USTA Florida

What USTA Florida does

USTA Florida (legal name: United States Tennis Association Florida Section, Inc.) is a 501(c)(3) nonprofit state section of the national United States Tennis Association, founded in 1949 and headquartered in Orlando, Florida. The organization promotes and develops tennis across Florida through adult and youth programs, league and tournament competition, and community outreach initiatives. Core products and services include USTA Leagues (age and NTRP-skill-based divisions for adults 18+), Junior Team Tennis and Junior Tournaments for ages 6-18, the Tennis on Campus collegiate club program, after-school Learn to Play curricula delivered through approved school providers, the National Junior Tennis & Learning (NJTL) network serving under-resourced youth, and adaptive and wheelchair tennis programs. Programming is administered through national USTA platforms including TennisLink (league registration, score reporting, team management) and Net Generation (youth program management), with the NTRP skill-rating system used to match players. The organization also operates the USTA Florida Section Foundation, funded primarily through Florida 'Play Tennis' license plate proceeds and donations, which distributes equipment, program assistance, and facility grants.

USTA Florida serves a diverse customer base across all 67 Florida counties, organized into 8 geographic regions each staffed by Local Adult Play Coordinators and Senior Local Adult Play Coordinators. Primary customer segments include adult recreational and competitive league players, junior players and families, schools and after-school providers, underserved and diverse communities (through AMPLIFY, Tenis Para Todos, NJTL, LGBTQ tennis organizations, and HBCU partnerships), municipal governments and public park systems, and collegiate club tennis programs. The organization has expanded into a Tennis Management division that contracts with municipalities to operate public tennis facilities — including a $695,000 investment in 2024 for the Southern Recreation Center in Palm Coast — representing a new revenue channel beyond traditional membership and program fees.

Revenue mechanics combine individual USTA membership dues (recurring subscription), transaction-based league and tournament registration fees, managed-services revenue from municipal facility contracts, philanthropic grants distributed through the USTA Florida Section Foundation (which are not direct USTA Florida revenue), and event-driven income from sectional championships and community festivals. Distribution is community-led and event-driven, relying on a dense network of volunteer League Captains, NJTL chapters, Community Tennis Associations, after-school provider networks, and university tennis clubs. Marketing reaches members through the ustaflorida.com website, the Here To Serve podcast, a weekly Mailchimp e-newsletter, and active social media channels.

Name

USTA Florida

Legal name

United States Tennis Association Florida Section, Inc.

Website

https://ustaflorida.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

USTA Florida is a 501(c)(3) nonprofit state section of the national USTA that promotes and develops tennis across Florida through adult and youth leagues, tournaments, NJTL programming, adaptive tennis, and a growing municipal facility management division serving all 67 Florida counties.

Ownership category

akta.pro rank

Product category

Sports League Operations

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Tennis Leagues & Team Competitions (MPAKAAAJ), Athletics Facilities & Venue Management (EDALAIAL)

Keywords

• Tennis league operations
• Junior tennis development
• Community tennis programs
• Tournament sanctioning services
• Tennis facility management

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. USTA Membership Dues: USTA Florida operates as a nonprofit state section of the United States Tennis Association. Individual USTA memberships are required for league and tournament participation, with revenue flowing through the national USTA membership system. Members pay annual dues to join.
2. Tennis Facility and Court Fees: Local tennis facilities managed by or partnered with USTA Florida charge court fees, program registration fees, and guest fees for league matches, tournaments, and casual play. These fees support local operations and vary by venue.
3. Municipal Facility Management Contracts: USTA Florida's Tennis Management division provides management services to cities and public facilities for tennis centers, making facility improvements, running programs across all demographics, and leveraging promotional tools. Revenue is generated through contracted management arrangements with municipal governments.
4. USTA Florida Foundation Grants and Donations: The USTA Florida Section Foundation (funded through 'Play Tennis' license plate program and donations) provides equipment grants, program assistance grants, and facility grants. These are philanthropic in nature, supporting youth tennis, adaptive tennis, and community tennis in economically challenged areas — not a revenue-generating stream for USTA Florida itself.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

USTA Florida operates as the Florida state section of the United States Tennis Association, delivering organized tennis programming including adult and youth leagues, sanctioned tournaments, Junior Team Tennis, beginner instruction curricula, and adaptive/wheelchair tennis. The organization manages an 8-region Local Play Coordinator network covering all 67 Florida counties and runs a Tennis Management division that contracts with municipalities for public tennis facility operations.

