Tax Insider

What Tax Insider does

Tax Insider is a UK-based tax information subscription publisher founded in 2006 by Amer Siddiq and headquartered in Warrington. The company produces expert-authored newsletters, specialist reports, and reference books covering personal, business, and property tax planning for UK taxpayers, business owners, property investors, and tax professionals. Its core product set comprises four newsletter subscriptions (Tax Insider, Business Tax Insider, Property Tax Insider, and the Bundle combining all three) granting access to a combined library of 2,966+ digital articles, supplemented by 15+ standalone reports (covering trusts, family investment companies, alphabet shares, IHT, HMRC investigations, and AI in tax) and the '101 Tax Tips' book series, plus a paid telephone consultation service with chartered tax adviser Arthur Weller.

The underlying technology is a content publishing and digital delivery platform with no proprietary AI/ML components disclosed; productization is editorial rather than software-driven. Tax Insider operates as a direct-to-consumer business exclusively through its e-commerce website (taxinsider.co.uk), with all sales occurring in the UK market. Annual subscriptions are priced at £98.50 (Tax Insider digital) to £370.50 (Bundle digital+print), reports at £26.98-£44.97, and consultations at £97 for 25 minutes or £225/hour, supported by a 14-day free trial and 90-day money-back guarantee to reduce purchase friction.

The business model is bootstrapped with no external funding and no parent company, operating with a small team (1-10 employees). Leadership includes Amer Siddiq as Managing Director, Mark McLaughlin (Fellow of the Chartered Institute of Taxation) as Tax Content Director, and Jim Smith (former LexisNexis board member and founder of Tottel Publishing) as Non-Executive Chairman. The company monetizes through recurring subscriptions, one-time report and book sales, and ad hoc professional advice, with all revenue derived from UK customers.

Name

Tax Insider

Legal name

Tax Insider Ltd

Website

https://taxinsider.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Tax Insider is a UK-based tax information subscription publisher founded in 2006, selling expert-authored newsletters, specialist reports, and books on UK tax planning to business owners, property investors, individuals, and accounting professionals.

Ownership category

akta.pro rank

Product category

Tax Information and Advisory Services

NAICS

Tax Preparation Services (541213), Periodical Publishers (513120), Book Publishers (51313)

akta.pro primary industry

Tax Advisory & Compliance (BPAHABAB)

akta.pro secondary industry

Tax & Accounting Publishing (Codes, Guidance, Practice Tools) (MPAJACAD)

Keywords

• Tax planning publications
• Tax newsletter subscriptions
• UK tax advice
• Property tax guidance
• Business tax planning

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Newsletter Subscriptions: Monthly newsletter subscriptions providing tax guidance, tips, and strategies across personal, business, and property tax topics. Subscriptions include digital access to article libraries and optional print delivery.
2. Reports and Guides: One-time purchase of in-depth tax reports and guides covering specific topics such as trusts, property tax, inheritance tax, and AI in tax. Available in digital download and print formats.
3. Books: One-time purchase of tax tips books (101 Practical Tax Tips, 101 Business Tax Tips, etc.) sold as digital downloads or physical copies.
4. Tax Consultation Services: Paid telephone tax advice consultations with Arthur Weller at £97 for up to 25 minutes, with additional time billed at £225/hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tax Insider publishes and sells UK tax planning content in the form of monthly newsletter subscriptions, specialist in-depth tax reports, and tax tips books, available as digital downloads and/or printed copies. Its portfolio spans 2,966+ articles across the Tax Insider, Business Tax Insider, and Property Tax Insider newsletters, plus a catalogue of over 15 specialist tax reports and a bundle of tax tips books, with a paid telephone tax advice consultation service offered by chartered tax adviser Arthur Weller.

Product overview

Tax Insider is a UK-based tax information subscription business providing newsletters, reports, books, and advisory services focused on tax planning. The core offering consists of four newsletter subscriptions: Tax Insider (general tax), Business Tax Insider (business tax), Property Tax Insider (property tax), and the Tax Insider Bundle (all three combined), each providing monthly issues and instant access to a digital article library. These are complemented by a catalogue of over 15 specialist tax reports covering topics including trusts, family investment companies, alphabet shares, exit planning, IHT, and AI in tax. Additionally, Tax Insider publishes five tax tip books (101 Practical Tax Tips, 101 Business Tax Tips, 101 Property Tax Tips, 101 Employer and Employee Tax Tips, and a 101 Tax Saving Tips Bundle combining four of them). A paid telephone consultation service with tax specialist Arthur Weller provides personalised tax advice. The entire portfolio spans 2,966+ premium articles and is targeted at business owners, property investors, individuals, and professional advisers.

Differentiator

Problem solved

Functional benefit

Brands

• Landlord Vision: A website that sells landlord software solutions, launched by Amer Siddiq.

Products and services

• Tax Insider Newsletter Monthly newsletter covering broad UK tax planning topics including income tax, capital gains tax, inheritance tax, VAT, and personal tax strategies; provides instant access to over 1,404 digital articles, with digital or digital+print subscription options. Targeted at individual taxpayers, business owners, and property investors seeking ongoing practical tax-saving guidance.
• Business Tax Insider Newsletter Monthly newsletter focused on UK business taxation covering corporation tax, capital allowances, profit extraction, director strategies, and company tax planning; provides instant access to over 734 digital articles. Targeted at business owners, directors, and their advisers.
• Property Tax Insider Newsletter Monthly newsletter covering UK property tax matters for landlords and developers, including rental income tax, CGT, SDLT, main residence relief, and property business structuring; provides instant access to over 828 digital articles. Targeted at landlords, property investors, and property professionals.
• Tax Insider Bundle Subscription Combined annual subscription providing access to all three Tax Insider newsletters (Tax Insider, Business Tax Insider, and Property Tax Insider) plus their full combined digital library of 2,966+ articles, in digital or digital+print formats at a discounted bundle price.
• How to Use Trusts to Reduce Property Taxes (Professional Edition) In-depth tax report on using property trusts for tax planning, covering income tax, CGT, and IHT mitigation through trust structures, including nil-rate band planning and trust management. Targeted at tax advisers, accountants, and solicitors advising property-owning clients.
• Alphabet Shares: The Essential Guide for Tax Advisers Tax report on structuring, defending, and documenting alphabet share arrangements for owner-managed companies, addressing post-Vermilion rules, close company dividend reporting, and settlements legislation. Targeted at tax advisers and accountants.
• Exit and Succession Tax Planning for Businesses Tax report on tax-efficient exit strategies for sole traders, partnerships, and family companies, covering Business Asset Disposal Relief, capital gains tax, inheritance tax, business property relief, and management buy-outs. Targeted at business owners and their advisers.
• Sharing Wealth Using Family Investment Companies Tax report on Family Investment Companies (FICs) for managing and transferring family wealth, covering structure, governance, share classes, taxation, and inheritance tax planning. Targeted at high net worth families and their advisers.
• Tax Efficient Ways to Grow a Property Portfolio Tax report on tax-efficient property portfolio growth, covering structure selection, rental income taxation, SDLT implications, interest relief, expense relief, losses, CGT treatment, and IHT planning. Targeted at property investors and their advisers.
• How to Master a Tax Enquiry or Investigation Tax report on handling HMRC tax enquiries and investigations, covering enquiry types, voluntary disclosure, HMRC powers, penalties, appeals, and compliance best practices. Targeted at taxpayers facing HMRC scrutiny and their advisers.
• Inheritance Tax: Key Strategies and Insights Explained Tax report on inheritance tax covering IHT basics, exemptions, reliefs, residence nil-rate band, lifetime trusts, will planning, and post-death planning strategies. Targeted at high net worth individuals, families, and their advisers.
• AI and the Future of Tax - Key Trends and Strategies for Practitioners Tax report exploring AI applications in the tax profession, covering generative AI, how tax authorities use AI, AI's impact on the accounting profession, and practical changes for tax practitioners. Targeted at tax advisers and accountants.
• The Lifecycle of IIP and DT Trusts - A Practical Guide Tax report covering Interest in Possession (IIP) and Discretionary Trust (DT) lifecycles, trust types, taxation of trusts, and planning opportunities. Targeted at trustees, family wealth planners, and their advisers.
• Property Company V Property Trust Tax report comparing property ownership through a company versus a trust, covering tax treatment, advantages, disadvantages, and planning considerations for each structure. Targeted at property investors and their advisers.
• Tax Planning for Family Companies Tax report covering tax issues for personal and family companies, including corporation tax, capital allowances, loss relief, employer obligations, profit extraction, and directors' loan accounts. Targeted at family business owners and their advisers.
• Investing in Property - Personal or Company Ownership Tax report comparing personal versus company ownership for property investment, covering tax rates, finance costs, losses, profit extraction, CGT planning, incorporation, SDLT, and exit strategies. Targeted at property investors and their advisers.
• 101 Tax Saving Tips Bundle Bundle of four tax tip books (101 Business Tax Tips, 101 Practical Tax Tips, 101 Property Tax Tips, and 101 Employer and Employee Tax Tips) providing over 400 practical tax-saving tips across personal, business, property, and employment taxation, available in digital and print formats.
• 101 Practical Tax Tips Book of 101 practical tax planning tips covering allowances, savings, family companies, employers, self-employed, losses, capital allowances, VAT, CGT, property, IHT, and tax return administration; written by Sarah Bradford and available in digital and print formats.
• 101 Business Tax Tips Book of business tax planning tips with over 200 pages covering business structures, finance, expenses, capital allowances, profit extraction, employing people, losses, and exit planning; written by Sarah Bradford and available in digital format.
• 101 Property Tax Tips Book of property tax planning tips with over 200 pages covering property ownership structures, rental income, capital allowances, property disposal, foreign tax, main residence relief, gifting property, and IHT planning; available in digital format.
• 101 Employer and Employee Tax Tips Book of tax planning tips covering employer and employee tax matters including tax-efficient remuneration, travel, vehicles, benefits, expenses, termination, share incentives, and compliance issues; available in digital format.
• Arthur Weller Tax Advice Consultation Service Personalised telephone tax advice consultation with chartered tax adviser Arthur Weller covering income tax, corporation tax, CGT, IHT, property tax, expatriate tax, and small business taxation, at £225 per hour with a £97 minimum charge for up to 25 minutes; additional time billed at £225/hour and written advice at £225/hour.

Quantifiable outcome

• Individual subscriber saved £6,840 annually using a single tax tip
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bloomsbury Professional: UK tax and law publisher that acquired Tottel Publishing (founded by Tax Insider's current Non-Executive Chairman Jim Smith). Publishes the 'Core Tax Annuals' series edited by Tax Insider's own Tax Content Director Mark McLaughlin, making it the closest direct peer in UK tax publishing — comparable products, authors and customer base (tax professionals).
• TaxationWeb: UK online tax portal co-founded by Mark McLaughlin, Tax Insider's current Tax Content Director. Serves the same tax-adviser segment with news, articles and practical tax guidance, and is among the most directly overlapping competitors in content and audience.

Broad incumbents

• Croner-i (Wolters Kluwer): Long-established UK tax, HR and compliance information service from Wolters Kluwer. Targets accountants and tax professionals with subscription research platforms, overlapping directly with Tax Insider's professional-adviser segment but as part of a much broader compliance portfolio.
• LexisNexis Tax: Global legal and tax information provider (formerly LexisNexis, where Tax Insider's Chairman Jim Smith was a UK board member). Provides Tolley's tax titles and digital research tools serving UK tax professionals and lawyers, comparable content and audience but at much greater scale.
• CCH (Wolters Kluwer): Wolters Kluwer's professional tax and accounting research and software brand, including CCH Tax Online. Directly comparable to Tax Insider's adviser-facing content but bundled into a much larger global compliance, software and publishing platform.
• Practical Law (Thomson Reuters): Thomson Reuters' UK legal and tax know-how platform providing practitioner guidance, precedents and updates. Targets a similar accountant/lawyer audience to Tax Insider's professional segment but as part of a global legal information suite.

Emerging players

• Money Saving Expert: UK consumer-facing personal finance website that uses content, newsletters and community to drive DTC engagement, with some tax-saving content. Comparable direct-to-consumer content + subscription-adjacent model, though broader than tax and with different monetisation mechanics.
• Tax Adviser (CIOT): Official magazine of the Chartered Institute of Taxation, serving UK tax professionals with technical articles and analysis. Overlaps with Tax Insider's professional-adviser segment and editorial style, though distributed via CIOT membership rather than consumer subscription.

Others

• TaxCalc: UK tax preparation and accounts production software used by accountants and tax professionals. Adjacent rather than directly competitive: it sits in the workflow/tooling layer where Tax Insider provides reference and planning content, but both are bought by the same professional-adviser buyer.
• AccountancyAge: UK accounting industry news and analysis publication serving accountants and tax professionals. Overlaps with Tax Insider's professional-adviser audience and topical coverage but is news-led rather than practical-planning-led, and largely advertising-supported.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TaxInsider
• Facebookfacebook.com/taxinsiderltd
• LinkedInlinkedin.com/company/taxinsider

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tax Insider