Retirement

What Retirement does

Retirement LLC, founded in 1975 and now operating under the Definiti brand following a November 2023 acquisition, is a third-party administrator (TPA) specializing in workplace retirement plan administration. The firm serves plan sponsors (employers), financial advisors, and other TPA owners with a service mix that includes 401(k) plan design and administration, compliance and actuarial consulting, pension outsourcing, and recordkeeping. Its core proposition is bundled delivery: in-house actuarial consultants, ERISA attorneys, document specialists, and dedicated retirement plan consultants operate under a single platform to handle the full lifecycle of plan administration.

The technology layer consists of two web-based portals rather than a unified SaaS product. Plan Access (planaccess.definiti.com) provides plan sponsors and participants with payroll upload, plan balance, and plan activity views, while Plan Sponsor Link serves financial advisors with document management, secure file exchange, valuation reports, distribution and loan information, and year-end data collection. Following the Definiti acquisition, plan sponsor and participant data were consolidated into the Definiti online access environment. There is no disclosed API, SDK, or AI/ML capability; technology is positioned as service-enablement infrastructure rather than a productized platform.

Revenue is generated through two primary streams: recurring subscription/fee-per-plan administration for ongoing 401(k) and pension plan servicing, and professional services fees for actuarial and ERISA compliance consulting. Distribution is achieved through direct enterprise sales to plan sponsors, an advisor channel via Plan Sponsor Link, and a TPA-owner partnership channel. Pricing is quote-based and not publicly disclosed; invoice payments are accepted via plan assets, auto debit, ACH, check, or plan forfeitures. The firm operates nationally with hundreds of experts and, post-acquisition, is headquartered in Dallas, TX with a remittance address in Grapevine, TX.

Name

Retirement

Legal name

Definiti LLC

Website

https://retirementllc.com

Company type

Private

Founded year

1975

Operating status

Acquired

Headcount range

11–50 employees

Short description

Retirement LLC (now Definiti) is a national third-party retirement plan administrator serving plan sponsors, financial advisors, and TPA owners with 401(k) administration, actuarial and compliance consulting, pension outsourcing, and recordkeeping delivered via dedicated consultants and online portals.

Ownership category

akta.pro rank

Product category

Retirement Plan Administration

NAICS

Insurance and Employee Benefit Funds (5251), Finance and Insurance (52)

SIC

Finance Services (6199), Services-Management Consulting Services (8742)

akta.pro primary industry

Benefits Administration & Enrollment Support (BPAAAIAB)

akta.pro secondary industry

Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

Keywords

• Retirement plan administration
• 401(k) plan design
• Actuarial consulting
• Pension outsourcing
• ERISA compliance services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Retirement Plan Administration: Ongoing administration of retirement plans including 401(k) plans, pension plans. Services include plan design, compliance consulting, actuarial consulting, and recordkeeping. Revenue likely operates on a recurring subscription/fee-per-plan basis.
2. Actuarial and Compliance Consulting: In-house actuarial consultants and ERISA attorneys provide compliance and actuarial consulting services as part of the retirement services offering.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Retirement LLC (now Definiti) is a national third-party administrator that provides retirement plan administration services to plan sponsors (employers), financial advisors, and other TPAs. Core offerings include 401(k) plan design and administration, actuarial consulting, ERISA compliance services, pension outsourcing, and recordkeeping, delivered with in-house actuarial consultants, ERISA attorneys, document specialists, and retirement plan consultants. Services are supported by online portals (Plan Access and Plan Sponsor Link) for plan sponsors, participants, and financial advisors.

Product overview

Retirement LLC (now Definiti) offers a unified retirement services platform combining core plan administration with integrated digital portals. The main product, Plan Access, serves as the unified portal for both participants and plan sponsors, while Plan Sponsor Link provides financial advisors with document management and administrative tools. Core services include 401(k) plan design and administration, actuarial consulting, compliance services, and recordkeeping. All services are now consolidated under the Definiti brand following the November 2023 acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Access
• Plan Sponsor Link
• 401(k) Plan Design and Administration
• Actuarial Consulting
• Compliance Services
• Recordkeeping and Pension Outsourcing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ascensus: One of the largest independent retirement and college savings TPAs in the U.S., Ascensus offers recordkeeping, plan administration, and compliance services to plan sponsors and financial advisors — directly comparable to Retirement LLC's core TPA offering at materially larger scale.
• ADP Retirement Services: ADP offers 401(k) plan administration integrated with its payroll and HR outsourcing platform, serving small and mid-market employers — directly comparable to Retirement LLC's plan sponsor services with an additional technology/payroll advantage.
• Paychex Retirement Services: Paychex provides 401(k) recordkeeping and administration bundled with its payroll and HR solutions for SMB employers — competing in the same SMB plan sponsor segment as Retirement LLC.
• T. Rowe Price Retirement Plan Services: T. Rowe Price provides recordkeeping and administration for 401(k) and other employer-sponsored plans, frequently partnered with financial advisors — directly comparable to Retirement LLC's advisor-channel and plan sponsor services.

Broad incumbents

• Empower Retirement: Empower is a national recordkeeper and administrator for employer-sponsored retirement plans, combining recordkeeping, participant services, and investment offerings — competing for the same plan sponsor RFPs as Retirement LLC but at much larger scale and with proprietary technology.
• Fidelity Investments (Workplace Investing): Fidelity provides end-to-end workplace retirement plan services including administration, recordkeeping, and participant advisory — a broad incumbent competitor for enterprise plan sponsors.
• Charles Schwab Retirement Plan Services: Schwab's retirement plan services division offers recordkeeping, plan design, and participant tools for 401(k) plans, competing with Retirement LLC for advisor-sold and direct plan sponsor relationships.
• Principal Financial Group: Principal provides retirement plan administration, actuarial consulting, and recordkeeping as part of a broader asset management and insurance platform — overlapping directly with Retirement LLC's 401(k) and pension administration services.
• John Hancock Retirement Plan Services: John Hancock delivers recordkeeping, plan administration, and participant services for employer-sponsored plans as part of a broader insurance and wealth platform — a broad incumbent peer for Retirement LLC.
• Vanguard Institutional Retirement Services: Vanguard offers low-cost recordkeeping and plan administration for employer-sponsored retirement plans, serving both direct plan sponsors and advisors — a broad incumbent competitor with strong brand-driven pricing power.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retirement