Verve
Verve is a member-owned credit union founded in 1937, headquartered in Oshkosh, Wisconsin, that serves approximately 65,000 consumer and small-business members through 20 branches across Wisconsin, Illinois, and Minnesota with $1.6 billion in assets.
- Company typePrivate
- Founded1937
- HeadquartersOshkosh, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Verve does
Verve, a Credit Union is a member-owned, not-for-profit financial cooperative headquartered in Oshkosh, Wisconsin, founded in 1937. As of June 2026 the institution serves approximately 65,000 members through 20 branch locations across Wisconsin, Illinois, and Minnesota, with total assets of $1.6 billion and 250+ employees. Membership is open to individuals who live, work, or worship in 23 counties throughout the three-state area, with broader access through ACC shared branching.
Its product set spans three consumer tiers (Optimum, Premier, Essential) of checking and savings, share certificates, IRAs, HSAs, youth savings, and goal-based sub-accounts; three Mastercards including a 2% cash-back Optimum World card; and a full personal lending suite covering auto, recreational, signature unsecured, Kwik Cash line of credit, fixed-rate and adjustable-rate mortgages, home equity loans, and HELOCs. Business banking is delivered through dedicated relationship managers in Oshkosh, La Crosse, and Chicago, and covers business checking/savings/money market, commercial loans and lines of credit, a Business MasterCard, ACH origination, Positive Pay fraud controls, remote deposit capture, and Clover POS merchant services.
Underlying technology consists of a digital banking platform accessed via web and mobile, Zelle for P2P payments, integrated Mastercard contactless issuing, a SavvyMoney-powered My Credit Score credit monitoring tool, a Card Management system with fraud alerts, mobile deposit, Verve Round Up automatic savings, and the Vera AI-powered virtual assistant for 24/7 chat support. Revenue is generated primarily through net interest income on consumer and commercial loans (auto loans from 4.49% APR, mortgages, credit cards), deposit-account and ATM-related fee income, interchange and credit card fees, plus merchant services processing via Clover; the cooperative structure reinvests surplus into member pricing rather than external shareholders. The credit union is federally insured by the NCUA and pursues a hybrid go-to-market combining physical distribution (20 branches) with direct-to-consumer digital channels and sales-led business banking.
Recent strategic activity centers on Chicago market expansion through a multi-year Chicago White Sox partnership, plus digital product launches (Vera AI assistant in August 2025, My Credit Score via SavvyMoney in June 2026, and a new website launching July 2026). Leadership refresh includes a new COO from Horicon, a VP of Risk Management from First Commonwealth FCU, an AVP for digital experience, and a promoted VP of Culture + Capability.
Verve firmographics
Firmographics- Name
- Verve
- Legal name
- Verve, a Credit Union
- Website
- https://verveacu.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Verve is a member-owned credit union founded in 1937, headquartered in Oshkosh, Wisconsin, that serves approximately 65,000 consumer and small-business members through 20 branches across Wisconsin, Illinois, and Minnesota with $1.6 billion in assets.
- Ownership category
- akta.pro rank
Where Verve is headquartered
LocationHeadquarters
- HQ city
- Oshkosh
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Verve business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interest Income: As a credit union, Verve generates primary revenue from interest earned on loans including auto loans, mortgages, personal loans, credit cards, and home equity products. Interest rates vary by product with APRs ranging from approximately 4.59% for auto loans to 22.65% for credit cards.
- Banking Fees: Various banking service fees including monthly service fees on certain accounts, ATM fee reimbursements, overdraft fees, and transaction fees for business services.
- Credit Card Fees: Income from credit card transactions including interchange fees, balance transfer fees (3% or $5 minimum), and foreign transaction fees (1% for certain cards).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Verve Optimum Checking: 2.50% APY with qualifying requirements |
| Subscription | Monthly | Verve Premier Checking: 0.25% APY qualifying, 0.10% APY non-qualifying |
| Subscription | Monthly | Verve Essential Checking: No fees, no minimum balance |
| Unit Pricing | Monthly | Personal Signature Loans: Rates as low as 8.99% APR |
| Unit Pricing | Monthly | Auto Loans: Rates as low as 4.49% APR |
| Subscription | Monthly | Credit Cards: 0% intro APR for 12 billing cycles |
| Unit Pricing | Monthly | Adjustable Rate Mortgages: Rates as low as 5.618% APR |
| Usage-based | Monthly | HELOC: Rate as low as Prime - 1% (currently 5.75% APR) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Verve product offering
Product offeringCore offering
Verve is a member-owned, not-for-profit credit union providing consumer and business banking products including checking, savings, money market, certificates, IRAs, HSAs, credit cards, auto and personal loans, mortgages and home equity products, and small-business banking such as business checking/savings, commercial term loans, business credit cards, and merchant services. Offerings are delivered through 20 branches and digital/mobile banking channels to approximately 65,000 members across Wisconsin, Illinois, and Minnesota.
Product overview
Verve, a Credit Union is a member-owned financial cooperative offering a comprehensive suite of banking products and services organized into three account tiers (Optimum, Premier, Essential). The core product family includes checking accounts with tiered dividend rates, money market and savings accounts, certificates, IRAs, and HSAs. Credit offerings span three Mastercard products (Optimum World with 2% cash back, Premier with 0% intro APR, and Essential secured card for credit building), plus personal loans (signature, auto, recreational, Kwik Cash line of credit), and mortgages (fixed rate, ARM, home equity loans/HELOC). Business banking includes checking, savings, money market, commercial loans, Business MasterCard, and merchant services via Clover POS. Digital banking integration includes Zelle P2P payments, SavvyMoney credit monitoring, and Vera AI virtual assistant. The bundle system rewards customers who maintain both checking and savings accounts with enhanced rates across product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Verve Optimum Checking
- Verve Premier Checking
- Verve Essential Checking
- Verve Optimum Money Market
- Verve Premier Savings
- Verve Essential Savings
- Share Certificates
- Health Savings Account (HSA)
- IRA Money Market
- Kids' Savings Accounts
- Verve Optimum World Mastercard
- Verve Premier Mastercard
- Verve Essential Mastercard
- Auto Loans
- Personal Signature Loans
- Kwik Cash Line of Credit
- Recreational Loans
- Fixed Rate Mortgage
- Adjustable Rate Mortgage (ARM)
- Home Equity Loan
- Home Equity Line of Credit (HELOC)
- Business Checking
- Business Savings
- Commercial Term Loans
- Business MasterCard
- Merchant Services (Clover)
- Positive Pay
Quantifiable outcome
- 2.50% APY on qualifying checking accounts
- +4 more outcomes
Companies that use Verve
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Verve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
Verve partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Chicago White SoxcoreMulti-year partnership announced May 20, 2026 providing Verve with outfield wall signage, gameday tabling opportunities, and promotional activations at Guaranteed Rate Field. Includes presenting sponsorship of promotional giveaway on August 8, 2026 with limited-edition Ozzie Guillen replica jerseys. Partnership designed to expand Verve's presence in the Chicago market and strengthen community connections.
- SavvyMoneycoreTechnology partnership providing integrated credit score monitoring through Verve's digital banking platform. My Credit Score feature powered by SavvyMoney enables members to access credit scores and full credit reports anytime from digital banking or mobile app.
- MastercardcoreCard network partnership for issuing co-branded credit and debit card products including Verve Optimum World Mastercard, Verve Premier Mastercard, and Verve Essential Mastercard. Partnership enables contactless payments, cash back rewards, and global payment acceptance.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Verve competitors and assessment
Company assessmentDirect peers
- Connexus Credit Union: Wausau-based Wisconsin credit union with multi-state membership and a strong mortgage/lending franchise. Comparable product breadth and member-owned cooperative model to Verve.
- UW Credit Union: Wisconsin-based credit union serving University of Wisconsin communities and broader public, with comparable personal/business banking, mortgages, and digital channels. Most direct regional peer to Verve given overlapping geography, member base, and product mix.
- Summit Credit Union: Madison-headquartered Wisconsin credit union with a similar full-service retail and business banking franchise, including mortgages and credit cards. Closely comparable in size, geography, and product breadth to Verve.
- Fox Communities Credit Union: Appleton/Green Bay Wisconsin credit union with personal and business banking, mortgages, and member-focused pricing. Strong geographic overlap with Verve's eastern Wisconsin footprint.
- Community First Credit Union: Appleton-based Wisconsin credit union with comparable retail, mortgage, and business banking offerings. Similar size band and member-owned structure to Verve.
- Capital Credit Union: Green Bay Wisconsin credit union offering personal/business banking, mortgages, and digital services. Comparable member-owned cooperative operating model and Wisconsin concentration.
- Royal Credit Union: Eau Claire Wisconsin credit union with multi-state membership stretching into Minnesota, comparable personal/business lending, and a similar community-focused cooperative positioning.
- Consumers Cooperative Credit Union: Waukegan, Illinois-based credit union serving northern Illinois and southern Wisconsin. Comparable regional cooperative model and overlapping membership territory with Verve.
- Educators Credit Union: Racine/Kenosha Wisconsin credit union offering similar full-service personal, mortgage, and business banking products with a community-based cooperative structure.
Broad incumbents
- Alliant Credit Union: Large, digitally-led US credit union with national membership and high-yield deposits, credit cards, and mortgages. Relevant broader-incumbent comparable for digital banking benchmarks and product set, though significantly larger than Verve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Verve social profiles
Digital presenceVerve compliance and trust
Trust signalCompliance2 records
Verve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verve leadership team
Management profileNumber of profiles
Profiles14 records
Verve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verve
What does Verve do?
Verve is a member-owned, not-for-profit credit union providing consumer and business banking products including checking, savings, money market, certificates, IRAs, HSAs, credit cards, auto and personal loans, mortgages and home equity products, and small-business banking such as business checking/savings, commercial term loans, business credit cards, and merchant services. Offerings are delivered through 20 branches and digital/mobile banking channels to approximately 65,000 members across Wisconsin, Illinois, and Minnesota.
Is Verve a public or private company?
Verve is a private company. It is classified as management employee owned and is currently operating.
When was Verve founded?
Verve was founded in 1937. It employs 251 to 500 people.
Where is Verve based?
Verve is headquartered in Oshkosh, United States, in the North America region.
How does Verve make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are banking Fees and credit Card Fees.
Who are Verve's main competitors?
Direct peers on record are Connexus Credit Union, UW Credit Union, Summit Credit Union, Fox Communities Credit Union, Community First Credit Union, Capital Credit Union, Royal Credit Union, Consumers Cooperative Credit Union and Educators Credit Union. Alliant Credit Union is listed as a broad incumbent.
Does Verve have an API?
No public API is recorded for Verve.