What Thinketers does

Thinketers (THINKETERS S.L.U) is a Madrid-headquartered creative agency and production house that has operated continuously since 1994–1995, delivering integrated marketing and content services from its 600+ m2 experiential office at Plaza Valparaíso 8. The company organizes its offering into seven core service lines — Productora (production), Strategy & Creativity, Talentos (talent representation), Digital & Social Media, Influencer Marketing & PR, Brand Experience & Events, and TV Formats — delivered through in-house cross-functional teams under a "We think it, we make it" model that bundles strategy and execution to remove multi-vendor coordination for the client.

Its technology stack is conventional for a creative agency: digital and social media platforms for content distribution, an owned talent management practice providing first-party access to celebrities and influencers (including a formal TikTok Partner relationship established in 2021), and proprietary brand assets such as the downloadable 'Thinketers Family Font'. The agency's most distinctive technical output sits in TV format development: 'Captcha. No soy un robot' (RTVE) won Best International Format at Content London 2025, and 'Spoiler Maitea' (EITB) took 2nd place at Content London 2026. A June 2025 beta AI assistant, 'GPT: Garbiñe Para Ti', was released as a 30th-anniversary creative campaign rather than a commercial product.

The business model is B2B professional services, monetized through project-based and retainer engagements with enterprise clients. The customer base is diversified across 20+ named logos spanning banking (BBVA), energy (Naturgy since 2004), public broadcasting (RTVE, EITB), automotive (Confortauto, Mondocar, Leapmotor/Stellantis), airlines (Iberia Express), FMCG, travel, and NGOs (ACNUR, Ayuda en Acción). Go-to-market is sales-led via direct relationships, strategic pitches, and industry recognition (Premios Control 2025: Best Digital Agency, 2nd Best Influencer Marketing Agency). The company is privately held with no disclosed institutional funding and operates exclusively from Spain.

Name

Thinketers

Legal name

THINKETERS S.L.U

Website

https://thinketers.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Thinketers is a Madrid-based creative agency and production house offering integrated marketing services — including advertising, branded content, TV formats, influencer marketing, and brand experiences — to enterprise clients across Spain.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Graphic Design Services (54143)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creator Talent Management & Representation (MPAAAHAB), Influencer Agencies & Talent Management Networks (MPACAGAC), Creator Management & Talent Representation (BPAFAHAB)

Keywords

• Creative agency services
• Influencer marketing
• TV format production
• Brand experience events
• Talent representation

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Creative Agency Services: Thinketers generates revenue through providing integrated creative and marketing services including advertising campaigns, branded content production, TV format creation, digital and social media strategies, influencer marketing campaigns, and brand experience/event production. Services are delivered to enterprise clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Thinketers is a Madrid-based creative agency and production house that creates advertising campaigns, branded content, TV formats, digital and social media content, and brand experiences for enterprise clients. The agency operates seven integrated service lines—production, strategy and creativity, talent representation, digital and social media, influencer marketing and PR, brand experience and events, and TV formats—delivered through in-house specialist teams. It also represents celebrities and influencers, providing direct access to talent for brand partnerships.

Product overview

Thinketers is a creative agency and production house offering integrated marketing and content services. The company operates seven core service lines organized as a unified portfolio: Productora (production capabilities), Strategy & Creativity (strategic consulting), Talentos (talent representation), Digital & Social Media (social media management), Influencer Marketing & PR, Brand Experience & Events, and TV Formats. These services are delivered through integrated specialist teams working collaboratively. The agency has produced notable TV formats including 'Captcha. No soy un robot' (a game show for RTVE) and 'Spoiler Maitea' (a dating format for EITB). As part of its creative output, the agency has also developed proprietary assets including 'GPT: Garbiñe Para Ti' (an AI-powered virtual assistant) and 'Thinketers Family Font' (a custom typeface).

