Diesenhaus-BTC
Diesenhaus-BTC is Israel's oldest travel conglomerate (founded 1926), operating a multi-brand portfolio that serves ~1,300 corporate accounts through its TMC division (BCD Travel exclusive partner) and hundreds of thousands of leisure customers via nationwide branches, sub-brands (Cruiseit, Ski V.I.P., Tzabar, Life Trip), and the Deasy.co.il e-commerce platform.
- Company typePrivate
- Founded1926
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Diesenhaus-BTC does
Diesenhaus-BTC is an Israel-based travel conglomerate founded in 1926, operating as the country's oldest and most recognized travel brand. The group operates a multi-brand portfolio serving both corporate and leisure travelers: the core Diesenhaus brand runs a Corporate/TMC division managing approximately 1,300 enterprise accounts with dedicated personal agents, 24/7 emergency support, and exclusive access to the BCD Travel global network (109 countries, 14,900 employees), and a Private Division selling package vacations through dozens of nationwide branches and the Deasy.co.il e-commerce platform. Specialized sub-brands include Cruiseit (cruise holidays, 50% owned since 2017), Ski V.I.P. (premium European ski vacations), Tzabar (mass-market tour packages), Life Trip (high-end organized tours), and Tzabar Show (festival and concert packages).
Underlying technology comprises an SAP-based booking platform (Diesenhaus is the exclusive Israeli representative), a proprietary Trip Source mobile itinerary app, an integrated travel expense management system, an automated price optimization suite (including robotic quality scanning and post-purchase refund checks), and a security/risk monitoring platform for traveler safety. The group also holds exclusive Israeli marketing rights for SAP travel booking, major cruise lines (NCL, Regent, Oceania), Booking.com, Real Madrid, and (as of 2025) FC Barcelona.
Revenue is generated through three primary streams: managed-services fees and supplier commissions from corporate travel management, transaction-based commissions and markups on leisure package sales, and wholesale/retail commissions on cruise packages via Cruiseit. Distribution combines direct enterprise field sales, a nationwide network of physical branches, e-commerce via Deasy.co.il, and travel agent-mediated sales under the Tzabar brand. The company is privately held, family-controlled (Chodorov family as Chairman/CEO/VP), received a major but undisclosed investment from leading Israeli economic entities in December 2022, and appointed a new CEO (Oded Chodorov) in November 2025 ahead of its 100th-anniversary brand refresh in January 2026.
Diesenhaus-BTC firmographics
Firmographics- Name
- Diesenhaus-BTC
- Legal name
- Diesenhaus Group
- Website
- https://diesenhaus-group.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Diesenhaus-BTC is Israel's oldest travel conglomerate (founded 1926), operating a multi-brand portfolio that serves ~1,300 corporate accounts through its TMC division (BCD Travel exclusive partner) and hundreds of thousands of leisure customers via nationwide branches, sub-brands (Cruiseit, Ski V.I.P., Tzabar, Life Trip), and the Deasy.co.il e-commerce platform.
- Ownership category
- akta.pro rank
Diesenhaus-BTC industry classification
Industry- Product category
- Travel Management Services
- NAICS
- Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)
- akta.pro primary industry
- Full-Service Corporate Travel Management Companies (Global/Regional TMCs) (THACAAAA)
- akta.pro secondary industries
- Corporate Booking Platforms & Online TMCs (THAKAAAG), Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH), Travel Fulfillment & After-Hours/Agent Assist Services (White-Label TMC Operations) (THACAAAJ), Government & Public Sector Travel Management (TMCs) (THACAAAD)
Keywords
Where Diesenhaus-BTC is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices12 records
Markets served
Diesenhaus-BTC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Travel Package Sales (Leisure): Commissions and fees earned from selling packaged vacations — including flights, hotels, cruises, ski trips, organized tours, and event-based travel — to private consumers. Revenue derived from supplier commissions and markups on bundled travel products.
- Corporate Travel Management (BCD/TMC Division): Service fees and commissions from managing corporate travel for ~1,300 business accounts. Services include booking management, budget control, travel policy implementation, and 24/7 support. Revenue is earned through service agreements and supplier commissions.
- Cruise Package Sales: Wholesale and retail sales of cruise holiday packages through Cruiseit brand, as official representative of NCL, Regent, and Oceania Cruises for Israeli clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized package pricing — flights, hotels, transfers, and activities bundled per traveler preference |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Diesenhaus-BTC product offering
Product offeringCore offering
Diesenhaus-BTC is Israel's oldest travel company (founded 1926) operating as a multi-brand travel conglomerate. It provides end-to-end corporate travel management (TMC) for approximately 1,300 business accounts and sells leisure travel packages (flights, hotels, cruises, ski trips, organized tours, concert/festival packages) to individual consumers through specialized sub-brands including Cruiseit, Ski V.I.P., Tzabar, and Life Trip, supported by dozens of physical branches and the Deasy.co.il website.
