Simply Color Lab

What Simply Color Lab does

Simply Color Lab is a professional photography print laboratory headquartered in Henderson, Nevada, serving professional photographers across the United States and Canada. Operating from a 45,000 sq ft production facility with 60+ employees, the company produces custom, archival-grade photo prints across a broad product portfolio spanning MetalPrints, Canvas (Gallery Wraps, Float Wraps, Wrap Blocks, Clusters, Non-Stretched), Heritage Wood (Prints, Clusters, Accordions, Letters & Numbers), Fine Art (Acrylic, Hahnemuhle and Traditional papers), Floating Frames, and proprietary SCL Exclusives (3D Collages, Image Pops, Album Blocks). Production runs on digital inkjet technology using Epson SureColor P10000 and S80600 large-format printers with UltraChrome inks rated for 85-100+ year archival life, with no chemical processes involved.

The company operates a pro-only go-to-market: every customer registration must be approved as a professional photographer, and orders are placed through either Simply Color ROES, a downloadable Windows-based professional ordering system with the full product catalog and custom sizing, or Simply Color Lite, a simpler browser-based ordering portal. Pricing is per-unit, pay-as-you-go across SKUs ranging from a few dollars for mounting accessories up to roughly $537 for premium Canvas Clusters. The company differentiates through handcrafted production by skilled artisans, free color correction on Fine Art and Canvas prints, 100+ year archival warranties, and white-label drop-shipping to end clients with no Simply Color Lab branding on packaging or invoices.

Revenue is generated primarily from one-time physical product purchases (across metal, canvas, wood, acrylic, fine art, and exclusive formats) supplemented by professional services revenue from retouching, Photoshop work, and split image setup at a flat $25 fee. The company also owns ShootQ, a photography business management SaaS platform acquired in 2015, extending revenue surface into photographer workflow software. Founded in 2005 as Simply Canvas from $50 of founder capital and rebranded/expanded as Simply Color Lab in 2009, the company remains privately held and founder-owned with no disclosed external investment.

Name

Simply Color Lab

Legal name

Simply Color Lab

Website

https://simplycolorlab.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Simply Color Lab is a privately held professional photo printing lab in Henderson, Nevada, serving professional photographers in the U.S. and Canada with custom archival prints across metal, canvas, wood, acrylic, and fine art mediums, plus photographer workflow software via ShootQ.

Ownership category

akta.pro rank

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Photo Print Products: One-time purchase of custom photo prints on various premium mediums including metal, canvas, wood, acrylic, and fine art papers. Products are handcrafted and priced per unit based on size, finish, and material.
2. Professional Services: Color correction (free on Fine Art and Canvas prints), retouching and Photoshop work available for additional fees. Split image set-up service with digital proof for $25 flat fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Simply Color Lab is a professional photo printing lab that manufactures and sells custom photo prints on premium mediums—including metal, canvas, wood, acrylic, and archival fine art papers—to verified professional photographers across North America. Products are produced using Epson SureColor large-format inkjet printers with UltraChrome inks and offered with handcrafted finishing, free color correction, drop-shipping to end clients, and ordering through proprietary ROES software or the Simply Color Lite online portal.

Product overview

Simply Color Lab is a professional photo printing lab serving professional photographers, offering a comprehensive portfolio of print products organized into core categories: Metal Prints (aluminum-based gallery prints up to 48x96"), Canvas Products (Gallery Wraps, Float Wraps, Canvas Wrap Blocks, Canvas Clusters, and Non-Stretched Canvas featuring hand-stretched and printed poly-cotton blend canvas with giclee printing), Wood Products (Heritage Wood Prints, Clusters, Accordions, and Letters & Numbers with Fine Art paper mounted to wood in Heirloom or Legacy finishes), Fine Art Products (Acrylic Prints and archival-quality Fine Art Prints on Hahnemuhle or Traditional papers), Custom Framing (Floating Frames), and SCL Exclusives (3D Collages, Image Pops, and Album Blocks). The company also offers mounting and matting add-ons. Two proprietary ordering platforms—Simply Color ROES (full professional software) and Simply Color Lite (simplified online ordering)—enable customers to place orders. All products are produced using Epson SureColor large-format inkjet printers with Ultrachrome inks rated for 100+ year archival life.

Differentiator

Problem solved

Functional benefit

Products and services

• MetalPrints High-quality aluminum metal prints designed for gallery display, available in custom sizes up to 48x96 inches with various mounting and hanging options. Targeted at professional photographers delivering premium wall art to clients.
• Canvas Gallery Wraps Traditional hand-stretched canvas prints around custom hardwood frames, available in over 5,000 sizes with depths of 3/4 inch, 1.5 inch, and 2.5 inch, and border wrap options including natural wrap, solid border, or digital stretch.
• Canvas Float Wraps Slim canvas prints that float 1/2 inch away from the wall, featuring hidden wooden hanging cleats or visible metal hardware for a modern floating effect.
• Canvas Wrap Blocks Sturdy canvas prints with a solid surface base (Masonite) rather than hollow frame, wrapped with satin finish canvas and hand-sprayed UV coating, available in sizes from 6x6 to 30x40 inches.
• Canvas Clusters Multi-panel canvas displays combining 2-9 individual canvas prints in 13 custom design layouts, available in traditional (1.5 inch depth) or 3D options with varying depths, offered at 20% discount off regular prices.
• Non-Stretched Canvas Rolled canvas prints that are not mounted on frames, available as flat prints or mounted on Masonite, ranging from 6x6 to 60x480 inches including custom sizes.
• Heritage Wood Prints Proprietary Fine Art paper mounted directly to 3/4 inch wood with hand-sanded corners, available in Heirloom (distressed beveled edges) or Legacy (straight edge with laminate) finishes, in Square, Rectangle, Circle, Hexagon, and Oval shapes.
• Heritage Wood Clusters Multi-photo wood print arrangements combining multiple Heritage Wood prints in 36 different layout options, available in Standard or Rustic (with twine hanger) versions.
• Heritage Wood Accordions Hinged multi-panel wood prints with oiled bronze hinges between panels, featuring Fine Art paper mounted to wood with hand-sanded corners in 6x6, 8x8, and 8x10 inch sizes.
• Heritage Wood Letters & Numbers Custom wall display letters and numbers in 5 font styles (Round, Square, Plain Jane, Happy), available in 16 inch or 24 inch heights with Heirloom or Legacy finishes.
• Acrylic Prints High-end acrylic photo prints with scratch resistance and anti-reflective surface, available in multiple mounting options including metal prints, canvas mounts, and fine art mounts.
• Fine Art Prints Professional photo prints on archival-quality papers including Hahnemuhle (German Etching, Torchon, Photo Rag, Baryta, Bamboo) and Traditional (Luster, Gloss, Linen, Metallic) options, rated to last 85-100 years.
• Floating Frames Hand-crafted solid wood frames designed for canvas and metal prints, leaving 1/2 inch space between the print and frame edge for a three-dimensional look, available in various styles and colors.
• 3D Collages Exclusive SCL three-dimensional collage displays combining multiple photos in artistic arrangements with 3D depth effects.
• Image Pops Distinctive SCL Exclusive photo display product available in Canvas Mount Wraps, Fine Art Mounts, and Metal Prints with dimensional mounting effects.
• Album Blocks Hinged SCL Exclusive square photo blocks displaying images in a compact, freestanding album-like format.
• Metal Clusters Multi-photo metal print arrangements combining multiple aluminum prints in coordinated cluster layouts.
• Simply Color ROES Professional-grade downloadable ordering software (Windows installer) offering complete product catalog access including all standard and custom sizes, complete product availability, and full ordering management for verified professional photographers.
• Simply Color Lite Simple browser-based online ordering system with standard sizes and limited product availability for basic ordering needs by professional photographers.

Quantifiable outcome

• Archival print lifespan of 85-100 years
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Loxley Colour: UK-based professional photo lab offering similar pro-tier print products (canvas, fine art, photographic prints) but primarily serving photographers in the UK and Europe rather than North America.

Direct peers

• Black River Imaging: US professional photo lab offering metal prints, canvas wraps, and acrylic products to photographers, overlapping with Simply Color Lab's premium substrate categories.
• Bay Photo: One of the largest US professional photo print labs, offering metal prints, canvas wraps, acrylic, fine art papers, and proprietary wood products to professional photographers with a similar ROES-style ordering model.
• White House Custom Colour (WHCC): Long-established US pro photo lab serving professional photographers with metal prints, canvas, albums, cards, and a comparable range of premium substrates and finishes.
• Miller's Professional Imaging: Pro-focused printing service for professional photographers offering metal prints, canvas, albums, and a wide range of print products through its own ordering system; serves the same North American pro customer base.
• Nations Photo Lab: US pro photo lab offering metal, canvas, acrylic, and fine art prints to professional photographers with a similar ROES-style professional ordering workflow.
• ProDPI: Pro Digital Imaging specializes in giclée and large-format fine art prints for professional photographers and fine art reproduction, comparable to Simply Color Lab's fine art and metal print offerings.
• Richard Photo Lab: Hollywood-based professional photo lab with a long history of serving commercial and editorial photographers, offering comparable custom print products and color-managed workflow.

Broad incumbents

• SmugMug: Broader photo platform (parent of Miller's and SmugMug Pro Lab) that offers professional print lab services alongside consumer photo storage, sharing, and print products; an incumbent with overlapping capabilities across a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SimplyColorLab
• Facebookfacebook.com/SimplyColorLab
• LinkedInlinkedin.com/company/simply-postcards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Color Lab