Koncept

What Koncept does

Koncept is a Stockholm-based architecture and interior design firm founded in 1996 that delivered project-based professional services spanning hospitality, office/corporate, retail, and residential sectors across the Nordic region and internationally. Its core service lines cover architecture, interior architecture, exterior design, concept development, urban planning, light design, and acoustics, executed for enterprise clients including Scandic Hotels, SEB, Klarna, Deloitte, Åhléns, Urban Outfitters, Kungsleden, Acne Studios, Tiger of Sweden, and Fortnox. The firm operated independently with 51-100 employees until January 2026, when it was integrated into AFRY Architects alongside Gottlieb Paludan Architects, sandellsandberg arkitekter, Efterklang, Light Bureau, and AFRY Ark Studio, forming a combined Nordic design organization of approximately 500 architects and designers under AFRY's corporate umbrella.

Revenue is generated through project-based professional services engagements, with pricing determined by scope, complexity, and client requirements; no publicly disclosed pricing or standard rate cards exist. Go-to-market is direct enterprise field sales, leveraging a portfolio-driven marketing approach (website, Instagram, LinkedIn) and a deep repeat-client base in Nordic hospitality and corporate real estate. The firm delivered documented commercial outcomes including tripled sales after a retail concept renovation, sales projections exceeded by over 50% on a department-store opening weekend, and a Forum Prize 2000 award for best interior. Post-merger, AFRY Architects operates as a unified multi-brand platform with cross-sell potential across six design disciplines and continued service to Koncept's existing Nordic and international clients.

Name

Koncept

Legal name

Koncept

Website

https://koncept.se

Company type

Private

Founded year

1996

Operating status

Acquired

Headcount range

51–100 employees

Short description

Koncept is a Stockholm-based architecture and interior design firm serving enterprise clients across hospitality, office, retail, and residential sectors in the Nordics and internationally; as of January 2026 it operates as AFRY Architects following merger with five other Nordic design brands.

Ownership category

akta.pro rank

Product category

Architecture and Interior Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141), Interior Design Services (541410), Landscape Architectural Services (54132), Other Specialized Design Services (54149), Architectural, Engineering, and Related Services (5413)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Architecture services
• Interior design
• Concept development
• Hospitality design
• Workplace design

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architecture and Interior Design Services: Project-based professional services for architecture, concept development, interior design, and exterior design. Projects span hospitality, office, retail, residential, and mixed-use developments across Nordic and international markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Koncept is a Stockholm-based architecture and interior design firm delivering comprehensive design services including architecture, interior architecture, concept development, and specialized services such as lighting design and acoustics for hospitality, office, retail, and residential projects. As of January 2026, the firm operates under AFRY Architects, a unified Nordic organization of approximately 500 architects and designers serving enterprise clients in the Nordics and internationally.

Product overview

Koncept is an architecture and interior design firm offering comprehensive design services. As of January 2026, the company has transitioned to operate under AFRY Architects, joining a collective organization of approximately 500 architects and designers. The company provides a unified portfolio of services including architecture, urban development, landscape design, interior and workplace design, product and industrial design, light design, and acoustics and sound design. Projects span multiple sectors including hospitality (hotels, restaurants, bars), office/commercial, retail, and residential. The company has executed over 100+ project portfolios for clients including Scandic Hotels, Tiger of Sweden, Åhléns, Acne Studios, Klarna, Deloitte, SEB, and various international brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services
• Interior Architecture
• Concept Development
• Hospitality Design
• Retail Design
• Office and Workplace Design
• Residential Design
• Light Design
• Acoustics and Sound Design

Quantifiable outcome

• Stockholm Quality Outlet - Sweden's first and largest outlet for premium brands
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AFRY Architects (Parent Organization)coreStrategic or Co-development Partner · 1 January 2026As of January 2026, Koncept has been integrated into AFRY Architects along with Gottlieb Paludan Architects, sandellsandberg arkitekter, Efterklang, Light Bureau, and AFRY Ark Studio. This creates a unified organization of approximately 500 architects and designers serving Nordic and international markets.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• White Arkitekter: One of the largest Nordic architecture firms with strong presence across Sweden, Norway, and Denmark. Directly comparable as a multi-disciplinary architecture and interior design practice serving enterprise clients in hospitality, office, retail, and public-sector projects.
• Wingårdhs: Stockholm-based architecture and interior design studio recognized for Scandinavian design identity across hospitality, workplace, and cultural projects. Closely comparable to Koncept in craft, scale, and enterprise client mix in the Nordics.
• Tengbom: Swedish architecture and interior design firm specializing in offices, hotels, retail, and residential. Comparable peer with similar enterprise design focus and Nordic footprint.
• Arkitema (COWI): Danish-Norwegian architecture firm now part of COWI, serving office, residential, healthcare, and urban planning clients. Comparable as a multi-disciplinary Nordic design practice with similar service portfolio and enterprise clients.
• Gottlieb Paludan Architects: Danish architecture studio specializing in hospitality, retail, and experience design. Now a sister firm under AFRY Architects; directly comparable for its hospitality and retail design focus.

Broad incumbents

• 3XN / GXN: Large Danish architecture and innovation firm with global footprint and a strong interior design and workplace practice. Comparable as a Nordic-rooted design firm serving enterprise hospitality, cultural, and commercial clients.
• Snøhetta: Norwegian-origin global architecture, interior, and brand design studio known for landmark hospitality, cultural, and workplace projects. Comparable as a Nordic design firm with strong brand identity and international project reach.
• BIG (Bjarke Ingels Group): Danish-headquartered global architecture and design practice operating across hospitality, commercial, and urban projects. Comparable as a Nordic design firm with international enterprise client base.
• Gensler: Global design and architecture firm with deep workplace, hospitality, and retail practices. Comparable as a broad incumbent competing for the same enterprise client engagements at greater scale.
• Schmidt Hammer Lassen (Perkins&Will): Danish-rooted architecture firm now part of Perkins&Will, with strong cultural, commercial, and public-sector portfolio. Comparable as a Nordic design firm with international reach and enterprise-grade capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/koncept-tm
• Instagraminstagram.com/afryarchitects
• Facebookfacebook.com/koncepttm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koncept