Product overview

USTA Florida operates as a state-level tennis organization offering a comprehensive portfolio of tennis programs and services. The core offerings include adult and youth tennis programming through USTA Leagues, tournament play (both adult and junior), and the Tennis On Campus college program. The organization delivers beginner programming via the Love to Learn/Play/Roll curriculum system, youth development through Junior Team Tennis and Junior Tournaments, and community engagement through NJTL chapters, After-School programs, and Adaptive/Wheelchair tennis initiatives. Additional services include Public Park Support with facility management capabilities, a network of Local Play Coordinators across 8 regions, and diversity initiatives such as AMPLIFY and Tenis Para Todos. The organization connects with participants through TennisLink (league/tournament management), the NetGeneration app, and various third-party registration platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify: USTA Florida's long-term initiative to engage and amplify Black voices throughout the Florida tennis community through open discussion and outreach to advance racial equality in tennis.
• Tenis Para Todos
• Love to Learn, Play & Roll
• AMPLIFY

Products and services

• USTA Leagues Recreational tennis league program for adults 18+ offering multiple age divisions (18 & Over, 40 & Over, 55 & Over, 65 & Over), Mixed Doubles, Combo, Tri-Level, and Social leagues. Teams are formed by skill level using the NTRP rating system with advancement opportunities to state and national championships.
• Casual Play Programs Drop-in and informal tennis play opportunities including Cardio Tennis fitness sessions and XGLOsive social events for adults seeking non-competitive recreation.
• Love to Learn, Play & Roll Programs Beginner and intermediate tennis programs that combine professional coaching with volunteer ambassador mentoring to transition new players from instruction to match play, using age-appropriate ball types and modified court sizes.
• Adult Tournaments Competitive tournament opportunities for adults including Age Division, NTRP Division, Family Division, and Wheelchair Division events with advancement to state and national championships. Includes NTRP qualifiers, Super Senior Grand Prix, Les Grandes Dames, East Coast Swing, and Florida Cup events.
• Tennis On Campus College tennis club program offering competitive play through the College Championship Series at 11+ Florida universities, with advancement to USTA Campus Championship - Florida Section and ultimately National Campus Championships.
• Junior Tennis Programs Comprehensive youth tennis programming including 10 & Under Play, Junior Team Tennis, and Junior Tournaments for ages 6-18, with skill development pathways and competitive advancement opportunities.
• Junior Team Tennis (JTT) Team tennis league for youth ages 6-18 with local leagues, skill-level divisions (Novice, Intermediate, Advanced), and year-end state championships.
• Junior Tournaments Competitive junior tennis tournaments categorized by levels (Level 1-7) with ranking points and advancement pathways to sectional and national competition.
• High School Tennis Support Resources and support for high school tennis including coach training, grants, no-cut team resources, college recruiting guidance, and FHSAA state championship coordination.
• National Junior Tennis & Learning (NJTL) Free or low-cost tennis and education programming network serving under-resourced youth through NJTL chapters throughout Florida, including Aces In Motion, First Serve Miami, and Malivai Washington Youth Foundation.
• After-School Tennis Program

Quantifiable outcome

• Thousands of under-resourced youth served annually through NJTL network free or low-cost programming
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

13 partnerships are on record, tiered major, core and minor.

