Jordan Reflectors

What Jordan Reflectors does

Jordan Reflektoren GmbH & Co. KG is a privately held German lighting technology company headquartered in Langenfeld (Rheinland) that operates as an exclusive OEM supplier to the luminaire manufacturing industry. Founded in 1924 and entering reflector production in 1966, the company sells reflectors, OEM luminaires, and luminaire components under customer labels through direct sales from its Langenfeld headquarters, with no channel partners, retail presence, or e-commerce. Its primary customers are European luminaire manufacturers serving retail, shop, office, food, and industrial lighting end-markets.

The company's product portfolio is organized around three pillars. The first is reflectors, including Standard COB-LED reflectors in 50/75/111mm sizes, ULTRA-technology reflectors using Miro silver-coated aluminium from partner Alanod, and custom-made variants. The second is OEM luminaires, spanning the ATO, BTO, and LINE:E ready-fit product families (track spotlights, downlights, pendants, linear, directional spotlights) plus custom OEM development backed by an in-house light laboratory. The third is luminaire components, including aluminium die-casting (up to 10.5kg components on 5 cold-chamber machines) and sheet metal processing (0.5–3.0mm thickness). Vertically integrated surface technology is delivered through the wholly-owned OTEC Jordan subsidiary, providing vacuum process and Erftwerk bright anodizing capabilities.

Manufacturing is conducted across four countries: Germany (Langenfeld headquarters and Olbernhau sheet metal), Bosnia-Herzegovina (Gradacac die-casting and luminaire assembly, expanded in 2018), China (reflector manufacturing since 2003–2009), and England. Quality management is certified to ISO 9001:2015 at both the German and Bosnian sites. The company makes money through unit-priced OEM hardware sales, with multi-year contracts on custom configurations and no development-cost or tooling fees on standard ready-fit products. Pricing is not publicly disclosed; individual quotes are generated per inquiry. In 2025, the company launched 'loyyoubi', a new sub-brand for electric vehicle charging stations, marking its first material expansion beyond the lighting OEM core.

Name

Jordan Reflectors

Legal name

Jordan Reflektoren GmbH & Co. KG

Website

https://jordan-reflektoren.de

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Jordan Reflektoren is a privately held German OEM supplier of reflectors, OEM luminaires, and aluminium components to European luminaire manufacturers. Founded in 1924, it operates four production sites in Germany, Bosnia-Herzegovina, China, and England, with ULTRA-technology reflectors and vertically integrated die-casting and surface treatment capabilities.

Ownership category

akta.pro rank

Product category

Lighting Components & OEM Luminaires

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640), Optical Instruments & Lenses (3827)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• OEM reflectors
• OEM luminaire components
• Aluminum die casting
• Lighting reflector manufacturing
• Sheet metal fabrication

Headquarters

HQ city

Langenfeld

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. OEM Reflectors: Standard and custom-made reflectors for COB LEDs sold to luminaire manufacturers. Available in 3 sizes (50mm, 75mm, 111mm) with various beam patterns and surface options including ULTRA technology.
2. OEM Luminaires: Custom and standard OEM luminaires manufactured under customer labels, including track spotlights, downlights, linear luminaires, pendant luminaires, and directional spotlights. Available as ready-fit standard products or custom configurations.
3. Luminaire Components: Aluminium die-cast and sheet metal components for luminaires including joints, housings, heat sinks, mounting rings, luminaire heads, arms, brackets, covers, and end caps.
4. Custom/Project-Based Orders: Custom manufacturing services based on specific customer requirements including custom configurations, performance data, components, and surface treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Jordan Reflectors manufactures standard and custom OEM reflectors, ready-fit OEM luminaires, and aluminum die-cast and sheet metal luminaire components for the lighting industry. It operates as a one-stop OEM supplier with in-house capabilities spanning tool making, aluminum die casting, sheet metal working, vacuum metallization, bright anodizing, CNC machining, and luminaire assembly, supported by manufacturing facilities in Germany, Bosnia-Herzegovina, China, and England.

