ProFunctional

What ProFunctional does

ProFunctional is a Belgian IT services firm headquartered in Kortrijk, founded in 2012, that helps production and manufacturing companies in the Benelux region execute digital transformation projects. As a Microsoft Solutions Partner, the company implements and configures Microsoft Dynamics 365 Business Central (ERP), Microsoft Dynamics 365 CRM, and Microsoft 365 productivity tools, with MESCO as its Manufacturing Execution System (MES) layer for shop floor visibility. Its proprietary three-phase implementation methodology combines business analysis workshops, system configuration and integration, and structured post-go-live training and support, applied specifically to OT/IT convergence challenges in production environments.

The company generates revenue through five streams: (1) consulting and advisory engagements scoped to a client's digital transformation roadmap; (2) project-based ERP, MES, and CRM implementations priced per engagement (not publicly disclosed); (3) recurring OT (operational technology) managed services for a fixed monthly fee; (4) Power BI training programs (Report Creator and Data Modeller modules) at €500 per participant per day; and (5) implementation of complementary Microsoft business apps. Distribution is direct and consultative, anchored in personal consultations, a contact-form-driven website, content marketing (Dutch-language blog covering AI, PEPPOL, NIS2, and manufacturing topics), webinars (with Continia, Phished, and Cyberplan), and trade show participation (notably ABISS 2025 with MESCO).

The named customer base is concentrated in Belgian and Benelux mid-market and enterprise manufacturing — including Tekna (decorative lighting), Fin-Col (textile holding), Above & Beyond (temporary outdoor structures, spanning Belgium, Spain, and the Netherlands), MExT, Progicon (industrial automation), and Additex — with documented outcomes such as 80% efficiency gains and headcount reductions of 60%. In 2025, ProFunctional announced a rebrand to Auxera, consolidating its operations with partner company RAS under a unified brand identity while retaining the same team.

Name

ProFunctional

Legal name

ProFunctional BV

Website

https://profunctional.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

ProFunctional is a Belgian Microsoft Solutions Partner that implements Dynamics 365 Business Central (ERP), MESCO MES, and Dynamics 365 CRM for mid-market and enterprise manufacturing companies in the Benelux, with additional Power BI training and OT managed services. (39 words)

Ownership category

akta.pro rank

Product category

ERP and MES Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Business Schools and Computer and Management Training (6114)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHDAEAHAJ

eSignature, Forms & Digital Workflow Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

Keywords

• ERP implementation services
• Microsoft Dynamics consulting
• Manufacturing execution systems
• CRM implementation services
• Digital transformation consulting

Headquarters

HQ city

Kortrijk

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting & Advisory Services: ProFunctional provides strategic digital transformation advisory and consulting to production companies, starting with thorough process and systems analysis to determine which digital solutions (IoT, MES, data analytics, AI) will have the most impact.
2. ERP, MES & CRM Implementation: ProFunctional implements Microsoft Dynamics 365 Business Central (ERP), MESCO MES, and Dynamics 365 CRM solutions, including configuration, integration, and deployment within existing infrastructure.
3. OT Managed Services: ProFunctional offers operational technology managed services for a fixed monthly fee, proactively maintaining and improving clients' IT infrastructure (as exemplified in the Above & Beyond case).
4. Training Programs: ProFunctional sells in-house training programs for Power BI (Report Creator and Data Modeller modules) at €500 per participant per day, including lunch and technical materials.
5. Business Apps Integration: ProFunctional selects, implements, and configures Microsoft business applications (project management, CRM, time registration, inventory, document management) to streamline daily operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

ProFunctional is a Microsoft Solutions Partner that implements and integrates Microsoft Dynamics 365 Business Central (ERP), MESCO MES, and Microsoft Dynamics 365 CRM for production and manufacturing companies. The company delivers end-to-end digital transformation services — from strategic advisory and process analysis through configuration, integration, training, and long-term optimization. It also sells Power BI training programs, OT managed services, PEPPOL e-invoicing enablement, and Microsoft Copilot integration.

Product overview

ProFunctional is a Microsoft Solutions Partner providing a portfolio of digital transformation services centered around Microsoft technology for production companies. The core offering spans Microsoft Dynamics 365 Business Central (ERP) and Microsoft Dynamics 365 CRM implementations, with MESCO as the MES production layer. These are complemented by Power BI training programs (Report Creator and Data Modeller modules), PEPPOL e-invoicing implementation via Continia, Microsoft Copilot AI integration within Dynamics 365, business apps implementation (project management, inventory, document management), and strategic advisory and consulting services. The company also offers cybersecurity awareness training in partnership with Cyberplan. All solutions are positioned for the production/manufacturing sector, with ProFunctional rebranding to Auxera in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Dynamics 365 Business Central Implementation Implementation and configuration of Microsoft Dynamics 365 Business Central ERP, tailored to production companies' workflows and integrated with existing infrastructure for streamlined processes and operational efficiency.
• MESCO MES Implementation Implementation of MESCO Manufacturing Execution System as a production software solution alongside Business Central ERP, providing real-time production floor visibility, order tracking, and operational control for manufacturing environments.
• Microsoft Dynamics 365 CRM Implementation Implementation of Microsoft Dynamics 365 CRM covering Sales, Marketing, Customer Service, and Field Service modules to strengthen customer relationships, increase satisfaction, and streamline sales and marketing processes.
• Business Apps Implementation Advisory, selection, and implementation of a tailored portfolio of Microsoft business applications — including project management, CRM apps, time tracking, inventory, and document management — that streamline workflows and improve team collaboration.
• Advisory and Consulting Services Strategic digital transformation consulting for production companies, starting with a thorough analysis of processes, systems, and strategic ambitions, then recommending and implementing targeted digital solutions including IoT, MES, data analytics, and AI.
• Power BI Training Programs In-house Power BI training offered in two modules: Report Creator (dashboard building and data visualization) and Data Modeller (data modeling, DAX formulas, and performance optimization). Includes 1 hour of one-on-one follow-up support.
• PEPPOL E-Invoicing Implementation Implementation of PEPPOL e-invoicing within Business Central using certified Access Points such as Continia Document Output, enabling automated conversion to PEPPOL BIS XML format to meet the January 2026 Belgian B2B e-invoicing mandate.
• OT Managed Services Operational technology managed services offered for a fixed monthly fee, proactively maintaining and improving clients' IT infrastructure (exemplified in the Above & Beyond multi-site deployment).
• Cybersecurity Awareness Training Cybersecurity and pentesting information sessions delivered in partnership with Cyberplan, covering modern cyber threats, NIS2 legislation compliance, phishing awareness, and strategies to protect organizations against cyberattacks.
• Microsoft Copilot for Dynamics 365 Integration Integration of Microsoft Copilot as an AI-powered assistant within Dynamics 365 CRM and ERP to automate routine tasks, generate AI-driven insights from real-time data, and improve customer interactions with contextual information.

