ASD

Name

ASD

Legal name

ASD Limited

Website

https://asd.ltd

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Steel and Metal Stockholding and Processing

NAICS

Plate Work Manufacturing (332313), Machine Shops (332710)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Steelwork & Fabrication Facilities (Plate/Section Processing, Welding Lines) (IMAJALAH)

Keywords

• Steel stockholder services
• Metal processing supplier
• Structural steel fabrication
• Ferrous non-ferrous metals
• Metal distribution services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Steel and Metal Product Sales: ASD generates revenue through the sale of ferrous and non-ferrous metal products including aluminium, merchant bar, coated metals, stainless steel, steel plates, strip mill products, tubular products, weathering steel, and specialist alloys. Products are sourced from accredited mill partners and sold to customers across construction, defence, energy, marine, nuclear, rail, and transport sectors.
2. Metal Processing Services: Revenue generated from in-house processing services including decoiling, slitting, blanking, laser cutting, profiling, drilling, bending, section bending, sawing, shot blasting, painting, water jet cutting, CNC routing, and flow drill services. These value-added services differentiate ASD from basic stockholders.
3. Structural Steelwork Fabrication (Westok): ASD Westok provides structural steelwork fabrication including manufacture of component pieces, sub-assemblies, floor and roof cassettes, 2D frames, and fully fabricated volumetric units for the modular construction sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ASD Limited is one of the UK's leading metal stockholders and processing suppliers, distributing ferrous and non-ferrous metal products (steel plates, sheets, sections, tubes, merchant bar, aluminium, stainless steel, OCS coated steels, weathering steel, specialist alloys, Magnelis, Aluzinc) sourced exclusively from accredited mill partners across Western Europe. The company provides extensive in-house processing services including decoiling, slitting, blanking, flat and tube laser cutting, profiling, drilling, bending, section bending, sawing, shot blasting, painting, CNC routing, water jet cutting, and flow drilling, alongside structural steelwork fabrication through its Westok sub-brand (Westok cellular beams, fully fabricated modular frames). It serves enterprise and government customers in construction, defence, energy, marine, nuclear, rail, transport, traffic safety, modular construction, and heavy machinery.

Product overview

ASD Limited is one of the UK's leading metal stockholders and processing suppliers, and a member of the Hierros Añón Group. The company operates as a single integrated offering combining steel and metal supply with extensive in-house processing capabilities. Its product portfolio includes ferrous and non-ferrous products across categories: Aluminium Products, Merchant Bar, OCS (Organically Coated Steels), Stainless Steel, Steel Heavy Sections, Steel Plates, Strip Mill/Steel Sheet, Traffic Signs (including Tamtorque clamps and Frangible Safety Posts), Tubular/Steel Tubes, Weathering Steel (Corten), and Specialist Alloys. Processing services include Total Metals Management, bending/forming, CNC routing, decoiling, drilling, laser cutting (flat and tube), profiling, sawing, section bending, shot blasting/painting, and water jet cutting. The Westok sub-brand provides structural steelwork fabrication including Westok Cellbeam and supporting software, as well as fully fabricated volumetric frames for modular construction. The company also stocks specialty products like Magnelis and Aluzinc coated steels.

Differentiator

Problem solved

Functional benefit

Brands

• Westok: Structural steelwork fabrication division specializing in cellular beams and plate beams for construction sectors throughout the UK and Ireland.