Product overview
Diesenhaus Group is a comprehensive, multi-brand travel conglomerate operating since 1926. The portfolio consists of a core Diesenhaus brand (serving both corporate and leisure clients), supplemented by specialized sub-brands: Cruiseit (cruises, acquired 2017), Ski V.I.P. (ski vacations), Tzabar (mass-market tour packages), Life Trip (premium organized tours), and Tzabar Show (festival/concert packages). Corporate services are delivered through the Corporate Division (TMC), leveraging the BCD Travel global network, while private clients are served through the Private Division. The group operates dozens of branches across Israel and serves approximately 1,300 corporate accounts.
Differentiator
Problem solved
Functional benefit
Brands
- Ski V.I.P. Israel's leading ski brand for premium, tailor-made ski vacations to European resorts for snow enthusiasts of all levels.
- Cruiseit
- Tzabar
- Life Trip
- Tzabar Show
Products and services
- Diesenhaus Corporate Travel Management (TMC)
Quantifiable outcome
- ~1,300 corporate accounts served by the TMC division
- +2 more outcomes
Companies that use Diesenhaus-BTC
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Diesenhaus-BTC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Diesenhaus-BTC partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- BCD M&E (Meetings & Events)coreSince 2015, Diesenhaus is the exclusive official partner of BCD M&E in Israel. BCD M&E is an international leader in organizing and managing incentive travel, conferences, and meetings. Diesenhaus excels in MICE productions and leverages the global BCD network for its corporate clients.
- BCD TravelcoreSince 2006, Diesenhaus has been the exclusive official representative of BCD Travel in Israel. BCD Travel is an international market leader in corporate travel management operating in 109 countries with ~14,900 employees and 2019 sales of US$27.5 billion. The partnership provides Diesenhaus clients with preferred rates, access to global supplier networks, and state-of-the-art travel technology.
- Booking.comminorDiesenhaus is a licensed business partner and preferred client of Booking.com in Israel. As an official representative, Diesenhaus offers its business and private clients Booking.com content through all Diesenhaus booking channels — travel agents, websites, and booking systems — with attractive conditions and prices.
- NCL (Norwegian Cruise Line)coreDiesenhaus is an official representative of NCL as a licensed wholesale and retail marketer of cruise holidays for Israeli clients. Diesenhaus works directly with the global company and markets NCL products to private clients and other travel agents.
- Regent Seven Seas CruisescoreDiesenhaus is an official representative of Regent, a luxury cruise company, licensed to market its wholesale and retail cruise holidays to Israeli clients. Works directly with the global company and markets to private clients and other travel agents.
- Oceania CruisescoreDiesenhaus is an official representative of Oceania Cruises, a luxury cruise line, licensed to market its wholesale and retail cruise holidays to Israeli clients. Works directly with the global company and markets to private clients and other travel agents.
- Real MadridminorDiesenhaus is the official and exclusive representative of Real Madrid in Israel for marketing and selling trip packages and tickets to Real Madrid Football Club home games. In 2025 the company launched official FC Barcelona packages for the renovated Camp Nou as well.
- SAP (Concur / Travel Booking System)coreDiesenhaus is the exclusive representative in Israel for marketing, sales, implementation, and service of the world's leading booking system for business clients. SAP's travel technology platform enables Diesenhaus to offer advanced booking, expense management, and reporting capabilities.
- Air CairominorDiesenhaus has been repeatedly selected as the exclusive representative of Air Cairo in Israel. The partnership included launching a new route from Ben Gurion Airport to Sharm el-Sheikh, with Diesenhaus managing marketing and sales.
- Expo 2020 DubaiminorDiesenhaus was appointed as an official ticket reseller for Expo 2020 Dubai, which took place October 2021–March 2022. Diesenhaus marketed and sold entry packages to Israeli tourists attending the first World Expo held in the Middle East.
- Hapoel Jerusalem (Basketball)minorDiesenhaus signed a long-term agreement with Hapoel Jerusalem basketball club for official travel management. During the airspace closure in early 2026, Diesenhaus flew the entire team to Belgrade for an away game, demonstrating crisis travel management capabilities.
- Carrefour Club / Electra Consumer ProductsminorElectra Consumer Products and Carrefour Club partnered with Diesenhaus to integrate travel offerings into credit card club rewards programs in Israel, changing the landscape of loyalty-based travel promotions.
- Hot CinemaminorDiesenhaus partnered with Hot Cinema to upgrade summer vacation offerings with entertainment packages combining live performances and hotel stays at leading Israeli hotels (SHOW BREAK initiative).
- SUNTAGO Holiday ParkminorDiesenhaus collaborated with SUNTAGO, a major holiday park attraction, to offer combined travel and entertainment vacation packages.