Quantifiable outcome

• 80% efficiency improvement for a decorative lighting manufacturer (Tekna), driven by connectivity between inventory and production and replacement of paper work orders with digital workflows.
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PhishedminorImplementation/ SI/ Consulting Partner · 1 March 2025Phished is a cybersecurity training provider. ProFunctional collaborated with Phished to deliver a webinar on cyber security awareness training and NIS2 compliance in March 2025. Phished's expertise in phishing awareness training complements ProFunctional's broader IT infrastructure and cybersecurity offering.
• ContiniacoreTechnology or Integration · 1 February 2025Continia is a certified Access Point provider for PEPPOL e-invoicing. ProFunctional partnered with Continia to organize a webinar on e-invoicing capabilities within Business Central (February 2025). ProFunctional recommends Continia's Document Output app for businesses to send and receive PEPPOL-compliant electronic invoices from within Business Central, enabling clients to meet the January 2026 Belgian B2B e-invoicing mandate.
• MicrosoftcoreTechnology or IntegrationProFunctional is a Microsoft Solutions Partner, implementing Microsoft Dynamics 365 Business Central (ERP), Microsoft Dynamics 365 CRM, Microsoft 365, Power BI, and related Microsoft business applications. The Microsoft partner logo appears on the homepage, and ProFunctional is explicitly positioned as a trusted Microsoft partner in digital transformation engagements.
• MESCOcoreTechnology or IntegrationProFunctional implements MESCO MES (Manufacturing Execution System) as a production software solution for manufacturing clients. The two companies co-exhibit at ABISS 2025 (stand 54) and deliver joint live demonstrations of the MESCO MES system to prospective clients. MESCO is positioned as a key MES solution within ProFunctional's portfolio alongside Business Central ERP.
• CyberplanminorImplementation/ SI/ Consulting PartnerCyberplan (represented by Bruno Lambrecht) partners with ProFunctional to deliver free cybersecurity and pentesting info sessions to ProFunctional's clients and prospects. Cyberplan provides the cybersecurity expertise and presentation for these sessions, which are organized by ProFunctional as part of its cybersecurity training offering.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HSO: HSO is a large global Microsoft Dynamics 365 implementation partner with a substantial Belgian presence and a dedicated manufacturing industry practice — directly competing for the same Business Central, CRM, and MES deployment work as ProFunctional.
• delaware Belgium: delaware is a major Belgian-founded Microsoft and SAP consultancy with a strong manufacturing practice across Benelux, directly competing with ProFunctional for ERP, CRM, and digital transformation engagements in the same client base.
• QBS Group: QBS Group is a pan-European Microsoft Dynamics partner distributor and implementation network that supports hundreds of Dynamics 365 resellers — directly comparable as a Microsoft Dynamics channel ecosystem peer.
• Blue10: Blue10 is a Dutch cloud-based Microsoft Dynamics add-on provider for AP automation, document management, and PEPPOL e-invoicing — a regional peer that competes with ProFunctional's Continia-based e-invoicing practice in adjacent geographies.

Broad incumbents

• Cegeka: Cegeka is a large Belgian IT services group with ERP, managed services, and Microsoft capabilities serving manufacturing clients across Benelux — a much broader incumbent that overlaps ProFunctional's ERP and OT managed services offerings.
• KPMG Belgium (Technology & ERP practice): KPMG Belgium's technology consulting practice delivers Microsoft Dynamics ERP implementations and digital transformation for large manufacturing enterprises — a broader incumbent competing for the same upper-mid-market and enterprise manufacturing engagements.

Regional players

• Ordina (now part of Sopra Steria): Ordina is a Dutch IT services provider with Microsoft Dynamics and manufacturing vertical expertise, serving a comparable mid-market client base in the Netherlands — a regional peer rather than direct Belgian competitor.

Others

• MESCO: MESCO is a German Manufacturing Execution System vendor and ProFunctional's technology partner for MES deployments in Belgium — comparable as the underlying technology layer that ProFunctional implements, rather than a direct services competitor.
• Continia: Continia is a Danish Microsoft Dynamics ISV providing Document Output, PEPPOL Access Point, and AP automation solutions — ProFunctional's partner rather than competitor, but a comparable Dynamics ecosystem participant targeting the same e-invoicing compliance wave.

Emerging players

• Integris (formerly TriFinance ICT): Integris is a Belgian Microsoft Dynamics and ERP consultancy serving SME and mid-market manufacturing clients — an emerging player with overlapping target segments and Dynamics 365 delivery capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProFunctBVBA

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProFunctional