The Cat Rental Store
- Company typePrivate
- Founded1996
- HeadquartersPeoria, United States
- Headcount—
- GTM typeB2B
- OfferingServices
The Cat Rental Store firmographics
Firmographics- Name
- The Cat Rental Store
- Legal name
- Cat Rentals (Caterpillar Inc. subsidiary program)
- Website
- https://catrentalstore.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Ownership category
- akta.pro rank
The Cat Rental Store industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), General Rental Centers (53231), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industries
- Lifting & Hoisting Rental & Leasing (IMAHAJAN), Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)
Keywords
Where The Cat Rental Store is headquartered
LocationHeadquarters
- HQ city
- Peoria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cat Rental Store business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rentals: Cat Rentals generates revenue through short-term and long-term rental of construction, earthmoving, material handling, and industrial equipment. Customers pay rental fees based on duration and equipment type, with pricing determined by individual authorized Cat dealers at point of contract signing. Additional services include delivery, pickup, setup, and maintenance support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | No tiered pricing structure publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Cat Rental Store product offering
Product offeringCore offering
The Cat Rental Store rents construction, earthmoving, material handling, and industrial equipment from Caterpillar and 70+ trusted brands through a network of 1,900+ authorized Cat dealer locations across the United States. The offering spans 17+ equipment categories — aerial, air, attachments, compaction, concrete, earthmoving, HVAC, landscaping, light towers, material handling, power generation, pump, roadwork, trenching/shoring, trucks/trailers, and water equipment — available on short-term and long-term rental contracts with delivery, pickup, setup, maintenance, and financing support handled by local dealers.
Product overview
The Cat Rental Store is a construction equipment rental platform offering more than 70 trusted brands of rental equipment across 1,900+ locations with 24/7 online access. The platform provides a comprehensive portfolio of equipment categories including Aerial Equipment, Air Equipment, Attachments, Compaction Equipment, Concrete Equipment, Earthmoving Equipment (excavators, dozers, loaders, etc.), HVAC, Landscaping Equipment, Light Towers, Material Handling Equipment (forklifts, telehandlers), Miscellaneous Equipment, Power Generation, Pump Equipment, Roadwork Equipment, Trenching and Shoring Equipment, Trucks and Trailers, and Water Equipment. The offering functions as a unified rental management platform with online reservation, tracking, and account management capabilities, supported by authorized Cat dealers. Specific products include the TH1255 Telehandler featuring 12,000 lb load capacity, 54.6 ft lift height, and 41 ft reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerial Equipment Rentals
Companies that use The Cat Rental Store
Customer profileSegments5 records
Ideal customer profiles5 records
The Cat Rental Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Cat Rental Store partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Cat Rental Store competitors and assessment
Company assessmentBroad incumbents
- Lowe's Tool Rental: Tool and equipment rental offered by a national home-improvement chain. Comparable to Cat Rentals at the consumer/SMB end of the market but does not compete in heavy earthmoving, large telehandlers, or industrial-grade categories.
- Caterpillar Inc. Parent company of Cat Rentals and the manufacturer of the core branded equipment on the platform. Relevant as the OEM whose dealer network and brand equity Cat Rentals depends on for differentiation.
- Ashtead Group: U.K.-listed parent of Sunbelt Rentals, one of the largest equipment rental groups globally. Comparable as a scaled incumbent whose North American subsidiary directly competes with Cat Rentals across all major equipment categories.
- Home Depot Tool Rental: Tool and small-equipment rental service offered by a major home-improvement retailer. Overlaps with Cat Rentals in lighter categories (compaction, concrete, landscaping) but does not serve heavy construction or large industrial customers.
Direct peers
- Herc Rentals: Full-line equipment rental company serving construction, industrial, infrastructure, and government customers across North America. Comparable to Cat Rentals across earthmoving, aerial, material handling, and specialty categories with similar customer segments.
- Aggreko: Specialist in temporary power generation, temperature control, and pump rental — categories Cat Rentals also offers. Comparable as a complementary specialty rental player serving industrial, events, utilities, and construction customers.
- United Rentals: The largest equipment rental company in North America, operating a dedicated fleet across aerial, earthmoving, material handling, and industrial categories. Directly comparable to Cat Rentals in product breadth and target customer base, with a denser branch footprint but a less iconic OEM brand.
- H&E Equipment Services: One of the largest integrated equipment rental companies in the U.S., offering aerial, earthmoving, material handling, and specialty equipment. Comparable to Cat Rentals in multi-category fleet strategy and contractor-customer focus.
- Sunbelt Rentals: Largest rental fleet in North America by some metrics, owned by Ashtead Group. Directly comparable as a national multi-category construction and industrial equipment rental provider serving the same contractors and government end-markets as Cat Rentals.
Regional players
- WillScot: North American leader in mobile office and modular storage rentals, serving construction, commercial, and industrial customers. Adjacent peer — shares the same contractor customer base but rents different asset categories (space vs. equipment).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Cat Rental Store social profiles
Digital presenceThe Cat Rental Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cat Rental Store leadership team
Management profileNumber of profiles
The Cat Rental Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cat Rental Store M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cat Rental Store
What does The Cat Rental Store do?
The Cat Rental Store rents construction, earthmoving, material handling, and industrial equipment from Caterpillar and 70+ trusted brands through a network of 1,900+ authorized Cat dealer locations across the United States. The offering spans 17+ equipment categories — aerial, air, attachments, compaction, concrete, earthmoving, HVAC, landscaping, light towers, material handling, power generation, pump, roadwork, trenching/shoring, trucks/trailers, and water equipment — available on short-term and long-term rental contracts with delivery, pickup, setup, maintenance, and financing support handled by local dealers.
Is The Cat Rental Store a public or private company?
The Cat Rental Store is a private company. It is classified as corporate owned and is currently operating.
When was The Cat Rental Store founded?
The Cat Rental Store was founded in 1996.
Where is The Cat Rental Store based?
The Cat Rental Store is headquartered in Peoria, United States, in the North America region.
How does The Cat Rental Store make money?
One revenue line is on record: equipment Rentals.
Who are The Cat Rental Store's main competitors?
Broad incumbents on record are Lowe's Tool Rental, Caterpillar Inc., Ashtead Group and Home Depot Tool Rental. Direct peers are Herc Rentals, Aggreko, United Rentals, H&E Equipment Services and Sunbelt Rentals. WillScot is listed as a regional player.
Does The Cat Rental Store have an API?
No public API is recorded for The Cat Rental Store.
What industry is The Cat Rental Store in?
The Cat Rental Store's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 532412 and its SIC code is 7359.