Enable Lifecare

What Enable Lifecare does

Enable Lifecare PTY LTD is an Australian wholesale distributor of assistive healthcare technology, founded in 2017 and headquartered in Adelaide. The company supplies a catalogue of approximately 500+ SKUs spanning seating (Configura rise-recliner, bariatric, and advance care chairs), beds (Empresa home care, long-term care, and complex-needs models), pressure care mattresses (Elata, OSKA, and Dolphin fluid immersion systems), Oxford patient hoists and Securi3 slings, manual transfer equipment, and 243+ spare parts. Primary customer segments are aged care facilities, home care/individual consumers, NDIS participants, and prescribing allied health professionals (occupational therapists, physiotherapists); hospitals and clinical settings are secondary. Geographic reach is Australia and New Zealand.

The go-to-market is sales-led and education-centric. Enable Lifecare maintains a domestic e-commerce storefront, a phone-based enterprise sales line (1300 370 370), and direct engagement with aged care operators, layered with CPD-certified training, webinars, blog content, clinical justification documentation, and ATSA trade show participation. The company promotes next-day delivery on core inventory from a centralised warehouse, and ties catalogue breadth to prescriber workflows rather than consumer marketing. Distribution is exclusively domestic within ANZ; no international or channel-partner expansion is disclosed.

Revenue mechanics are unit-priced hardware sales with no subscription, service-contract, or financing stream in evidence. Prices range from roughly A$125 for chair accessories to over A$18,000 for a Configura Bariatric 317kg chair, indicating a one-time-purchase transactional model. The portfolio is OEM-sourced from Configura, OSKA, Oxford (Joerns), and Dolphin — the proprietary-feeling features (BodyMove, SmartMonitor, auto-regression, reduced-shear tilt-in-space, SmartScale, Unisafe braking) are predominantly partner technologies repackaged and clinically justified by Enable Lifecare for the ANZ market. The company is privately held with no disclosed institutional investors or parent, holds ISO 9001/14001/45001 certifications, and operates with a headcount of 11–50.

Name

Enable Lifecare

Legal name

Enable Lifecare PTY LTD

Website

https://enablelifecare.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Enable Lifecare is an Australian wholesale distributor of assistive healthcare equipment — seating, beds, pressure care mattresses, hoists, and slings — serving aged care facilities, NDIS participants, allied health professionals, and home care consumers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Healthcare Assistive Equipment Distribution

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Home Health Care Services (8082)

akta.pro primary industry

Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)

akta.pro secondary industry

Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Assistive healthcare equipment
• Pressure care mattresses
• Patient lifting hoists
• Electric profiling beds
• Mobility seating solutions

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Enable Lifecare generates revenue through the sale of healthcare equipment including seating (recliner chairs, care chairs, bariatric chairs), beds (home care beds, aged care beds, complex needs beds), mattresses (alternating air, foam, hybrid), hoists (floor, ceiling, portable), patient lifting slings, manual transfer equipment, and spare parts. Products are sold as one-time purchases with prices ranging from approximately $125 to $18,000+ depending on product type and configuration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Enable Lifecare is an Australian wholesale distributor of assistive healthcare equipment, offering electric profiling beds (home care, aged care, complex needs), pressure care mattresses (alternating air, hybrid foam/air, foam, fluid immersion), specialised seating (rise recliner, bariatric, care chairs), patient hoists (floor, stand-aid, ceiling, portable), patient lifting slings, and manual transfer aids. The product range, sourced from leading European and American suppliers, serves aged care facilities, hospitals, allied health professionals, and individual consumers across Australia and New Zealand, supported by clinical justification documentation, CPD training, and next-day delivery.

Product overview

Enable Lifecare is a wholesale healthcare equipment supplier offering a comprehensive portfolio of assistive technology products for the Australian and New Zealand healthcare sector. The core offering consists of Configura seating chairs (Configura Comfort electric recliner, Configura Bariatric Chair, Configura Advance care chair), Empresa bed systems (Home Care, Long Term Care, Complex Needs beds), and Elata/OSKA pressure care mattresses (alternating air, hybrid foam/air, foam, and fluid immersion systems). Supporting products include Oxford hoists (floor hoists: Presence, Midi, Advance; stand-aid hoists: Journey, Ascend; portable: Nimble 204), patient lifting slings with Securi3 clip systems, manual transfer aids (transfer belts, Oxford Switch), and extensive spare parts. The product ecosystem is designed for interoperability—for example, Configura chairs accommodate Elata air cushions, Empresa beds pair with pressure care mattresses, and Oxford hoists work with compatible sling systems. The company differentiates through evidence-based product development, CPD training programs, and next-day delivery on core inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Configura Comfort Electric Rise Recliner Chair A highly adjustable electric rise and recline tilt-in-space chair designed for individuals with limited mobility. Features dual motor system, interchangeable backrests, lateral supports, and pressure-reducing fabric, available in Small (130kg SWL), Medium (160kg SWL), and Large (160kg SWL) sizes.
• Configura Bariatric Chair

Quantifiable outcome

• 23% decrease in average pressure over the sacral area
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Configura (Seating Technology)coreTechnology or IntegrationEnable Lifecare distributes Configura branded seating products including recliner chairs, bariatric chairs, and care chairs. Configura chairs feature proprietary tilt-in-space technology, reduced shear design, and dual motor systems for pressure management. The partnership appears to be a core distribution relationship for Enable Lifecare's seating product line.
• OSKA (Mattress Technology)coreTechnology or IntegrationEnable Lifecare distributes OSKA branded mattress products including the ARIA Series, ALTO Series, and FIKA Series pressure care mattresses. OSKA products feature advanced alternating air technology, pumpless hybrid designs, and zone-specific pressure redistribution. The partnership is a key component of Enable Lifecare's mattress offering.
• Oxford (Hoist and Lifting Equipment)coreTechnology or IntegrationEnable Lifecare distributes the full Oxford range of patient handling equipment including floor hoists (Advance, Midi, Presence), stand-aid lifts (Journey, Ascend), and associated slings and accessories. Oxford products feature SmartMonitor technology for safety tracking. The partnership is central to Enable Lifecare's hoist and transfer equipment range.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Home Medical Products Australia: Australian distributor of home healthcare and assistive equipment including profiling beds, pressure care mattresses, lift chairs, and mobility aids, serving aged care facilities, hospitals, and individual consumers. Closely comparable business model, customer mix (aged care + NDIS), and product breadth.
• Aidacare: Australia's largest specialty distributor of assistive technology, mobility, and pressure care equipment for aged care, disability, and home care. Competes head-to-head with Enable Lifecare across beds, mattresses, hoists, slings, and seating, and shares the same OT/physiotherapist prescriber customer base and NDIS funding channels.
• Independent Living Specialists (ILS): Australian retailer and distributor of mobility, assistive technology, and home healthcare equipment, with showrooms plus an online store serving NDIS participants, aged care facilities, and allied health professionals. Direct competitor with overlapping product categories (beds, mattresses, lift chairs, slings) and similar e-commerce + advisor-led GTM.
• Astec Equipment: Australian supplier of assistive technology and patient handling equipment including seating, beds, hoists, slings, and pressure care products targeting aged care, disability, and rehabilitation providers. Comparable product mix and direct overlap with Enable Lifecare's core lines.

Broad incumbents

• Drive DeVilbiss Healthcare: Global manufacturer and distributor of medical equipment including mobility products, beds, pressure care surfaces, and patient handling devices. Competes broadly across Enable Lifecare's catalog and serves Australian aged care and home care channels at scale.
• Arjo: Global medical device company specializing in patient handling, pressure injury prevention, and hygiene solutions, with a substantial Australian and New Zealand presence. Competes directly with Enable Lifecare in hoists, slings, therapeutic mattresses, and care beds at institutional level.
• Hillrom (Baxter): Global medtech incumbent (acquired by Baxter) providing hospital beds, lifts, and pressure injury prevention solutions. Overlaps with Enable Lifecare's hospital and aged care categories and competes for large facility contracts across Australia and New Zealand.
• Invacare: Global manufacturer of medical equipment including beds, mattresses, slings, and patient handling products. Overlaps with Enable Lifecare's product categories and owns the Oxford/Joerns brand that Enable Lifecare distributes; significantly larger but serves as both a supplier and a competing incumbent in Australia/New Zealand.

Regional players

• Prism Medical: North American manufacturer and distributor of safe patient handling equipment including ceiling lifts, floor lifts, and slings. Highly comparable product portfolio to Enable Lifecare's Oxford hoist/sling line, though operating primarily in Canada/US rather than ANZ.

Others

• Sunrise Medical: Global manufacturer of mobility products (manual and power wheelchairs, seating) with a strong Australian distributor footprint. Adjacent rather than directly competitive, but relevant as an assistive-technology ecosystem participant that engages similar OT/physiotherapist prescribers and NDIS channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EnableLifecare1
• LinkedInlinkedin.com/company/enable-lifecare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enable Lifecare