Product overview

Jordan Reflektoren is a German lighting technology company offering a comprehensive portfolio of reflectors, OEM luminaires, and luminaire components as a one-stop-shop solution for the lighting industry. The product range centers on three main pillars: (1) Reflectors including Standard COB reflectors in three sizes (50/75/111mm), ULTRA-technology reflectors with enhanced efficiency, and custom solutions; (2) OEM Luminaires encompassing the ATO, BTO, and LINE:E product families with ready-fit standard products (track spotlights, downlights, pendant lights, linear lights, directional spotlights) and custom configurations; and (3) Luminaire Components featuring aluminum die-casting and sheet metal processing services. The company operates as an OEM full-service partner with manufacturing facilities in Germany, England, Bosnia-Herzegovina, and China.

Differentiator

Problem solved

Functional benefit

Brands

• loyoubi: New business division and brand launched by Jordan Reflektoren for electric vehicle charging stations

Products and services

• Standard Reflectors Catalog of standard OEM reflectors for luminaire manufacturers, available in common geometries and finishes for integration into commercial lighting products.
• ULTRA Reflectors Proprietary high-efficiency reflector family based on Miro silver-coated aluminum, marketed for high-performance luminaire applications.
• Custom Reflectors Bespoke reflector design and production service for luminaire manufacturers requiring custom optical geometries, finishes, or performance specifications.
• OEM Standard Luminaires (Ready Fit) Ready-to-integrate OEM standard luminaires that lighting manufacturers can adopt or rebrand, including track spotlights, downlights, pendant lights, and directional spotlights.
• LINE:E Linear System Linear luminaire system for OEM customers needing ready-fit linear lighting solutions.
• Track Spotlights OEM track-mounted spotlight luminaires for commercial and retail lighting applications.
• Downlights OEM downlight luminaires for recessed ceiling lighting applications.
• Pendant Lights OEM pendant luminaires for architectural and commercial lighting applications.
• Directional Spotlights OEM directional spotlight luminaires for accent and display lighting applications.
• Custom OEM Luminaires Bespoke OEM luminaire design and manufacturing service for customers needing tailored lighting fixtures beyond the catalog range.
• Aluminum Die Casting Aluminum die-casting service using cold-chamber machines from 200t to 800t to produce luminaire components and other metal parts for OEM customers.
• Sheet Metal Working Sheet metal fabrication service for luminaire housings and components, supporting OEM customers from prototype through series production.
• loyoubi EV Charging Stations Electric vehicle charging stations sold under the loyoubi sub-brand, representing a diversification of Jordan Reflectors into e-mobility hardware.

Quantifiable outcome

• Up to 12% higher efficiency with ULTRA reflector technology
• +5 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• OTEC Jordan OberflächentechnikcoreTechnology or Integration · 1 January 1993OTEC Jordan Oberflächentechnik specializes in vacuum process technology (since 1993) and surface technology. The competence center was expanded in 2014 to include bright anodizing technology using the Erftwerk process. OTEC Jordan GmbH & Co. KG was fully acquired by Jordan Reflektoren in 2017.
• Alanod Aluminium Veredelung GmbH & Co.coreTechnology or Integration · 1 January 1975Alanod Aluminium Veredelung GmbH & Co. was founded in 1975 and is a long-standing partnership for the supply of Miro silver-coated, pre-anodized aluminium surfaces. These surfaces are used in Jordan's ULTRA reflector technology, which delivers up to 12% higher efficiency and 20% more reflected light.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Glamox AS: Norwegian lighting manufacturer producing indoor, outdoor, and marine lighting solutions with both branded and OEM offerings. A broader incumbent than Jordan, with comparable expertise in commercial and industrial lighting but a more vertically integrated, branded business model. <parameter name="peer_description">Norwegian lighting manufacturer producing indoor, outdoor, and marine lighting solutions with both branded and OEM offerings. A broader incumbent than Jordan, with comparable expertise in commercial and industrial lighting but a more vertically integrated, branded business model.
• Tridonic: Austrian lighting components subsidiary of the Zumtobel Group, producing LED drivers, modules, and lighting management systems for OEM luminaire manufacturers. A broader incumbent than Jordan with a wider component portfolio, but directly comparable in serving European luminaire OEM customers. <parameter name="peer_description">Austrian lighting components subsidiary of the Zumtobel Group, producing LED drivers, modules, and lighting management systems for OEM luminaire manufacturers. A broader incumbent than Jordan with a wider component portfolio, but directly comparable in serving European luminaire OEM customers.
• Vossloh-Schwabe: German-based lighting components manufacturer (Panasonic subsidiary) producing lampholders, LED modules, drivers, and lighting controls for OEM customers. Comparable to Jordan as a German-headquartered OEM component supplier, though with a broader electrical/electronic portfolio beyond reflectors and luminaires. <parameter name="peer_description">German-based lighting components manufacturer (Panasonic subsidiary) producing lampholders, LED modules, drivers, and lighting controls for OEM customers. Comparable to Jordan as a German-headquartered OEM component supplier, though with a broader electrical/electronic portfolio beyond reflectors and luminaires.
• Fagerhult Group: Swedish-listed lighting group operating multiple premium lighting brands (Fagerhult, Atlas, iGuzzini, Whitecroft) across commercial, indoor, and outdoor applications. A broader incumbent than Jordan with extensive European manufacturing and branded end-customer sales; serves as a downstream reference point for OEM customers Jordan supplies. <parameter name="peer_description">Swedish-listed lighting group operating multiple premium lighting brands (Fagerhult, Atlas, iGuzzini, Whitecroft) across commercial, indoor, and outdoor applications. A broader incumbent than Jordan with extensive European manufacturing and branded end-customer sales; serves as a downstream reference point for OEM customers Jordan supplies.

Direct peers

• Lival: Finnish OEM lighting manufacturer producing reflectors, COB LED light engines, and OEM luminaires for retail, office, and architectural applications. Directly comparable to Jordan in business model (OEM/white-label), product scope (reflectors + luminaires), and European customer base. <parameter name="peer_description">Finnish OEM lighting manufacturer producing reflectors, COB LED light engines, and OEM luminaires for retail, office, and architectural applications. Directly comparable to Jordan in business model (OEM/white-label), product scope (reflectors + luminaires), and European customer base.
• Auer Lighting GmbH: German manufacturer of optical components and lighting solutions for OEMs across entertainment, architectural, and specialty lighting. Comparable to Jordan as a German-based OEM component supplier with deep optical engineering and reflector capabilities. <parameter name="peer_description">German manufacturer of optical components and lighting solutions for OEMs across entertainment, architectural, and specialty lighting. Comparable to Jordan as a German-based OEM component supplier with deep optical engineering and reflector capabilities.
• Almeco Group: Italian manufacturer of high-reflectance anodized aluminum surfaces and reflectors (MIRO, MIRO-SILVER, MIRO 27) for lighting OEMs. Directly comparable to Jordan's Alanod-sourced reflectors business, with overlapping product technology (anodized aluminum reflective surfaces) and OEM customer base.
• Bender & Wirth GmbH & Co. German manufacturer of OEM lighting sockets, lampholders, and connection technology for luminaire manufacturers worldwide. Comparable to Jordan as a privately held German OEM supplier serving the same customer base with component-level products. <parameter name="peer_description">German manufacturer of OEM lighting sockets, lampholders, and connection technology for luminaire manufacturers worldwide. Comparable to Jordan as a privately held German OEM supplier serving the same customer base with component-level products.
• BJB GmbH & Co. KG: German family-owned manufacturer of lighting connection technology, lampholders, and OEM lighting components. Directly comparable to Jordan in business model (privately held German OEM supplier) and customer base (luminaire manufacturers), though focused on connection/holder components rather than reflectors and luminaires. <parameter name="peer_description">German family-owned manufacturer of lighting connection technology, lampholders, and OEM lighting components. Directly comparable to Jordan in business model (privately held German OEM supplier) and customer base (luminaire manufacturers), though focused on connection/holder components rather than reflectors and luminaires.
• Stucchi Group: Italian manufacturer of track lighting systems and lighting connection/adaptor components used in commercial track-mounted luminaires. Comparable to Jordan's track spotlight business (Jordan's products are explicitly compatible with Stucchi 3-phase track systems), with overlapping OEM customer base in commercial/retail lighting. <parameter name="peer_description">Italian manufacturer of track lighting systems and lighting connection/adaptor components used in commercial track-mounted luminaires. Comparable to Jordan's track spotlight business (Jordan's products are explicitly compatible with Stucchi 3-phase track systems), with overlapping OEM customer base in commercial/retail lighting.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jordanreflektorengmbh&co.kg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Reflectors