Get Active Sports
- Company typePrivate
- Founded2004
- HeadquartersBracknell, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Get Active Sports firmographics
Firmographics- Name
- Get Active Sports
- Legal name
- Get Active Sports
- Website
- https://getactivesports.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Get Active Sports industry classification
Industry- Product category
- Childcare and School Sports Services
- NAICS
- Sports and Recreation Instruction (61162), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Recreational & Intramural Sports Programs (MPAKACAG)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Intramural & Recreational Sports Programs (EDAJAJAB)
Keywords
Where Get Active Sports is headquartered
LocationHeadquarters
- HQ city
- Bracknell
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Get Active Sports business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Wraparound Care Services: Before and after-school childcare services delivered directly within partner primary schools. Revenue generated through session-based fees paid by parents, with potential government support through Tax-Free Childcare and Universal Credit.
- Holiday Sports Camps: Multi-activity holiday camps during Easter, Summer, and Christmas breaks. Paid bookings by parents, with HAF-funded free placements for eligible families receiving income-related free school meals.
- PE & Sport Premium Services: PPA cover, curriculum PE delivery, and staff CPD services contracted to primary schools, funded through school's PE & Sport Premium allocation.
- Extracurricular Clubs: After-school sports and activity clubs offered exclusively to pupils at partner schools during term time.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Get Active Sports product offering
Product offeringCore offering
Get Active Sports provides children's sports coaching and wraparound childcare services to primary schools and families across South East England. Its core offerings include before and after-school clubs delivered inside partner schools, multi-activity holiday camps (including HAF-funded free placements), PE curriculum delivery and PPA cover, extracurricular clubs, and school enrichment workshops. Parent-facing services are booked through an online portal (Enrolmy), while school-facing services are contracted directly with headteachers and school business managers.
Product overview
Get Active Sports operates as a multi-service childcare and physical education provider offering a unified portfolio of services for schools and families. The core offering consists of Children's Sports Clubs and Before & After School Clubs, supported by Active Holiday Camps (including HAF-funded placements). For schools, the company provides add-on modules including PPA Cover & Staff CPD, Extracurricular Clubs, Wraparound Care, PE & Sport programmes, and School Enrichment Activities. An Apprenticeships programme develops future staff, while the Learning Hub provides educational resources. The services are delivered through school partnerships and operate from multiple settings across the South East of England.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Sports Clubs Fun, engaging, and safe environments for children to stay active, learn new skills, and build confidence outside school hours. Led by experienced coaches with activities including football, gymnastics, and multi-sport sessions, delivered to partner primary schools and families across South East England.
- Before & After School Clubs Wraparound childcare placed inside schools, providing before-school and after-school care with sports, crafts, games, and activities for children from Reception to Year 6. Sessions are booked by parents through the Enrolmy online portal.
- Active Holiday Camps Multi-activity holiday camps for children aged 4 to 16, featuring over 80 sports, games, and creative activities including football, dodgeball, slime labs, arts & crafts, laser tag, and team challenges, run during Easter, Summer, and Christmas breaks.
- HAF Supported Camps
Quantifiable outcome
- 30% increase in wraparound numbers in first term for partner schools
- +3 more outcomes
Companies that use Get Active Sports
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Get Active Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Get Active Sports partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Local Authority HAF ProgrammescoreGet Active delivers the Holiday Activities and Food (HAF) programme as an approved provider working with local councils across South East England. The partnership provides free holiday camp placements for children receiving income-related free school meals, funded by the Department for Education.
- 200+ Primary Schools (South East England)coreSchools trust Get Active to deliver wraparound care, PE curriculum, PPA cover, and extracurricular clubs on-site. Schools gain compliant childcare provision while Get Active accesses their parent community.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Get Active Sports competitors and assessment
Company assessmentDirect peers
- Premier Education Group: UK-wide provider of school sport coaching, wraparound care, and holiday activity programmes. Highly comparable across the same four service pillars (wraparound, PE/PPA, extra-curricular, camps) and similar school-partnership GTM model.
- PH Sports: UK primary school sports coaching and wraparound care provider with a similar school partnership distribution model and PE Premium-led sales motion across Southern England. Directly comparable competitor in the same niche.
- Fit For Sport: UK holiday camp and in-school sports coaching operator with multi-activity programme design and Ofsted-registered delivery. Overlaps on holiday camps, PE delivery, and after-school club segments.
- Energy Kidz: UK provider of before-and-after school clubs and HAF-funded holiday activity programmes. Direct overlap on wraparound care delivery model and government-funded holiday provision.
- Aspire Active Education Group: UK school sport coaching company delivering PE, PPA cover, CPD, and extracurricular sport. Same school B2B channel, same curriculum-aligned PE delivery proposition, and similar primary-school focus.
- Fun Fest: UK holiday activity and food (HAF) programme provider delivering multi-activity camps in school settings. Direct competitor on HAF-funded holiday provision with similar child-age focus and school-channel distribution.
- Sport4Kids: UK children's multi-sport coaching provider with franchises and holiday activity camps. Overlaps on multi-sport curriculum, after-school clubs, and active holiday camps targeting primary-aged children.
- Brighter Activities: UK provider of school enrichment workshops, after-school clubs, and holiday activity programmes. Directly comparable on school-based enrichment delivery and holiday camps in primary school settings.
Broad incumbents
- Junior Adventures Group (JAG UK): Large multi-region UK (and ANZ) provider of before/after school care and holiday clubs. Overlaps in wraparound care and holiday camp delivery but operates at broader scale and via franchise/centre model rather than school-embedded delivery.
Emerging players
- Greenhouse Sports: UK charity delivering sports coaching programmes in primary and secondary schools, often targeting underserved pupils. Overlaps on school sport coaching delivery and PE Premium deployment but emphasises social-impact framing rather than commercial wraparound care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Get Active Sports social profiles
Digital presenceGet Active Sports compliance and trust
Trust signalCompliance2 records
Get Active Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Get Active Sports leadership team
Management profileNumber of profiles
Profiles1 record
Get Active Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Get Active Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Get Active Sports
What does Get Active Sports do?
Get Active Sports provides children's sports coaching and wraparound childcare services to primary schools and families across South East England. Its core offerings include before and after-school clubs delivered inside partner schools, multi-activity holiday camps (including HAF-funded free placements), PE curriculum delivery and PPA cover, extracurricular clubs, and school enrichment workshops. Parent-facing services are booked through an online portal (Enrolmy), while school-facing services are contracted directly with headteachers and school business managers.
Is Get Active Sports a public or private company?
Get Active Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Get Active Sports founded?
Get Active Sports was founded in 2004. It employs 11 to 50 people.
Where is Get Active Sports based?
Get Active Sports is headquartered in Bracknell, United Kingdom, in the Europe region.
How does Get Active Sports make money?
Four revenue lines are on record. Wraparound Care Services are the primary driver. The others are holiday Sports Camps, PE & Sport Premium Services and extracurricular Clubs.
Who are Get Active Sports's main competitors?
Direct peers on record are Premier Education Group, PH Sports, Fit For Sport, Energy Kidz, Aspire Active Education Group, Fun Fest, Sport4Kids and Brighter Activities. Junior Adventures Group (JAG UK) is listed as a broad incumbent. Greenhouse Sports is listed as an emerging player.
Does Get Active Sports have an API?
No public API is recorded for Get Active Sports.
What industry is Get Active Sports in?
Get Active Sports's product category is Childcare and School Sports Services. Its primary akta.pro industry code is MPAKACAG, Recreational & Intramural Sports Programs, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 61162 and its SIC code is 8351.