Outer Vision
- Company typePrivate
- Founded1994
- HeadquartersRiudellots De La Selva, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Outer Vision does
Outer Vision (legally OuterVision S.L.) is a Spanish private apparel company founded in 1994, headquartered in Riudellots de la Selva, Girona. The company designs, develops, and prints alternative fashion clothing through three sub-brands: Alchemy England Apparel (gothic/alternative styles), Rock Legends (exclusive licensed merchandise from Motörhead, Iron Maiden, Megadeth, Five Finger Death Punch, and Judas Priest), and OVG - Plains Special Dying (garment-dyed pieces). The company's core proprietary technology is a special vintage garment-dyeing process that washes each piece individually with special dyes, creating unique one-of-a-kind effects with contrasting colors and hand-crafted details. Products are manufactured in 100% cotton and the company holds OEKO-TEX Standard 100 certification (2021OK0725AITEX) verifying textile safety.
The company serves two primary customer segments: individual alternative fashion consumers and rock/metal music fans seeking licensed band merchandise, and third-party brands seeking private label apparel development. It also offers custom collection creation leveraging its design and dyeing expertise.
Outer Vision operates exclusively through direct-to-consumer e-commerce via its own multilingual (English/Spanish) website, with no disclosed physical retail, wholesale, or marketplace distribution. Pricing is unit-based, ranging from €19.90 for basics to €49.90 for hoodies and €33.02-€39.95 for licensed band merchandise. Marketing relies on organic channels including SEO-driven website traffic, social media, and email newsletters. The company is privately held, founder-operated, with no institutional investment or public listing disclosed, and operates with 11-50 employees.
Outer Vision firmographics
Firmographics- Name
- Outer Vision
- Legal name
- OuterVision S.L.
- Website
- https://outer-vision.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Outer Vision is headquartered
LocationHeadquarters
- HQ city
- Riudellots De La Selva
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Outer Vision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer retail sales of alternative fashion clothing through the company's own e-commerce platform. Products are sold as one-time transactions with customers purchasing individual garments including T-shirts, sweatshirts, hoodies, dresses, and accessories. The company also offers downloadable catalogues for customers to browse customization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Alchemy England Apparel (AEA) T-shirts and Tops |
| Unit Pricing | Pay-as-you-go | Rock Legends Licensed Merchandise |
| Unit Pricing | Pay-as-you-go | Hoodies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Outer Vision product offering
Product offeringCore offering
Outer Vision designs, develops, and prints alternative fashion apparel, selling directly to consumers via its own e-commerce storefront under the Alchemy England Apparel (AEA) sub-brand and an exclusive Rock Legends collection of officially licensed merchandise for Motörhead, Iron Maiden, Megadeth, Five Finger Death Punch, and Judas Priest. The company applies a proprietary vintage garment-dyeing process that gives each piece a unique one-of-a-kind effect, and it also offers private label apparel development services for third-party brands.
Product overview
Outer Vision is an alternative fashion apparel company founded in 1994, specializing in designing, developing, and printing clothing for its own collections. The company operates primarily through its sub-brand Alchemy England Apparel (AEA), featuring gothic and skull-themed designs with vintage garment-dyeing techniques, and holds exclusive licenses for the Rock Legends collection featuring iconic rock bands (Motörhead, Iron Maiden, Megadeth, Five Finger Death Punch, Judas Priest). The product portfolio spans men's and women's apparel including T-shirts, sweatshirts, hoodies, dresses, tops, and accessories, all characterized by unique hand-crafted dying and printing processes that ensure each garment is unique.
Differentiator
Problem solved
Functional benefit
Brands
- Alchemy England Apparel: A sub-brand featuring gothic, alternative fashion apparel including t-shirts, dresses, tops, sweatshirts, and skirts with skull and occult-themed designs. Products are made with 100% cotton and feature unique vintage dying techniques.
- Rock Legends
- OVG - Plains Special Dying
Products and services
- Alchemy England Apparel (AEA) Alternative and gothic-themed apparel sub-brand featuring skull, rose, and occult-inspired designs, including T-shirts, dresses, tops, sweatshirts, and skirts made with 100% cotton and finished with the company's signature vintage garment-dyeing technique that makes each piece unique.
- Rock Legends Collection Exclusive officially licensed apparel collection featuring iconic rock band merchandise for Motörhead, Iron Maiden, Megadeth, Five Finger Death Punch, and Judas Priest. Products include limited-edition T-shirts with unique prints, hand-sewn patches, studs, embroidery, and glow-in-the-dark accents, all individually dyed.
- OVG - Plains Special Dying Garment-dyed product collection featuring the company's signature vintage dying techniques that create soft feel, nice fitting, and unique variations on each individual garment.
- Private Label Development Services B2B service offering custom private label development, including apparel design, development, and printing for exclusive collections for third-party brands, leveraging Outer Vision's specialized know-how, vintage dying capabilities, and Italian-inspired design approach.
Companies that use Outer Vision
Customer profileSegments2 records
Ideal customer profiles2 records
Outer Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Outer Vision partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Outer Vision competitors and assessment
Company assessmentDirect peers
- EMP: EMP is the dominant European multi-category retailer of band merchandise, alternative fashion, and licensed rock/metal apparel, with physical catalogs and a large e-commerce footprint. It directly competes with Outer Vision's Rock Legends licensed apparel line and AEA alternative fashion catalog.
- Disturbia: Disturbia is a UK-based alternative fashion brand producing gothic, occult-themed apparel and accessories for a similar subculture customer. Its design language, target demographic, and direct-to-consumer model closely parallel Outer Vision's Alchemy England Apparel sub-brand.
- Killstar: Killstar is a UK gothic and alternative fashion retailer specializing in occult-themed apparel and accessories. It targets the same alternative/gothic persona as Outer Vision's AEA line and operates through direct e-commerce plus selective wholesale.
- Spiral Direct: Spiral Direct is a UK alternative fashion brand offering gothic, fantasy, and rock-inspired apparel at mass-market prices. It competes for the same alternative consumer wallet as Outer Vision's AEA collection.
- Blackcraft Cult: Blackcraft Cult is a US-based alternative apparel and lifestyle brand with occult and dark aesthetic themes. Its target customer (alternative, occult, tattoo subculture) and direct-to-consumer model are closely comparable to Outer Vision's gothic AEA offering.
- Dolls Kill: Dolls Kill is a US-based alternative and streetwear retailer selling third-party and proprietary gothic, punk, and rock-inspired apparel. It competes for the same alternative fashion shopper and operates a similarly curated multi-brand e-commerce model.
- Truffle Shuffle: Truffle Shuffle is a UK-based alternative apparel retailer focused on band tees, novelty t-shirts, and licensed rock merchandise. Its product mix and target customer overlap directly with Outer Vision's Rock Legends and AEA lines.
Broad incumbents
- Hot Topic: Hot Topic is a large US specialty retailer with broad alternative, band merchandise, and pop-culture apparel assortments. It overlaps with Outer Vision's Rock Legends line but serves a much wider audience and operates extensive physical retail rather than a focused niche.
Emerging players
- Alchemy Gothic: Alchemy Gothic (Alchemy Carta) is a UK-based gothic and alternative brand specializing in jewelry, accessories, and select apparel with a similar dark aesthetic. It shares cultural positioning with Outer Vision's Alchemy England Apparel sub-brand but leads with jewelry rather than apparel.
Others
- Spreadshirt: Spreadshirt is a global print-on-demand and custom apparel platform enabling creators to design and sell band- and alternative-themed merchandise. It is comparable to Outer Vision's private label and on-demand printing capabilities, though it operates a marketplace model rather than a branded house.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Outer Vision social profiles
Digital presenceOuter Vision compliance and trust
Trust signalCompliance1 record
Outer Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outer Vision leadership team
Management profileNumber of profiles
Outer Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outer Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outer Vision
What does Outer Vision do?
Outer Vision designs, develops, and prints alternative fashion apparel, selling directly to consumers via its own e-commerce storefront under the Alchemy England Apparel (AEA) sub-brand and an exclusive Rock Legends collection of officially licensed merchandise for Motörhead, Iron Maiden, Megadeth, Five Finger Death Punch, and Judas Priest. The company applies a proprietary vintage garment-dyeing process that gives each piece a unique one-of-a-kind effect, and it also offers private label apparel development services for third-party brands.
Is Outer Vision a public or private company?
Outer Vision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outer Vision founded?
Outer Vision was founded in 1994. It employs 11 to 50 people.
Where is Outer Vision based?
Outer Vision is headquartered in Riudellots De La Selva, Spain, in the Europe region.
How does Outer Vision make money?
One revenue line is on record: direct E-commerce Sales.
Who are Outer Vision's main competitors?
Direct peers on record are EMP, Disturbia, Killstar, Spiral Direct, Blackcraft Cult, Dolls Kill and Truffle Shuffle. Hot Topic is listed as a broad incumbent. Alchemy Gothic is listed as an emerging player. Spreadshirt is listed as an others.
Does Outer Vision have an API?
No public API is recorded for Outer Vision.