Fylde Fresh and Fabulous

What Fylde Fresh and Fabulous does

FYLDE FRESH AND FABULOUS LIMITED is a UK-based, privately held fresh-produce processor founded in 2005 and headquartered in Preston, with a second manufacturing site in Leeds acquired from Troy Foods in 2022. The company specialises in freshly prepared potato and vegetable products — including Triple F Chips (14mm), Chunky Chips (20mm), Whole Peel, Sliced, Diced, Wedges and Quarters, plus a Troy-derived range of prepared onions, carrots, cauliflower, sweet potato, peppers and other vegetables — targeting three customer segments: ready-meal manufacturers (e.g., Greencore), UK fish-and-chip shops and food service operators (100+ chip shops), and a third-party distributor network serving long-tail SMB customers. The product portfolio is sold B2B on unit-pricing per 10kg pack with delivered pricing, supplemented by an online shop via courier (DHL) for direct SMB/consumer orders.

The operating model is anchored by vertical integration: 1,000+ acres of controlled potato growing across owned and dedicated growers, daily in-process quality testing (tuber size, dry matter, fry quality, defect grading), and full field-to-fork traceability. Throughput stands at 800+ tonnes per week across two BRC AA accredited sites, with a record 947-tonne week in December 2023. A flagship piece of industrial engineering is the on-site anaerobic digestion plant at Preston — installed with Marches Biogas in 2014 — which converts 20,000+ tonnes of annual peel and waste into up to 1000kW per hour of thermal and electrical energy at 98% efficiency, powering the factory and exporting surplus to the National Grid; a second AD plant is planned for 2026.

Revenue is generated predominantly through B2B sales channels: a sales-led direct motion with own-fleet national delivery (7 days a week, 364 days a year) for enterprise accounts, complemented by a regional distributor channel serving chip shops and food service. Pricing is per-kilo/unit on standard pack sizes (£16.05–£18.25 per 10kg on flagship lines), with additional courier-led direct online ordering for SMBs. The company reports no external investors and is founder-/management-owned; it has recorded 106.5% two-year turnover growth (topping the UK Manufacturing Growth 100), World Biogas Association recognition for the AD plant, and PAS110 biofertiliser certification for digestate output.

Name

Fylde Fresh and Fabulous

Legal name

FYLDE FRESH AND FABULOUS LIMITED

Website

https://fyldefreshandfabulous.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

UK-based processor supplying freshly prepared potato and vegetable products to food manufacturers, fish and chip shops, and food service businesses across the UK via direct sales and a distributor network, operating two BRC AA accredited sites with an integrated biogas plant.

Ownership category

akta.pro rank

Product category

Fresh Produce Processing

NAICS

Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Potato & Vegetable Chips Manufacturing (AFAKAIAA)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD), Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Fresh potato processing
• Peeled potato supply
• Fresh chip manufacturing
• Vegetable processing services
• Foodservice potato supply

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Sales: B2B sales of freshly prepared potatoes, chips, and vegetables to food manufacturers, fish & chip shops, and food service companies. Products include Triple F Chips, Chunky Chips, Whole Peel, Sliced Potatoes, Diced Potatoes, Wedges, Quarters, Onions, Carrots, and bespoke vegetable products. Revenue generated from product sales with delivery charges in some cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fylde Fresh and Fabulous processes and distributes freshly prepared peeled potatoes, chips, and a range of prepared vegetables from two UK manufacturing sites (Preston and Leeds). Its portfolio includes Triple F Chips (14mm), Chunky Chips (20mm), Whole Peel potatoes, Sliced, Diced, Wedges, Quarters, Onions, Carrots, and bespoke processed vegetable products, sold primarily B2B to food manufacturers, fish and chip shops, food service operators, and distributors with national UK coverage and an on-site biogas plant powering operations.

Product overview

Fylde Fresh and Fabulous is a single-product food processing company specializing in freshly prepared potato and vegetable products. The core product portfolio centers on Triple F Chips (14mm), Chunky Chips (20mm), Whole Peel potatoes, Sliced Potatoes, Diced Potatoes, Wedges, Quarters, Onions, Carrots, and Bespoke Products. These products are distributed to fish and chip shops, food manufacturers, and via a network of distributors across the UK. The company operates BRC AA accredited facilities with full field-to-fork traceability. In 2023, the acquisition of Troy Foods Vegetable business expanded the product range to include additional vegetable processing capabilities at the Leeds site.

Differentiator

Problem solved

Functional benefit

Brands

• Triple F Chips: The company's flagship fresh chip product brand, supplied to fish and chip shops throughout the UK. Available in 14mm and 20mm (Chunky) varieties.