• City of Palm Coast, FloridamajorStrategic or Co-development Partner · 1 January 2024USTA Florida invested $695,000 in 2024 to expand the Southern Recreation Center in Palm Coast and prepared a full assessment report and management proposal for tennis and pickleball services. The partnership aims to save taxpayer dollars through nonprofit management of the public recreation center.
• USTA (National)coreStrategic or Co-development PartnerUSTA Florida is the official Florida state section of the United States Tennis Association. As a state section, it operates under the national USTA brand and leverages national platforms including TennisLink, NetGeneration, USTA membership systems, national tournament sanctioning, NTRP rating program, and the Friend at Court rulebook. The national USTA also provides grant funding through the USTA Foundation.
• USTA Florida Section FoundationcoreStrategic or Co-development PartnerThe USTA Florida Section Foundation is the philanthropic arm of USTA Florida, funded primarily through the 'Play Tennis' Florida license plate program and donations. It offers three types of grants: Equipment Grants, Program Assistance Grants, and Facility Grants for youth tennis, adaptive tennis, and community tennis in economically challenged areas. Also funds wheelchair equipment grants.
• Special Olympics FloridacoreStrategic or Co-development PartnerUSTA Florida partners with Special Olympics Florida to deliver adaptive tennis programming for athletes with intellectual disabilities. The partnership includes provider guidelines, training protocols, and event support for Special Olympics tennis competitions throughout Florida.
• Love Serving AutismcoreStrategic or Co-development PartnerLove Serving Autism's mission is to expand life skills and functional communication through multidisciplinary therapeutic tennis instruction for individuals with Autism Spectrum Disorder and developmental challenges. USTA Florida promotes LSA programs and provides provider resources for adaptive tennis delivery.
• YMCAs and Boys & Girls ClubsmajorChannel Partner/ Reseller/ DistributorUSTA Florida partners with YMCAs and Boys & Girls Clubs to deliver after-school tennis programs and NJTL programming. These organizations provide facilities and participant recruitment while USTA Florida provides curriculum, training, equipment, and sometimes stipends.
• National Junior Tennis & Learning (NJTL) ChaptersmajorChannel Partner/ Reseller/ DistributorMultiple NJTL chapters across Florida including Aces In Motion, First Serve Miami, Malivai Washington Youth Foundation, Bullard Family Foundation, Delray Beach Youth Foundation, Frontline Outreach, Posh Rock Foundation, SVB Tennis Foundation, Team Tennis Junior League, Venom Foundation, Love Serving Autism, and others deliver free or low-cost tennis and education programming to under-resourced youth.
• LGBTQ Tennis Organizations (Miami Mavericks, OBTA, Advantage Tampa Bay, South Florida Tennis Club)minorStrategic or Co-development PartnerUSTA Florida supports and promotes LGBTQ tennis organizations in Florida through sponsorships, event promotion, and inclusive programming outreach. These organizations provide tennis access for LGBTQ individuals and allies across Miami-Dade, Tampa Bay, and South Florida.
• American Tennis Association (ATA)minorStrategic or Co-development PartnerThe American Tennis Association, founded in 1899 as the oldest African American sports organization, is supported by USTA Florida through strategic partnerships, sponsorships, and targeted events promoting African American tennis participation.
• Florida HBCUs (Florida A&M University, Bethune-Cookman University, Edward Waters University, Florida Memorial University)minorStrategic or Co-development PartnerUSTA Florida's HBCU Support Initiative aims to ensure all four Florida HBCUs have sustainable tennis programs and quality coaching, provide incentives for Black youth to attend HBCUs and play tennis, and attract and retain Black coaches at HBCUs. Programs include the Florida HBCU Tennis Initiative with five strategic goals.
• Blue Sky Foundation (Military Families)minorStrategic or Co-development PartnerUSTA Florida partners with organizations like the Blue Sky Foundation to bring tennis to military families in Florida, providing stress relief and community connection opportunities for service members and their families.
• BuddyUp Tennis, Aceing Autism, Tennis For FunminorStrategic or Co-development PartnerAdaptive tennis partner organizations featured on the USTA Florida website that provide programs for individuals with disabilities. These organizations expand the reach of adaptive tennis programming across Florida.
• Florida High School Athletic Association (FHSAA)minorStrategic or Co-development PartnerUSTA Florida supports high school tennis through FHSAA State Championships coordination, coach training, no-cut team resources, and college recruiting guidance. The partnership helps bridge recreational tennis with competitive high school tennis pathways.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USA Pickleball: National governing body for pickleball in the United States. Increasingly relevant peer as USTA Florida integrates pickleball into municipal facility management proposals and competes for the same leisure time and facility slots.
• United States Golf Association (USGA): National governing body of golf in the United States, operating as a nonprofit association with regional sections, championships, and community programs. Comparable as a sport-specific nonprofit federation with similar governance and revenue models.
• United States Tennis Association (USTA National): National governing body of tennis in the United States and parent organization of USTA Florida. Operates TennisLink, Net Generation, the NTRP rating system, and national championships that USTA Florida feeds into.

Direct peers

• USTA Texas: Texas state section of the USTA operating leagues, tournaments, and community tennis programs across a large geographic footprint. Directly comparable to USTA Florida in mission, structure, and programming mix.
• USTA Southern California: Another large USTA state section serving Southern California with a comparable portfolio of leagues, tournaments, junior programs, and community tennis initiatives. Most direct structural peer given similar scale, climate, and demographic profile.
• USTA New England: Another USTA state section operating leagues, tournaments, junior development, and community tennis across multiple states in the Northeast. Comparable governance, programming, and member-driven structure.
• USTA Intermountain: USTA state section serving Utah, Idaho, Nevada, and Montana. Direct structural peer with the same nonprofit section model, league and tournament portfolio, and community tennis mandate.
• USTA Pacific Northwest: USTA state section covering Oregon, Washington, and Idaho with similar leagues, tournaments, junior pathways, and community programs. Comparable in mission and operating model to USTA Florida.

Others

• YMCA of the USA: National nonprofit federation of local YMCAs that delivers youth sports, aquatics, and recreation programming. Comparable as a partner organization and as a nonprofit recreational sports delivery model that USTA Florida frequently channels programs through.
• USA Swimming Foundation: National governing body and foundation for competitive swimming in the United States, operating as a nonprofit with member-driven structure, regional sections, and youth development pathways. Thematically comparable as a U.S. national sport governing body nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ustaflorida
• Facebookfacebook.com/ustaflorida
• Instagraminstagram.com/ustaflorida
• LinkedInlinkedin.com/company/ustaflorida

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USTA Florida