What DNA Worldwide does

DNA Worldwide Group Holdings Ltd is a privately held UK-based DNA testing laboratory headquartered in Frome, Somerset, founded circa 2006 and operating through its wholly owned subsidiary DNA Legal. The company provides genetic testing services across six product verticals: paternity testing (home, legal, and non-invasive prenatal from 9 weeks gestation), extended family relationship testing (sibling, grandparent, aunt/uncle, identical twin), UKBA-approved immigration DNA testing across 200+ countries, drug and alcohol testing via hair/nail/urine (covering up to 12 months of history), ancestry testing, and pet DNA breed testing. Its core technology analyzes short tandem repeat (STR) markers, examining 21-68 markers per test versus an industry standard of 16, with all tests run independently twice to verify results. The company claims resolution capability for complex relationships up to the 5th cousin level.

The business model combines direct-to-consumer e-commerce for home test kits (priced from approximately £150) with a professional services model for legal and immigration testing (legal paternity test priced at £388.80), where accredited nurses and doctors collect samples under chain-of-custody protocols. Revenue streams include home kit sales, legal testing fees, immigration testing, drug/alcohol testing, and an affiliate/reseller arrangement with Living DNA for ancestry kits. Distribution combines online ordering and phone sales for consumers with a global clinic network and field nurse/doctor network for legal work. The company operates across primary UK markets and serves immigration testing clients in over 200 countries, supported by ISO 9001, ISO 27001, and ISO/IEC 17025 certifications plus UK Ministry of Justice Section 20 approval.

Name

DNA Worldwide

Legal name

DNA Worldwide Group Holdings Ltd

Website

https://dna-worldwide.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

DNA Worldwide is a UK-based private DNA testing laboratory offering paternity, extended family, immigration (UKBA-approved), drug and alcohol, ancestry, and pet DNA testing services directly to consumers and legal clients via a global clinic network.

Ownership category

akta.pro rank

Product category

DNA Testing Services

NAICS

Medical and Diagnostic Laboratories (6215), Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Testing Laboratories (8734)

akta.pro primary industry

Genetic & Prenatal Testing Laboratories (HLAFAMAH)

akta.pro secondary industries

Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD), Genomic Testing & Genetic Evaluation Services (AFAEAJAC)

Keywords

• DNA paternity testing
• Genetic relationship testing
• Immigration DNA testing
• Drug and alcohol testing
• Ancestry DNA testing

Headquarters

HQ city

Frome

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Home DNA Testing Kits: One-time purchase of DNA testing kits for paternity, family, ancestry, and pet testing. Kits are barcoded and customized per client. Revenue recognized upon kit delivery and sample submission.
2. Legal DNA Testing Services: Professional sample collection by accredited nurses/doctors with chain-of-custody documentation for court-admissible results. Includes case management support and appointment coordination globally.
3. Immigration DNA Testing: UKBA-approved DNA testing services for immigration purposes across over 200 countries, requiring certified sample collection procedures.
4. Drug & Alcohol Testing: Hair, nail, and urine testing services for workplace and family law applications, providing up to one year of consumption history.
5. Ancestry Testing Partnership: Reseller partnership with Living DNA for ancestry testing kits. DNA Worldwide acts as distributor for the 3-in-1 ancestry test covering family, fatherline, and motherline ancestry.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

DNA Worldwide provides DNA testing services including home paternity tests, court-admissible legal paternity tests, prenatal non-invasive paternity testing, extended family relationship testing (siblingship, grandparent, aunt/uncle, identical twin, maternity), UKBA-approved immigration DNA testing across 200+ countries, drug and alcohol testing via hair/nail/urine, ancestry testing in partnership with Living DNA, and pet DNA breed identification. Testing is conducted in ISO/IEC 17025 accredited laboratories with 21-68 DNA markers analyzed (vs. industry standard 16).

Product overview

DNA Worldwide is a UK-based DNA testing laboratory offering a comprehensive portfolio of genetic testing services organized across six main categories: paternity and family relationship testing (including home, legal, and prenatal options), extended family DNA analysis (siblingship, grandparentage, twin testing), immigration DNA testing approved by UKBA and embassies, drug and alcohol testing services (hair, nail, urine), ancestry DNA testing through Living DNA partnership, and pet DNA breed testing. The company distinguishes itself by testing up to 68 DNA markers compared to the industry standard of 16, with results typically delivered in 3-5 business days. Services range from consumer peace-of-mind home testing kits to court-admissible legal testing with documented chain-of-custody.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Paternity Test At-home cheek-swab DNA test that establishes biological fatherhood for peace-of-mind purposes with 99.9%+ accuracy and results not intended for legal proceedings. Targets individuals seeking discreet personal confirmation of paternity.
• Prenatal Non-Invasive Paternity Test Blood-based non-invasive prenatal paternity test that analyzes fetal DNA in the maternal bloodstream from 9 weeks gestation, with samples collected by an approved nurse at home or clinic. Targets expectant mothers seeking pre-birth paternity confirmation.
• Legal Paternity Test Court-admissible paternity test with professional sample collection by accredited nurse or doctor, full chain-of-custody documentation, and a £99 deposit option. Targets individuals needing legal evidence for court, child custody, or birth certificate proceedings.
• Home Maternity Test Home cheek-swab DNA test establishing biological maternity between a child and potential mother for peace-of-mind purposes. Targets individuals seeking personal confirmation of biological maternity.
• Sibling DNA Test DNA test that determines whether siblings share one or both biological parents, distinguishing full from half siblingship. Targets individuals needing conclusive sibling relationship evidence when direct parental testing is unavailable.
• Aunt and Uncle DNA Test Extended family DNA test that establishes biological relationships between a child and potential aunts or uncles when parents are unavailable for testing. Targets individuals in adoption reunion scenarios or absent-parent cases.
• Grandparent DNA Test Extended family DNA test examining 68 genetic markers to establish biological relationship between a child and potential grandparents when parents are unavailable. Targets families needing indirect lineage evidence for legal or personal purposes.
• Identical Twin DNA Test Zygosity DNA test that analyzes specific genetic markers to determine whether twins are monozygotic (identical) or dizygotic (fraternal). Targets individuals needing medical, research, or curiosity-driven twin classification.
• Immigration Paternity Test UKBA and embassy-approved DNA test establishing biological paternity for immigration applications, with professional sample collection coordinated across 200+ countries. Targets immigration applicants and legal representatives handling family-reunification cases.
• Immigration Maternity DNA Test Legal DNA test establishing maternity relationships for immigration documentation and visa applications, with embassy-compliant sample collection procedures. Targets immigration applicants needing maternity evidence for cross-border family reunification.
• Immigration Sibling Test Immigration-focused DNA test establishing sibling relationships for visa or family-reunification cases when biological parents are unavailable. Targets immigration applicants requiring indirect biological evidence accepted by embassies and the UKBA.
• Hair Drug Testing Service Laboratory analysis of hair samples that detects drug metabolite patterns providing up to 12 months of historical substance use for legal or workplace purposes. Targets legal professionals, employers, and family court participants needing retrospective substance evidence.
• Hair Alcohol Testing Service Hair follicle analysis providing 3-6 month history of alcohol consumption patterns for court, family law, or workplace testing. Targets legal professionals, employers, and individuals needing retrospective abstinence evidence.
• Legal Highs and Designer Drugs Test Specialized testing for novel psychoactive substances and synthetic drugs not captured by standard drug panels, with results suitable for legal review. Targets workplaces and family court cases requiring screening for legal-highs and designer substances.
• Family Ancestry Test (Living DNA partnership) Autosomal DNA ancestry test developed in partnership with Living DNA, analyzing autosomal DNA to break down ancestry across up to 80 worldwide regions (including 21 in Britain and Ireland), with results delivered in 10-12 weeks and free lifetime updates included. Targets individuals seeking to explore their genetic heritage and ancestral migration.
• Fatherline Ancestry Test Y-chromosome DNA test analyzing over 21,000 markers to trace paternal ancestry and haplogroup membership, available to male customers only. Targets male consumers interested in deep paternal lineage and haplogroup classification.
• Motherline Ancestry Test Mitochondrial DNA test examining over 4,000 markers to trace maternal ancestry and haplogroup lineage, available to both male and female customers. Targets consumers researching deep maternal ancestry and haplogroup inheritance.
• Pet DNA Breed Testing Dog DNA breed identification test analyzing 321 genetic markers to identify pure breed composition across 185+ breeds, with results delivered in 4-6 weeks and a 5-generation family tree included. Targets dog owners seeking breed verification, mixed-breed identification, or pedigree documentation for show dogs.

Quantifiable outcome

• Up to 99.9999% positive paternity proof accuracy
• +7 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Living DNAcoreStrategic or Co-development PartnerDNA Worldwide partnered with Living DNA to offer ancestry testing services. This collaboration leverages Living DNA's 3-in-1 ancestry test developed with over 100 world leading experts. The test offers twice the detail of other ancestry tests, covering family ancestry across 80+ worldwide regions, fatherline ancestry analyzing 21,000+ Y-chromosome areas, and motherline ancestry examining 4,000+ mtDNA areas. DNA Worldwide acts as a distributor for these tests with free lifetime updates to results.
• Eurofins Medigenomix ForensikcoreTechnology or IntegrationDNA Worldwide's laboratory services for Section 20 DNA Testing are handled directly by Eurofins Medigenomix. DNA Legal, a brand of Eurofins Medigenomix Forensik, provides UKBA-approved immigration DNA testing services. Eurofins Medigenomix is Ministry of Justice approved under Section 20 of the Family Courts Act for legal DNA testing.
• London Clinic Network PartnerssupportingChannel Partner/ Reseller/ DistributorDNA Worldwide works with professional sample collection networks including nurses, doctors, and clinic facilities for legal DNA testing. The London clinic and similar facilities across the UK and globally provide professional sample collection with chain-of-custody documentation required for court-admissible results.
• Dr Pascal KintzsupportingTechnology or IntegrationHead of Toxicology and world leading expert providing expert review and analysis of drug and alcohol test results. Evaluates hair drug test samples and provides expert opinion on test outcomes for legal and workplace testing cases.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Living DNA: UK ancestry and relationship DNA testing provider that is simultaneously a partner (ancestry reseller) and a competitor on direct relationship and ancestry testing.
• DNA Diagnostics Center (DDC): Established US-headquartered DNA testing laboratory offering paternity, relationship, immigration, and ancestry tests with global chain-of-custody legal capability — comparable product scope and accreditation profile.
• AlphaBiolabs: UK-based accredited laboratory offering paternity, relationship, drug, alcohol, and immigration DNA testing with similar chain-of-custody legal workflows and a comparable headcount footprint.
• EasyDNA: Globally distributed direct-to-consumer and legal DNA testing company with a near-identical product mix across paternity, relationship, immigration, ancestry, and pet DNA testing — the closest like-for-like competitor to DNA Worldwide.

Broad incumbents

• 23andMe: Large-scale US consumer genetics platform dominant in DTC ancestry and health; competes for the same end-customer search and brand expectation even though its core focus is ancestry/health rather than legal paternity.
• Ancestry (AncestryDNA): Largest global consumer ancestry DNA testing service with the deepest proprietary genetic database; sets pricing and brand expectations in the ancestry segment where DNA Worldwide resells Living DNA.
• MyHeritage DNA: Global genealogy-focused DNA testing platform offering ancestry and relationship testing with strong European user base, overlapping with DNA Worldwide's target customer segments.
• Wisdom Panel: Mars Petcare-owned dog DNA breed and health testing service with the largest pet genetic database globally; directly competes with DNA Worldwide's pet DNA testing line at a much greater marketing and R&D scale.

Others

• Eurofins Medigenomix Forensik: Forensic and parentage DNA testing brand of Eurofins — operates DNA Legal, the partner entity that delivers DNA Worldwide's Section 20 court-admissible work; functionally both a partner and a tier-1 competitor in legal DNA.

Regional players

• Identilab: Australia-based NATA-accredited DNA testing laboratory offering paternity and relationship tests comparable to DNA Worldwide, but primarily serving Australian and Asia-Pacific immigration cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dnaworldwide
• Facebookfacebook.com/dnaworldwide
• LinkedInlinkedin.com/company/dna-worldwide-group-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNA Worldwide