Partage Malls
Partage Malls is the shopping center division of Grupo Partage, operating 14 malls across Brazil with 508,000 m² of gross leasable area, 1,000+ retail tenants, and 41 million annual visitors. It leases retail space, kiosks, event venues, and in-mall advertising, with two greenfield projects under construction and an IPO filed in 2024.
- Company typePublic
- Founded1997
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Partage Malls does
Partage Malls is the shopping center division of Grupo Partage (MPAR Empreendimentos e Participações LTDA), a Brazilian commercial real estate developer founded in 1997 and headquartered on Av. Brigadeiro Faria Lima in São Paulo. The company entered the shopping center market in 2009 via the acquisition of Partage São Gonçalo and has since grown to 14 operating malls across all five regions of Brazil, with two additional greenfield projects under construction (Partage Lago Sul in Brasília, launched 2024, and Partage São Paulo Shopping, planned 2026). Its portfolio spans 508,000 m² of gross leasable area, 15,000+ parking spaces, 70+ mega stores, 70 cinema screens, and 1,000+ retail tenants, attracting 41+ million annual visitors and 9.5+ million annual vehicle visits.
The company's core business is the operation and leasing of physical retail real estate, structured around four tenant engagement formats: long-term fixed retail store leases, short-term kiosk rentals in mall corridors, temporary event and promotional activations in plazas and parking areas, and internal advertising/media packages. The advertising layer is delivered through a proprietary digital LED screen network operated in partnership with NEOOH, one of Brazil's largest Out-of-Home media operators. Tenant-facing services include SAL (Suporte de Apoio ao Lojista) administrative support, the Academia Partage training academy, banking/financial partnership facilitation, and a CRM platform for consumer behavior analytics; the consumer-facing surface is the Partage Shopping mobile app on iOS and Android.
Revenue is generated primarily through recurring monthly rent on stores and kiosks (subscription model), advertising fees on the in-mall digital and static media network (unit pricing/pay-as-you-go), and event space rental fees. Pricing is negotiated case-by-case with no public list. Go-to-market runs through dedicated direct sales teams for retailer acquisition ("Nova Unidade") and advertiser/media sales, supported by social media, a corporate website, email, and in-mall media. The broader group also operates Partage Edifícios Comerciais (Triple A commercial office buildings in São Paulo, including the LEED Platinum-certified B32 mixed-use tower). An IPO process was initiated in 2024 via a public distribution offering notice.
Partage Malls firmographics
Firmographics- Name
- Partage Malls
- Legal name
- MPAR EMPREENDIMENTOS E PARTICIPACOES LTDA
- Website
- https://partagemalls.com.br
- Company type
- Public
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Partage Malls is the shopping center division of Grupo Partage, operating 14 malls across Brazil with 508,000 m² of gross leasable area, 1,000+ retail tenants, and 41 million annual visitors. It leases retail space, kiosks, event venues, and in-mall advertising, with two greenfield projects under construction and an IPO filed in 2024.
- Ownership category
- akta.pro rank
Partage Malls industry classification
Industry- Product category
- Shopping Mall Operations
- NAICS
- Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Specialty & Entertainment Venue Property Management (BPAJAGAO)
Keywords
Where Partage Malls is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Partage Malls business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Retail Space Rental: Rental income from leasing retail spaces (stores, kiosks) to merchants within shopping malls. Contracts are typically long-term for stores and short-term for kiosques. Additional revenue streams include temporary event spaces and parking access fees.
- Internal Advertising and Media: Revenue from digital and static advertising placements throughout shopping malls including LED screens, totems, escalator panels, parking gates, and digital media on websites and apps. Also includes event sponsorships and branded activations.
- Event Space Rental: Rental of event spaces including event plazas, food courts, and parking areas for brand events and promotional activations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Retail store space rental |
| Subscription | Monthly | Kiosk rentals |
| Other | Multi-year contract | Event and temporary activations |
| Unit Pricing | Pay-as-you-go | Internal media advertising |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Partage Malls product offering
Product offeringCore offering
Partage Malls develops, owns, and operates a portfolio of 14 shopping centers across all regions of Brazil (with 2 greenfield projects under construction), leasing retail space (stores, kiosks) to merchants, renting event spaces to brands, and selling advertising placements across a digital and static in-mall media network. The company also operates Class AAA commercial office buildings (including the LEED Platinum-certified B32) in São Paulo through its Partage Edifícios Comerciais segment.
Product overview
Partage Malls operates a portfolio of 14 shopping centers across Brazil (with 2 greenfield projects under construction), offering retail spaces through various business models (stores, kiosks, events, media/advertising). The company also manages commercial real estate through its Edifícios Comerciais segment featuring the B32 LEED Platinum-certified building. Tenant services include SAL support, Academia training, financial services, CRM analytics, and exclusive media/advertising packages. The Partage Shopping mobile app extends the mall experience to consumers via iOS and Android platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Partage Malls Shopping Centers
- Retail Space Leasing (Lojas e Quiosques)
- Mall Advertising Media (Mídia)
- Event Space Rental (Praças de Eventos e Estacionamentos)
- Partage Edifícios Comerciais
- B32 Commercial Tower
- Partage Lago Sul
Quantifiable outcome
- 41+ million annual visitors across mall network
- +2 more outcomes
Companies that use Partage Malls
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Partage Malls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Partage Malls partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NEOOHcoreStrategic partnership with NEOOH, one of Brazil's leading Out-of-Home media operators, to operate digital LED advertising screens throughout the Partage mall network. NEOOH is the absolute leader in airport media operations and bus/terminal advertising in Brazil, reaching 800+ million people annually across 150+ terminals and 120 other strategic locations. The partnership creates a differentiated circuit of large-format digital LED screens integrated with mobile geopositioned media, interactive solutions, and complementary gaming media deliveries.
- BrazilFoundationcoreStrategic partnership with BrazilFoundation for the 'Ação Nacional: Foco em Educação' (National Action: Focus on Education) social initiative. BrazilFoundation provides strategic support for coordinating social actions across 13 civil society organizations (OSCs) in municipalities where Partage malls are located. The project allocates over R$1.5 million for educational support and expects direct impact on over 1,000 disadvantaged families, promoting school retention and addressing educational gaps.
- Banking/Financial PartnersminorPartnerships with financial institutions to provide facilitated conditions for retailers seeking to expand and maintain their mall-based businesses. These financial service partnerships support the lojista ecosystem by offering favorable banking terms for business growth.
Scale indicators9 records
Recent moves13 records
Expansion highlights5 records
Partage Malls competitors and assessment
Company assessmentRegional players
- GTC: GTC is a real estate developer and operator focused on shopping centers and office buildings across Central and Eastern Europe. It is comparable to Partage as a regional mall operator building and leasing commercial retail space, though it serves European rather than Brazilian catchments.
Broad incumbents
- Simon Property Group: Simon Property Group is the largest shopping mall REIT in the United States and globally, operating hundreds of malls and premium outlets. While not a Brazilian operator, it is broadly comparable as a global shopping mall landlord and sets the public-market benchmark for mall operator economics and retail media networks.
- Macerich: Macerich is a US REIT operating a portfolio of major regional shopping malls. It is broadly comparable to Partage as a public-market mall landlord focused on tenant mix optimization, retail media, and mixed-use repositioning of physical retail assets.
- Unibail-Rodamco-Westfield: Unibail-Rodamco-Westfield is a global shopping center operator with flagship destinations in Europe and the US. It is broadly comparable to Partage as a global mall landlord pursuing premium tenant mixes, mixed-use destinations, and integrated retail media offerings.
- Klépierre: Klépierre is one of Europe's largest shopping mall operators with a continental portfolio of retail destinations. It is broadly comparable to Partage in business model and tenant relationships, and provides a benchmark for European mall operator economics.
Direct peers
- Aliansce Sonae+brMalls: Formed from the merger of Aliansce and BR Malls, this entity is the largest shopping mall operator in Brazil with roughly 30+ malls. It directly competes with Partage for national retail tenants, anchor leases, and advertising spend, and serves as the closest scale benchmark for Partage's growth trajectory.
- Iguatemi S.A. Iguatemi operates a portfolio of premium and upscale shopping centers across Brazil. As a public Brazilian mall operator with a comparable mall count to Partage, it is a direct comparable in scale, business model, and customer base, with stronger positioning in higher-income catchments.
- Multiplan: Multiplan is one of Brazil's largest shopping mall operators, with a portfolio of roughly 20 owned and managed malls across the country. It is a direct competitor to Partage Malls in the same business model of leasing space to retailers and monetizing internal advertising across a national network.
- Ancar Ivanhoe: Ancar Ivanhoe is a Brazilian joint venture between Ancar and Ivanhoe Cambridge operating approximately 20+ shopping malls across Brazil. It directly competes with Partage for retail tenants, advertising partners, and development sites in mid-sized and major Brazilian cities.
Emerging players
- JHSF: JHSF is a Brazilian real estate developer with operations spanning high-end residential, commercial offices, hotels, and select retail destinations. It is an adjacent Brazilian peer with partial overlap in commercial real estate and premium real estate development, though its mall exposure is narrower than Partage's dedicated shopping center focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Partage Malls social profiles
Digital presencePartage Malls compliance and trust
Trust signalCompliance1 record
Partage Malls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partage Malls leadership team
Management profileNumber of profiles
Partage Malls subsidiaries and ownership
Company hierarchySubsidiaries16 records
Partage Malls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partage Malls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partage Malls
What does Partage Malls do?
Partage Malls develops, owns, and operates a portfolio of 14 shopping centers across all regions of Brazil (with 2 greenfield projects under construction), leasing retail space (stores, kiosks) to merchants, renting event spaces to brands, and selling advertising placements across a digital and static in-mall media network. The company also operates Class AAA commercial office buildings (including the LEED Platinum-certified B32) in São Paulo through its Partage Edifícios Comerciais segment.
Is Partage Malls a public or private company?
Partage Malls is a public company. It is classified as unknown and is currently operating.
When was Partage Malls founded?
Partage Malls was founded in 1997. It employs 101 to 250 people.
Where is Partage Malls based?
Partage Malls is headquartered in São Paulo, Brazil, in the Latin America region.
How does Partage Malls make money?
Three revenue lines are on record. Retail Space Rental is the primary driver. The others are internal Advertising and Media and event Space Rental.
Who are Partage Malls's main competitors?
GTC is listed as a regional player. Broad incumbents are Simon Property Group, Macerich, Unibail-Rodamco-Westfield and Klépierre. Direct peers are Aliansce Sonae+brMalls, Iguatemi S.A., Multiplan and Ancar Ivanhoe. JHSF is listed as an emerging player.
Does Partage Malls have an API?
No public API is recorded for Partage Malls.
What industry is Partage Malls in?
Partage Malls's product category is Shopping Mall Operations. Its primary akta.pro industry code is BPAJAGAO, Specialty & Entertainment Venue Property Management. Its NAICS code is 531120 and its SIC code is 6532.