Products and services

• Steel Plates Steel plate products including structural plate, offshore-grade plate (S355/S460/S690), reversing mill plates, and abrasion-resistant plates, for construction, offshore wind, marine, and heavy machinery applications.
• Strip Mill / Steel Sheet Hot-rolled and cold-rolled steel sheets supplied in coiled, de-coiled, and standard lengths with thickness from 1.6mm to 20mm, including hot-rolled sheet supply from the Birkenhead/Port of Liverpool site.
• Steel Heavy Sections Heavy structural steel sections and beams for construction and infrastructure projects, supplied alongside processing services and Westok structural solutions.
• Tubular / Steel Tubes Hot finished, cold finished, and ERW (Electric Resistance Welded) tubes in circular, rectangular, square, and elliptical formats for structural and mechanical applications.
• Hot Finished Hollow Sections Structural hollow sections made to EN 10210-1 standards using normalised, fine grain steel with tight corner profiles, consistent dimensions, and superior surface finish with full traceability.
• Merchant Bar Flats, rounds, squares, rolled steel angles, tee sections, and parallel flange channels for construction, industrial, and heavy machinery uses.
• Stainless Steel Stainless steel sheet and plate products for industrial, marine, and corrosive environments, including specialist stainless steel for defence infrastructure.
• Aluminium Products Aluminium stock products including sheets, extrusions, bars, and profiles used in construction, transportation, and industrial applications.
• OCS (Organically Coated Steels) Pre-painted and specialist metallic coated steels including woodgrain laminates, polyesters, plastisol, Tata Colorcoat Prisma, Tata Colorcoat HPS200 Ultra, Arcelor Granite HDX/TEX, and Magnelis for modular construction and external applications.
• Magnelis Coated Steel ArcelorMittal's metallic coated steel product made from zinc with 3.5% aluminium and 3% magnesium, offering up to 10 times the corrosion resistance of standard galvanised steel, suitable for C5 class environments.
• Aluzinc Coated Steel Cold-rolled galvanised steel formed from aluminium (55%), zinc (43.4%) and silicon (1.6%), offering excellent corrosion resistance with up to 20-year performance warranty.
• Weathering Steel (Corten) Corrosion-resistant weathering steel for architectural and structural applications exposed to outdoor elements.
• Specialist Alloys Nickel alloys, aluminium bronze, and other specialist alloys for demanding industrial applications.
• Abrasion-Resistant Steel Plates Specialist abrasion-resistant steel plates available in various grades and thicknesses (6mm to 20mm) for manufacturing heavy machinery and equipment parts.
• Durbar/Patterned Steel Sheets Patterned steel sheets for anti-slip surfaces in wet and dry conditions, fire resistant and fully traceable, supplied at grade S275JR.
• Traffic Signs Complete range of traffic sign products including sign posts (steel, aluminium, frangible safety posts), clamps, fittings, Dibond panels, and Tamtorque security fittings for road safety applications, BS EN 12899 product certified.
• Tamtorque Tamper-Proof Clamps Vandal-resistant stainless steel clamps with hardened tamper-resistant screws featuring a unique seven-sided socket, designed for traffic signs, CCTV, ANPR cameras, and festive decorations; can withstand over 1.5 tonnes pulling force.
• Frangible Safety Posts (FSP) Patented passive safety posts that collapse safely on vehicle impact to reduce injury risk, certified to BS EN 12767, available in sizes 114mm to 219mm diameter; ASD is the exclusive UK and Ireland partner.
• Westok Cellbeam and Structural Steelwork Fabrication ASD's structural steelwork fabrication brand, providing design and manufacture of Westok cellular beams and plate beams (invented by Westok) for construction sectors throughout the UK and Ireland, including EXC-4 fabrication expertise.
• Fully Fabricated Volumetric Frames Modular construction solution providing fully fabricated steel frames for volumetric modules, manufactured at Westok's Leeds site with automated welding and painting capabilities.
• Total Metals Management (TMM) Project management service for specialist sectors that requires first-class service, quality standards, and purchasing metals on a project-by-project basis with dedicated team support.
• Metal Processing Services In-house processing including bending/forming, CNC routing, decoiling/slitting/blanking, drilling, flat laser cutting, flow drill, profiling, sawing, section bending, shot blasting and painting, tube laser cutting, and water jet cutting — including LT14 tube lasers handling parts up to 355mm diameter and 100kg/m.

Quantifiable outcome

• Reduced material waste by producing material to exact sizes through group mill capabilities
• +3 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hierros Añón GroupcoreStrategic or Co-development Partner · 3 July 2024ASD Limited is a member of the Hierros Añón Group, a Spanish steel distribution group. The parent company provides ASD with access to mills in Western Europe, enabling integrated supply chain solutions, bespoke product capabilities, and global backing. ASD acquired Atlantic Steel Processing assets from Hierros Añón in 2024.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SSAB: Nordic-headquartered specialty steel producer (hardox, structural) with European distribution. Comparable to ASD on high-strength plate and abrasion-resistant product lines sold into heavy machinery, mining, and construction equipment.
• ArcelorMittal: Global integrated steelmaker with downstream distribution and coated-products businesses. Comparable to ASD as both a steel supplier (via group relationships) and competitor on coated steels (Magnelis) and plate supply.
• Voestalpine: Austrian-headquartered integrated steel and metal processing group with a large European service-centre and distribution network. Comparable to ASD on steel/metal product range, processing capabilities, and pan-European mill-to-customer supply.

Direct peers

• Severfield: UK structural steelwork fabricator (LSE-listed) focused on construction, infrastructure, and commercial buildings. Most direct UK peer to ASD's Westok division on fabricated structural steelwork and volumetric/modular frame work.
• AJN Steelstock: UK steel stockholder/distributor serving construction, engineering, and manufacturing with nationwide depot coverage. Closely comparable to ASD's core stockholding and basic processing services across ferrous products.
• Barrett Steel: UK-based multi-site steel stockholder and processor serving construction, engineering, and energy markets. Directly comparable to ASD on stockholding-plus-processing model, customer segments, and nationwide UK service-centre footprint.
• Kloeckner Metals UK: European-headquartered metal stockholder and processor with significant UK operations offering cut-to-size, profiling, and distribution. Comparable to ASD on multi-metal distribution, processing services, and broad industrial customer base.
• Hadley Group: UK-based cold-rolled steel processor and manufacturer ofProfiles, sections, and bespoke fabrications. Comparable to ASD's processing services (cold roll forming, profiling, downstream fabrication) and direct customer overlap in construction and infrastructure.
• William Hare: Privately-held UK structural steelwork fabricator serving commercial, industrial, and infrastructure projects. Comparable to ASD Westok on engineered steelwork fabrication, project-based delivery, and modular frame supply.
• Marcegaglia: Privately-held Italian steel processor and distributor with extensive European processing footprint. Comparable to ASD on integrated stockholding, processing, and downstream fabrication across tube, plate, and coated products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASDLimited
• LinkedInlinkedin.com/company/about

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASD