What Conserv FS does

Conserv FS is a member-owned agricultural cooperative headquartered in Woodstock, Illinois, founded in 1928, operating 15-20+ service center locations across Northern Illinois and Southeastern Wisconsin. It provides agricultural inputs (corn and soybean seeds, wheat, forages, crop protection products, adjuvants, plant performance products, and crop nutrients), energy products (propane for agricultural, residential, and commercial use; fuels and additives; and lubricants marketed under the Million Mile Fuels & Lubes brand), and turf and landscape products and services for Green Industry professionals. The cooperative supports these physical product lines with on-farm agronomy services and the myFS Solution Center digital platform, which enables customers to manage accounts, make secure online payments, track order history, and manage deliveries from any device. FS Agri-Finance offers flexible, farmer-funded financing, tying the cooperative's credit offering to its member base.

The company operates as a direct-to-consumer and direct-sales (field) business, combining 15+ physical service centers with agronomy field representatives for on-farm engagement. Its go-to-market is fundamentally relationship-driven and locally distributed, with a hybrid segmentation spanning farmers (primary vertical), residential homeowners (propane heating), commercial businesses (propane, fuels, lubricants), and turf/landscape professionals. Conserv FS is a member of the GROWMARK, Inc. cooperative system and operates under the FS brand umbrella, giving it access to system-wide procurement, products, and technology while maintaining a 100% member-owned governance structure with a Board of Directors. The cooperative model aligns ownership with farmer-member customers, and revenue is generated through transactional sales of inputs, energy, turf products, and financial services rather than through software licensing or subscription pricing; no public pricing is disclosed and quotes are customized by customer needs and volume.

Name

Conserv FS

Legal name

Conserv FS

Website

https://conservfs.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

Conserv FS is a 100% member-owned agricultural cooperative headquartered in Woodstock, Illinois, delivering seeds, crop protection, crop nutrients, propane, fuels, lubricants, and turf products through 15-20+ service centers across Northern Illinois and Southeastern Wisconsin, serving farmers, residential, commercial, and turf professionals.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Support Activities for Crop Production (11511)

akta.pro primary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

Keywords

• Agricultural cooperative
• Crop protection products
• Agronomy services
• Propane supply
• Agricultural financing

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Products and Services: Revenue generated from sale of agricultural inputs including corn and soybean seeds, crop protection products, crop nutrients, adjuvants, and plant performance products. Also includes agronomy services and FS Agri-Finance financing offerings.
2. Energy Products: Sale of propane for residential, agricultural, and commercial use; fuels and additives; and lubricants for on-road and off-road applications.
3. Turf and Landscape Products: Sale of turf seeds, turf management products, and related services to professionals in the Green Industry including athletic field managers and landscape professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Conserv FS is a member-owned agricultural cooperative that supplies farm inputs (corn, soybean, wheat, and forage seeds; crop protection, adjuvants, plant performance, and crop nutrient products), professional agronomy services, energy products (propane for agricultural, residential, and commercial use; fuels and additives; lubricants), and commercial turf/landscape products. It also provides member-funded FS Agri-Finance credit solutions and a myFS Solution Center digital portal for account management, payments, and order tracking.

Product overview

Conserv FS is a member-owned agricultural cooperative providing a comprehensive portfolio of farm supply products and services through multiple channels. The core offering spans agricultural products (corn, soybeans, wheat, forages, crop protection, adjuvants, plant performance solutions, and crop nutrients) supported by professional agronomy services, plus energy products (propane for agricultural, residential, and commercial use, along with fuels and lubricants branded as Million Mile Fuels & Lubes). Commercial services include turf management and turf seeds for green industry professionals. The company operates 15+ service center locations and offers the myFS Solution Center digital portal for account management. FS Agri-Finance provides flexible financing options. This is not a software/SaaS platform but rather a traditional agricultural cooperative delivering physical products and services.

Differentiator

Problem solved

Functional benefit

Brands

• myFS Solution Center: Online account management platform for customers to make payments, track orders, and manage services.

Products and services

• Corn seed Corn seed products with elite genetics designed to deliver high performance and yield on farms; targeted at row-crop farmers in the cooperative's territory.
• Soybean seed Flexible, high-yield soybean varieties suitable for every planting platform; targeted at soybean growers in Northern Illinois and Southeastern Wisconsin.
• Wheat seed Wheat seed products supplied to agricultural producers in the cooperative's service territory.
• Forage seed Forage seed products for livestock feed production; supplied to livestock and forage producers.
• Crop protection products Products and solutions to protect crops from pests, diseases, and weeds; targeted at row-crop farmers.
• FS Adjuvants Adjuvant products to enhance the performance of crop protection applications; targeted at farm operators using crop protection chemistry.
• Plant performance products Products designed to improve plant health and performance throughout the growing season; targeted at row-crop farmers.
• Crop nutrients Fertilizer and nutrient products to support optimal crop growth and yields; targeted at farmers in the service territory.
• Agronomy services Professional agronomy consulting services including crop planning, soil testing, and field recommendations; targeted at farm operators seeking to improve ROI.
• Agricultural propane Propane supply for agricultural operations including grain drying, irrigation, and heating; targeted at farm operations.
• Residential propane Reliable propane supply to power homes for heating, hot water, and appliances; targeted at residential homeowners in the service territory.
• Commercial propane Propane solutions for commercial operations and businesses; targeted at commercial buyers in the territory.
• Fuels and additives Quality fuels and additives branded as Million Mile Fuels & Lubes to keep operations running smoothly; targeted at commercial and agricultural buyers.
• Lubricants Premium lubricants for ultimate protection of equipment, available for on-road and off-road use; targeted at commercial fleet and equipment operators.
• Turf management services Professional turf management services for athletic fields and green spaces; targeted at green industry professionals.
• Turf seeds High-quality turf grass seeds for professional landscapers and green industry professionals.
• FS Agri-Finance Flexible financing solutions funded by farmers for farmers, supporting agricultural operations with flexible credit options; targeted at cooperative member farmers.
• myFS Solution Center Online customer portal enabling account management, secure payments, order history tracking, and service/delivery management; targeted at all Conserv FS customers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• GROWMARK, Inc.coreStrategic or Co-development PartnerConserv FS is a member of the GROWMARK cooperative system. GROWMARK provides system-wide resources, products, technology, and support to member cooperatives. Conserv FS operates under the FS brand umbrella which is part of the GROWMARK network serving agricultural producers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GROWMARK, Inc. Conserv FS's parent and the central cooperative system of which it is a member. GROWMARK provides system-wide products, services, logistics, and brand infrastructure (the FS brand) to member co-ops like Conserv FS, making it the closest broad incumbent comparator despite the parent-subsidiary relationship.
• Nutrien Ag Solutions: Retail arm of Nutrien Ltd., the world's largest crop input provider, with a dense North American retail network. Overlaps Conserv FS across ag inputs, agronomy, and digital services but operates at national scale with proprietary Loveland Products.
• Wilbur-Ellis: Large U.S. agribusiness distributing crop protection, seed, fertilizer, and feed across the West and Midwest. Comparable in distribution-plus-agronomy model though geographically broader and structured as a private (non-cooperative) firm.
• J.R. Simplot Company: Privately held agribusiness with crop input retail, fertilizer manufacturing, and turf/landscape businesses. Comparable to Conserv FS's ag-input-plus-turf footprint, though Simplot operates manufacturing and distribution at national scale.

Direct peers

• CHS Inc. One of the largest U.S. agricultural cooperatives, operating energy, agronomy, grain, and retail businesses across the Midwest. Comparable to Conserv FS in cooperative governance, energy-plus-agronomy mix, and farmer-member ownership model, though at vastly larger scale.
• Land O'Lakes, Inc. Member-owned agricultural cooperative with crop inputs, agronomy, and animal nutrition businesses (WinField United). Strong model for member-owned ag retail and is a useful peer for understanding the cooperative value-add vs. proprietary inputs model.
• Heartland Co-op: Iowa-based agricultural cooperative offering grain, agronomy, and feed services to farmer-members. Comparable regional co-op with similar product breadth (crop inputs, agronomy, energy) and member-owned structure, focused on a neighboring Midwest geography.
• Sunrise Cooperative: Ohio-based farmer-owned cooperative providing agronomy, energy, grain, and feed services. Closely comparable in member-owned cooperative structure, multi-segment offering, and Midwest agronomy/energy mix.
• Helena Agri-Enterprises: National distributor of crop inputs, crop protection, fertilizers, and seed treatments with a strong retail and specialty-agronomy presence across U.S. row-crop regions. Comparable core offering to Conserv FS though structured as a private (non-cooperative) distributor.

Emerging players

• Premier Crop Systems: Data-driven agronomy and precision agriculture services provider working with growers and cooperatives. Relevant as an emerging overlay that could be adopted by or compete with the agronomy services Conserv FS provides via its field teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ConservFS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conserv FS