Products and services

• Triple F Chips Ready-to-use freshly prepared 14mm chips, specially grown and freshly cut each day, supplied primarily to fish and chip shops and food service operators across the UK via Fylde Fresh & Fabulous' distributor network.
• Chunky Chips Ready-to-use freshly prepared 20mm 'Chunky' chips supplied in 10kg packs to fish and chip shops and food service businesses.
• Whole Peel Potatoes Ready-to-use freshly prepared whole peeled potatoes in large and small sizes, sold in 5kg, 10kg, or Dolav 400kg packs; gluten free and suitable for vegetarians and vegans, with a 5-day shelf life using preservative E222.
• Sliced Potatoes Ready-to-use freshly prepared sliced potatoes made to exact customer specifications in standard sizes of 4mm, 6mm, 10mm, and 12mm, with bespoke options available and a 3-5 day shelf life.
• Diced Potatoes Ready-to-use freshly prepared diced potatoes made to exact customer specifications in sizes including 10mm, 15mm, 20mm, and 20mmx20mmx4mm, with bespoke options and pack sizes of 10kg or Dolav 400kg.
• Wedges Ready-to-use freshly prepared skin-on potato wedges made to exact customer specifications, supplied in 10kg hand-tied packs with a 3-day shelf life.
• Potato Quarters Ready-to-use freshly prepared hand-cut potato quarters supplied in 5kg and 10kg pack sizes.
• Prepared Onions Ready-to-use freshly prepared onions made to exact customer specifications across multiple cuts (1/8 wedge, whole peeled, diced, sliced, half-sliced), available in different colours and pack sizes of 5/10kg or Dolav 400kg, with bespoke options.
• Prepared Carrots Ready-to-use freshly prepared carrots made to exact customer specifications across multiple cuts including shredded, diced, baton, whole peeled, half-moon sliced, and unriddled forms for food manufacturers and food service.
• Bespoke Potato and Vegetable Processing Custom potato and vegetable processing service for food manufacturing clients, with the Leeds site capable of processing a wide range of vegetables (cauliflower, chilli, sweet potato, turnip, celery, courgette, cabbage, apple, parsnip, pepper, swede, tomato, celeriac, aubergine, leeks, beans, broccoli) to customer-specific requirements.

Quantifiable outcome

• 106.5% turnover growth over two years - topped Manufacturing Growth 100 ranking
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Marches BiogascoreTechnology or Integration · 1 January 2014British manufacturer that supplied the biogas plant to Fylde Fresh and Fabulous. The plant uses Anaerobic Digestion technology to convert potato trimmings into renewable energy, generating up to 1000kW per hour.
• Take Payments LimitedcoreOthersPayment processor used for online ordering system. Customers can pay for goods through this processor when placing orders on the website.
• Yellow Wellies (Farm Safety Foundation)minorOthersCharity partnership at Stanley Villa site. Yellow Wellies is dedicated to reducing accidents and fatalities on farms across the UK through education, training, and support.
• Leeds Children's Charity at Lineham FarmminorOthersCharity partnership at Royds Farm site in Leeds. Provides enriching residential breaks to disadvantaged children from Leeds in a safe and supportive environment.
• DHLcoreChannel Partner/ Reseller/ DistributorCourier partner for online shop deliveries. Provides next-day delivery service across mainland UK with tracking information and 1-hour timeslots.
• National GridminorOthersElectricity surplus from biogas plant is exported to the National Grid, powering approximately 1000 homes in the local community.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• McCain Foods: Global leader in frozen potato products (chips, fries, specialty potato shapes) supplying foodservice and retail. Comparable as the dominant incumbent in UK potato processing; FFF differentiates via fresh (vs. frozen) and chip-shop focused positioning.
• Lamb Weston: One of the world's largest suppliers of value-added frozen potato products including french fries and formed potatoes. Comparable as a global potato processing incumbent serving food service and QSR customers; FFF competes in fresh rather than frozen.
• Bakkavor: UK's largest provider of fresh prepared food (chilled meals, salads, sandwiches, pizza) to major grocery retailers. Comparable as a UK fresh prepared food manufacturer serving enterprise customers; FFF operates in a narrower ingredient-cut niche.
• Greenyard (Pinguin): European market leader in frozen and fresh vegetables, fruit, and ready-to-eat meals. Comparable as a broad incumbent in prepared vegetables; FFF differs by being fresh-only and potato-anchored.

Direct peers

• Aviko: European potato processor producing fresh and frozen potato products for foodservice and retail, with significant UK operations. Direct peer in pre-prepared chip and peeled potato supply to fish & chip shops and food manufacturers.
• Florette (Agrial): UK and European leader in fresh, ready-to-eat salads and prepared vegetables supplied to retailers and food service. Direct peer in fresh-cut/value-added produce processing; FFF's Head of Commercial Emma Hesketh previously worked at Florette.
• MyFresh: UK prepared fresh produce manufacturer supplying chopped, peeled, and mixed vegetables to food manufacturers and food service. Direct peer in fresh-cut produce processing for B2B customers; FFF's Head of Commercial previously worked at MyFresh.
• Fresh Direct (NW): UK prepared fruit and vegetable supplier producing chopped, sliced, and mixed produce for foodservice and food manufacturing customers. Direct peer in fresh-cut value-added produce B2B.

Others

• Greencore: UK and Ireland's largest convenience food manufacturer (sandwiches, salads, ready meals). Listed as a customer of FFF; comparable as an enterprise prepared-food customer that consolidates ingredient supply with partners like FFF.

Emerging players

• Mash Direct: Northern Ireland producer of fresh, prepared potato and vegetable products (mash, chips, roast potatoes) for retail and food service. Direct peer in chilled prepared potato/vegetable products with similar B2B2C positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fylde Fresh and Fabulous