Differentiator

Problem solved

Functional benefit

Products and services

• Productora (Production) Full-service production unit that creates and executes advertising campaigns, branded content, TV formats, digital content, and brand experiences across any medium and channel. Specialist profiles work in integrated teams with great agility.
• Strategy & Creativity Strategic and creative consultancy service focused on building long-term relationships with clients who understand that creativity generates business. Works on brand positioning, campaign strategy, and creative development.
• Talentos (Talent Management) Representation and management of celebrities and influencers. Works on personal branding and digital identity to create connections with brands and extend business ecosystems through existing and newly created media formats.
• Digital & Social Media Digital channel strategy and content design services that inspire, move, connect, and sell. Builds authentic relationships between brands and audiences through social media strategy, content creation, and community management.
• Influencer Marketing & PR Influencer marketing and public relations services with extensive experience and methodology. Identifies optimal brand advocates to create effective and creative strategies, manages media amplification, and ensures authentic influencer partnerships.
• Brand Experience & Events Conceptualization, design, planning, and production of events placing attendees at the center for differential and memorable experiences. Covers product launches, sensory experiences, street marketing, corporate events, and conventions.
• TV Formats Creation and production of television formats including docu-realities, talent shows, and dating shows. Develops content that understands platform needs, broadcaster requirements, and audience expectations for the entertainment sector.
• Captcha. No soy un robot TV game show format developed by Thinketers for RTVE (La 2 and RTVE digital platforms) where contestants prove they are '100x100 human' through tests of ingenuity, creativity, and mental agility; awarded Best International Format at Content London 2025.
• Spoiler Maitea TV dating format launched on Primeran, the digital platform of Basque broadcaster EITB, featuring 50 young people from Euskal Herria participating in speed dating where uncomfortable truths are revealed from the start; awarded 2nd Best International Entertainment Format at Content London 2026.
• GPT: Garbiñe Para Ti Beta AI-powered virtual assistant created by Thinketers in the image of its CEO Garbiñe Abasolo; processes text-based interactions to answer questions about the agency, solve agency problems, reorganize calendars, anticipate trends, and respond to briefings. Launched as part of the agency's 30th anniversary campaign.
• Thinketers Family Font Custom proprietary typeface developed by Thinketers, released as a downloadable OTF font file representing the agency's brand identity and creative capabilities.

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• TikTokcoreStrategic or Co-development Partner · 1 January 2021Thinketers is a TikTok Partner, with their Talent department actively incorporating TikTok creators into their represented talent portfolio. The partnership enables Thinketers to connect brands with TikTok creators who have significant audience reach and engagement potential.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lola MullenLowe: Spanish independent-leaning creative agency network affiliated with MullenLowe and IPG; competes directly for the same enterprise brand clients in Spain with similarly integrated creative, digital, and production services.
• Pingüino Torreblanca: Independent Spanish creative agency based in Madrid with a comparable integrated creative, production, and brand-experience offering aimed at enterprise advertisers.
• La Despensa: Independent Spanish creative agency with integrated advertising, branded content, and shopper marketing capabilities, serving similar enterprise FMCG and consumer brand clients.
• BAP&Conde: Spanish independent creative agency offering integrated advertising, digital, and brand experience work for enterprise clients — a like-for-like competitor in the Spanish mid-market creative space.
• Vamp: Influencer marketing platform and agency operating in Spain and globally (now part of GroupM); competes directly for Thinketers' influencer marketing and creator-campaign budgets with similar enterprise brand positioning.
• Whalar: Influencer marketing agency and creator talent network with TikTok expertise and global brand partnerships — directly comparable on the influencer-marketing and creator-talent side of Thinketers' business.
• David Madrid: Spanish creative agency (part of the DDB network) with a similar integrated advertising and digital offering serving enterprise advertisers in the Spanish market.
• Untold Entertainment: Spanish talent management and influencer representation agency with creator representation and brand collaboration services — directly comparable to Thinketers' Talentos division.

Broad incumbents

• TBWA\Spain: Spanish arm of the TBWA global creative network; offers full-service advertising, branded content, and digital strategy — directly competing for the same enterprise clients as Thinketers but with the backing of a global holding-company network.
• Hogarth Worldwide: WPP-owned global creative production network that competes with Thinketers' Productora division on advertising production, content adaptation, and integrated campaign execution for enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thinketers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thinketers