What Intraprenör does

Intraprenör GmbH is a Berlin-based HR consulting firm founded in 2013 by Carsten Meier, Gregor Kalchthaler, and Nina Meier-Hahasvili. The firm positions itself as a strategic People & Culture partner for CHROs and senior HR leaders, helping organizations evolve HR functions from administrative units into strategic People, Culture & Organisation functions. After operating as a multi-award winning full-service HR consulting agency for a decade, the founders in 2023 narrowed the offering to three core service lines: People & Culture Strategie (data- and portfolio-driven HR strategy development), HR-Product Performance Boost (customer-centric HR product development sparring), and Workforce Transformation (supporting CHROs and leadership teams in operationalizing AI, innovative work models such as the 4-day week, and re- and upskilling programs).

The firm delivers consulting through workshops, project sparring, and bespoke engagements rather than through proprietary software, platforms, or AI products. Its visible enterprise client base spans Motel One, Hello Fresh DACH, Volkswagen, ERGO Group, and FitX SE across hospitality, food & beverage, automotive, insurance, and fitness. Adjacent non-consulting activities include the PACED venture for training People & Culture Managers, a co-published study on 4-day work week pilots with the University of Münster and 4 Day Week Global (2023), and the founders' book Work-Life-Remix.

Commercially, Intraprenör operates a direct, founder-led sales model targeting enterprise HR buyers in DACH. Pricing is quote-based and not publicly disclosed; project engagements typically require a 25% deposit at signing with the remaining 75% paid in three equal monthly installments, while projects under €12,500 net are paid in full at contract signing. The firm is privately held by its three founders with no external funding, no parent company, and no disclosed expansion beyond the DACH region. Headcount is reported as 1–10 employees, with the three co-founders constituting the core delivery team.

Name

Intraprenör

Legal name

Intraprenör GmbH

Website

https://intraprenoer.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Intraprenör is a Berlin-based, founder-led HR consulting firm that helps enterprise CHROs and HR leaders in DACH transform HR into strategic People & Culture functions through strategy, HR product development, and workforce transformation engagements.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

M&A HR Advisory (Due Diligence, Integration, Carve-outs) (BPACAJAL)

Keywords

• HR consulting services
• People & Culture strategy
• Workforce transformation
• Organizational development
• HR product development

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Project-based consulting engagements including People & Culture Strategy workshops, HR Product Performance Boost, and Workforce Transformation services. Pricing structured as flat fees or time-based contingents, with 25% deposit upfront and remaining balance in three equal monthly installments. For smaller projects under €12,500 net, single payment at contract signing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Intraprenör is a Berlin-based HR consulting firm that advises enterprise organizations on People & Culture strategy, HR product development, and workforce transformation. The firm combines strategic consulting, organizational development, HR digitalization, and leadership coaching under a single delivery model, engaging primarily with CHROs and HR leadership teams in the DACH region. Engagements are delivered as bespoke consulting projects rather than packaged software or products.

Product overview

Intraprenör is an HR consulting firm based in Berlin, Germany, offering strategic People & Culture consulting services. They provide three core service offerings: (1) People & Culture Strategie — developing People & Culture strategies based on HR data and product portfolio analysis; (2) HR-Product Performance Boost — assisting HR teams in developing customer-centered HR products; and (3) Workforce Transformation — accompanying CHROs, HR leaders, and leadership teams in translating major topics of our time (such as innovative work models, AI, and re- & upskilling) into implementable projects. They also publish studies on the 4-day work week, offer a book titled 'Work-Life-Remix', and operate a venture called PACED for training People & Culture Managers. Intraprenör is not a software product company; they deliver consulting, coaching, and advisory services rather than a technology platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Brands

• PACED: Venture for training People & Culture Managers
• Work-Life-Remix

Products and services

• People & Culture Strategie A consulting service for enterprise HR leaders and CHROs in the DACH region that supports the design of People & Culture strategy, organizational design, and structural alignment of HR with business needs. Deliverables are bespoke and tailored to the client.
• HR-Product Performance Boost A consulting engagement focused on developing and improving internal HR products and digital HR capabilities, targeted at HR and product/IT stakeholders within enterprise clients in DACH. Engagement covers strategy, build, and improvement of HR product offerings.
• Workforce Transformation A consulting service that helps organizations operationalize agile and New Work practices, including agile transformation, leadership coaching, and large-scale change adoption, delivered to enterprise workforces and HR leadership in the DACH region.

Quantifiable outcome

• 70% of German companies maintained reduced work hours after 4-day week pilot trial ended
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• University of MünstercoreStrategic or Co-development PartnerCollaborated with University of Münster on a study of 4-day work week pilots in Germany. Research conducted in 2023 with 4 Day Week Global, finding that 70% of companies maintained reduced hours after the trial ended.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Egon Zehnder: Global leadership advisory and executive search firm with adjacent organizational and culture advisory work — comparable in targeting CHRO and leadership-team buyers for transformation mandates.
• Mercer: Global consulting leader in health, wealth, and career with a sizable Human Capital practice advising CHROs on workforce and HR transformation — a much larger incumbent operating in the same client buying center.
• Deloitte Human Capital: Big Four human capital practice covering HR transformation, workforce strategy, and organizational design; serves many of the same enterprise CHRO buyers as Intraprenör across DACH and globally.
• Korn Ferry: Global organizational consulting firm with HR strategy, talent, and reward advisory practices targeting CHROs — overlaps with Intraprenör's People & Culture strategy and workforce transformation offerings at significantly greater scale.
• Spencer Stuart: Global executive search and leadership advisory firm; comparable as it sells organizational and leadership advisory into the same CHRO/People leader buyer personas Intraprenör serves.

Emerging players

• Personio: European HR software platform that increasingly bundles people-strategy content and best-practice guidance for SMB and mid-market CHROs — an emerging adjacent player whose strategy plus technology offering could encroach on Intraprenör's transformation niche.

Direct peers

• Kienbaum: German-headquartered HR and leadership consulting firm with deep DACH roots, offering HR strategy, transformation, and executive advisory — directly comparable to Intraprenör on geography, target buyer (CHROs/HR leaders), and consulting service mix.
• hkp/// group: Boutique HR consulting firm headquartered in Germany covering HR strategy, organizational design, compensation, and transformation — a close comparable on specialty HR advisory positioning within DACH.
• Promerit: International HR transformation and People & Performance consultancy that helps clients redesign HR operating models — comparable to Intraprenör in the HR-to-People-and-Culture transformation niche.

Regional players

• HRpepper: DACH-focused HR communications and People & Culture consultancy with a similar boutique scale and content-led GTM — relevant comparable on regional positioning and CHRO buyer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/intraprenoer
• LinkedInlinkedin.com/company/intraprenoer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intraprenör