Edaville Family Theme Park

What Edaville Family Theme Park does

Edaville Family Theme Park, legally operating as Edaville Festival of Lights, is a privately held seasonal family entertainment venue located on a historic 1,800-acre cranberry plantation at 5 Pine Street in Carver, Massachusetts. Founded in the mid-1940s by cranberry grower Ellis D. Atwood and now under locally led ownership since 2022, the business runs an annual holiday festival from late November through late December (November 28 to December 28 for the 2025 season), centered on the only operating steam locomotives in Massachusetts. The core product is a tiered ticketed experience: General Admission ($27.79) provides festival access without the train; the Holiday Express/Pajama Express train add-on ($48.49) combines train and festival access; and two First Class variants ($68.15 family / $83.68 adults-only) add premium cabin seating, souvenir cups, and VIP boarding. Beyond the train, the venue layers ice skating, horse-drawn carriage rides, a holiday artisan marketplace, a 21+ Jingle Bar, live costumed entertainment, and five themed weekend events (Deck the Halls, Winter Warm Up, Holiday Artisan Marketplace, Giving Tree, Let's Glow Crazy).

Revenue is generated through direct-to-consumer advance ticket sales via the edaville.com website and the TicketSpice third-party platform, supplemented by on-site food and beverage, merchandise, artisan vendor commissions, and ticketed special events such as brunches with Santa. Tickets are sold under a rain-or-shine, no-refund policy with a $3.99 date-change fee. Distribution is regional, targeting New England families (primary), adult couples, young adults aged 21+, and corporate groups, with marketing executed through Facebook (16,098 reviews, 90% recommend), Instagram, Google Business Profile, email, and minor sponsorships with Dasani and Coors Light. The 2025 season marks a strategic re-venture blending additional New England outdoor entertainment staples onto the Edaville property while preserving the historic train tradition.

Name

Edaville Family Theme Park

Legal name

Edaville Festival of Lights

Website

https://edaville.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Edaville Family Theme Park is a privately held seasonal holiday festival venue in Carver, Massachusetts, operating the state's only running steam locomotives and the annual Festival of Lights for New England families, couples, and adult groups.

Ownership category

akta.pro rank

Product category

Family Theme Park & Holiday Entertainment Venue

NAICS

Amusement and Theme Parks (713110), Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences) (THAJAEAH)

akta.pro secondary industries

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD), Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Holiday theme park
• Steam train rides
• Family entertainment venue
• Festival of lights
• Holiday light displays

Headquarters

HQ city

Carver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. General Admission Tickets: Primary revenue stream from ticket sales for festival access. General admission provides full access to light displays, marketplace, entertainment, and activities without the train ride.
2. Holiday Express Train Experience: Premium ticket tier combining festival access with the signature steam train ride experience. Includes standard and first-class options with varying perks.
3. Food & Beverage Sales: On-site food and beverage offerings including festive treats, holiday beverages, and the 21+ Jingle Bar serving cocktails and spirits.
4. Merchandise & Souvenirs: Sales of souvenirs including vintage Edaville items, holiday merchandise, and crafts from the Merry Marketplace artisan vendors.
5. Ticketed Special Events: Additional revenue from special ticketed experiences such as brunches with Santa, family pajama parties, and other premium event add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Edaville Family Theme Park operates the Edaville Festival of Lights, an annual seasonal holiday event held from late November through December on a historic 1800-acre cranberry plantation in Carver, Massachusetts. The core offering consists of rides on the only operating steam locomotives in Massachusetts, accompanied by synchronized holiday light displays, Santa meet-and-greets, ice skating, horse-drawn carriage rides, an artisan marketplace, live costumed entertainment, and a 21+ Jingle Bar, sold via tiered admission tickets (General Admission, Standard Train, First Class Train).