- The Jewish Agency for Israel (Sochnut)minorDiesenhaus serves as the official travel provider for Jewish Agency emissary delegations, transporting ~1,450 envoys annually to North America. Annual recurring partnership for diaspora engagement travel.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Diesenhaus-BTC competitors and assessment
Company assessmentBroad incumbents
- BCD Travel: Diesenhaus' exclusive global partner since 2006, BCD Travel is a top-three global corporate TMC operating in 109 countries. It is directly comparable as a full-service TMC provider and is the source of Diesenhaus' global network and technology stack.
- American Express Global Business Travel (Amex GBT): One of the largest global TMCs, offering corporate travel management, meetings & events, and consulting. Comparable to Diesenhaus' BCD Israel division on enterprise-corporate travel management, technology-enabled servicing, and 24/7 traveler support.
- CWT (Carlson Wagonlit Travel): Global corporate travel management competitor with end-to-end managed travel programs, expense integration, and meetings & events. Closely mirrors Diesenhaus' full-service TMC value proposition for multinational corporate clients.
- FCM Travel Solutions: Global corporate travel division of Flight Centre, serving large multinational accounts with managed travel programs and consulting. Comparable to Diesenhaus' BCD Israel division on enterprise-scale TMC services.
- Egencia (Expedia Corporate): Corporate travel brand of Expedia Group, combining online self-booking technology with agent support. Comparable as a tech-led TMC competitor whose mix of digital and human service parallels Diesenhaus' SAP-based platform plus personal-agent model.
Direct peers
- Issta: One of Israel's largest travel agencies, offering both leisure and corporate travel services with nationwide branch presence. Direct Israeli competitor to Diesenhaus across corporate accounts and packaged leisure vacations.
- Keshet Travel (Ophir Tours): Long-established Israeli travel company with both corporate and leisure divisions. Directly competes with Diesenhaus in the Israeli TMC and tour-operator markets with similar multi-brand positioning.
- Wings Travel Management: Independent global TMC focused on corporate travel management for mid-to-large enterprises. Comparable to Diesenhaus' TMC division in service scope (managed programs, expense integration, traveler security) but smaller in geographic footprint.
Regional players
- Arkia Airlines / Arkia Holidays: Israeli airline with an integrated tour-operator and travel-agency arm. Comparable as a domestic Israeli competitor with leisure package holidays, charter flights, and corporate accounts that overlap with Diesenhaus' customer base.
Others
- Booking.com: Global OTA that is both a strategic partner and competitive threat to Diesenhaus. Comparable as a dominant accommodation and packaging platform whose content Diesenhaus resells while also competing against in consumer-direct bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Diesenhaus-BTC social profiles
Digital presenceDiesenhaus-BTC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diesenhaus-BTC leadership team
Management profileNumber of profiles
Profiles7 records
Diesenhaus-BTC subsidiaries and ownership
Company hierarchySubsidiaries9 records
Diesenhaus-BTC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diesenhaus-BTC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diesenhaus-BTC
What does Diesenhaus-BTC do?
Diesenhaus-BTC is Israel's oldest travel company (founded 1926) operating as a multi-brand travel conglomerate. It provides end-to-end corporate travel management (TMC) for approximately 1,300 business accounts and sells leisure travel packages (flights, hotels, cruises, ski trips, organized tours, concert/festival packages) to individual consumers through specialized sub-brands including Cruiseit, Ski V.I.P., Tzabar, and Life Trip, supported by dozens of physical branches and the Deasy.co.il website.
Is Diesenhaus-BTC a public or private company?
Diesenhaus-BTC is a private company. It is classified as family owned and is currently operating.
When was Diesenhaus-BTC founded?
Diesenhaus-BTC was founded in 1926. It employs 101 to 250 people.
Where is Diesenhaus-BTC based?
Diesenhaus-BTC is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Diesenhaus-BTC make money?
Three revenue lines are on record. Travel Package Sales (Leisure) is the primary driver. The others are corporate Travel Management (BCD/TMC Division) and cruise Package Sales.
Who are Diesenhaus-BTC's main competitors?
Broad incumbents on record are BCD Travel, American Express Global Business Travel (Amex GBT), CWT (Carlson Wagonlit Travel), FCM Travel Solutions and Egencia (Expedia Corporate). Direct peers are Issta, Keshet Travel (Ophir Tours) and Wings Travel Management. Arkia Airlines / Arkia Holidays is listed as a regional player. Booking.com is listed as an others.
Does Diesenhaus-BTC have an API?
No public API is recorded for Diesenhaus-BTC.
What industry is Diesenhaus-BTC in?
Diesenhaus-BTC's product category is Travel Management Services. Its primary akta.pro industry code is THACAAAA, Full-Service Corporate Travel Management Companies (Global/Regional TMCs), with a secondary code of THAKAAAG, Corporate Booking Platforms & Online TMCs. Its NAICS code is 561510.