Learning (sensory play for ages 0-5). The museum also operates temporary traveling exhibits (Wild Kratts: Ocean Adventure!, Doc McStuffins: The Exhibit, The Amazing Castle), sells tiered family memberships (Two of Us, Family, Family Plus), and offers paid programs including field trips, Museum On-the-Go outreach workshops, scout badge workshops, sensory-friendly playtimes, and birthday party packages. A retail Museum Store and donor programs (Dream Builders Giving Circle, Imagination Ball, Tournament for Play, Young Professionals) round out the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundamentally Food
• Gateway to the World
• Let Your Creativity Flow
• Step Up to Science
• Tools for Solutions
• Leaping into Learning
• Wild Kratts: Ocean Adventure!
• Doc McStuffins: The Exhibit
• The Amazing Castle
• Annual Family Memberships
• School Field Trips
• Museum On-the-Go Outreach
• Scout Workshops
• Sensory Friendly Playtime
• Museum Birthday Parties
• Museum Store
• Mobile Learning Spaces
• Access It! Subsidized Admission Program

Quantifiable outcome

• 180,000+ children and caregivers served annually through museum visits and outreach programs
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• GNGcoreGTM or Marketing Partner · 13 March 2026Presenting sponsor of Imagination Ball 2026, the museum's annual gala raising funds for play-based learning programs.
• Children's Healthcare of AtlantacoreStrategic or Co-development PartnerVisionary-level supporter and partner in Access It! subsidized admission program serving underserved communities.
• United Way of Greater AtlantacoreStrategic or Co-development PartnerPartnership to provide weekly mobile preschool experiences through Mobile Learning Spaces program in Clayton and Fulton Counties, addressing early education access gaps.
• Association of Children's Museums (ACM)coreStrategic or Co-development PartnerReciprocal membership network providing 50% off general admission at 200+ participating children's museums in the US, Canada, and Caribbean.
• Atlanta Urban MinistrymajorStrategic or Co-development PartnerPartner in Access It! subsidized admission program providing services to underserved communities.
• Atlanta-area YMCA centersmajorStrategic or Co-development PartnerPartner in Access It! subsidized admission program serving underserved families.
• Genesis SheltermajorStrategic or Co-development PartnerCLCC family workshop series participant serving homeless families.
• Easter SealsmajorStrategic or Co-development PartnerPartner in Access It! subsidized admission program.
• The Salvation ArmymajorStrategic or Co-development PartnerPartner in Access It! subsidized admission program serving underserved communities.
• Peachtree Golf ClubmajorStrategic or Co-development PartnerVenue partner for Tournament for Play annual golf fundraiser.
• Minnesota Children's MuseumcoreStrategic or Co-development PartnerCo-creator of Wild Kratts: Ocean Adventure! traveling exhibit.
• The Kratt Brothers CompanycoreOEM/ Whitelabel/ Licensing PartnerLicensor of Wild Kratts intellectual property for Ocean Adventure! traveling exhibit.
• VSA GeorgiaminorStrategic or Co-development PartnerPartner in Access It! subsidized admission program.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Others

• Association of Children's Museums (ACM): Industry association that operates the reciprocal membership network CMA participates in; not a competitor but an ecosystem enabler for cross-museum visitation and standards alignment.

Direct peers

• Boston Children's Museum: One of the oldest and largest children's museums in the US, serving a similar early-childhood audience through hands-on exhibits, school programs, and memberships. Directly comparable in operating model, visitor scale, and educational mission.
• Minnesota Children's Museum: Direct peer operating hands-on interactive exhibits for ages 0-10, with traveling exhibit development (co-creator of Wild Kratts: Ocean Adventure! with CMA). Highly comparable on exhibit content, audience, and traveling exhibit IP model.
• Please Touch Museum: Philadelphia-based children's museum targeting ages 0-7 with hands-on exhibits, member programs, and field trip offerings. Highly comparable target age band and operating model.
• Glazer Children's Museum: Tampa-based children's museum for ages 0-10 featuring hands-on exhibits, school programs, and community outreach. Comparable on audience, programming, and family-membership-driven revenue model.
• Discovery Children's Museum: Las Vegas-based children's museum serving a similar early-childhood audience through interactive exhibits, field trips, and memberships. Directly comparable in scale and operating approach.
• Children's Museum of Indianapolis: The largest children's museum in the world, operating a similar hands-on, exhibit-based model for young children with mixed permanent and traveling exhibits, membership tiers, school field trips, and donor-supported operations. Closest comparable in mission, audience (early childhood), and operating model.
• Port Discovery Children's Museum: Baltimore-based children's museum with three floors of interactive exhibits, school programs, and outreach to underserved families. Comparable on mission, programming, and tiered membership model.
• Children's Museum Houston: Major US children's museum offering exhibits, educator-led programming, memberships, and outreach to underserved communities. Strong comparable on scale, programming, and community impact focus.

Regional players

• Fernbank Museum of Natural History: Atlanta-based science and natural history museum serving families with educational exhibits and programming. Adjacent regional peer that competes for family outing dollars within the same Atlanta metro market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/childrensmuseumatlanta
• LinkedInlinkedin.com/company/childrens-museum-of-atlanta
• Instagraminstagram.com/childrensmuseumatlanta
• TikToktiktok.com/@childrensmuseumatl
• Xx.com/childmuseumatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Children's Museum of Atlanta