Product overview

Edaville Family Theme Park operates the Edaville Festival of Lights, an annual holiday-themed event featuring historic steam train rides as the centerpiece. The company offers tiered ticketing products including General Admission (festival access without train), Pajama Express (train + festival access), and First Class variations (premium cabin experience with amenities and VIP access). Beyond the train, the park provides attractions including ice skating, horse-drawn carriage rides, an artisan marketplace, live entertainment with costumed characters, and a 21+ Jingle Bar. The festival runs November through December with themed weekend events including Deck the Halls, Winter Warm Up, Holiday Artisan Marketplace, The Giving Tree, and Let's Glow Crazy.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission Core ticket tier granting full access to the Edaville Festival of Lights for individual consumers and families, including ice skating, horse-drawn carriage rides, holiday light show, Santa visits, shopping, live entertainment, and the 21+ Jingle Bar. Train tickets are sold separately. Priced at $27.79.
• Pajama Express (Holiday Express Train Experience) Standard train ticket combining a ride on the historic Pajama Express steam train with full festival access, including ice skating, carriage rides, light show, Santa photos, shopping, entertainment, and Jingle Bar access. Priced at $48.49.
• First Class: Pajama Express (All Ages) Premium first-class train cabin experience for all ages featuring hot chocolate in a souvenir light-up cup, souvenir vintage Edaville item, priority boarding, and exclusive VIP lane access, plus all General Admission benefits. Priced at $68.15.
• First Class: Chugg a Choo Choo (21+) Adults-only premium first-class train experience featuring an alcoholic beverage served in a souvenir light-up cup, priority boarding, VIP lane access, plus all General Admission benefits. Priced at $83.68.
• Deck the Halls Weekend Opening weekend special event held November 28-30 featuring a tree decorating contest, Carver Day with free admission for local residents, and the official Christmas tree lighting ceremony.
• Winter Warm Up Weekend Mid-festival weekend held December 5-7 featuring an ugly sweater contest, family pajama party with Santa, 21+ onesie party, classic holiday movie screenings, and a fuzzy slippers family brunch.
• Holiday Artisan Marketplace Weekend Shopping-focused weekend held December 12-14 featuring A Nightmare Before Christmas fan night, the Shop & Be Rewarded program, the Great Holiday Pie-Off contest, a Festivus celebration with brunch and 21+ Festivus Flights, and a Community Menorah Lighting.
• The Giving Tree Weekend Charity-focused weekend held December 19-21 featuring a community clothing drive, holiday food drive, and holiday toy drive with donated items supporting local families in need.
• Let's Glow Crazy Weekend Closing weekend special event featuring Kringle Karaoke, a children's glow parade, an adult glow party, cookie decorating with Mrs. Claus, and the final star lighting ceremony.

Quantifiable outcome

• 90% of Facebook reviewers recommend Edaville
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• DasaniminorGTM or Marketing PartnerBeverage brand sponsoring the Edaville Festival of Lights, appearing in the sponsors section of the website with logo placement.
• Coors LightminorGTM or Marketing PartnerBeer brand sponsoring the festival with logo placement on the website, potentially providing visibility to their brand at the 21+ Jingle Bar.
• TicketSpicecoreTechnology or IntegrationTicketing technology platform powering online ticket sales, processing payments, and managing ticket changes and transfers for the festival.
• Local Food Pantry (Carver)minorStrategic or Co-development PartnerCommunity charity partner for food drive during The Giving Tree weekend event, December 19-21, 2025.
• Local Charities (Carver)minorStrategic or Co-development PartnerCommunity charity partners for the annual Giving Tree holiday charity weekend, supporting clothing donations, food drives, and toy drives for local families in need.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Santa's Village: A Jefferson, NH-based family theme park explicitly built around a Christmas theme, featuring a famous ride-on train, rides, and a signature holiday offering. Structurally the closest comp to Edaville: regional, seasonal/holiday-led, family-owned, train-centric, and serving the same New England family market.
• Story Land: A long-running family theme park in Glen, NH that serves the same New England families with rides, attractions, and themed entertainment. Both are independent, multi-generational, family-positioned parks targeting repeat regional visitors rather than destination tourists.
• Canobie Lake Park: An independently owned amusement park in Salem, NH with a long operating history serving New England families with rides and attractions. It mirrors Edaville's profile: privately held regional theme park competing for the same family seasonal visit dollars.
• Idlewild & SoakZone: A family-owned Pennsylvania amusement park with heritage roots (founded 1878) and a popular holiday 'Holly Jolly Christmas' event featuring rides and train experiences. Comparable to Edaville as a multi-generational, family-operated park with a strong holiday overlay.
• Knoebels Amusement Resort: A family-owned Pennsylvania amusement resort known for its free-admission/pay-per-ride model and heritage character. Comparable to Edaville as a regional family park that competes on character, heritage, and a multi-generational experience rather than large-scale rides.

Broad incumbents

• Six Flags New England: A larger corporate-owned regional theme park in Agawam, MA that competes for New England family discretionary visits. Not seasonal/holiday-led like Edaville but overlaps materially on geography and target customer.
• Silver Dollar City: A destination theme park in Branson, MO famous for its An Old Time Christmas festival with millions of lights, rides, and shows. Comparable to Edaville in its holiday-led positioning and steam-rail heritage (1880s theme), though operating at materially larger scale.

Regional players

• Rye Playland: A historic amusement park in Rye, NY operating on a similar model of heritage rides and seasonal family programming for the broader Northeast. Comparable to Edaville as an older, character-driven family park in the Northeast corridor targeting regional visitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EdavilleFamilyThemePark
• Instagraminstagram.com/edavillefestival
• Xx.com/edavillema
• LinkedInlinkedin.com/company/edaville-family-theme-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edaville Family Theme Park