Modra Technology

What Modra Technology does

Modra Technology Pty. Ltd. is an Australian industrial machinery manufacturer specializing in carpet sampling, production, and finishing equipment for the global soft flooring industry. Founded by Tim Modra in the mid-1990s and headquartered in Warragul, Victoria, the company designs and builds a portfolio of specialized capital equipment including the CreelMT automated yarn creeling system (combining precision winding, robotic package handling, and mobile creel trolleys), the Mtuft G2 (an 8-needle tufted carpet sampling machine with Micro-Gauge and Beckhoff control system), the Mtuft Mini (single-needle yarn sampler also serving artificial grass and masterbatch producers), the Kibby G6.300 (Axminster and woven carpet sampler described as the only machine of its kind), the Hollow Needle Mtuft (production machine for broadloom and rug manufacturing), and complementary finishing equipment (shearing machines and a sample backing press).

The company's underlying technology integrates precision engineering, robotics, electronic sensors, and software control (including cloud connectivity for remote monitoring and NedGraphics Vision Tuft design-software integration). Its commercial model is fundamentally a quote-based capital equipment sale with recurring after-sales revenue from spare parts, consumables, and trade-in/upgrade programs. Go-to-market is sales-led, with direct handling of enterprise inquiries via the corporate website complemented by regional agents in the UK/Italy/Poland, China, USA/Canada, Belgium/Turkey, Japan, India, Pakistan, Argentina, and Brazil. Modra has sold 500+ machines across 40+ countries to 150+ customers, supported by regional service technicians in Australia, USA, China, and the EU.

Revenue is generated primarily from one-time machine sales of mid- to high-six-figure capital equipment, with a secondary stream of after-sales support and consumables. Customer concentration centers on tufted and Axminster carpet manufacturers, with adjacent exposure to yarn producers, masterbatch makers, and artificial grass manufacturers. Modra owns granted and pending patents (including US 7,478,605 B2 on the Mtuft and three Australian provisional applications covering CreelMT) plus registered trademarks, and was recognized as a Leader in Digital and Advanced Technologies at the 2023 Victoria Manufacturing Hall of Fame Awards. The firm is privately held, founder-controlled, with no external funding disclosed.

Name

Modra Technology

Legal name

Modra Technology Pty. Ltd.

Website

https://modra.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Modra Technology designs and manufactures specialized carpet sampling, production, and finishing machinery — including the CreelMT automated creeling system, Mtuft G2 tufted sampler, and Kibby Axminster sampler — for carpet manufacturers, yarn producers, and masterbatch suppliers across 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Carpet Manufacturing Machinery Sales: Sale of specialized carpet sampling, production, and finishing machines including CreelMT, Mtuft G2, Mtuft Mini, Kibby G6.300, Hollow Needle, Shearing Machine, and Sample Backing Press. Machines are capital equipment sold as one-time purchases with pricing provided via quote requests.
2. After-Sales Support and Spare Parts: Ongoing support services, spare parts, and consumables for installed machines. Trade-in programs available for legacy equipment upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels11 records

Marketing channels7 records

Core offering

Modra Technology designs, manufactures, and sells specialized carpet manufacturing machinery for the global soft flooring industry. Its portfolio spans Sampling machines (Mtuft G2, Mtuft Mini, Kibby G6.300), Production machines (CreelMT automated creeling system and Hollow Needle Mtuft), and Finishing machines (Shearing Machine and Sample Backing Press). All machines are engineered and produced in Australia and supported globally through regional agents and direct technical service.

Product overview

Modra Technology offers a portfolio of specialized carpet manufacturing machines organized into three categories: Sampling (Mtuft G2, Mtuft Mini, and Kibby G6.300 for creating carpet samples without disrupting production), Production (CreelMT automated creeling system and Hollow Needle Mtuft for rug and broadloom manufacturing), and Finishing (Shearing Machine and Sample Backing Press). The machines work together to enable carpet manufacturers to create samples, produce custom products, and finish samples professionally. Modra's products are primarily sold to carpet manufacturers, yarn manufacturers, and masterbatch producers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• CreelMT Automated Yarn Creeling System CreelMT is an automated yarn creeling system for tufted carpet machines that winds yarn to the exact length required for each needle position and uses robotic heads to place wound packages into mobile creel trolleys. It targets tufted carpet manufacturers seeking to reduce creeling labour, cut yarn waste, lower changeover downtime, and enable short production runs.
• Hollow Needle Mtuft Production machine that creates luxury loop-pile rugs and broadloom carpets up to 5 metres wide by feeding yarn through a hollow needle. It is designed for bespoke rug manufacturers seeking unique patterns with multiple yarn types.
• Mtuft G2 Tufted Carpet Sampling Machine Mtuft G2 is an 8-needle tufted carpet sampling machine that produces high-quality samples using a single package of yarn per colour (up to 8 colours) with software-controlled gauge, stitch rate, and pile heights. It includes NedGraphics Vision Tuft software and Beckhoff industrial PC control, and is targeted at carpet manufacturers needing fast, low-waste sampling.
• Mtuft Mini Yarn Sampling Machine Mtuft Mini is a single-needle yarn sampling machine that produces high-quality carpet samples from just one package of yarn, including artificial grass, in both cut and loop finishes. It is aimed at yarn manufacturers, masterbatch producers, and artificial grass manufacturers for quality control testing and sample presentation.
• Kibby G6.300 Axminster and Woven Carpet Sampling Machine Kibby G6.300 is the only Axminster and woven carpet sampling machine of its kind, producing samples in as little as one hour with up to 20 colours. Suitable for Axminster, Wire Wilton up to 450 reed, Colortec, and high-density Axminster constructions, it serves carpet manufacturers needing rapid sample turnaround.
• Modra Shearing Machine Sample shearing machine offered in three models (ST1000 freestanding with vacuum, ST500 mounted on existing work area, ST120 handheld) with 0.1mm precision height adjustment. It targets carpet manufacturers and sample labs needing level or tip-shearing of finished carpet samples.
• Sample Backing Press (DK25SP) Sample Backing Press (model DK25SP) applies hotmelt backing to carpet samples up to 500 x 500mm. It is designed for use with Kibby and Mtuft sampling machines to create professionally finished samples for customer presentation.

Quantifiable outcome

• Tufting capacity increase of more than 100% on machines serviced by CreelMT
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Ten partnerships are on record, tiered core.

• Gilbos of AmericacoreTechnology or IntegrationGilbos of America serves as regional agent for USA and Canada while also supplying precision winders (Uniwinder) for the CreelMT system. This dual relationship provides both distribution and key component supply for Modra's flagship product.
• Robert S. Maynard Ltd.coreChannel Partner/ Reseller/ DistributorRegional sales agent handling machine sales in UK, Ireland, Italy, and Poland markets.
• Beijing Jia Shunlong Trading Co.,LtdcoreChannel Partner/ Reseller/ DistributorRegional sales agent handling machine sales in China market.
• Le Clair & MeertcoreChannel Partner/ Reseller/ DistributorRegional sales agent handling machine sales in Belgium and Turkey markets.
• Asahi Trading Co.,LtdcoreChannel Partner/ Reseller/ DistributorRegional sales agent handling machine sales in Japan market.
• Texcad India SolutionscoreChannel Partner/ Reseller/ DistributorRegional sales agent handling machine sales in India market.
• Deltic SRLcoreChannel Partner/ Reseller/ DistributorRegional sales agent handling machine sales in Argentina market.
• Basseto Rep s Serv LtdacoreChannel Partner/ Reseller/ DistributorRegional sales agent handling machine sales in Brazil market.
• Seenqaaf Industrial Co.coreChannel Partner/ Reseller/ DistributorRegional sales agent handling machine sales in Pakistan market.
• NedGraphicscoreTechnology or IntegrationSoftware partnership providing NedGraphics Vision Tuft Advanced Controller software with the Mtuft G2, enabling pattern creation and modification for tufted carpet sampling.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Card-Monroe Corporation: US-based manufacturer of tufting machinery and related equipment for the carpet industry. Closely comparable to Modra because both serve tufted carpet manufacturers with specialty production and sampling machinery, though Card-Monroe focuses on larger production tufting machines versus Modra's sampling and creeling focus.
• Michel Van de Wiele: Belgian manufacturer of carpet weaving and rug production machinery, including Axminster and Wilton looms. Direct competitor to Modra's Hollow Needle and Kibby product lines in the carpet manufacturing machinery category, particularly for woven and Axminster carpet production.
• Gilbos: Belgian manufacturer of precision yarn winding equipment used inside Modra's CreelMT and also a distribution agent for Modra in North America. A tightly comparable peer as a specialty yarn-handling machinery maker with overlapping product technology, while also being a strategic partner.
• Cobble Blackburn: UK-based manufacturer of tufting machinery and ancillary equipment for the carpet industry. Comparable to Modra because both supply specialized carpet production machinery to tufted carpet manufacturers globally, particularly in European and emerging markets.

Broad incumbents

• Lindauer Dornier: German manufacturer of weaving and technical textile machinery, including rapier and air-jet looms used in carpet production. Comparable to Modra as a broader textile-machinery incumbent that overlaps in carpet production equipment but serves a much wider portfolio of textile applications.
• Picanol: Belgian weaving machine manufacturer supplying the global textile industry, including carpet weaving. Comparable to Modra as a major incumbent in textile machinery with overlapping customer base in woven carpet production, though Picanol's scope extends well beyond Modra's sampling/creeling niche.
• Stäubli: Swiss manufacturer of textile machinery (including weaving, knitting, and carpet yarn handling systems) plus robotics. Comparable to Modra because Stäubli supplies automation and yarn-handling equipment used in carpet manufacturing, addressing overlapping customer needs in creeling and robotic material handling.
• Itema: Italian manufacturer of weaving machines, including rapier and air-jet looms used in technical textiles and carpet production. Comparable to Modra as a textile-machinery incumbent serving woven carpet manufacturers, though at a much broader scale and product portfolio.
• Karl Mayer: German manufacturer of warp knitting, warp preparation, and technical textile machinery. Comparable to Modra as a textile-machinery incumbent serving yarn and fabric preparation workflows that overlap with carpet manufacturing supply chains, though Karl Mayer's core is knitting rather than tufting.

Others

• NedGraphics: Netherlands-based provider of textile design software, including Vision Tuft pattern design tools integrated with Modra's Mtuft G2. Comparable as an enabling technology partner serving the same carpet manufacturers, but operates in software rather than machinery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ModraTechnology
• LinkedInlinkedin.com/company/modra-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modra Technology