Koncept
Koncept is a Stockholm-based architecture and interior design firm serving enterprise clients across hospitality, office, retail, and residential sectors in the Nordics and internationally; as of January 2026 it operates as AFRY Architects following merger with five other Nordic design brands.
- Company typePrivate
- Founded1996
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Koncept does
Koncept is a Stockholm-based architecture and interior design firm founded in 1996 that delivered project-based professional services spanning hospitality, office/corporate, retail, and residential sectors across the Nordic region and internationally. Its core service lines cover architecture, interior architecture, exterior design, concept development, urban planning, light design, and acoustics, executed for enterprise clients including Scandic Hotels, SEB, Klarna, Deloitte, Åhléns, Urban Outfitters, Kungsleden, Acne Studios, Tiger of Sweden, and Fortnox. The firm operated independently with 51-100 employees until January 2026, when it was integrated into AFRY Architects alongside Gottlieb Paludan Architects, sandellsandberg arkitekter, Efterklang, Light Bureau, and AFRY Ark Studio, forming a combined Nordic design organization of approximately 500 architects and designers under AFRY's corporate umbrella.
Revenue is generated through project-based professional services engagements, with pricing determined by scope, complexity, and client requirements; no publicly disclosed pricing or standard rate cards exist. Go-to-market is direct enterprise field sales, leveraging a portfolio-driven marketing approach (website, Instagram, LinkedIn) and a deep repeat-client base in Nordic hospitality and corporate real estate. The firm delivered documented commercial outcomes including tripled sales after a retail concept renovation, sales projections exceeded by over 50% on a department-store opening weekend, and a Forum Prize 2000 award for best interior. Post-merger, AFRY Architects operates as a unified multi-brand platform with cross-sell potential across six design disciplines and continued service to Koncept's existing Nordic and international clients.
Koncept firmographics
Firmographics- Name
- Koncept
- Legal name
- Koncept
- Website
- https://koncept.se
- Company type
- Private
- Founded year
- 1996
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Koncept is a Stockholm-based architecture and interior design firm serving enterprise clients across hospitality, office, retail, and residential sectors in the Nordics and internationally; as of January 2026 it operates as AFRY Architects following merger with five other Nordic design brands.
- Ownership category
- akta.pro rank
Koncept industry classification
Industry- Product category
- Architecture and Interior Design Services
- NAICS
- Architectural Services (541310), Interior Design Services (54141), Interior Design Services (541410), Landscape Architectural Services (54132), Other Specialized Design Services (54149), Architectural, Engineering, and Related Services (5413)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Industrial/Product & Furniture Design (BPAHAKAM), Landscape Architecture & Site Design (BPAHAKAC)
Keywords
Where Koncept is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Koncept business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architecture and Interior Design Services: Project-based professional services for architecture, concept development, interior design, and exterior design. Projects span hospitality, office, retail, residential, and mixed-use developments across Nordic and international markets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Koncept product offering
Product offeringCore offering
Koncept is a Stockholm-based architecture and interior design firm delivering comprehensive design services including architecture, interior architecture, concept development, and specialized services such as lighting design and acoustics for hospitality, office, retail, and residential projects. As of January 2026, the firm operates under AFRY Architects, a unified Nordic organization of approximately 500 architects and designers serving enterprise clients in the Nordics and internationally.
Product overview
Koncept is an architecture and interior design firm offering comprehensive design services. As of January 2026, the company has transitioned to operate under AFRY Architects, joining a collective organization of approximately 500 architects and designers. The company provides a unified portfolio of services including architecture, urban development, landscape design, interior and workplace design, product and industrial design, light design, and acoustics and sound design. Projects span multiple sectors including hospitality (hotels, restaurants, bars), office/commercial, retail, and residential. The company has executed over 100+ project portfolios for clients including Scandic Hotels, Tiger of Sweden, Åhléns, Acne Studios, Klarna, Deloitte, SEB, and various international brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Services
- Interior Architecture
- Concept Development
- Hospitality Design
- Retail Design
- Office and Workplace Design
- Residential Design
- Light Design
- Acoustics and Sound Design
Quantifiable outcome
- Stockholm Quality Outlet - Sweden's first and largest outlet for premium brands
- +3 more outcomes
Companies that use Koncept
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Koncept technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Koncept partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AFRY Architects (Parent Organization)coreAs of January 2026, Koncept has been integrated into AFRY Architects along with Gottlieb Paludan Architects, sandellsandberg arkitekter, Efterklang, Light Bureau, and AFRY Ark Studio. This creates a unified organization of approximately 500 architects and designers serving Nordic and international markets.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Koncept competitors and assessment
Company assessmentDirect peers
- White Arkitekter: One of the largest Nordic architecture firms with strong presence across Sweden, Norway, and Denmark. Directly comparable as a multi-disciplinary architecture and interior design practice serving enterprise clients in hospitality, office, retail, and public-sector projects.
- Wingårdhs: Stockholm-based architecture and interior design studio recognized for Scandinavian design identity across hospitality, workplace, and cultural projects. Closely comparable to Koncept in craft, scale, and enterprise client mix in the Nordics.
- Tengbom: Swedish architecture and interior design firm specializing in offices, hotels, retail, and residential. Comparable peer with similar enterprise design focus and Nordic footprint.
- Arkitema (COWI): Danish-Norwegian architecture firm now part of COWI, serving office, residential, healthcare, and urban planning clients. Comparable as a multi-disciplinary Nordic design practice with similar service portfolio and enterprise clients.
- Gottlieb Paludan Architects: Danish architecture studio specializing in hospitality, retail, and experience design. Now a sister firm under AFRY Architects; directly comparable for its hospitality and retail design focus.
Broad incumbents
- 3XN / GXN: Large Danish architecture and innovation firm with global footprint and a strong interior design and workplace practice. Comparable as a Nordic-rooted design firm serving enterprise hospitality, cultural, and commercial clients.
- Snøhetta: Norwegian-origin global architecture, interior, and brand design studio known for landmark hospitality, cultural, and workplace projects. Comparable as a Nordic design firm with strong brand identity and international project reach.
- BIG (Bjarke Ingels Group): Danish-headquartered global architecture and design practice operating across hospitality, commercial, and urban projects. Comparable as a Nordic design firm with international enterprise client base.
- Gensler: Global design and architecture firm with deep workplace, hospitality, and retail practices. Comparable as a broad incumbent competing for the same enterprise client engagements at greater scale.
- Schmidt Hammer Lassen (Perkins&Will): Danish-rooted architecture firm now part of Perkins&Will, with strong cultural, commercial, and public-sector portfolio. Comparable as a Nordic design firm with international reach and enterprise-grade capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Koncept social profiles
Digital presenceKoncept financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koncept leadership team
Management profileNumber of profiles
Koncept funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koncept M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koncept
What does Koncept do?
Koncept is a Stockholm-based architecture and interior design firm delivering comprehensive design services including architecture, interior architecture, concept development, and specialized services such as lighting design and acoustics for hospitality, office, retail, and residential projects. As of January 2026, the firm operates under AFRY Architects, a unified Nordic organization of approximately 500 architects and designers serving enterprise clients in the Nordics and internationally.
Is Koncept a public or private company?
Koncept is a private company. It is classified as corporate owned and is currently acquired.
When was Koncept founded?
Koncept was founded in 1996. It employs 51 to 100 people.
Where is Koncept based?
Koncept is headquartered in Stockholm, Sweden, in the Europe region.
How does Koncept make money?
One revenue line is on record: architecture and Interior Design Services.
Who are Koncept's main competitors?
Direct peers on record are White Arkitekter, Wingårdhs, Tengbom, Arkitema (COWI) and Gottlieb Paludan Architects. Broad incumbents are 3XN / GXN, Snøhetta, BIG (Bjarke Ingels Group), Gensler and Schmidt Hammer Lassen (Perkins&Will).
Does Koncept have an API?
No public API is recorded for Koncept.
What industry is Koncept in?
Koncept's product category is Architecture and Interior Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541310.